Essays on Neiman Marcus

Introduction

Nordstrom, Inc. is the company of interest in this discussion. Nordstrom, Inc. is an upscale retailer native to America that sells brand name and private label accessories and apparel merchandise. Initially, the founders started the company in 1901 as a shore store. Since then, the company has grown tremendously, and is now offering a variety of products and services beyond shoes including fragrances, cosmetics, and jewelry. Throughout this report, Nordstrom’s brief background, financial overview, business sector, target market analysis, business operations as compared to competitors, as well as strategies to sustain the business will be discussed.

Company Overview

Nordstrom, Inc. ( ...

Assignment 2

Strengths Neiman Marcus has a strong American luxury brand portfolio. Its strong customer loyalty adds up to its strengths. The company’s market sustainability is enhanced by its recession-resistant clients who have considerably high discretionary spending (Leslie, 2016). Besides, the organization has conspicuous, eye-catching multi-channel retail formats thereby attracting a large group of the upper middle class and the upper class. The organization’s departmental stores are located in upscale areas where the target customers including the celebrities and the wealthy class can access them.

Weaknesses

The store’s marketing and global exposure are relatively low compared with the standards ...

(Student’s Full Name)

Neiman Marcus is a high-end clothing store that offers clothing, shoes, jewelry and other accessories to customers with a discerning eye for fashion. When entering the three-story Neiman Marcus store located at Broadway Plaza in Walnut Creek, California, the store was designed in particular manner that revealed highlighted the store’s emphasis on understated luxury. Firstly, I noted that the store had floors made of cream, white, and grey colored tiles. Nevertheless, I recognized that there were some sections of the store that were carpeted. There were plush chairs and circular seating located at in ...