Influence of Marketers
Influence of Marketers
In this era of technological advancement, social media has had a huge effect on consumers purchasing behavior and hence has revolutionized the way marketing is done.
Social media has created an incessant presence of brands online and has impacted on the perceptions of people with regards to acceptance of communication or product to be part of the group which, is in essence peer pressure at its greatest on social media.
Facebook which recently celebrated its 10th anniversary has been a pillar on which this revolution in terms of altered lifestyles and behaviors with regards to comprehending communication in terms of marketing and then the subsequent purchasing behavior online (Vinerean, Cetina & Tichindelean, 2013).
The primary factors utilized by marketers on Facebook to target its prospective consumers are Groups which has the most commonality in terms of target market of the product/service.
Thus creating communication and creating a web presence through interesting execution is paramount in creating interest around the product online. Deals and discounts are other factors which help in getting the attention.
According to the author peer pressure and creating a persona of one’s self online to friends and family has in essence created a space where inadvertently marketers benefits.
Recommendations and also feeling part of a group by liking a post or group in essence shapes brand attitudes and also the purchasing pattern.
Communication of brands getting more hits in terms of responses which create a very feasible situation for marketers as it helps them get both attention and revenues in a short span of time with minimum expense as opposed to traditional marketing.
The cost of a TV advertisement, print advertisement, consumer promotion campaign, outdoors and billboards and brand activation campaign and also the reach to consumers is less likely to match against online marketing.
The future is all about online marketing and the success of Facebook as a social medium is evident in view of Facebook becoming the choice of marketing and branding for products and services.
This fact is proven with Facebook’s reported revenues of $2.06 billion in the third quarter of 2013 which was an increase from the previous year, with a profit of $425 million (O’Dell, 2013) making it the most viable option in terms of sales and visibility for organizations.
O’Dell, J. (2013). Facebook earnings show that desktop ads and Google may soon become irrelevant. Venture Beat. Retrieved from http://venturebeat.com/2013/10/30/fb-earnings-show-that-desktop-ads-and-google-may-soon-become-irrelevant/
Vinerean, S., Cetina, I., & Tichindelean, M. (2013). The effects of social media marketing on online consumer behavior. International Journal of Business & Management, 8(14), 66- 9. doi:10.5539/ijbm.v8n14p66