Essays on Promotion

The article presents a detailed analysis of Regulatory Focus Theory. Its summary helps in the understanding of the theory’s concepts and possible application. The theory addresses ways in which people attempt the achievement of the presence of positive outcomes, and an absence of negative outcomes; the processes are promotion and prevention respectively. It shows people may exhibit differences in their chronic orientations. The article explores the regulatory perspective in reference to a multilayered model of personality (Manczak, Zapata-Gietl & McAdams, 169).
It arranges human behavior into domains such as; romantic relationships, economics, parenting and psychopathology. The study analyzes the Continue reading...

The chapter marketing communications deals with the promotion in relation to the marketing mix, task and purposes of promotion, element of promotion mix, the communication process, and factors that influence promotional mix.
Promotional strategies are advertising, personal selling, public relations and sales promotion. These are also called a promotional mix and entail the promotional plans. The marketing mix has elements such as promotion, product, price, and distribution. The elements target the market.
Communication is the exchange of meanings by use of common symbols. Marketing communication includes mass communication and interpersonal communication. The process of communication must involve the sender Continue reading...

Promotional Plan

Dolce & Gabanna Promotion Plan
Campaign name and type: D&G High Lights (Exclusive/Privilege Card) Phase I                  
Launch date:
Campaign phase and running period: Phase 1 – Introductory (subject for evaluation), Phase II – full implementation (subject to evaluation results and customer response). Phase I will be implemented for 3 months observational period.
Primary Purpose or Objective: The objective of the campaign is to introduce a luxury membership club that comes with a privilege card. It is aimed to keep brand patronage among existing customers and gain new ones by means of providing perks and exclusive members-only offers through point system and rewards Continue reading...

Introduction

Our supermarket chain sells “regular” and “lite” variety of two brands of soda X and Y. At any given time and at any store, each brand of soda can potentially have either no promotion whatsoever or a “price promotion” and/or an “in-store promotion”. We are to prepare a business report on our product’s current pricing structure and proposed pricing mechanism aimed at increasing profitability of your product line.

Discussion

In the pivot table, we can infer that when the Lite brand of X used in-store promotion, the Lite brand of Y chose not to have the in store promotion ( Continue reading...

Business Report based on Excel Sheet workings and calculations

For the application of this paper, it is required that a comparative study in different scenarios be conducted to understand the implications of economic models and pricing theories on two products – brand X and brand Y. The data for this paper has been collected from actual supermarkets and by using analytical techniques it would be seen how the marginal cost, revenue and other economic functions react when the market scenario changes. These two brands – X and Y, are available in two versions, one is the regular version and the second one is a light version or the lite version.
Continue reading...

Identifying a Health Promotion Program and Interviewee

Introduction:
According to World Health Organizations, health promotion is the act of enabling people increase and boosts their control of health and the factors that determine good health. In order to ensure proper health conditions, health promotion programs are put in place at different levels for health proper conditions to be equated among people. This paper describes the work place health promotion program and conducts an interview with a managerial personality of the program, in order to come up with a hypothetical plan for the organization.

The workplace health promotion program focuses on the intervention and prevention that reduces Continue reading...

Introduction

Started in 1937, Toyota Motor Company (TMC) has its headquarters in Toyota City, Japan. The company is one of the biggest companies in the automotive industry. It has been at the forefront of car manufacturing for a long time (Rapp, 2006). Over the last forty years, the company has strived to redefine leadership in the car industry by constantly pushing the boundaries of quality, best practices, marketing and corporate responsibility. Toyota has succeeded in the global market through savvy business decisions and effective marketing communications. The last five years have been tumultuous for car manufacturers. This has been occasioned Continue reading...

Although managers are expected to have great technical, this does not mean their technical capabilities can ensure them a promotion into the ranks of management. This is so because there are other factors to be considered besides technical skill such as the usefulness of the coworkers and the coaching. The coaching done on managers ensure that the relevant resources are available to workers and assist helps in identifying an action plan to solve performance issues. The coaching will facilitate technical skills that managers can use to improve their performance problems.
The coaching opportunity provided a problem solving and performance Continue reading...

Connective tissue growth factor induces collagen I expression in human lung fibroblasts through the Rac1/MLK3/JNK/AP-1 pathway

Many lung inflammatory diseases present pulmonary fibrosis as one of the symptoms, which is characterized by shortness of breath, chronic coughing and discomfort in the chest. It causes modifications of the lung tissues due to overgrowth, hardening and scarring. This occurs mainly due to deposition of collagen, an extracellular matrix (ECM) protein, whose turnover is regulated by fibroblast. Fibroblast is an important cell regulator that is enlisted by a site of injury. This process is driven by release of transforming growth factor-β (TGF-β), platelet-derived growth factor, interleukin-6 (IL-6), and IL-8/CXCL8.
Previously, fibroblast was thought to express no or very Continue reading...

Introduction

The National Trust is a legal registered charity with over four million members. It is an organization known to welcome over nineteen million visitors to its special places and properties, which are open to each individual who is interested. However, there are observable internal and external issues which affect the operation of the National Trust.

The National Trust has achieved in making people within the community achieve a certain level of financial stability. There are business opportunities within the National Trust of which members can easily benefit from. The major shortfall that arises is that the Trust relies on Continue reading...

The YMCA is a leading NGO for youth healthy living, development, and social responsibility. It is an association of women, children, and men committed to long-term personal as well as social change. YMCA focuses on nurturing or developing the potential of each child, enhancing the country’s health and well-being. Moreover, offering opportunities to support and give back to neighbors. The organization enables adults, families, youths, as well as the community to be confident, healthy, connected, and secure.
Advertising and promotion sector of YMCA plan explains how unique promotion and publicity proposition can be delivered to prospective audience. There Continue reading...

Marketing Strategy Implementation- Part I

There are a lot of ways of establishing strategic partnerships for the departmental store chain. Some of the most important strategic partnerships are discussed further. Making a local partner is more beneficial for the departmental store. It is due to the fact that the local retailer is already well aware from the nature of the market. Moreover, the strategic partnership can be developing for the sake of promotion. The expansion program of the departmental store in the west coast is on the basis of keeping high price ranged products. The people residing nearby west coast expected to be the Continue reading...

Natuurlik Fresh Pressed Remedies

I am deciding to open the Natuurlik Fresh Pressed Remedies. This will be operated as a Sole Proprietorship Business. The reason I choose to operate under sole proprietorship is that it is the easiest and cheapest way for me to go. All profits will flow directly to the owner, and this business is subject to fewer regulations. The Natuurlik Fresh Pressed Remedies cannot compete based on profit only. This is the reason it will focus on meeting customers' expectations and core competencies. It will focus on achieving the customer expectations for the excellent quality of the Natuurlik Fresh Pressed Continue reading...

Business

Attracting customers to buy food from the restaurants is the key element in the food industry business. The ‘subway’ is one of the largest fast food chain restaurants that are adapting different promotion tactics to enhance their profits. The main tactic in managing the profits and maintaining the market share is to keep the prices of the products low and affordable. Good and quality food for the customers is the main reason for the success of ‘Subway’.
The ‘subway’ has the affiliations with the health associations in the United States of America and United Kingdom. These associations help the Continue reading...

Introduction: Starbucks Corporation is an international coffeehouse chain based in Seattle, Washington, United States in 1971. It is the largest coffeehouse company in the world, with 17,000 stores in 55 countries. Starbucks sells drip-brewed coffee, espresso-based hot drinks, other hot and cold drinks, snacks and items such as mugs and coffee beans in its outlets and even grocery stores. Through the Starbucks Entertainment division and Hear Music brand, the company also markets books, music, and film. Starbucks’ Italian style coffee, espresso beverages, teas, pastries and confections have made it one of the greatest retailing stories of history and Continue reading...

How managers and superiors can empower employees

Introduction
The two topics chosen for this report are those effect associated with increasing diversity of the workforce in organizations and how this affect communication, management and working condition. The second topic is how managers or supervisors of organization can empower their subordinates.
The topics chosen for this report are very essential to the growth of any business organization and their ability to manage their workforce in enhancing productivity. The increasing size of organizational workforce will mean that organizations will need to expand its middle level management team to be able to supervise this growing workforce. Also, proper management Continue reading...

A civil suit brought for violation of Title VII of the Age Discrimination in Employment Act (ADEA) and constructive discharge in violation of the Employee Retirement Income Security Act (ERISA).

Facts of the Case:

Andrew Terry, the plaintiff, is a white male who began working for the INS (Immigration and Naturalization Service) in New York as a Special Agent in 1976 aged 30. When he was over 40 years old, he was not selected for a vacant position of supervisory criminal investigator. He was not even on the “Best Qualified List” (BQL), even though he had 17 years experience compared with the younger Continue reading...

Report on

Undertake Marketing Activities
Examine the situation and decide on a plan of action
The owner of a new animal training school, which uses a special new technique and claims to be able to teach dogs to read, has contacted the advertising agency. The agency has to devise a marketing strategy for the animal training school.

Clearly describe the goals that you have set.

The short-term goal of the new training school is to expand from its small premises on the outskirts of Brisbane to a nationally recognized company with many schools in all the major cities and large provincial towns.

The long-term goal of the school is to expand, over a 10 year period, from its base in Australia into America.

How you would allocate roles and responsibilities Continue reading...

Integrated Marketing Communications

A business organization develops different elements of promotional mix to accomplish a unified purpose of creating awareness and generating sales lead of a product or service. Integrated Marketing Communications (IMC) refer to a mix and coordination of promotional strategies such as mass media and pull advertising, push advertising, sales promotions and management, personal selling, direct marketing, trade shows, exhibitions, road publicity, new digital media and public relationships. Indeed, IMC is an approach to integrate aforementioned promotional methods in an extensive marketing campaign with broader scope and greater probability of creating positive product response and positioning among consumers. The need Continue reading...

Businesses need a well-defined marketing plan when venturing into newer market segments. This is to help new brands to penetrate markets effectively. On the other side, a marketing plan ensures that new businesses effectively compete with already established brands in the market. Marketing is the process by which relationships with customers is established through value creating activities, while maximizing returns to stakeholders (Pride et al 4). Marketing can help businesses such as Saks, Nordstrom to easily penetrate a given market, already occupied by other brands such as Holt Renfrew.Sak’s Saks is a retail store that sells both ladies Continue reading...

MARKETING PRINCIPLES

When companies market their products, they create a successful mix of the right product, sold at the right price, in the right place, and using the appropriate promotion technique . It means that:
- The product should have right features as according to the needs and demands of the customers. It must function properly and look good.
- The price of the product should be reasonable that will be acceptable for customers and generate good profit for the business.
- The management should decide the right place where to market and sell the product and at the right time. It Continue reading...

Tom Ford Men fragrance in 2007.5

Target audience.6
Offer details..7

Time of placement7

Advertising channels.8
Perceptions8
Buyer process.8
Involvement level.9
Marketing mix.9
Product.10
Promotion.10
Placement.10
Critique and Recommendations10
Yves Saint Laurent Opium fragrance for women12
Target audience13
Offer details.13
Time of placement14
Advertising channels.14
Perceptions.14
Buyer process15
Involvement level..15
Marketing mix..15
Product..15
Promotion..15
Conclusion and Recommendations..16
CONCLUSION16

References.17

Executive Summary
The media advertisements are meant to be creative so as to meet the required needs in the market. The advertisements involving the sexual contents are increasingly becoming common, and therefore a balance is required in such creations so as not to display the extremely sexual content that would end Continue reading...

Furby’s promotion campaigns

One of the key components of the marketing mix that largely contributes to the success of a product on the market is the promotion. It is also the element that is deeply rooted into the cultural aspect of the country. Therefore, it is important to pay particular attention to the promotion strategy of the Furby toys, when introducing them in China, and to keep in mind that strategies that worked for the American market will not necessarily be effective in China.
Firstly, over the 15 year history of Furby Toys, the role of internet and social media has changed Continue reading...

INTERNET MARKETING AND DIRECT MARKETING CAMPAIGNS PROMOTIONAL MIX

Internet Marketing and Direct Marketing Campaigns Promotional Mix
[Institution’s Name]
Internet Marketing and Direct Marketing Campaigns Promotional Mix
- Objective:
The objective of the presented promotional campaign is to establish the brand image as the product of passion which can bring spark in the routine life. The purpose is to modify the perception of the consumer and divert the attention towards the rigour of the product. The objective is to approach consumer through internet marketing and direct marketing through mass media and other options that allow direct connections with consumers. Top line promotion and below the line promotional Continue reading...

INTERNSHIP AT UNITY PRODUCTION COMPANY

The internship attended and conducted at Unity Production Inc. was much skillful. The company is located at Kissimmee, Florida. Interactive performance is primarily the aim of Unity Production Company. It is a leading company in the entertainment industry owing to its establishment more than thirty years ago. They create design and produce highly artistic and sensational live entertainment, which is suitable for any event. The internship was under the mentorship of Serge Dulac, who has prolific knowledge in the latest innovations on art. Dulac approached work with a focused spirit of creativity and dedication. His work began from humble Continue reading...

In order to be successful and reach the expected goals, a company oriented on providing consumers with goods and/or services has to create a marketing mix that would meet the expectations and satisfy the needs of a the target group. Product, price, promotion and place are the four components in a marketing mix. A product has to have some specific qualities, cost the right amount of money, be advertised in a certain way and be available in the right time and at the right place. When marketing managers seem to be mostly concerned about the product, its promotion and Continue reading...

A common issue in the workplace that is closely related to ethics is the formation of glass ceiling in the organizations for women and minorities. This issue is wrong on both legal and moral grounds. Not only the legal jurisdiction has been done on the issue, but the issue is being taught in the human resource courses in order to improve the situation.
One of my friends was working in a leading organization. She was working really hard and was achieving all her targets. Every month she remained a top performer, and outperformed the rest. Even her co-workers were Continue reading...

Introduction

This application addresses the arbitral proceedings initiated by the International Association of Pharmaceutical Workers (henceforth referred to as “the Union”) on behalf of Clark Kent (“the Griever”) against Wayne Biotech Enterprises (henceforth referred to as “the Company”). The company wants Clark Kent’s immediate dismissal to be upheld by the arbitrator. The first grievance, which was filed on December 6th, 2013 on the grounds of termination without just cause, was followed by the filing of the second grievance on December 19th against the management’s decision to promote Edward Nigma. The following is a rationalization demonstrating the company’s Continue reading...

Introduction

This application addresses the arbitral proceedings initiated by the International Association of Pharmaceutical Workers (henceforth referred to as “the Union”) on behalf of Clark Kent (“the Griever”) against Wayne Biotech Enterprises (henceforth referred to as “the Company”). The company wants Clark Kent’s immediate dismissal to be upheld by the arbitrator. The first grievance, which was filed on December 6th, 2013 on the grounds of termination without just cause, was followed by the filing of the second grievance on December 19th against the management’s decision to promote Edward Nigma. The following is a rationalization demonstrating the company’s Continue reading...

Introduction

There is growing concern for the biting shortage of nurses in the National Health Care Association. As such, it is important to retain the existing nurses within the workforce. Job retention is dependent in many employee-related factors. The National Health Care Association commissioned a study the degree of job satisfaction for nurses in various hospitals throughout the country. The data were collected from private hospitals, veteran administration hospitals and University hospitals. The following report highlights various elements of the study.

Levels of Satisfaction

A look into the entire dataset and the three variables of job satisfaction that are measured in the study Continue reading...

EVIDENCE BASED PRACTICE MODELS: HEALTH PROMOTION

Introduction
According to the World Health Organization, health promotion is defined as, “the process of enabling people to increase control over their health and its determinants, and thereby improve their health” (Jack et al., 2012). This definition by WHO has been adopted in all parts of the world. However, different approaches are being employed in different parts of the world in health promotion. There are three key evidence-based practice models that have influenced health promotion (Collins, 2008). However, in this case we shall focus on two models only. The first one is the biomedical model of health promotion and Continue reading...

Assignment

Describe the concept and importance of branding. Explain the effect of retail branding on customer relationship
Branding is a concept that is used by the organizations to effectively utilize the marketing strategies of a company to enhance the image and identity of products and service offered by the company so that the customer is able to retain the product design, logo, image and concept and return to the purchase of the particular item. Branding helps in enhancing the product quality and image recognition in the mind of target customer and the concept helps in providing the certain guidelines that Continue reading...

Many organizations and companies rightfully so put premium into the consideration of the behaviours of their consumers especially in their product promulgation (Blackwell, 2006). Sales promotion is one of the methods utilize by companies in order to engage people to purchase their products. These simple tools and methods usually are short in terms of duration such as discounts, rewards and free samples (Peter & Olson, 2010). An example of this simple scheme is when malls give discounts for buyers who will purchase their product given a condition. A specific example is that they will give 70% discount for the first Continue reading...

Effective promotion of an art gallery requires community involvement. Using art classes, rental space for events, and a gallery where anyone can hang their work by commission creates a community based art gallery. The three main services of the gallery aim to promote a socially driven art experience. The three part promotion strategy will raise awareness in the community about the services offered at the Saudi Arabia Art Gallery.
Using print communication such as posters and business cards inform the community of the services offered at the Saudi Arabia Art Gallery. Target local artist via the places they assemble Continue reading...

Harmful Alcohol Use

Alcohol is an integral part of the society. Being a mood-altering drug, it impairs a person’s judgment and the ability to do a routine task. Abuse of alcohol has a severe effect on health that can result into chronic liver disease and increase the risk of one suffering from cardiovascular disease. Statistics shows that even moderate alcohol use increases the risks of accidental injuries (Powel, 2011). The paper discusses a health promotion program that focuses to address alcohol abuse. Different effects and harm of alcohol on the consumers are discussed as well as analysis of effects on the Continue reading...

The article, “Three Faces of Consumer Promotions”, was written by Raghubir, Inman and Grande. It critically analyzes the economic, informational and affective aspects of consumer promotions as applied to the target population. From this article, I concluded that managers must understand how the consumer understands, interprets and reacts to these marketing strategies. The authors are unequivocal that managers must look beyond the economic aspects of promotions and analyze the interplay between information, emotions and consumer purchasing decisions, if promotions are to boost a firm’s sales and profits.
The article is crafted around verifiable evidence and constant reference to Continue reading...

System thinking is defined as an analysis on how different parts of an organization interrelate within the context of the larger organizational system. Organizations are broken down into various departments that all work together to achieve a certain pre-set goal. System thinking focuses on ensuring that all constituent parts of an organization relate well and work towards improving the organization at large. Most organizations fail to have a well-defined system on how various departments and workers perform their duties. Such errors lead to not achieving the organization's goals and could even lead to the collapse of the organization.
The Continue reading...

Introduction

Ethics refers to moral code of conduct and values that guides an individual when in a moral dilemma. They help individuals determine what is wrong and what is right in making decisions. Laws on the other hand are standards set by legislators of a country and enforced in courts. Ethical standards such as buyer beware have been established to provide buyers with caution when buying products. However, most standards have not adequately protected consumers from unethical practices in advertising and promotions (Brenkert, 2008). Establishment of bills of right for consumers was a major boost to ethical behavior in advertising Continue reading...

Introduction

Various health programs usually focus on the control and management of diseases affecting individuals rather than ensuring the overall health of the population. Health promotion challenges narrow focus on health and supports a comprehensive analysis of various factors which may affect the health and well-being of individuals . Health promotion essentially recognizes the environmental factors affecting health and the complex relationship between the environmental factors and the emergence of health problems as a result of such factors .

Health Promotion in Nursing Practice

Health promotion is a vital component of nursing practice and nurses play a critical role in transforming the health of individuals, society and Continue reading...

Introduction

Korea Air tops the list of the busiest and largest airline companies in Korea. It is located in the capital city of the country Seoul. Korea Air was established on March 1st 1969. The airline company is the largest airline and flag carrier of the republic of Korea. It serves both the domestic market and the international market as well. It has a low cost subsidiary airline known as Jin Air and is also a founding partner of the Sky Team Alliance airlines. The airline transports over twenty-two million passengers annually on average. The company has earned a reputation Continue reading...