Essays on Digital Media

Using Digital Media to Achieve Organizational Goals, a Walmart Case

Using Digital Media to Achieve Organizational Goals, a Walmart Case

Introduction/Synopsis

Digital media types are some of the greatest technological advancements that provide benefits to humans. They can be used in various ways that every individual is able to achieve his or her goals by using different types of digital devices, such as mobile phones and personal computers. Digital media also enables humans to access a wide range of communication to the point that geographical location is no longer an issue just to send and receive messages and information from different parts of the country and around the globe. In ...

Approval Draft 1: Acceptable Use Policy.

Executive Summary. The AUP (Acceptable Use Policy) for IT systems by employees is designed to protect Red Clay Renovations, our clients, partners and the employees themselves from any sort of harm arising from the misuse of our IT systems, data and other resources. Misuse covers both inadvertent and deliberate actions. The consequences of misusing Red Clay’s system can be severe since the potential damages range from but are not limited to malware infections, data breaches, legal and financial implications due to data leakages, and productivity losses arising from network downtimes. This policy covers Red Clay’s IT systems ...

Completion Date

CONTENTS I. Background3 II. St. Regis Mumbai: Strategy & Implementation: Overview...5 II.I. External Operation Environment: Opportunities & Threats6 II.II. Internal Operation Environment: Strengths & Weaknesses..7 II.III. SWOT Chart...8 III. St. Regis Mumbai Strategy: Evaluation..9 III.I. St. Regis Mumbai Strategy: Mission & Objectives9 III.II. St. Regis Mumbai Strategy: Business Model9 III.III. St. Regis Mumbai Strategy in Theory..10 III.IV. Recommendations11 IV. Conclusion..12

References.14

St. Regis Mumbai: Strategy Implementation Analysis I. BACKGROUND St. Regis has a global presence of 58 hotels in four continents: North America, Africa, Asia and Europe in 23 countries ("Global St. Regis Hotel List," n.d.). St. Regis Mumbai, one of St. Regis's hotels ...

Discuss the meaning and characteristics of different monetization strategies in the digital economy. How can content and user-generated content be monetized? Critically evaluate these strategies by referring to specific examples

Introduction

The traditional balance between entrepreneurs and customers has changed due to the development of the global economy accelerated by new communication and computing technologies that have created an open global trading regime. Organizations, especially the macro enterprises have to deal with the growing demand for digital marketing and distribution strategies irrespective of the amount of revenue they generate. According to Capgemini Consulting (2014), extracting value from the connectivity opportunity ...

Executive Summary

Information Technology is a rapidly developing landscape and increasingly becoming a valuable asset to the corporate world almost challenging assets such as land. IT resources must, therefore, be utilized properly for optimal growth of the corporate industry. As such, policies like an acceptable use of information technology, Bring Your Device, and Digital Media Sanitizations are put in place to govern the behavior of employees within Red Clay Renovations. The following are approval drafts for policy guidelines on each item.

Approval Draft for Acceptable Use Policy for Information Technology

The IT resources available at Red Clay Renovations are wholly owned and maintained by the firm. Use of these resources ...

In XXI century, when the Internet is spreading with unbelievable speed, electronic media becomes the most popular source of getting different information about all things around the world. The sphere of politics is no exception. Today, more and more people prefer to get information through the Internet, cable channels and other electronic media and not to use radio or newspapers, which were regarded as traditional information sources for decades. Young adults compose an overwhelming majority of these new electronic media users. Albeit, having access to the information that is always renovating, young people seem to be not engaged in ...

Marketing Plan

Involved in multi-manufacturing of Fast Moving Consumer Goods such as non-alcoholic soft drinks and snacks, Marc Inc. is an American-based multinational food and beverage corporation with its headquarter at Bronx, New York. The company was established on March 2011 targeting the population of the Bronx to supply with very good quality of soft drinks and snacks. The company has a healthy pool of approx. 1350 employees managed very well by a very capable team of management. Blackcurrant Knight is a blackcurrant juice; the company is manufacturing and supplying and now intends to penetrate further. This paper renders the marketing ...

Question 1.

Distributive negotiation is a bargaining approach, which is used by parties that are attempting to divide something or distribute something. Distributive negotiation is opposite of integrative approach as both parties are trying to get more on one thing. In case of distributive negotiation, the goal is to assure that one party wins much more than the other party. This results in the other side losing their share for the other side and ending up with less than they expected (University of Colorado, n.d.). Distributive negotiation is also called “win-lose”, “zero-sum”, or “claiming value”. It is a competitive form of ...

1. The marketing mix is also known as the 4 P's is the combination of four principles: price, product, place (distribution) and promotion. The price depends on of the accountability of costs and the average price of the product in the market. The product relates to the intrinsic characteristics of the products, presentation, and envelope (in the case, the product is physical). The place relates to the distribution strategy to the clients or target; the target of the company could be the masses; retail or wholesale, or a specific population. The promotion is related to the used strategy for ...

Re: Digital Media Intern Position

My name is Supreeya Thammarattananon, and I am writing to you to express my extreme interest the Digital Media Intern position you are offering at SalesPad LLC. Given my qualifications and experience, I believe I would be ideal for the position, and hope to be invited for an interview. I am currently completing my Bachelor of Arts degree in Advertising and Public Relations from Grand Valley State University. There, I am learning the essential elements of media planning, news reporting, story making, and advertising, making this internship an ideal place to further hone my skills and translate my academic ...

Starbucks to Offer Brand Visa Card,” by Julie Jargon, WSJ, March 24, 2016.

Initiatives Starbucks announced at their recent shareholders’ meeting In their recent shareholders’ meeting, Starbucks announced several marketing initiatives that would be adopted in a bid to enhance the business’ marketing competitiveness and customer attraction as well as retention. The company announced the adoption of a new loyalty program by the introduction of a “Branded prepaid Visa card”, by the year end, that would enable the customers using it to earn reward points from the company coffee shops. The new card would be used at any retail outlets that accept such and the points earned would eventually be redeemable in ...

The Pitch

I am a marketing and advertising professional with over 10+ years experience; I have been part of communication campaigns that were built on the brief’s premise, to create out of the box ideas that were cutting edge and groundbreaking, to win in the marketplace, for sectors such as FMCG, Telecommunication, Construction, Fashion, Financial Products, Retail and Retail. My key forte is multitasking, and I have been a part of leading advertising agencies, in developing new business revenue streams and managing the clientele by providing new business avenues, in the capacity of an Account Director and Strategic Planner.

Companies

In ...

Question 1

Historically, organizations focused on usage of traditional media outlets, which included newspapers, magazines as well as television as part of their advertisement strategies for their products and services. Traditional marketing, otherwise referred to as offline marketing, created some form of disconnection between consumers and organizations (Puccinelli, Wilcox, & Grewal, 2015). That created higher possibilities of failure in the marketing processes, as consumers believed that the products delivered did not suit their individual expectations. That acted as one of the key disadvantages of using traditional marketing strategies within a given marketing campaign. However, this limited organizational understanding of consumer needs and ...

Identifying the requirements

For a logo to be effective it requires to be simple, easy to remember, it is not necessary that a logo be graphically related to the organization it is representing, it may not make sense at all visually as brand but if it is simple and people can easily remember it, then it becomes very useful and powerful tool for branding. As far as requirements for a brand go, it is self explanatory; a logo is a simple identification mark that people can use to identify a company that is its only function. In Logo design there are no ...

Everybody knows that the ubiquitous nature of the Internet, the richness true-to-life images, and convenient ways to connect to mass media is here to stay. When Steve Jobs died five years ago, whom many considered the genius and driving force behind Apple, haunting shockwaves of disbelief reverberated worldwide. In his Los Angeles Times article of October 5, 2011, Hiltzik wrote “His legacies include making the human factor,” in terms of the look and feel of computerized communications devices, “an indispensable element of consumer electronics design, refining the distribution and display of digital content” to a level which pushed the ...

Abstract

In this age of globalization and digital media, companies with innovative marketing strategies and tactics have been able to maintain and sustain the brand’s equity in the eyes of the consumers in a profitable manner. In view of the requirement of the project, the brand selected to study a consumer’s loyalty factor is ‘Apple Inc’. The target segments of Apple are the millenials who are more into technology and also those demographics who are able to pay the premium price for the phones, the strategy of Apple to create a brand niche in the minds of the ...

Scenario Planning

The concept of scenario planning involves deriving a probable future situation, usually achieved through consistent description of one possible future outcome. Many researchers and other professionals attribute the process of scenario planning with a number of advantages, and highlight different approaches that can be utilized in deriving future scenarios. This paper seeks to evaluate the existing literature regarding scenario planning, the process of undertaking scenario planning, and the associated advantages.Specifically, the paper will evaluate the effects of communication technological advancements on the process of management. The development of future scenarios helps an organization to focus on how the process ...

With the advent of the newest technologies in film making, the quality of the movies produced compared from the beginning of the first walkie-talkie in the late 19th century up to the present times, it should be noted that there has been numerous changes since then that created a lasting impact on how films are produced up to this day. In this respect, this paper examines the effects of the digital media in regards to the film making industry whether these new technologies managed to help film directors and viewers in their analysis of the films. For this, 6 ...

Compare/Contrast

One of the greatest concerns in research based on gender coverage is the limited coverage of women sports by different media; for example, the social media, digital media, and the newspapers (print media). Accordingly, the quality of sports coverage despite the remarkable participation of the female gender intensifies the support for men's sports while diminishing the women's sports. Basketball is one of the favourite games, not among the American people but also among other people worldwide. The two common premier basketball leagues in the world are the NBA and WNBA. This paper discusses the similarities and differences between coverage ...

Globalization

Globalization is classified as the huge idea of the 21st century that captures the elements of widespread ideologies by speeding up, broadening, and deepening the globe. Nations and people have extended all over the world allowing the formation of an integrated economy characterized by cheaper markets, free capital flow, and trade. The phenomenon has changed individuals’ lives as well as the globe as a whole. This essay looks at the changes that globalization and new media has instituted in my life. The globalization experience is a common phrase amongst the politicians and journalists. It has also been the key ...

Executive Summary

Nike is the most reputed and celebrated brands globally, the tagline Just Do it and the swoosh logo is recognized by one and all, in this age of digital media Nike has been able to outrun its competitors on the social media by using engaging and interactive programs. The accounts of Nike as researched and repeatedly mentioned in the report connects with the consumers on a deeper emotional level and is spite of managing different departments, the company has been able to create a leading niche in the social media marketing programs amid the competition effectively. Nike needs to ...

1 Introduction This essay is about an advertising campaign for Apple laptops. The essay will describe the personal background, the laptops’ and Apple’s background in the first section, research on how the paper was prepared will be discussed in section two, target market will be handled in section four, the campaign objectives are highlighted in section four, creative planning is in section five and the advertisements are in section six.

Personal Background

This essay is an advertising campaign for a particular product and brand of choice, and I have choses a laptop as a product and Apple as the brand. ...

International marketing

Adana kebab is the new product (snack) that will be offered to the Turkish urban market. In most instances, the workers would prefer snacks during lunch hours since they save on time. Therefore, this forms the basis of product selection. With the increasing working population in Turkish towns, snacks have become one of the most looked after foods in Turkey. The product will in offered in sticks and packaged in light polythene packing papers. Adana Kebab, therefore, offers a new experience to the working Turkish population given its outstanding characteristics

Target Market

Marketing the new product in the market emphasis on ...

Introduction

In the contemporary world the use of new media, and in particular social media, has become an essential need in the society. Social media include Web sites that allow social interaction such as social networking sites like MySpace, Twitter, Facebook; gaming sites such as Second Life and Club Penguin; video sites such as Vimeo and YouTube; and blogs. Such sites have provided a fertile ground for communication and entertainment especially for the teenagers and the young adults. According to the prevailing studies, 75 percent of the teenagers are in possession of cell phones, and 25 percent utilizes them on ...

Internship at Mullenlowe Group

Internship at Mullenlowe Group

Introduction

Mullenlowe Group, an integrated marketing communications company headquartered in London with offices operating in over 65 markets ("About Us," n.d.), is an innovative company I have interned in for six weeks between 10 February and 22 March at a number of Riyadh, Saudi Arabia offices. The company adopts innovation in each and every aspect of business management and client servicing activities. Offering integrated digital marketing solutions across different geographies and markets, Mullenlowe Group covers a broad range of social entrepreneurship, public advocacy, business branding, corporate communication, leisure and spirituality. Notable projects include, for example, "Redraw ...

Introduction

Introduction In the contemporary world the use of new media, and in particular social media, has become an essential need in the society. Social media include Web sites that allow social interaction such as social networking sites like MySpace, Twitter, Facebook; gaming sites such as Second Life and Club Penguin; video sites such as Vimeo and YouTube; and blogs. Such sites have provided a fertile ground for communication and entertainment especially for the teenagers and the young adults. According to the prevailing studies, 75 percent of the teenagers are in possession of cell phones, and 25 percent utilizes them ...

Tables of Contents

Introduction3 Research3-5 Findings5-6 Human Failures7-8 Context8 DRM Technologies and Methods8-10 The Security of the Cloud10-13 Conclusion13-14

References15

Society and Digital Rights Management Recent decades have seen digital technology and digital media transform the entertainment industry and society in general, particularly as a result of on demand streaming and the introduction of mobile applications. But as this transformation has taken place, media corporations have been confronted with a significant problem revolving around the need to protect the security of their copyrighted materials. It is essential for these businesses to be able to easily and quickly deliver their media to the consumer ...

The following are topics generated from the main one ‘How do Arab media organizations deal with the evolution of the news market? The evolution includes the use of social media and other digital methods as a result of modern technology.’ 1. Security and privacy in government information using the new media tool. 2. The effect of the new media market in the self-censorship of media in Saudi Arabia. 3. The pros and cons of social media in the Arab Media Organizations. 4. Strategies used by Arab Media Organizations to deal with the evolving news market. 5. The effect of ...

Winnipeg, Manitoba is a thriving Canadian city whose economy is to an important extent based upon cultural industries. After the 1970s economic crisis, the city started to reduce its manufacturing industry and to invest more in services and in cultural businesses. The city reinvented itself following the downtown rehabilitation process. This project included the rejuvenation of the Forks, a historical site which now attracts millions of visitors each year. The city also invested in its digital media educational programs in order to form skilled workers for the newest technological companies in the fields of film production, advertising, graphic design, ...

Current Vision, Mission, Objectives and Business Strategy

According to The Walt Disney Company (2016), its mission is to "be one of the world's leading producers and providers of entertainment and information" (p.1). Through an array of different services, products and content, the Walt Disney Company is dedicated and committed to ensuring that the world is enlivened by innovation and creativity (About, 2016). The company is ingenious in its execution of not only providing a promise to consumers to deliver time and time again, but to exceed their expectations. Hill (2010) finds that Disney has stood the test of time because it understands how to leverage its ...

Introduction

Some actions such as divorce, same sex marriage and other practices were considered morally wrong in the past (Giletti, 2012). However, in the modern times, they have been legally accepted and most people are now thinking that these practices are not morally wrong. This is now the trend in the ethical issues of downloading digital music and videos. People think that downloading digital music and videos from the internet is morally wrong because it is still illegal. However, there are also people thinking that the illegality of this practice is not enough to settle its morality or ethical judgment. ...