Pillsbury uses both push and pull promotional strategies to position itself in the Canadian market for cookies. The strategies used by the firm include both customer-oriented promotion and trade-oriented promotion. The target market for the company’s product includes women in their 30s and 40 with children. The company’s target market like family setting and devising promotional activities that consider general family well-being will prove fruitful.
Customers Oriented Promotion
Customer oriented promotional strategies used by the Pillsbury in Canada include conducting in-store sampling of products in order to create highly ...