Essays on Cafes

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POSTGRADUATE DIPLOMA IN BUSINESS ENTERPRISE

Southern Institute of Technology 2016

List of Tables 3

Section 1. Introduction 4 1.1 Purpose of the proposal 4 1.2 Research Aim 4 1.3 Research Questions and Objectives 4 1.4 Research hypothesis 5 1.5 Background and overview of business 5

Section 2. Literature Review 6

2.1 Introduction 6 2.2 Micro and Macro-Economic Indicators and Business Confidence 6 2.3 Recent Trends, Strategies and the Market Potential 7 2.4 Consumer Preferences 8 2.5 Conclusion 9

Section 3: Methodology 9

3.1 Introduction 9 3.2 Secondary Research Method – Literature Review 9 3.3 Case Study 10 3.3.1. Research Design 10 3.2.2. The Sample 11 3.2.3. The Process 11 3.5 ...

MEMORANDUM

Re: Proposed changes in the marketing strategies. Recommendation: Avail the opportunities optimistically and with sustainability. Increase market share of Bakery Segment. For Dinner segment, come up with innovative ideas for the food items, ambiance of restaurants, and services in the restaurants. Come up with new and unique food menus frequently. Opportunities Available Panera Bread (PB) designs its strategy in such way that its brand becomes the best for selling fresh bread. Panera Bread is also popular as a casual restaurant with fast food. It provides high-quality food in a distinctive dining environment. The company managed to design extensive differentiation ...

Background

The Chinese market is characterized by a population, which is vibrant and large enough to facilitate and ensure the growth of businesses in China. The coffee consumption market is one, which has been on an increasing trajectory in terms of increase in the number of consumers for the product. The culture of the consumption of the product was increased by the presence of Starbucks a western franchise that delivers coffee in various parts of the world, and which has been the highest force of competition for Maan Coffee franchise. However, the greatest problem affecting the business entity associated with ...

Business Model

Business Model It was written by Teece (2010) that business models are crucial for entrepreneurs at the entry point because it provides them with an operations and value creation mechanisms that would help make sure all its needs are met.

Business Mission The business will be located in the North Ring area of Riyadh. The total space will be about 22,000 m2.

Target Market

The target market is the general hospitality industry, which includes high-end hotels, cafes and diners around the town. Some of these include Hotel Novotel, Mercure Value Hotel and The Ritz-Carlton Riyadh among others. Among the smaller ...

The 2015 Paris attacks inflicted tremendous losses upon the French hospitality market, resulting in the lowest level of customer turnover for some hotels over the last twenty five years. The Paris and Nice attacks caused economic damage, equivalent to damage caused by the 2008 Great Recession (Alderman, 2016). On a global scale, the global tourism industry demonstrated 3 percent growth prior to the 2015 Paris attacks (LaGrave, 2016). Moreover, the global tourism industry employed 7.2 million people more in 2015 alone, providing income for about 284 million people all over the world. Global tourism generated about one-tenth of the ...

Management

Starbucks is “the global coffee and food retailer operates more than 21,000 locations in 66 countries” (Fortune 500). The history of the company began in 1971 when the first Starbucks café was opened in Seattle’s historic Pike Place Market. Since that time, the company has grown into one of the world leaders in coffee retail represented in 66 countries all over the world. Moreover, Starbucks became the symbol of ongoing process of the Americanization that embraced countries in Asia. Starbucks included in Fortune 500 on 146 place in 2016. Figure 1 illustrates Starbucks’s Fortune 500 rank ...

Bergamo is one of the most historic cities in the Lombard region of Italy. The city has been undercapitalizing on the tourist industry, bringing in marginal revenues in part because of the relative location to Milan, a city larger and better suited to massive scale tourism. In fact, Bergamo is usually avoided by tourists, except for those taking guided tours, mainly because Milan has the main airport in the region and because it is believed that the city has little to offer, which simply is not true. Recently, the joint cooperation of Slovenia and Italy to expand upon the ...

Literature review2

Research methodology..3

The purpose of using interactive digital menus in restaurants and pubs.4 The examples of a digital menu integration in trading venues5 The benefits of using interactive digital menus6 The working principle of e-menu in restaurants and bars 8 Conclusion....10

Bibliography 11

Introduction The current technological conditions are fascinating. The struggle between the outdated technologies and innovations can be seen every single day. The printed information has been already replaced by digital technologies, cell-phones have been replaced by smartphones, tablets and laptops replaced books and journals, and even in restaurant industry, the old-fashioned paper menu is being replaced by new ...

Should There be Introduced a Ban on Smoking?

Thesis: The ban on smoking should be introduced as this dangerous issue affects public health. I. Americans today tend to believe that a ban on smoking should be introduced in all enclosed public spaces, cafes, bars and restaurants as this major issue has proved to cause a number of different illnesses such as heart disease and lung cancer. A. THE ABSOLUTE BAN ON SMOKING BY PEOPLE WHO PATRONISE SOCIAL VENUES MAY SERVE TO INTERRUPT OR PREVENT THE SMOKING HABIT. 1.According to Trotter et.al. the situational influence on young people may have a better effect if they are not addicted ...

Introduction

Regulation of the activity of the business units is not new branch of the law. In fact, the local authorities in different jurisdictions attempt to exercise control over the performance over the companies by virtue of the adoption of different regulations. However, the commercial practices shows that this activity is not always efficient due to the fact that the companies refer to the supplementary instruments suitable for the completion economic growth in the market. This implies that several organizations usually enter special horizontal or vertical agreements in terms of the competition legislation that may be prosecuted by the authorities. ...

Starbucks to Offer Brand Visa Card,” by Julie Jargon, WSJ, March 24, 2016.

Initiatives Starbucks announced at their recent shareholders’ meeting In their recent shareholders’ meeting, Starbucks announced several marketing initiatives that would be adopted in a bid to enhance the business’ marketing competitiveness and customer attraction as well as retention. The company announced the adoption of a new loyalty program by the introduction of a “Branded prepaid Visa card”, by the year end, that would enable the customers using it to earn reward points from the company coffee shops. The new card would be used at any retail outlets that accept such and the points earned would eventually be redeemable in ...

More and more people have questioned themselves an interesting question, where they would like to live or spend their life: in a major and cosmopolitan city or a small, coastal town. In this essay, I am going to write about the amazing city called Barcelona, which I have recently visited . Barcelona, the city of sun, can provide you with such amazing possibility as living and conducting a daily and untroubled life in a big, industrial and urban area. In my opinion, the life in Barcelona is a great chance for many individuals to open up new horizons in abstract ...

Assignment number

Imagine you are starting a small business and it is your goal to create a successful business. What is your business? What products and/or services are you selling? 


What industry are you in? Conduct a 5-Force Analysis. Is this a “good” industry to get into? Why or why not? 


Who are your direct and indirect competitors? 


What is your competitive advantage? How will you create a sustainable competitive advantage? 
 Create a Situational Analysis (SWOT Analysis) for your business. 
 How will you compete with your direct competitors? What is your positioning strategy? Explain why this would be an effective strategy.

Question 1

If I were to establish a small ...

Rock and roll began to emerge shortly after the Second World War somewhere in the mashup of cultures and peoples that comprise the American South. It is a hybrid form whose mixed heritage is marked by poor blacks singing Delta blues, hillbilly descendants of Scots-Irish immigrants, working-class factory heroes, Christian country folk, and urban teens crooning a cappella on street corners. Its journey of 70 or so years has taken it from the margins of society to the center of today’s multi-billion dollar global music industry. Its course can be charted by examining a select handful of the ...

Today the problem of smoking is very actual. There is a great number of people, that smoke everywhere. That is why, non smokers are hostage of the situation. In this case, the non smokers cannot be a side of this global disaster of society. Also, people smoke in public areas, which is not acceptable, because there are a lot of people and children that do not smoke. It is dangerous for their health. They have to defend their own rights. The smoking is a bad habit and million of people suffer from this dependence, but nevertheless it is not ...

Business Decision on Purchase of Existing Business or Building a New One

There is a large number of cafes and eating out options, available for the customers. The market is highly segmented the options are widely available, making competition more aggressive in the market. The reality shows that the competition on the market is high also because demand continues to grow in various customer segments and large chains of restaurants and cafes are competing side by side with the small niche and local market players. At the same time there is an unxplored niche of “green thinking” business in the industry in the given area. With that in mind, it is ...

In business, organizations embrace broader strategies to counter competition. However, regardless of the strategies chosen, factors such as the target market as well as competitive advantage align the business towards countering any competition from rivals. Since its inception, Starbuck has employed a differentiation strategy. The firm has concentrated on a wider segment of the coffee market. Schilling (259) points out that since 2013; differentiation strategy has assisted the company remain the undisputed leader in the coffee business. According to Schilling (259), while embracing the strategy, Starbuck had accumulated over thirteen million dollars. Besides, it had over nine thousand branded ...

The Myrtle Beach area in South California is a resort place called in touristic guides “The Grand Strand” (Myrtle Beach Guide, 2012). According to information from the Yahoo! Travel, the Myrtle Beach has won the prestigious reward of the “World’s Best Beach 2012”. This place can offer the travelers a wide range of services satisfying any lifestyle category: from exciting sports events to quite family rest. In order to meet the business and leisure requirements of tourists, various Myrtle Beach area communities promote surveys and research activities while the responses obtained during the study significantly help the government ...

The world of children is totally different from the world of adults. Nevertheless, children just the same way have a lot of benefits and temptations around which can greatly affect their future life. However well parents are trying to make their life safer, there are circumstances which represent a serious danger for kids. They include such places as schools, city parks, restaurants and cafes, etc. Whenever a child goes, he may encounter or try something bad. One of such dangers is sugary food, which may cause many problems with health, especially in a child organism. Unfortunately, parents cannot control ...

Following the American Psychological Association’s Guidelines

Study Habits in Belgium For a college student on the go, finding a place to study can sometimes be a hassle. With the hustle and bustle of college and city life, quiet places are hard to come by, and studying at home is sometimes not preferable to finding places around campus or throughout the community to do classwork. This, in fact, is how many Belgium students at VUB feel about their study habits and classwork. According to the students of Vrije Universiteit Brussel, many places around the campus and the city close too early to allow them ample study time, and ...

(Candidate’s Full Name)

Effects of Hookah Smoking A hookah is a water pipe used to smoke (usually) flavored tobacco which is specifically made for this purpose. It has various names in various languages, such as water pipe, narghile, argileh, shisha, hubble-bubble, goza and etc. The origin of the device dates back to the 16th century in Persia. Today, hookah bars and cafes are gaining popularity around the world, including Britain, France, Middle East, Russia and the United States. Hookah smoking has now become a trend and Hookah itself has been classified as a socially-acceptable drug, with countries all over the ...

As, I was going abroad for the first time, I was a bit uncomfortable. But, after reaching

There my idea got completely changed. Santa Barbara is located close to Los Angeles, I enjoyed cultural and social facilities that we find in big cities. The first thing I did after reaching was paying a visit to Santa Barbara’s most popular beach, East Beach which is covered by white sand accompanied by picturesque palm trees, hills and a nearby harbor. Whenever I used to feel lonely or homesick, I used to spend some time

And go back.In my idle time I used to go for surfing in cafes nearby and

Paragliding on weekends at Elings park although small but good for startup. Although most of the times I used to ...

Question

The street I will be focusing on is Leystone High Road which is located in East London. Just like City Road which we leant about in the module and larger East London area. It is also one of the busiest streets in the region. Apart from the rows of different shops that cater to people’ general, and specific needs, Leystone High Road is home to many restaurants, coffee shops, public houses among other structures. The street has a lot of similarities to City road as will be seen in this essay. Leystone High Road is a major street and as ...

Rhodes is the integration of refined Greek cuisine, historic sites and turquoise seas. Only 11 days spent on the Island of Roses will bring warm memories for the whole year. This period would be optimal to fully enjoy the beauty of Rhodes, visit all attractions, and get even tan. Moreover, visiting Rhodes during winter can be a richly rewarding experience. (RhodesGuide) It is a UNESCO World Heritage Site. You will see the architecture, which has been preserved from the sixth century BC. Made in the Greek-Turkish style, it surprise with its power and antiquity. Home Rhodes fortress was built five ...

Executive Summary

House of Tea is a hypothetical business that provides food and drinks by way of a small two-story storefront branch. Their products consist of tea, coffee, snacks, and light meals, but they specialize in milk tea products. Their store is located in front of an elite university, the students of which mostly comprise of people from the middle to the higher class. House of Tea has only been open for a year but, recently it is already experiencing some difficulties with regard to its business. During its first five months, business was doing great. Their sales were more than what was expected. ...

Introduction

International marketing is increasingly becoming a crucial part of business operations. That is given the growing need to venture into foreign markets. Thus, application of suitable marketing strategies that suit the target market and customer need is crucial to brands success. In that view, this report seeks to demonstrate the strategies application by choosing an Australian Company that seeks to launch its products in a foreign market. To achieve the objective, the Gloria Jean’s Coffee brand is chosen with a plan to venture into Chinese market. In that view, the report provides an overview of the company and the target markets ...

Introduction

How Paris became Paris: The invention of Modern City is a book by DeJean Joan gives an account of events of the development of the city of Paris with regards to its architectural structures. The book is full of explanations on the characteristics of modern urban center and how its buildings and structure came to be what the world is witnessing right now. The author begins the book by focusing on two French kings; King Henry IV and King Louis XIV who were alive more than two centuries before Haussmann Baron, a public worker who led the widespread renovation of buildings ...

BUSINESS STRATEGY MODEL

- Introduction Panera Bread Company is a national bakery-café chain and one of the leading US food service companies. Having more than 1,700 outlets and franchises across 45 states, the District of Columbia and Canada, Panera Bread offers their consumers a great variety of fresh baked goods of high quality and excellent customer service (‘Panera Bread Company’ 2014). Operating in a competitive environment, Panera Bread Company succeeds and has substantial financial revenues. However, in 2013 the sales growth has slightly decreased and was twice less than previous year increase (‘Panera Bread Company’ 2014). In general, Panera’s gross sales, which ...

Affiliated Institution:

1.Introduction The strategic management of an organization is often responsible for its success. This research will focus on Starbucks Company in an attempt to understand how strategic management is key for the success of an organization. To achieve this aim the report will incorporate appropriate models and concepts to analyse Starbucks Company. The first step will be to provide the company’s background, Starbuck’s competitive advantage, as well as models like Porter’s five forces, SWOT Analysis, Porter’s generic strategies and the PESTEL analysis. Finally, the report will offer recommendations that will greatly assist Starbucks to ...

Abstract

The project deals with the problem of employees’ empowerment at Google. The opening paragraphs induct into empowerment as a type of democratic leadership style and the ways it applies to Google. Following are various techniques and approaches that enable company workforce to fulfill themselves in terms of creativity. The paper gives an in-depth look into the nature of empowerment techniques, as Google cafes, Moderator, TGIF, “Fix-Its, and “20 percent” projects, to name a few. The project reflects the opinions of prominent management experts and functionaries. Keywords: Google, empowerment, techniques, approach, project, loyalty, leadership Skillful personnel is important to any ...

My opinion is that in schools they have to consider what is appropriate dress. Many studies indicate that students who dress appropriately and show pride in their appearance have a more positive educational experience. Besides feeling and acting better, schools have dress polices that educators designed to protect students. That is why some schools have banned gang colors and paraphernalia as part of a school ensemble. Having students dressed appropriately in school leads to an environment in which the students can concentrate on their studies and learn the importance of self-discipline and decision-making. I think that poorly dressed applicants can ...

Introduction

Since the inception of McDonalds to its market dominance, the McDonald brand has grown formidably and sustained a reputable name across the globe. The company has invested highly towards the generation of a formidable band to date. McDonalds is acclaimed for its unrivaled quality products. As a dominative figure in the burger industry, the company has been steadfast in its expansionary mandate with over 1650 stores globally. Hence, through its strong brand name, the company has taped into its core competency in sustaining its marketing initiatives. However, customer service has become an aspect of concern for the organization. Incorporation of a formidable and fast ...

The job of store manager is significant to Starbucks' success. The position addresses the duty for the profitable and efficient operation of the warehouse. Store managers are to guarantee that the Starbucks' service experience is consistently provided to all consumers and maintaining the operations' quality in the store, maximizing the contribution of finance, and each store staff is directed and empowered in a positive way.

Skills Needed

Good communication skills, organized and detail oriented, and self-motivated as well as able to perform without supervision. Requirements Form of Departmentalization Starbucks should adopt The departmentalization, which Starbucks must adopt, is the ...

Organizations are made to earn economic profit with the help of new strategies and taking initiatives. A company has to undertake extensive and effective analysis in order to become economically and strategically active. There are certain models and theories that specifically used for the same purpose and every big company used the same in order to become economically and strategically prosper and active. The main perspective of this assignment is to make a profit plan of the company. The company name is Cafes Monte Bianco, that is a case study of the Harvard Business School. There are a number of questions that ...

“We changed the way people live their lives, what they do when they get up in the morning, how they reward themselves, and where they meet.” (Orin Smith, Starbucks ex-CEO) For many Americans Starbucks coffee shop has become a very popular place, and more often than in it, they happen to be at the home and at a workplace. The product range represented in Starbucks is quite wide, such as hot and cold drinks, sandwiches, snacks, cakes, and of course coffee. All the reasons of such a deep public love to a usual coffee chain is of course coffee itself, as Starbucks is ...

- The main reason that causes differences in market expansion strategies is the peculiarity of markets. In the United States, where the company owns about two thirds of the outlets, the market is well known for the company’s executives, so they can easily operate the business. They know the consumer, know his preferences and tastes, so different operating decisions are made easily, without any help from outside. However, when it comes to other markets (international), things are much more complicated there. Every country, even every region within the country is very different from each other, therefore, in order ...

assignment

Answer 1)

i)Basis of Presentation and Principles of Consolidation: The financial statements of the company are consolidated and are prepared in accordance to US GAAP and as per rules of Security Exchange Commission. The consolidated Statements consists of the accounts of Panera Bread Company and its wholly owned subsidiaries both direct and indirect. ii)Fiscal Year:

The fiscal year of the company is reported to be last tuesday of every december.

iii)Use of Estimates: The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the ...

Introduction

New Urbanism is an urban planning concept which promotes walkable neighborhood design. During the early part of 20th century American urban areas started seeing a population boom as many people emigrated from other areas to stay in the cities. This necessitated the state and city council to design and develop urban areas in such a way to accommodate more population and use lands effectively. During that time automobile also came into usage. Cities planned during and after World War II were highly influenced by the revolution of automobile and were less concerned about land usage. Automobile helped design bigger cities. Before ...

Introductory letter

The Chief Executive Officer, Lamington is an Australian dessert consisting of squares of sponge cake that are coated in two layers. The first is a layer of chocolate icing and the second layer is desiccated coconut. Sometimes, the dessert is served in two halves with cream or strawberry layer in between (Lepard 1). The dessert is sold mostly in outlets such as lunch bars, home industries, cafes, supermarkets and bakeries. The dessert has a rich history behind it. However, the dessert is used in the modern day as a popular fundraiser for Australian youth groups. Lamington has been gaining popularity ...

Greetings and Goodbyes in a Cafe

Cafes are considered a very busy and public place, allowing for many types of interaction to take place, like in airports, bus terminals, and shopping malls. However, unlike the latter three, cafes offer a more inviting and relaxing vibe to gatherings and meet-ups. Cafes are more vulnerable to the chatter of friends, allowing for both verbal and non-verbal communications to be seen and heard at the same time. According to Adler and Proctor (2011), non-verbal communication plays a vital role in the process of identity management more than verbal communications and can also define the type of relationships we desire to ...

Annotated bibliography

Cailleba, P., & Casteran, H. (2009). A quantitative study on the fair trade coffee consumer. Journal of Applied Business Research, 25(6), 31-46. Retrieved from http://search.proquest.com/docview/227583556?accountid=45049

This article draws attention on the manners in which ethical behaviors

of consumers contributes to fair coffee trade. This is vital because most people purchase coffee depending on the consumer perception and values. However, the article also offers the French transactions case study conducted between 2005 and 2007, whose major aim was to find out the effects of personality traits, types of promotion and the characteristics of a product on coffee purchases. Further, the article goes ahead to investigate on the relationship between coffee purchases, personal ...

- Advertising campaign The company is currently running a valentines campaign to advertise its products. The company has designed its products to suit the valentines’ campaign by shaping the doughnuts inn a heart shape, using bright colors and giving offers for clients. This is an effective approach of marketing for the company. This is because the products are designed to fit an occasion. Valentines’ is a time when many people are likely to spend on products like cakes, coffee, doughnuts and others sold by the company. Therefore, the company has simply taken advantage of the occasion to increase its sales by ...

Introduction

An industry analysis on the Morning glory café using the Porter’s five force approach reveals the business’ balance of power. The approach reveals the five major forces that determine the industry’s competition. It can also be used to measure the potential of profitability in an industry. The Porters five forces plan can be used to analyze the business situation of Morning Glory Café.

Threats from new entrants

Morning Glory Café does not have many competitors. However, there is a chance that investors could see the opportunity and start other similar businesses in Eugene area. This threatens the popularity of the business especially ...

Introduction

People have powerful attitudes when it comes to their territory or what they call their ‘turf’. When a person enters the personal space of another, there is a tendency of the latter to feel intruded upon. It does not matter whether there is physical contact, the feeling and reaction is usually the same. The interpretation of this intrusion is usually negative. It will probably imply the intruder as mentally unstable, practicing unacceptable behavior or even having criminal intent in their action.

Closing Times for Cafes in North and Southern Regions

Some experts on the issue like Edward Hall, the first to study personal space, reported that Europeans and Americans from ...

A journey through Corpus Christi, Texas is a journey through the “Sparkling city by the sea.” Thus, in its very nickname, the magical essence of this place is more than obvious. A walk through the Texas Gulf Coast is a walk through the granular, cream-colored surface of the beach lies carelessly as far as the eye can see, merging with the marine infinity. Nowhere in the world is the sand more pleasant to bare feet, protruding through the fingers with a pleasant prickling sensation, or water gentler on touching a human body, or the wind more melodious and more filled with the saline ...

How will Starbucks maintain it?

Abstract

This thesis presents a critical analysis of the business situations faced by Starbucks Corporation over the years. It briefly analyses its business practices and the causes of its decline in sales. It argues how the company’s move to outsource some processes is ethical. This paper also looks at the sensitive side of outsourcing and argues how even the offshore outsourcing is ethical in today’s world of globalization. In order to present the arguments in favour of ethical outsourcing the paper also touches upon concepts in business economics that were present as early as 18th century and were ...