Essays on Segmentation

1. The 80/20 rule applies to my product which is a car. This is because in the world, 80% of cars are owned by a 20% population. Although 80/20 rule applies in the case of a car, it does not apply in the case of a mobile phone. Ideally, the possession of a mobile phone is almost equal to the population in world.
2. List of phases of consumer decision process
- Problem recognition
The consumer grows a need of having a car following the changes in his or her income status and the need to be self-reliant and Continue reading...

Introduction

Innospark is a Lithuania based children’s education toys maker, they seek to develop along their two major strategic dimensions of new market development and new product development. Innospark’s target aims to achieve their target for new product development through launch of one new product in monthly basis. In the same time, they also want to keep their organization focused and flexible. They develop and offer creative educational toys and tools which stir the imagination and inspire to discover and explore & encourages for playing and learning at the same time. Innospark aims to create an environment where children Continue reading...

Application of Neural Networks in Medicine

Artificial Neural Networks are extremely parallel, distributed processing systems that using new computational technology founded on the analogy of human information processing system. Artificial neural networks exhibit the propensity to save previous knowledge and after learning it make it available for use for future computations. Artificial Neural Networks have been defined as extraordinarily connected network of simple processing elements known as neurons. ANN has been applied in a number of fields including pattern recognition, classification, function approximation and testing (G. Schaefer).Predicting drug-target interactions using restricted Boltzmann machines
In silico prediction of drug target interaction is an important study Continue reading...

Big Switch is a medium-size sales organization operated by 100 employees with annual turnover of 10$ million. It has a number of departments including sales with 30 employees while other 70 employees are spread across Finance, Operations, Human Resources, Marketing, Technology and corporate office in 10 offices in United States. Big Switch network consist of a backbone, campus, data center, branch/WAN and Ethernet edge. Due to recent security breaches in the campus network Big Switch desires an infrastructure that will provide sufficient security for its operations.
Acting on mandate as a network analyst, I will design a network infrastructure Continue reading...

Abstract

The field of healthcare is widening on a daily basis with a corresponding increase in the number of stakeholders who run the sector. The viability and significance of the sector are so pronounced that the government cannot afford complete control of its spheres of influence. Therefore, the healthcare services market is composed of common consumers with a divergent array of service providers, a factor that makes marketing strategy a crucial part of organizational undertakings. It is a fundamental aspect that each stakeholder in the healthcare market develop acute knowledge of the market it serves to give it an upper Continue reading...

29th Jnaury, 2014

McDonald’s Business Strategy
Founded in the year 1940, McDonald’s is the world largest restaurant chain which sells hamburgers in around 119 countries. The company is headquartered in United States and serves around 68 Million customers on a daily basis. Although, primarily, company view itself as Franchisor but also operates its stores through affiliation or by itself. The company while operating under eateries industry, serves hamburgers, cheeseburgers, french fries, drinks and many other food items. The company has constantly modified its service menu according to changing consumer taste and now also includes, fish, salads, smoothies and wraps.
McDonalds Continue reading...

Apple Inc. has utilized marketing mindset to influence customers. Apple Inc. is a customer centered in that their stores or retails are inviting, as well, are located in places where customers may try all the products before buying (Kerin & Hartley, 2009). Customers may and do check online notification or email about computers, make calls from iPhone or listen to music via iPod. Apple Inc. offer free technical support in the Genius Bar. Additionally, customers may arrange for individual shopping appointment for assistance from an expert to purchase the right products. Besides, defective products are always replaced instantaneously (Sethi, 2012, Continue reading...

Marketing Management

18.12.2014

Introduction

The launch of modern hypermarkets and superstores is re-shaping and reviving the retail sector in UAE. The country’s grocery market closed at approximately 9.5 billion U.S. dollars in 2012 with more than 9,000 grocery outlets. Huge opportunity is seen by modern grocery outlets in Dubai due to favorable government regulations. Currently 943 stores are categorized as modern grocery stores but this number will increase enormously as the distinctive demographic makeup of the country with a large number of immigrants and expatriates attract many international and global chains
Keeping the increasing investment and government focus on the Continue reading...

Describe your market. Where is it? How big is it? What is the growth rate? What are the unique features or dynamics of this market? What causes people to buy? What are the demographics and psychographics of your target customers?
Marketers usually direct and focus their marketing and promotions on a particular set of consumers that are known as the target consumers . The target market may be defined as a large or a small group of customers depending on the ability of the target market to sustain the profitability of the business. The target market selection process involves five Continue reading...

Introduction 3

Report on marketing process 3
Definition of Macro and micro environment and the factors that affect IKEA 5
Macro environmental factors 5
Micro environmental factors 8
Application of segmentation, targeting and positioning at IKEA 10
Segmentation 10
Demographic segmentation approach 10
Behavioural segmentation approach 10
Targeting 11
Positioning 12
Conclusion 13

Reference list 14

Introduction
Marketing is an imperative aspect within the operational facet of an organisation. Thus as a tool for generating product or service awareness, it is significant that an organisation invests into proper marketing tools. Hence, from the analysis of IKEA marketing plays a significant role in the organisation. Continue reading...

Burberry’s Segmentation, Targeting, and Positioning

Burberry begun by offering gabardines to officers in war periods, as the organization advanced, they widened the target market as well as segmentation to include high-income men and women. As times alter, the market of luxury has grown and developed. Burberry currently has many competitors than before. Nonetheless, the target market of Burberry’s product is wealthy consumers (Rosenau & Wilson 2014). Burberry employed multi-segment targeting as they target various people or customers; for instance, trench coat. Men may be spotted wearing some and so are ladies. It is a popular staple within the English communities.
People of high-end firms Continue reading...

1. Arthropods usually have a distinct head. How would you define a “head”? What are the advantages and disadvantages of such a body region?
The head is the rostral most section of an organism usually encompassing particular sensory organs such as the brain, ears and mouth among other fundamental parts of an organism.

Advantages of the head

The head of an organism allows for closer synchronization of specialized senses with the brain. That is the central point controlling the body.
The head of an organism is disposable, and the organism only lives to safeguard a single part of the body properly.

Disadvantages

It Continue reading...

A market can be defined as a blend of buyers and sellers who are interested and willing to buy and sell. For selling to occur, there should be several products for consumers to choose from since most of them differ in their values, attitudes, buying patterns and perception. At the mentioned stage, the market is identifiable in terms of health care consumer. The notion is true owing to the fact that it stands necessary to divide the market according to some characteristics. Hence, it will be possible to know when, how and to whom do we sell which services Continue reading...

SPT 111 Quiz 2 Chapters 5,6,8, and 10 (100pts)

Multiple Choices
1. Which of the 4 ethical frameworks focuses on consent or agreement?
- Utilitarianism
- Deontological
- Social Contract
- Ethics of Care
2. Which of the following rules are stated in the book to be in the ‘sport-management ethics’ manual?
- Scrutinize your motives
- Get the facts straight.
- Take into consideration virtues, duties and consequences.
- All of these are stated as rules.
3. Which of the following is a defense against negligence?
- Damages
- Assumption of Risk
- there are no defenses against negligence
4. Which of the following addresses gender equity Continue reading...

Marketing Management

- Situation assessment
The company ECCO Shoes had to devise the most effective online strategy to convey the new minted category platform ‘The Comfort to Express your Style.” The shoe brand was perceived differently in the various regions of the world. In Japan, ECCO shoes were considered highly fashionable whereas in the regions of Western Europe the shoes were considered less fashionable and were even called granny shoes. It was a challenge for the company to resolve such an inconsistency in the brand image in the various regions of the world. The decision had to be taken within the Continue reading...

Introduction

Hawaiian Telcom Corporation is a local exchange carrier specifically dealing with telephone services to the state of Hawaii. The corporation was founded in the year 2005 by the Carlyle Group but currently owned by Hawaiian Telcom Holdco Corporation. The company is a succession of Verizon Communication that sold its assets to the Carlyle Group.
Hawaiian Telcom Corporation serves the larger Hawaiian market by telecommunication services. It provides a wide range of customers, business entities and sometimes engaged in wholesale communications services to the Hawaii state. The company specializes on the internet series through its Fiber Optics, DSL and Dial-Up Continue reading...

Business Plan For Daycare Learning Center

Executive Summary
My First Child Daycare aspires to be an established business that desires to create a center daycare in the area of Allentown, PA., a place where a parents will feel satisfied and confident to leave their children, with the assurance that their precious little ones are well taken care of. The owner's intention is to offer a teachable moment in the daily routine by creating programs that can be enjoyable as well as an opportunity for learning for the children. The children eligible for admission to the daycare learning center shall be between 3 months to 10 Continue reading...

Introduction

Toothbrush companies have used both money and time to come up with a toothbrush and oral health products that encourage their customers to brush recurrently, placidly and properly. The effort by major toothbrush manufacturers the USA has led to the creation of creation of 2.9 billion industry of oral care product only. The results are that people have changed their brushing habit from a compulsory behavior to a trendy lifestyle habit. Recent increased concern in oral health by consumers has triggered toothbrush manufacturers to invest on satisfying their customers by providing categories of toothbrush that can offer optimal dental Continue reading...

1.
Customer-driven marketing strategy refers to the strategy that is customer oriented, and designed to deliver customer satisfaction. A customer driven marketing strategy involves various steps, however, four major of the strategy are:
Market Segmentation: this refers to the identification of target markets that have different requirements. In market segmentation, company splits large market in small target groups of potential consumers who have distinct characteristic, requirements, and behaviors. These attributes associated with the target markets impact company’s marketing strategy for different target group of consumers.
Target Market: Company evaluates different requirements of different groups of consumers, and shortlist Continue reading...

Product Life Cycle

John’s company is at the declining stage of the product life cycle. The firm has encountered an approximately 20% decline in the business operations, with a sequential decline in the market share. The product shrinks during the declining stage, as customers opt for substitutes. The shrinkage may be caused by market saturation, which reduces a company’s market share. Companies can overcome the declining stage by opting for cheaper production methods, and changing the market segments.

Reasons for Downturn

One of the possible reasons for John’s Company to fail is the failure to incorporate modern marketing techniques. It is essential Continue reading...

Activity 1

Define marketing
Marketing is defined as the process of passing information to the customers regarding the value of goods and services with the goal of influencing behavior of the buyer. The process of marketing involves the coordination of elements of the 4P’s of marketing.
The basis of marketing tries to work out the customer needs as well as deal with their satisfaction. It cannot be compared to selling since it’s concerned with the existing values in the entire process. It can be said that, marketing does not emphasize on exchange of products with money. It ensures that Continue reading...

Business analysis

The performance of any business is duly analyzed by its nature and features. Ideally, there is the business is analyzed internally and externally. That is; this report has been analyzed in terms of the internal features and external environment of the business.

Vision and mission

First, the vision and mission of the business has not been clearly stated. Ideally, the mission of the business does not outline the major focus of sustaining the market and equitable performance. Because the mission does not have a hold of these issues, and then the company’s workers do not have an incentive to work cohesively. Continue reading...

Introduction

The most comprehensive factor that is worth noting in the contexts of marketing align with the primary fact that not all customers are equal. Precisely, different consumer bases have different needs, wants, as well as purchasing capabilities. For this reason, there is the need to develop adequate marketing segments for products and services that merge the needs of various consumer segments. Through marketing segmentation, corporation are able to develop a comprehensive platform whereby they can identify the needs of a particular marketing segments; hence, implement marketing strategies that suit the needs of such segments. On a similar note, marketing Continue reading...

David Aaker (2008) defined marketing strategy as a process that guides an organization to focus its resources on the prime opportunities in the market with the objectives of increasing sales and achieving a sustainable competitive advantage. Marketing strategy includes activities such as the analysis of the strategic conditions of the company, and creation; evaluation and selection of strategies for marketing that contribute to the goals of the company and its marketing objectives.
Marketing strategy has several functions; of which segmentation is one of the major functions. Market segmentation is part of marketing strategy that divides a broad target market  Continue reading...

Lack of homogeneities in the market has led to specifications in creating products for markets. In order to supply them efficiently, market structuring is necessary through segmentation.

Segmentation

While coming up with an electronic toothbrush, certain considerations must be made to enable sales in the market. These considerations ensure that the market is separated from the rest of the population. This market ought to have people that are concerned about their oral conditions. This means that mostly, the target group is frequent dental clinic visitors who need to track their oral conditions progressive.

Targeting

This refers to the selection of a Continue reading...

Market segmentation, targeting and positioning, being technically separate elements of strategic marketing plan, are in practice closely interrelated (Fyall&Garrod, 2005, p.99). For the purposes of the following assignment I will consider market segmentation, targeting and positioning with regard to touristic products. The product I am going to concentrate on is a one-week summer bus tour to France from Belgium. In order to create the plan of the tour, it is necessary to understand which categories of clients can be potentially interested in spending one week in France in summer.
With regard to tourism-related choices it is recommended to conduct Continue reading...

Introduction

Starbuck was established in 191 with the first store opening in Pike Place Market in Seattle, Washington by three partners Jerry Baldwin, Zev Siegal and Gordon Bowker. The main focus of the trio was to sell coffee beans and equipment. During the first year of their operations they purchased coffee beans from retailers. They started buying coffee beans directly from the farmers the subsequent years. Howard Schultz joined the company in 1983 and proposed that the company should also sell espresso drinks in addition to coffee beans. This ideas was not accepted by the other partners because it could Continue reading...

Network switches are used to connect end user devices like computers and printers and enable them to communicate with one another. Switches are used to enable communication to take place in a computer network. They enable the sharing of resources on the internet as computers can access resources in a network.
Routers, on the other hand, connect networks that are found in an organization. While a switch connects computers in a network, a router connects networks. The router is intelligent. This means that it is able to look for the best path that a packet can take to reach Continue reading...

[Author’s Name]
[Institution’s Name]
Marketing is a broad concept which has number of things lies under this ambit in total. It is more than important for a company to have effective marketing concept to analyze the things all along (Damien McLoughlin, 2010). Segmentation is yet another important thing that comes under the ambit of marketing management. The main objective of this assignment is to analyze the consumer and business markets of a company which is Stanley Black & Decker (SWK), a major player in the portable power tool industry. SWK is in the favor of having two different Continue reading...

Marketing Paradigm - Third Millennium

In the past, the business environment was oriented towards the industry, but a half century ago the focus shifted from industry to firm, underlying the microeconomic approach, which allowed the market evaluation in terms of demand and cost, identifying various conditions that generated elasticity demands (Dixon & Wilkinson, year, p. 62).
This marketing paradigm, therefore, was the incipient conceptualization of the commercial relationship between the business and different customers, wherein the business adapts its offer to various demand levels.
The paradigm identified by Robinson (1933, in Dixon & Wilkinson, 1989, p. 62) as the division of market in sub-markets, ranging depending Continue reading...

Market segmentation is a business strategy borne out of the competitive nature of the business environment. Segmentation can be defined as the process in which a business adopts changes with the purpose of capturing a particular market niche, otherwise called a segment. However, this should not be read to mean segmentation isolates other market niches. Rather, it specializes in the chosen niche.
In the women’s health clinic, segmentation can be achieved by employing a number of bases. This paper shall discuss three main bases. The clinic could consider geographical segmentation. In this case, the clinic conducts market research Continue reading...

In healthcare, women have a much higher likelihood of visiting a health center than their male counterparts do. This is because the health needs of women are more. When women reach the age of fourteen, their health needs tend to increase. Thus, for a women’s health clinic a major base variable to address in market segmentation is the age. Women at different ages have different health needs. For instance, between ages 30 and 45, women are more concerned about fertility and issues to deal with breast cancer. Having screening services for breast cancer and other illnesses may be Continue reading...

EXAM QUESTION

Exam Question
How will the marketing mix of a product already existent on the market can influence the market segmentation strategy of a new entry product in the same market?
This question comprises theory about marketing mix, market segmentation, market share, competition, product development and indirectly about customers. All in one, in answering this question I will have to provide in – depth information about these marketing management theories, demonstrating an insightful understanding of these concepts.
Moreover, answering this question would imply demonstrating abilities of going beyond the simple marketing management theory and customizing the information provided on an imagined Continue reading...

Question 1

The pub business in the United Kingdom has witnessed significant growth in the recent years. This growth is associated with the increased sales and profitability of the business. Most businesses attribute their success to their market segments as it contributes to increased sales. Selecting the best market segment is essential in realizing success or failure to an establishment due to the customer base. Appreciating success in business requires proper segmentation and management towards segmentation benefits. The benefits of segmentation can only be realized once a complete study of the business needs is conducted. This is consistent with the notion Continue reading...

Analysis Targeting about CBS Broadcasting Inc

A target market can be defined as a consumer segment, which a business organization has decided to aim with marketing efforts and eventually its products and services. Market targeting is a critical component of a company’s overall marketing strategy. This is primarily because; is largely drives the company’s market share and the level of its sales revenue. Moreover, some researches reveal that targeting a wrong market segment may be costly to a business enterprise, especially through high promotion costs aimed at elevating the company’s sales revenue and profitability. This paper presents a critical analysis of the Continue reading...

Introduction

For anyone trying to venture into a market for any of his product, a detailed approach to the whole marketing idea is paramount (Wgu.com, 2012). A product will not campaign for itself out there n the market setting. It needs forces to push it forward for a maximum market penetration. Therefore, when deciding to launch a new product, the three mentioned terms above come into play. Segmentation, Targeting and Positioning (STP) are the key drivers for a product to comfortably have a commendable performance in the market. The three steps are as explained below:
Segmentation: This is the first Continue reading...

Introduction

Segmentation refers to the process through which the business is specialized in terms of product diversification and differentiation with the aim of satisfying a given market niche. In other words, segmentation denotes the deliberate concentration in one market segment. Segmentation as a business strategy can be employed in the pursuit of a specific target market. One way to go about segmentation entails the application of targeting and position. In targeting and position, the business identifies its target market and consequently directs its efforts towards the satisfaction of the needs of that particular market. These efforts are what cumulatively result Continue reading...

Boone and Kurtz have defined product positioning ‘consumers’ perception of a product’s attributed, uses, quality, and advantages and disadvantages relative to competing brands’ . Positioning is part of effective marketing and involves the presentation of products in a manner that is most appealing to target audiences. It can be linked to marketing segmentation, which is the early identification of consumer groups that marketing initiatives will be targeting. After market segmentation is completed, product positioning aims to generate symbols and messages, through manipulation, that would create the highest likelihood of attaining target consumer interest.
While the concept may sound sophisticated Continue reading...

Michael Porter, an Engineer-cum-economist, came up with the generic strategies that can be applied in business. These strategies are broadly based on the market share and segmentation. As such, he came up with two market scopes; the narrow and wide market scopes. The narrow market scope is further divided into the segmentation strategy. The wider market scope is segmented into cost leadership and the differentiation strategy.
In my opinion, the Porter’s ideas were well thought and stipulated. They cane be employed in a business set-up during the initiation stages and also when dealing with the different competitors in Continue reading...

Given that as a friend and acting consultant to Tracy, who was about to establish a small business consulting company, the following responses to the indicated questions are hereby presented:

How would you advise Tracy to approach the following topics?

Market segmentation:
First and foremost, it would be imperative to note that the kind of business earmarked to be established by Tracy is a service-oriented business where instead of a product, Tracy would be offering consulting services focusing on business endeavors. At the onset, one could infer the proposed clientele would be business practitioners; or people who get to interact with various stakeholders within the business environment: entrepreneurs, customers, Continue reading...