Essays on Promotion

Executive Summary

Gaining Power and influence through organizational politics has been a big issue over the years for the managerial theory and practice. The success of those in the workplace who know the art of organizational politics has made this concept a mystery and interesting subject for others and they want to learn and master this as an art. The management is involved in politics not only in profit oriented organisations but also in public sector or non profit organizations. The People working in a corporate office employ different types of strategies to attain different career benefits. Different activities and tasks Continue reading...

Starbucks: A Worthy Investment

Introduction
When it comes to finding a proper organization to invest in, there are two specific matters that need to be considered especially when it comes to the possibilities of earning more from the said organization. It is not a joke to invest on anything, especially on business organizations that are currently operating in the market. Weighing the risks and benefits will make it easier for the administrators and/or business operators to define whether or not they are going to invest in a particular organization. One specific matter to note is the track record of the organization. It is Continue reading...

Promotion

In order to create an awareness and publicity, Anytime American Food Truck will strategically use four distinct methods of marketing; word of mouth or personal selling, advertising in the local newspapers, magazines, and finally in the electronic media. Advertisement costs money, and the best way to protect the business from huge advertising costs, which can overwhelm a business strategy, is to keep it simple and creative. As indicated, more stress on direct marketing with customers and their families will be entertained. To have an effective and cheap advertisement going for customers to know what Anytime American Food Truck is Continue reading...

Nature and role of marketing

Marketing is a process of selling and communicating the availability of goods and products to consumers. It is an act of enticing public by giving information of the location of the products. It is an organizational function of delivery, creation and giving customers value. It is extended to customer's relationship that benefits institution in improvement of the product sale. Marketing is described as the science and art of choosing the market target. It is made possible through market analysis and segmentation. It is projected to customer understanding in their purchasing behavior. The marker is given a chance to give Continue reading...

Introduction

Many people are affected by maritime safety. A safe and efficient shipping network determines a significant part of the global population safety. The international management code for the safe operation of ships and pollution prevention (ISM code) was adopted in 1993 and was made compulsory in 1998. This code sets up safety-management goals and calls for safety management system to be established by the ship-owners or ship managers. Further, the company is required to develop a way of achieving the set goals; which include making available necessary resources required to offer support for the set objectives. The code also Continue reading...

Executive Summary

Athletic drink market is continuously growing. Currently, this market is worth $7 billion, and it is expected to grow into a $20 billion market by 2020. The products available in the market are of “one size fits all” type with Pepsi and Coca-Cola dominating the market share. Since the nutritional requirements vary from one person to another on the basis of size, weight, height and type of sports, the “one size fits all” type of products fail to fulfill all the bodily needs of a sports person. Customade is a product that has been designed to provide customized nutrition Continue reading...

Business Ethics

Introduction
Business ethics is the study of the required business practices and policies concerning controversial issues that are of key importance such as insider trading, discrimination, bribery, fiduciary responsibilities and corporate social responsibilities. The ethics of a business are usually governed by the laws while they can also provide a framework that the business may choose to follow so that they can obtain public attention (Ferrell, Fraedrich, Ferrell, 2010, p. 143).

The business ethics are usually implemented to ensure that some specific level of the required trusts exists between who participates in the market for the business product or Continue reading...

In a quick span of time, American Apparel has emerged as one of the leading Apparel companies in the US with a unique business strategy of appealing to consumers who look for natural beauty. Over the years since it was founded, American Apparel has earned reputation for its policies like sweatshop-free environment, and environmentally friendly business practices. These policies have made it one of the most respected apparel manufacturer in USA. It continually implemented social welfare programs for its employees like English language training, medical care, and job security. But the company has been facing an allegation regarding some Continue reading...

Management

Over the last few years or so, media has been influential in the way companies conduct their businesses. The technological advancement and the emergence of social media have been a revelation in the world of marketing. The presence of the internet and the ever-increasing consumerism has meant that more people are becoming informed about markets and products thereby having an impact in their decisions. Clearly, the most intense impact has been the use of the media in designing marketing strategies by organizations. Outside marketing, the media also influences the way to conduct the management. Decision-making in the management has Continue reading...

The article presents a detailed analysis of Regulatory Focus Theory. Its summary helps in the understanding of the theory’s concepts and possible application. The theory addresses ways in which people attempt the achievement of the presence of positive outcomes, and an absence of negative outcomes; the processes are promotion and prevention respectively. It shows people may exhibit differences in their chronic orientations. The article explores the regulatory perspective in reference to a multilayered model of personality (Manczak, Zapata-Gietl & McAdams, 169).
It arranges human behavior into domains such as; romantic relationships, economics, parenting and psychopathology. The study analyzes the Continue reading...

Executive Summary

Introduction
The main perspective of this assignment is to apply the concept of marketing on a given organization. The company which has been selected for the same analysis is ASOS. Different tools would be applied on the same company in particular, as SWOT, PESTLE, ANSOFF and others. It is assumed in this particular assignment that ASOS is trying to launch a new product of men T-Shirt in the market of the UK and for that stance they want to have a perfect communication or marketing plan.
ASOS plc is a UK’s leading online platform that is associated to Continue reading...

A View from the Field: A Napoleonic Soldier falls among the many military memoirs in the book written by Charles Parquin that depict the perspectives of a typical Napoleonic soldier on matters pertaining to their well-being. The document captures the social relations of the soldiers while at their military bases. The difficulties that they underwent during the warring periods are also part of the memoir. It incorporates the fighting tactics and the varied techniques that the Napoleonic soldiers used for offensive and defensive purposes. The document is further spiced by the acknowledgement of the soldier’s patriotism and their Continue reading...

IPAD Marketing Analysis

Introduction
The competitive nature of the business environment in view of a globalized economy and a tremendous surge in technological developments on a daily basis has made the playground cut throat to not only sustain but also grow the business.
The success of an organization lies in its undertaking to a thorough investigation of potential opportunities in meeting the needs of the customer wants in accordance with the current trends which make them own the product in view of the image created.
Apple’s iPad has been one product which shows what the company is all about in terms Continue reading...

Introduction- What is marketing?

In today’s fast moving world, nothing seems to be constant. The market is changing at a constant pace, and strategies that worked in the past are not applicable any more. We can say that the present is not like the past and future will be different from the present! It is essential that organizations accept this fact and start formulating strategies which can guide them in these uncertain times. Marketing is that part of an organization’s long term efforts which highlights its unique selling propositions to its potential customers. Marketing tries to bring out the positives and Continue reading...

Integrated Marketing Communication: Easy Jet

Executive Summary
UK airline industry is one of the most advanced in the global market with a number of the globally leading operators. The industry is highly competitive and marked by local and international airlines which accounts for the creation of more than 220,000 jobs. (BATA, 2014) However, the market is subject to several factors including technological advance, economic factors variation, social preferences and lifestyles changes, political factors, environmental regulations as well as legal requirements. Those factors set industry trends and determine the industry dynamics including increasing competition, operation’s efficiency and wider market reach as well as Continue reading...

Introduction:

Despite the devastating effects of the 2008 global financial crisis and the subsequent Euro zone crisis, the tourism industry has continued to flourish. Initially, the industry was referred to as a cottage industry but the international travel and tourism industry has evolved becoming a major contributor to economic growth and development in almost every economy in the world. Research has shown that the global increase in worldwide tourist arrivals outperform gross domestic product growth in one out of every two years in the past three decades. Many countries regard tourism as the most significant primary export industry especially the Continue reading...

International Marketing

Introduction

The geography of Kenya is highly diverse. The Western and Central Kenya is categorized by the Kenyan Rift Valley, Mount Elgon and Mount Kenya. Kenya is present across the equator within east-central Africa, on the Indian Ocean coast. It is two times the total size of Nevada (Central Intelligence Agency, 2014). Moreover, Kenya borders Ethiopia in the north, Somalia in the east, Uganda in the west, Tanzania in the south and lastly, Sudan in the northwest. Additionally, in the northern region, the land is barren while the southwest area is within the lush Lake Victoria Basin. The climate Continue reading...

COMMUNICATION EVALUATION

The following is a commercial for kinder surprise, also known as kinder egg. It is a confection manufactured by the Italian brand Ferrero. The product is intended prominently for children, it has a form of chocolate egg containing a small toy. Kinder is a German word which means children. Each kinder surprise consists of a chocolate shell, a plastic capsule, and an external foil wrap. The following is a seasonal, promotional advertisement in which a special Smurfs toys are being presented as a surprise to its buyers, which are mainly children. Kinder surprise has always been a favorite among Continue reading...

There exists about 300,000 plant species on earth, and every individual plant hosts one or more endophytes. However, it is just a few of these plants that have been researched relative to their endophytic biology. Hence, the chance for isolation of new, as well as, interesting endophytic bacteria in plants are important. Endophytic bacteria can be referred to as bacteria that can be isolated from tissues of a surface-disinfected plant or bacteria extracted from inside of a plant, which cause no visible negative effects to the plant. Almost every plant is populated by varied bacteria referred to as Continue reading...

The theme of this chapter is that such a price strategy should be adopted that attract a large number of customers and should be according to the need and requirement of the market.
- In this chapter, Kotler and Lee has explained that, before setting the price, the objective should be determined that whether it is set in order to maximize the sales, usage level and the participation or it is set in order to establish quality leadership position by adopting market skimming strategy.
- Further, before setting a price, the market competition should be analyzed.
- Moreover, authors Continue reading...

Cliché seeks to be the market leader in clothing lines in our target market demographic. Through the implementation of a strategic marketing mix, we intend to reaches our target market through various efforts.
1. Product
Cliché products are designed to be unique, versatile and affordable. We employ trendy designs with quality fabric and manufacturing that produce an end-product similar to high-end clothing lines. Our primary marketing focus is on delivering an affordable product line to our target market.
Our product line includes: jeans, shorts, dresses, skirts, t-shirts, and polo shirts. Each item in our product line is clearly branded, Continue reading...

Executive Summary

This paper seeks to explain how Zara Company carries out its operations across all its stores in the globe. The paper also focuses on the possible threats that the company might encounter from potential competitors. It also analyses both the internal and external environment of the company.

Introduction

Zara Company is a worldwide business entity that deals with retailing of clothing materials across the globe. The company has its own headquarters at Italy. The company’s stores are distributed at nearly every single country across all the continents in the world. This allows for easy access to products by the Continue reading...

Executive Summary

Studies have indicated that health care facilities that develop well-informed, health-conscious personnel will reduce costs, lower absenteeism, and fit nurses who will attend patients effectively. The responsibility of the advanced practice nurse abbreviated as APN is to offer preventative care, treatment as well as management of chronic as well as chronic illnesses utilizing advanced diagnostic reasoning, clinical skills, and advanced therapeutic interventions. Moreover, APNs exhibit a high level of autonomy as well as clinical proficiency in the management of rheumatic illnesses (Buppert, 2008).
APNs integrate education, leadership, management, research, and consultation into their clinical responsibilities. Therefore, this means that Continue reading...

- Academic goal: Improve my mathematics, geology, physics, and chemistry scores in order to apply for a petroleum engineering course in my top three universities by May
I have done my research on the current international job markets and realized that, there is an increasing need for the petroleum engineers in the extraction and other processes in oil drilling. Coupled with my interest in engineering, I have learnt that I need to develop my mathematics, geology, physics, and chemistry grades as well as improve my GPA to at 3.7 in order to successfully apply for the petroleum engineering in my Continue reading...

Introduction

Advertisers, graphic designers, and organizations in general that aim to advertise or promote follow principles, practices, and techniques in order to accomplish their objects. Often, the objective of advertisers, graphic designers, and organizations is to communicate a specific message to the audience (Barker, Valos, & Shimp, 2012; Shimp & Andrews, 2013). Similarly, the message often intends to stir a positive and productive response on the part of the audience. Within the context of consumerism, the objective of advertisers and graphic designers that work for business organizations would be to create images in advertisements that would appeal to the audience as consumers. Continue reading...

Marketing at A.R.I

Introduction

Hospitality is one such industry that depends largely upon the marketing initiatives. Since most of the companies in this sector provide more or less the same kind of services, the marketing and promotional efforts a particular company can go a long way in ensuring that it has a competitive advantage over others. It is vital for any hospitality company to create a comprehensive and detailed marketing plan based on its target markets and long term objectives. This marketing plan is necessary to create a win-win situation for the company as well its customers. This case deals Continue reading...

Introduction

Obesity is caused by various unhealthy lifestyle habits, such as poor dieting and lack of physical activity, but obesity in children is a social problem because the behaviors of children are influenced by their social settings, including families, schools, and communities. Obesity needs to be prevented because it is associated with both immediate negative effects (e.g. risk factors for cardiovascular disorders, prediabetes, joint disorders, and social stigmatization) and long-term negative health effects (e.g. type 2 diabetes, stroke, cancer, osteoarthritis, heart disease, etc.) (Centers for Disease Control and Prevention, 2014).
Childhood obesity is relevant to the sociology of health and Continue reading...

INTERNATIONAL EXPANSION OF PRICELINE PHARMACY, AUSTRALIA IN TURKEY: INTERNATIONAL MARKETING REPORT

INTRODUCTION
This is a feasibility study report for Priceline Pharmacy, an Australian pharmaceutical company that seeks to expand into Turkey, within the primary peripheral of Istanbul and Ankara. This research project will involve a critical review of the internal components of Priceline Pharmacy and its female-oriented product portfolio. This will be followed by an analysis of the Australian business environment and markets.

INTERNAL ANALYSIS OF PRICELINE PHARMACY

Priceline Pharmacy opened its first store in Highpoint, Victoria in 1982 and it has grown and expanded into many developed countries over the past 30 years. “Priceline is dedicated to helping women look good, live well and Continue reading...

- What is brand resonance? Can every brand achieve resonance with its customers? Why or

Why not?

Brand resonance refers to the nature of the ultimate relationship and the level of
identification that the customer has with the brand. Particularly, brand resonance is significant for the brand. It includes the attachment with the brand, brand quality, engagement with the brand, and community of a particular brand user. Not every brand achieves resonance with its customers because of one possible reason, inefficient marketing activities. There are several reasons to be brought under consideration that not all brands achieve resonance with its customers; Continue reading...

Thesis

This paper is on the topic of principles of marketing and importance in various organizations. The paper will discuss how marketing is important in the organizational structure and hierarchy. Also, the discussion will cover several examples of importance of marketing in organizations. Finally, the paper will discuss the level of importance of marketing needs to be higher.

Introduction

At present, no business in this world can ignore the relevance of marketing. Either a large, small or non-profit organization or an industrial product manufacturer, marketing is the need of everyone. Every company’s financial success depends largely on their prudent marketing Continue reading...

- Executive Summary
Quench is a brand leader in the bottled water sector. The company was founded in 1998 and has steadily expanded operations to become a global multi million pound company. Its main strengths have been competitive pricing, strong advertising campaigns and a positive brand image. Their main market sector consists primarily of customers with sporty, healthy, clean-living lifestyle aspirations. It sponsors several sporting events not only in Britain but worldwide. The Quench brand is associated with trust and reliability. With increased competition and economic recession, the company has registered low sales volumes and reduced profit margins.
This report Continue reading...

Executive Summary

Retsept is an online skincare company. It makes hand made products with no machine intervention using only natural ingredients. Company sells products online and delivers it. Retsept is scheduled to debut in 2014 and is a United Kingdom sole trader enterprise that offers organic skincare products throughout the United Kingdom and Europe. Currently Retsept is poised to become a national leader in the skincare industry offering affordable natural treatments in a compelling online setting. Retsept seeks to expand its competitive advantage by challenging the position of skincare producers in the United Kingdom and throughout Europe.
Despite confident positioning, Retsept Continue reading...

Ricci v. DeStefano, 557 U.S. 557 (2009) was a controversial case that was decided by the United States Supreme court. The case concerned racial discrimination practices by New Haven, Connecticut’s fire department. The department had eighteen employees where seventeen were white, while there was only one Hispanic. The company in 2003 had seven openings for captain and eight positions for lieutenant. The department administered civil service examinations to fill the positions. The test consisted of two segments where one was oral and the other was written. The New Haven Department of Human Resources issued and RFP for the Continue reading...

The chapter marketing communications deals with the promotion in relation to the marketing mix, task and purposes of promotion, element of promotion mix, the communication process, and factors that influence promotional mix.
Promotional strategies are advertising, personal selling, public relations and sales promotion. These are also called a promotional mix and entail the promotional plans. The marketing mix has elements such as promotion, product, price, and distribution. The elements target the market.
Communication is the exchange of meanings by use of common symbols. Marketing communication includes mass communication and interpersonal communication. The process of communication must involve the sender Continue reading...

Executive Summary

Planning is known as the foremost provision of a Plan and it has specification in its utilization. Planning has some effective provision in it and it has its own recognition in the companies which are new in the market. Planning has numerous types like business planning, market planning and financial planning and each of the planning process should be undergone with extensive research and analysis. Business Planning is a rigorous process which has numerous things lies under its jurisdiction and each and every aspect is important for the company in particular (School, 2007). It requires having a perfect research Continue reading...

Study Programme

The activity of policy making mostly involves research analysis and synthesis of information in order to bring out sound and acceptable solutions. This should also include evaluation opportunities by involving relevant stakeholders, For example, the people who will have policy responsibilities or implementers should be consulted in the policy development.
Participatory policy making, as a general approach, facilitates inclusion through consultative or participative means of individuals or groups in the development of policy. This allows for transparency, accountability and participation of all stakeholders. Creating the right conditions and putting up the necessary structures enable participatory policy making that raises Continue reading...

Introduction

As a luxury brand, Moet and Chandon targets customers who can afford a lifestyle accessorized with fancy champagne that translates a bourgeois status quo. As a result of the merger of Moet and Chandon with Louis Vuitton in 1987 (Blavin, Dghaili, Morselly & Tesseire, 2010), the spirit brand was positioned as a “must have” beverage, just as Luis Vuitton represents a mandatory brand that has to be present in high society ladies’ wardrobes. Not only because it is part of Louis Vuitton Moet Hennesy (LVMH) group (Blavin, Dghaili, Morselly & Tesseire, 2010) is Moet and Chandon targeting high class women, but Continue reading...

Promotional Plan

Dolce & Gabanna Promotion Plan
Campaign name and type: D&G High Lights (Exclusive/Privilege Card) Phase I                  
Launch date:
Campaign phase and running period: Phase 1 – Introductory (subject for evaluation), Phase II – full implementation (subject to evaluation results and customer response). Phase I will be implemented for 3 months observational period.
Primary Purpose or Objective: The objective of the campaign is to introduce a luxury membership club that comes with a privilege card. It is aimed to keep brand patronage among existing customers and gain new ones by means of providing perks and exclusive members-only offers through point system and rewards Continue reading...

Introduction

Starbucks was established in the year 1971. Later, the founders of the company and a marketing manager who happens to own the company currently, decided to list the company in the stocks exchange. Ever since, the company has experienced continuous growth. The coffeehouse company has expanded over the years of its existence (Gia, 2009). The company has expanded both in size from an initial one outlet in Seattle, Washington to twenty thousand three hundred and sixty six outlets in sixty-one countries across the globe. This shows commendable growth in just four decades of operating. Starbucks has not only grown Continue reading...

Introduction

The equality of rights is one of major principles, constituted by both international and national sources of human rights law. The equality of persons’ rights and opportunities can also be viewed as a major prerequisite of the establishment of democracy and classical liberalism. In broad terms this principle means that all the people should have equal rights, regardless of their nationality, colour of skin, political views, state of health and sexual orientation. At the same time international law recognizes that family plays an essential role in the life of a person and human society as a whole. The right Continue reading...