Marketing mix consists of four elements that are product, price, place and promotion. It is known as one of the most important factors in marketing that can help to market the right product to the target audience. Marketing mix can be used for any product or service in any area and sports is not an exception. Sports marketing managers control each element’s strategy of the marketing mix separately. The only difference is that in sports marketing instead of place there is distribution. Therefore, the next paragraphs are focused on product, place, promotion and distribution (Shank). So, the goal ...
Essays on Sports Marketing
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Introduction
The term, ‘Sport marketing’ refers to a sub section of marketing. This section of marketing is related to promotion of sports events and sports teams. This division also promotes various services and products through sport events and players. Sport marketing mainly emphasizes on three elements: promotion of various sports and matches like Wimbledon, Football league etc.; promotion of different products and services through sport players and events; and promotion of sports events among public to ensure huge participation. Sports marketing has emerged as one of most lucrative businesses and people related to this business are making huge sum of money. ...
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