Essays on Campaign

Campaign finance is used about the funds that are raised during campaigns to promote the activities of political parties, candidates or to support policies during referendums, elections or initiatives. Political campaigns involve very much expenditure that include the cost of traveling for staff and candidates, consulting, direct costs of communicating with the voters, campaign logistics, publicity and production of campaign materials. Campaign financing is different depending on the country. In the Great Britain, for example, television advertising is sponsored freely for all parties campaigning and can only be limited by law, whereas, in the United States of America, television Continue reading...

Get-A-Mac Campaign Analysis

Among the beloved and successful advertisement campaign by the Apple Company was the “Get a Mac” series that featured two prominent personalities being used in a way that personified the PC and the Mac. This campaign was created by Apple’s longtime advertisement agency, it was launched in the year 2006 may 2nd , and ended in the year 2009, the campaign had a total of nineteen advertisements. The all-19 advertisements featured “Mac” (a part that was played by the actor Jusin Long) and the personal computer (PC) played by his partner (John Hogman).
In this advertisement campaign, the actors Continue reading...

Integrated Marketing Campaign Folio

Executive summary
The study caters to the development integrated marketing campaign folio for Apple Inc and the market offering of the organization will be iPhone 6. The integrated marketing campaign preparation is developed for the purpose of better communication t the customers and market place. The introduction section covers the aspects of integrated marketing communication and its relatedness within the study. The literature section explains the importance of integrated marketing communication and the shift of communication from traditional strategies to integrated marketing strategies. It is important to analyze the difference between traditional communication strategies and integrated communication so as Continue reading...

Introduction

The growth of the hospitality industry plays a significant role in the development of country’s economy in terms of income generation, employment opportunities, social and cultural transformation. Hospitality and tourism is a service-based industry due to which utmost importance must be provided to promotional campaigns (Ernst & Young, 2013). A promotional campaign for hospitality is unique as it deals with tangible products, like bed and food, but also deals with the intangible aspects such as experience and social status (Barrows, & Powers, 2008).
The aim of this study is to develop a promotional campaign to significantly influence the travelers and Continue reading...

The Pinkie Campaign (No Speeding)

Speeding in highways has become one of the most common vices in the society today. It has caused the death of a lot of people most of them being you people. According to a survey that was conducted between 2002 and 2006, more than 34% of the total accidents were caused by drivers who were aged between 17 years and 24 years (Tay 2002). Out of the total, it was found that only 17% of them had legal license holders. This prompted the government to come up with a campaign that was dubbed ‘The Pinkie Campaign’. The main aim Continue reading...

Strategic Context

Charlie Crist is the representative candidate of Democratic, who is vying for Florida governorship in 2014 gubernatorial elections. He had political backgrounds since he had served as a governor from the year 2007 to 2011, as a Republican representative. However, in the year 2010, he abandoned the Republican Part to vie as an independent for the U.S. Senate. Unfortunately, he lost the race to his opponent Marco Rubio. After two years later, in the year 2012, Crist endorsed and back up President Barack Obama, who was contending for the presidency with Democrat Party. Therefore, Crist shifted his gears and Continue reading...

And the Media

Political campaigns, particularly at the federal level require a great deal of money to be executed effectively and this can be seen throughout the political history of the United States. Political financing of campaigns has been viewed as a somewhat necessary evil that is a critical factor in ensuring the success of a particular candidate and political donations are considered to be a means through which individuals and organizations can support their chosen candidate in accordance with the democratic system. However, the undue advantage that a candidate may derive from exorbitant contributions from individual entities has been recognized by Continue reading...

Abstract

Marketing and advertising are two important aspects of managing a business, or to be more specific, of leading a business towards success. A product or a service offering may be good or even of the highest quality when compared to those that the competitions in the industry offer but if the marketing and advertising strategies used are not effective or not suitable to the target market, or in some cases, simply do not work the way how they are supposed to, then the actual sales and profitability or the company’s product or service may not reach the expectations . Continue reading...

Introduction

The concept of marketing is one of the major parts of the marketing management and tool that associated with the financial position of the organizations particularly (Belch and Belch, 2001). With due respect that every customer and department is essential for an organization, no organization can have any sort of effectiveness without doing the things in the right manner. Marketing is all about placing the strategy in an effective and organized manner which specifically used different models and theories to promote their products in the eyes of the customers. The function of marketing is an important one for the Continue reading...

Analysis of McDonald’s “I’m lovin’ it” ad Campaign

In January 2011, McDonald’s announced that its earnings in fourth quarter in the previous year rose 2.1 percent despite of a slump in demand in December due to extreme weather in U.S. and Europe. Analysts credited the success of McDonald’s to the “Plan to Win” strategy which was first introduced by James R. Cantalupo in 2003 after overexpansion caused the chain to suffer heavy losses. The core of the plan was to increase sales at existing locations by enhancing the menu, redesigning the outlets, extending hours and advertise the brand across the world. James Cantalupo cut back Continue reading...

Situation overview

Advertising is a means communication to target group of audience by majorly use of media. It is aimed at improving sales of the organization. In the current world, technology has been the backbone of every activity that is currently done. This has called for organizations to improve their modes of advertising. That is, from radio and television advertisement to ads in the internet mainly because the number of people who visit the internet is increasing rapidly (Boone, & Kurtz, 2010).
Intracom is a service provider that entered into the market in the last five years. The company is categorized under Continue reading...

Abstract

The case study adopted in this paper relates to Apple’s iPhone series concentrating more on the latest Apple’s product the iPhone 5. The advertising campaign for the iPhone 5 operates under different banners and slogans taking different advertising forms and media channels. Each of the campaign section gets evaluated with regard to its content in terms of persuasiveness of advertising messages. (Allsopp 2013) A critique is done on several persuasive methods employed by apple in its advertising campaign. Some of the examined methods include a comparison of the iPhone with other competing rival products in the market, Continue reading...

According to Twopeopleonefuture (2012) the war between Israel and Palestine has continued to affect the two countries in a negative trajectory which has seen the United States suffer huge economic losses through the aid mounted by the government. The campaign run in the US and other global cities through the various social media and media platforms originates on the basis of trying to get the military presence and aid of the American troupes out of Israel and Palestine. Twopeopleonefuture (2012) observes that it is done with the intention of pushing for a more conscious approach on the aid that Continue reading...

Introduction

With the evolution of the new communication technologies, political campaigns have been revolutionized in a way that even after politicians win elections, they continue in a ‘campaign mode’ during their governance. The continuous campaigning is aimed at gaining a political advantage in the following election (Heclo, 1999). The leaders are now able to reach the public in more effective and extensive ways through the internet, broadcasting medium, as well as old fashion printouts. This situation has been referred to as the ‘permanent campaign’. The phenomenon is witnessed in most countries of the world, including the United States of America. Continue reading...

Abstract

The case study adopted in this paper relates to Apple’s iPhone series concentrating more on the latest Apple’s product the I phone 5. The advertising campaign on the I phone 5 operates under different banners and slogans taking different advertising forms and media channels. Each of the campaign section gets evaluated with regard to its content in terms of persuasiveness of advertising messages. (Allsopp 2013) A critique is done on several persuasive methods employed by apple in its advertising campaign. Some of the examined methods include comparison on the I phone with other competing rival products in Continue reading...

McDonald’s I’m lovin’ it Marketing Campaign

Marketing environment and primary strategy of McDonald’s
Today, McDonald’s is one of the biggest food chains in the world. It has its outlets in more than 122 countries and it has now become an iconic brand. This case deals with McDonald’s “I’m lovin’ it” marketing campaign, which proved to be a major turning point for the burger giant. Over the past several years, McDonald’s has posted consistent growth rates in spite of difficult market conditions. Analysts and experts credited this success of McDonald’s to their “Plan to Win” strategy, which was devised and Continue reading...

Introduction

Some brands are synonymous with quality and success and their name becomes connected with the product, Starbucks is one such organization with such attribute and when coffee is discussed it becomes synonymous with Starbucks.
The success story of Starbucks was started in 1987 and ever since its launch it has become the world’s foremost retailer and roaster of coffee. Based in Seattle, USA, it is an international chain of coffee of great repute.
Starbucks has no parallel in the domestic market and is a strong player in the international market in view of its outstanding operational capability, innovative Continue reading...

Nike Company’s ‘Find Your Greatness’ Campaign Report

For an effective advertising campaign, it is essential to integrate a larger number of media. The integration is of significance since it creates enormous attractions and higher level of awareness to the organization’s customers and potential customers. One of such companies that have integrated its advertisement campaigns is the Nike Corporation. The company has effectively integrated the advertisements that equally work best across the television, online media, and outdoor. These make its customers promptly gain awareness about the products of the company. This paper conducts an analysis of one of the Nike Corporation’s advertisement campaigns and its Continue reading...

Situational Analysis

UK student university fees figures for 2010 and 2011 revealed overseas prices were up to six times as much as home fees. In October last year the Brown review sparked significant debate with its conclusion that universities should be allowed to decide what they charge students. This decision would see the cap on tuition fees lifted and allow for a 10% increase in student places to meet the rising demand for a degree-level education. The cap has however never been applied to overseas tuition fees and while universities could only charge UK undergraduates £3,290, the rates for students Continue reading...

Introduction

Republicanism remains America’s ideology to date. USA is a democratic country whose sovereignty is exercised through two levels of governments- the federal government and the state government (Jillson 14). The nation as endeavored to regulate the influence of money in politics and election outcome through federal provisions and state legislations. However the influence of money in voting habit cannot be actively changed unless spending by candidates and political parties is regulated. Money cannot equal a vote. With inadequate public funding, parties(s) and individual candidates who cannot access other sources of funding may not reach out the voter- Continue reading...

Executive Summary

With Bauer’s products like the performance skate sock and hockey fit pant being premium brands, the company’s integrated marketing communication plan has been drawn on consideration of several factors ranging from customer and products characteristics to the suitable communication tools that suits the target group. In that respect the brand’s target market has been described as the young males aged 24 -36 years who are active in sports, have significant income ranging from annual income of $150,000, sports personnel whose lifestyle can be defined as modern, the urban population who are highly likely to be Continue reading...

Strategy, tactics, or Strategic objectives to reach the targeted market

Given that Adirondack Creamery’s products are rich and flavorful because no emulsifiers, stabilizers, artificial ingredient, additives, colors or replacements are added, marketing objectives should reflect the organic foods principle used by the Whole Foods Market in setting excellent standards in food retailing (Datamonitor Report 4). The primary goals of this marketing campaign is to outline the strategic marketing goals to be used in marketing Adirondack Creamery. The adopted strategic approach should be able to convince clients and generate sales.While Adirondack should not segregate clients on age, tastes, and region, the strategic marketing approach should be niche or specialized Continue reading...

- The importance of involving a community in supporting local entrepreneurs
Community is the source of consumers for local entrepreneurs and their involvement in any business transaction has a lot of significance in today’s growing economy. Local entrepreneurs are recognized as the main contributors to the economic development, general wealth and welfare of economies and sources of employment for community members. Involvement of a community helps in creating a positive business environment that is essential for economic development. In addition, community involvement in local entrepreneur assists in creating cultural awareness that promotes celebration of the value brought by Continue reading...

The Pepsi Ultimate Taste Challenge 2012: Social Enough?

PepsiCo is one of the biggest players of the carbonated and non carbonated soft drink market. This case deals with Pepsi’s market dynamics in the Canadian market. PepsiCo first entered Canada in 1934 by opening its first bottling plant in Montreal. Since then, it had been a long journey for the company as it has more than 10 million loyal customers all across the country. It had employed more than 5000 people all across Canada ,and its primary target was the long term growth of PepsiCo brands that consisted of Pepsi, Diet Pepsi, Pepsi Max,Tropicana,Gatorade,7up, Continue reading...

Possible Alternatives Available

- Give a disclaimer stating that the company would not be responsible for any problems encountered by the customers in the implementation of a promotional campaign.
- Companies communicate the exact details of the promotional campaign to avoid any confusion in the minds of both consumers.
- Limit the dependence on promotional campaigns and start utilizing other strategies like advertising.

Choice and Justification

Of all the alternatives available, the second alternative where the companies try to communicate the exact details of the promotional campaign to the customers is the most preferred. Problems encountered by the companies during the promotion of the products Continue reading...

The American politics has systematic and radical transformation in the recent decades. With the increase in the number of groups that are interested in United States politics, the country’s legislative bodies have created various policies and guidelines to regulate the election and campaign process. The introduction of various policies and guidelines in American election system has played a critical role in shaping and influencing the campaign process and election outcome. Political Action Committees (PACs) and 527 groups are examples of the groups that play a vital role in influencing the United States campaign and election process. Therefore, the Continue reading...

Introduction:

The media is an important source of information. The media has become very influential in modeling people’s lives through different decades. The society today thrives on the media a reliable source where they get informed. The coming of new media has become more influential in the recent days. Social media has become very influential and has been used by everyone across the board for business and recently politicians have turned to the social media as a way of furthering their agenda. Many of the elite groups of politicians have used the media to reach out and organize their Continue reading...

IKEA 25th Anniversary

IKEA 25TH ANNIVERSARY
Introduction
Recently, more attention is paid to public relations rather than advertising. A good public relations plan can help improve relations with media and stakeholders of a company. The 25th anniversary of IKEA in UK is an excellent opportunity to promote values of the Company and improve public relations. The aim of this public relations campaign is to strengthen positive image of the Company, increase sustainability awareness, and increase sales of furniture.

Company Profile

IKEA Company in UK is a Swedish-based Company founded in 1987. The Company offers a wide range of functional home furniture at low prices. Continue reading...

Introduction

This promotional campaign aims at achieving gender equality among students in China where there is no gender equality. The focus is therefore to promote the women empowerment so that women in china can attain a better position of Chinese economy. The present situation in Chinese rural population indicates that the gender inequality has been a major problem and as a result, there is no full utilization of human capital. As such, the given promotional campaign targets to achieving a higher retention rate of girls in schools. This can only be possible by marketing in the social way and aimed Continue reading...

MCDONALD'S TWITTER CAMPAIGN AND H&M'S POTENTIAL COPYRIGHT INFRINGEMENT

1. Introduction:
Rhetoric strategies have evolved and so have rhetorical strategies over the digital media. This paper focuses on two cases which are the McDonald Case and the H$M case. These two cases are analyzed using the various Rhetorical strategies that are commonly used by authors. This includes the description strategy, compare and contract strategy, division strategy, argumentation, process analysis and the exemplification strategy.
The content in each case provides a basis for this analysis, the first case is the McDonald campaign that backfired, this article narrates how a campaign by this company resulted into negative feedbacks and the company had to replace the original tag. In the second case, H$M clothing company is accused of copying a design from a designer who had created the design in 2008.

Continue reading...

Elekta Marketing

Company Background
Founded in 1972 by Lars Leksell, the Swedish-based company Elekta is the world´s one of the leading companies in the area of innovation and clinical solutions for cancer and brain disorders. The company offers a set of tools and treatment planning systems for radiation and brachytherapy. Moreover, the company is a pioneer in imaging and stereotactic technology in radiosurgery and radiation therapy. The company is proud of its history and strong brand in the above-mentioned solutions and places emphasis on the development of cooperative and partnership relationships with customers. Elektra´s values are built around employee Continue reading...

The massacre of forty unarmed civilians in the village of Racak on the fifteenth day of January the year 1999 marked the climax of the armed Conflict of Kosovo. At this point, the international efforts aimed at establishing a diplomatic solution to the seemingly endless internal conflict had totally failed (Hosmer 2001). President Slobodan Milosevic was in constant breach of the internationally mediated agreements, exhibiting highest disregard for diplomacy. When the last endeavor to find a subtle solution to the otherwise unjustified killings failed, the American ambassador, Mr. Richard Holbrooke tried to convince Milosevic to embrace Continue reading...

Launched in June 2006, Straits Times Online Mobile Print (also known as STOMP Singapore) is an online portal showcasing news presented to the world by the citizens or man on the streets. As it suggests, the website works by showcasing user-generated news items in the form of text, videos or photographs. It is managed by Singapore Press Holdings (of The Straits Times). In the beginning of STOMP, the idea was to attract the younger generation of Singaporeans, who were not drawn towards the boring style and design of The Straits Times. The intention was to draw upon the media-sharing Continue reading...

Analysis of An Ad Campaign: Apple Ipad Advertising

Getting ideas for Advertising Campaign is the most difficult part. In the beginning, one looks at their own reaction to some new technology with some interest. However, beyond a certain age, it gets difficult to garner the same interest for a new change. The insecure advertising agencies particularly practice a mini-version of crowd sourcing all the time. They are threatened with a creative review or are up against a tight deadline.  Getting ideas is not only difficult, but it difficult to sell them too (Jeremy, 2012). They need to package by the creative directors and promoted by someone professional. Continue reading...

The benefits of running are tremendous. It has both health and social benefits. It does not require expensive facilities and complicated gadgets. With just a pair of rubber shoes and plenty of willpower, one can immediately reap the benefits of a good run. The following frequently asked questions (FAQ) provide the details of the campaign

Who are the audience of the Running Club Campaign?

The students, employees, faculty, and officers of the university are the target members of the Running club. Since the runners themselves decide on the intensity of the exercise, the club is open to both beginners and long-time runners, 18 years old and older, with Continue reading...

Compare and contrast church sermons to campaign speeches

Communication remains an imperative component in society as it helps people exchange ideas, relate with others, and form close bonds with family members. However, communication assumes different forms depending on the subject, audience, environment, and other constructs. Church sermons and campaigns speeches remain the two forms of communication in the contemporary society, but they share similar aspects and differ in others as addressed in this paper.

Church sermons and campaign speeches appeal, convince, and encourage the audience, through emotional inspiration to take a certain course of action. In the case of church sermons, the speaker (religious leader/pastor) appeals to Continue reading...

Abstract

The marketing decisions and processes attributed to the launch of a new product have historically been identified as one of the most challenging tasks faced by marketing managers of most business enterprises, where Coca Cola is a subset. This report provides a critical analysis, evaluation and assessment of the launch of Coca Cola’s new product, Tumult into the European adult beverage market. The report starts by presenting an overview of the target market and an assessment of the level of competition. Moreover, the report outlines four key communication objectives connected to the launch of Tumult in the market. Continue reading...

With workplace bullying becoming a growing concern in ensuring a safe and healthy workplace environment, this paper proposes a campaign to promote workplace health and safety against workplace bullying.

Workplace bullying is a personalized and repeated attack on one colleague by another colleague, which results in the victim being socially excluded, losing their job, or becoming physically and mentally unhealthy. Research shows that workplace bullying occurs due to personality differences, economic and social trends, diversity, workplace competition, rewards for aggressive behavior, stressful work conditions, and organizational culture.

In this light, a campaign to address workplace bullying is Continue reading...

Re: General Election Strategy

The purpose of this memo is to present a general election strategy for the 2016 Presidential campaign between Democratic nominee, Hillary Clinton, and Republican nominee, Chris Christie. In addition, this proposed strategy is presented to fulfill the application requirements for job title Campaign Strategist. This strategy will address Clinton’s political platforms, discuss her strengths and weaknesses, provide an electoral strategy, and deliver descriptive examples of biography, issue-oriented, and attack literature advertisements.
2016 General Election Strategy: Hillary Clinton vs. Chris Christie
As we are aware, Clinton lost the Democratic nomination to President Obama in 2008, even after securing the Continue reading...

Introduction

The tour operator, Thomson Management, wishes to create a cultural tourism 6 day visit to Denmark, Amsterdam, Lisbon and Porto. By working as the Assistant Marketing Manager for Thomson Holidays, it is my job to explore the sectors, hotels, B&Bs, restaurants, and travel agencies, to make recommendations for Thomson’s Marketing department as appropriate in the Travel and Tourism Industry. In the following outline the core concepts of marketing, the factors that influence marketing in the travel and tourism industry, customer demands and satisfactions, and the ways in which the client market can be segmented, are discussed.
1.1 Discuss Continue reading...