Essays on Omni

Assignment 2

Strengths Neiman Marcus has a strong American luxury brand portfolio. Its strong customer loyalty adds up to its strengths. The company’s market sustainability is enhanced by its recession-resistant clients who have considerably high discretionary spending (Leslie, 2016). Besides, the organization has conspicuous, eye-catching multi-channel retail formats thereby attracting a large group of the upper middle class and the upper class. The organization’s departmental stores are located in upscale areas where the target customers including the celebrities and the wealthy class can access them.

Weaknesses

The store’s marketing and global exposure are relatively low compared with the standards ...

In our world today, almost everything is in competitive zone. Most of the companies are struggling to build a sustainable and profit making customers relationship; This makes segmentation an important key to the effective client since it helps to optimize the investments in product development, market communications, and channel management. Retailers all over the world are begging to transform their relationships with their clients through providing Omni-channel shopping experience that enables the customers to leave the markets or shops satisfied. According to Tommy Hilfiger, Omni-channel approach allows customers to make their choices and purchases whatever they want. These clients ...

Introduction

This paper analyzes the similarities and distinctions between Macy’s and its principal competitor, the Dillard’s Inc. The two companies operate mainly in the U.S., and they offer similar products. However, Macy’s and Dillard’s differ in their marketing and sales strategies.

Similarities

Both companies are present in most states in the U. S. While Macy’s has a presence in 45 states (Macy’s, 2016), the Dillard’s operates in about 30 states (Dillard’s, 2016). Also, the companies have numerous outlets in the U. S. Macy’s, and Dillard’s have 900 and 270 stores respectively. ...

Macy's is the perfect model for the evaluation of the Omni-Channel Effectiveness

Omni-channel is the approach to sales that is seeking to provide clients with a continuous shopping experience through online especially from the desktop or mobile device in the store (Sreedharan, 2015). However, there is an integration between the Omni-channel and the multi-channel experience on the back end. For instance, when a store implements an Omni-channel approach, the sales representative in that store will be capable of referring to the previous purchase of the customers. Therefore, the reference will be simple because the person in charge at the customer service will do it on the phone as well as on ...

5. Channel Performance Assessment Puma has established strong distribution networks through the multibrand store front and Puma stores which are located in major cities across the world, from which customers can access its products in over 120 countries around the world. Wholesale is the main distribution channel for Puma. Puma is focused on expanding its distribution channels even more by opening more retail outlets throughout the world. The distribution channels have not achieved the full sales potential as evidenced by the drop of Puma’s currency in 2013. The omnichannel for instance has had some challenges and conflicts that ...

Dat

Analyst Report: NordStorm About the company and overview Founded in the year 1901, Nordstorm is a fashion retailer and one of the top rated operators in the departmental store industry. The company has successfully enhanced its brand equity by developing differentiated curated products, increasing storing count and targeting niche customer base. Most recently, the company is in news for investing in omni-channel capabilities as part of which, a heavy expenditure is made on store improvement, expansion and improvement of IT infrastructure.

Competitive Advantage

a) Investment in technology Nordstrom thrives of providing fabulous shopping experience to its customers and this has remained ...