Essays on Marketing Campaign

Problem Statement

The objective of this paper is to present a report on the marketing questions raised by the founder of Celtic Chocolate Company Limited. Mr. Ronald Begg founded Celtic Chocolate Company Limited under which he engineered a new product called Milk Mate. The new product is basically a milk modifier. Milk Mate was introduced into a market largely controlled by large companies, such as Nestle with a market share of 50%, Hersey with a market share of 20%, Cadbury at 10%, and the remaining 20% shared by other smaller players in the region.

Generation of Alternatives

The introduction of the new product into ...

It is worth mentioning that running a marketing campaign is not an easy task as many people may believe. It requires adequate planning and analysis (Keller, Parameswaran, & Jacob, 2011). The project requires careful management right from when the idea is created up to the time the campaign wraps up. Our project will, therefore, entail running a successful marketing campaign. For any company, marketing and advertising are inevitable endeavors as they allow a firm to compete favorably with other players within the same industry. However, some companies carry out marketing campaigns but end up failing to improve the status of ...

Executive Summary

Nutella’s has been very successful in the UK market with the brand becoming a leader in sweet spread market with a share of 36 percent. The success of the brand in this market could be attributed to the company’s long experience in the UK. However, the brand’s future in this market is threatened by the perception that Nutella has saturated fats and sugar. Hence, it is important for Ferrero to investigate this problem and come up with a communication strategy that will change the image of the brand in the eyes of the current and potential ...

“The Few. The Proud. The Marines.” This is a well-known, long standing slogan for the Marine Corps military recruiting campaign; originations dating back to 1799 (Szoldra, 2015). This slogan wishes to draw attention to the promise of creating one with an elite social status. Through many centuries of recruiting, and many slogan trials, this slogan has stood the test of time and creates familiarity by mere existence. Now consider the latest slogan being launched by the US Marine Corps, “Toward the Sound of Chaos” (Dao, 2012). The marketing method unfolds by focusing on something that is found in endless ...

Integrated Marketing Communications Plan

Industry/Company review CBU Airlines is a company based in Riverside, California. The company has the entire infrastructure necessary to become a prominent player in the airline industry, including jets, employees and terminals. In light of this, the company needs a new integrated marketing communications plan (IMC) to enable it to compete effectively with other airlines. The U.S. domestic airline industry earns in excess of $158 billion in revenue each year. Furthermore, the industry has been experiencing growth because of increased business and consumer spending as the country recovers from the 2007-2009 recession. In addition, the growth in the industry ...

Question 1

Decide whether Pepsi should continue the Pepsi Refresh Project. Why or Why not? Pepsi Refresh Project has been one of the most unique and interesting type of cause marketing taken up by the company. The idea behind Refresh Project is to contribute towards making the earth a better planet to live for those who are suffering in one form or the other. We understand that people living in this world have a good heart and they want to do something better for the society and for those who deserve good things in life but cannot afford it. For instance, ...

Abstract

The creation of effective marketing strategy is the key component of successful introduction of new product or service. This research is aimed at formulation of the comprehensive marketing plan for ready-to-enter the market landscaping company Green Art Studio. The company offers innovative EPCM-system of landscape design that results in establishing long-term relations with the clients. Green Art Studio fulfills dreams both of highly and lowly placed clients providing sustainability and innovations. Marketing plan includes overall strategy identification, analysis of industry competition, market positioning, communication tools and 4-Ps definition. Specific attention is given to the issue of target audience as ...

1. The marketing mix is also known as the 4 P's is the combination of four principles: price, product, place (distribution) and promotion. The price depends on of the accountability of costs and the average price of the product in the market. The product relates to the intrinsic characteristics of the products, presentation, and envelope (in the case, the product is physical). The place relates to the distribution strategy to the clients or target; the target of the company could be the masses; retail or wholesale, or a specific population. The promotion is related to the used strategy for ...

Introduction

This decision essay will critically evaluate the case study titled ‘Pepsi Canada: The Pepsi Refresh Project’ so as to identify the prevailing issues and to develop a potential course of responsive action. The decision essay will use the state-and-prove model to structure the paper.

Brief Summary

Pepsi was founded by Caleb Davis Bradham in North Carolina, United States in 1893 as ‘Brad’s Drink’ and it adopted the name ‘Pepsi-Cola Company’ in 1898. In the initial stages of its operations, the company expanded the business by selling franchises in various states. Currently, Pepsi is one of the world’s largest carbonated ...

Communication tools

There are various digital marketing tools that a brand can use to reach its target market with information about the overall brand as well as specific products. The platforms provide means of providing varying content including videos, pictures and written details on the products. With that, the Chipotle marketing campaign will entail the use of various platforms to deliver different content to the target segments in ways that are captivating and capable of catching the audience attention. In that respect, the following is a summary of the digital platforms through which the brand will reach the target market across ...

Acknowledgements

The research was supported by [name of foundation] who provided the information on the company present and past. I would like to thank [name] for assistance with the information, sharing and evaluation the process of strategy building, sharing the ideas about the built strategy and telling what was done before to develop the company. I would also like to show my gratitude to [name] who gave some precious comments about the work of the company that helped to process the research and work out some ideas of improvement.

Approval Sheet

Executive Summary The case study of the Golden Horizon Placement Agency ...

The Coca Cola Company is a USA based Multinational Corporation which deals in beverages and soft drinks. It expanded its operations from USA to Japan in 1957 and has since been the number one beverage company in Japan. The company has been able to retain this position over several decades in Japan due to two main strategies adopted by it, the Direct Marketing approach and the Independent Local Franchise Distribution System. The company changed its strategy from country-specific to regional when financial crisis hit the Asian markets in 1997. It began an extensive marketing campaign to cater to the ...

As a top organic company, it has stayed in the top position since 1998. Recently, the main competitor has become a threat to the company because they are using cheap guerilla tactics. The boss is worried about the competitor's new method, and he has asked several people to make up negative reviews about the competitor's products and spread untrue reviews through social media sites and blogs. He has also asked about spreading emails that complain about the safety of the competitor's products. If I support the boss and obey his campaign, I will likely keep the job that I ...

Domino’s pizza launched in the 1960 in the United States, is one of the biggest leaders in pizza delivery on a global level, the success of the company can be gauged from the fact that more than 500 million pizzas are sold every year, with more than 5,000 stores outside the United States, satiating the taste buds with Domino’s hot and delicious products on a daily basis. Being the pioneer of the pizza delivery system, the company is rapidly growing, and is already serving 80 international markets (International). One of the primary reasons for dominos success ...

Worshiping celebrity heroes is a worthwhile activity. Discuss

As far as it can be remembered in the history of the world, human beings have worshiped others who seemed to be bigger than the general public. Apparently, such “larger than life” people have sought for inspiration, as a way of running away from the routine, ordinary lives, as well as hope. In the current day, in the U.S., people have taken this practice to a higher new level. For instance, the social media such as Twitter and Facebook have greatly driven the fascination of wishing to know more about the lives of the celebrities (Cashmore, 2006). Notably, some ...

One of the largest issues that a company faces is when their brand grows stagnant. This has happened to many well established brands all over the world and it is up to the marketing team in order to ascertain what would prospectively be the best option to consider when looking into how to redevelop the brand. Some factors that can cause the brand to grow stagnant are: lack of attention to the global sustainability initiative, branding that is old and dated, and competition that is using a fresh strategy that highlights that corresponding brand in a negative light. A ...

DIGITAL MARKETIN CAMPAINGN PLAN REPORT

Digital Marketin Campaingn Plan Formed in 1887, Wycombe Wanderers (WWFC) is the biggest football club in High Wycombe. After spending a few years in the lower levels of English football, the 90’s saw the club promoted into the top-flight football. It currently plays in the third tier of English football, commonly referred to as the league 2. The club plays at the Adams Park, which has a capacity of close to 10,000 spectators. In an average day, however, the club’s stadium is usually half-full, with the number going lower if the weather is not conducive for ...

International Finance

1 a. Discuss the corporate control of your business. Explain why your business in Mexico is exposed to agency problems. b. How would you attempt to monitor the ongoing operations of the business? c. Explain how you might be able to use a compensation plan that limits the potential agency problems? d. Assume that you have been approached by a competitor in Mexico to engage in a joint venture. The competitor would offer the classroom facilities (so that you would not need to rent classroom facilities), while your employees would provide the teaching. You would split the profits with ...

Introduction

Since its inception, CloudFlare Inc. experienced exponential growth to the point of rivaling the main players in its industry. The innovative idea upon which the concept of the company was based, its customer value proposition, go-to-market plan, technology and operations management, and the cash flow formula all contributed to the growth of the company. However, the company was faced with several resignations over a short period. It was evidence that these resignations pointed to other underlying issues within the organization and its culture. An analysis of the problems in the company will lead to recommendations that form part of ...

Question 1

Clearly there is no doubt that the convergence of communications technologies and Internet networking frameworks have had an intense, societal and worldwide change and effect on how a Global Marketer’s, plans, budgets and implements of international marketing communication campaigns. The Global Marketer can no longer rely on just external proxies such as country specific partner companies, benefactors, or international distributors to properly represent their particular company’s brand, messaging and completely assimilate themselves as a worthy distributor not apt to incorporate into its’ own offerings – a competitive brand. The Global Marketer must now take into consideration, not just ...

When constructing your marketing campaign, it is critical to identify the four measures of marketing effectiveness in order to ascertain whether you are taking the proper measures to ensure that your product is successful. If you are able to do this, you will give your prospective product the best possible chance that it can have to do well in the market. The four measures of marketing effectiveness are: planning ahead and designing a response-attribution infrastructure to support all channels, creating control groups for a more-accurate measurement of campaign lift, defining relevant measurement metrics, and defining specific attribution rules by ...

Abstract

This Wikipedia project explores MARS, Inc. In particular, the project provides a critical discussion on the importance of community based contribution and the ways by which, individuals can make a unique difference in the way a company, brand, or service is viewed by the general public. The project highlights a marketing campaign that was implemented by MARS, Inc. in 2013, known as "Better With M." The project explains the reasons behind the campaign and why it was so impactful to the company, and to the world. The project also explores the recent changes that occurred with MARS, Inc. deciding ...

Introduction

Marketing strategy allows an organization to concentrate its limited resources on the greatest opportunities so as to increase its sales and achieve a competitive advantage over its competitors. Hydroxycut and Xenadrine have different marketing strategies. A good marketing strategy should have the users’ interests at heart. A company should not mislead the users on the use of a product in an attempt to gain more customers. Honesty leads to customer confidence and trust. The main aim of any marketing strategy is to have as many customers as possible and maintain the customers. However, if false information is presented then the customers ...

Introduction

Wal-Mart is a known name in the retail food industry across the world. The company has demonstrated remarkable stability over the years and have provided the consumer utility products in competitive prices across its chain of stores. The company’s mission is to enable people to save money so that they can live better (Wal-Mart, year). The company has three basic value and beliefs on which the whole organization is built, these are respect for individual, service to our customers and striving for excellence. These value and beliefs impact the ways in which company handles its strategic positioning and manages ...

Hydroxycut and Xenadrine Marketing Campaigns

Introduction

Marketing strategy allows an organization to concentrate its limited resources on the greatest opportunities so as to increase its sales and achieve a competitive advantage over its competitors. Hydroxycut and Xenadrine have different marketing strategies. A good marketing strategy should have the users’ interests at heart. A company should not mislead the users on the use of a product in an attempt to gain more customers. Honesty leads to customer confidence and trust. The main aim of any marketing strategy is to have as many customers as possible and maintain the customers. However, if false information is presented then the ...

Legal, Social, and Economic environments of Business

For success in implementing a business idea, the right investment decisions need to be made at the start, since these forms the backbone for the company to start. The person with a business idea must identify the best channel that will be used to ensure that the most benefits are achieved, as well as help him to get financial support. In many cases, an investor may not have enough funds and technical expertise to run a business, but may require that the person collaborate with other knowledgeable people and financial assistance institutions (Gitman & McDaniel, 2008). In this case, the person seems ...