Essays on Segmentation

1. The 80/20 rule applies to my product which is a car. This is because in the world, 80% of cars are owned by a 20% population. Although 80/20 rule applies in the case of a car, it does not apply in the case of a mobile phone. Ideally, the possession of a mobile phone is almost equal to the population in world.
2. List of phases of consumer decision process
- Problem recognition
The consumer grows a need of having a car following the changes in his or her income status and the need to be self-reliant and Continue reading...

Nature and role of marketing

Marketing is a process of selling and communicating the availability of goods and products to consumers. It is an act of enticing public by giving information of the location of the products. It is an organizational function of delivery, creation and giving customers value. It is extended to customer's relationship that benefits institution in improvement of the product sale. Marketing is described as the science and art of choosing the market target. It is made possible through market analysis and segmentation. It is projected to customer understanding in their purchasing behavior. The marker is given a chance to give Continue reading...

Question 1

Why is brand tracking so important? Additionally, why would a large company, such as Proctor & Gamble want to use brand tracking.

Response 1

As per statement of Peter Drucker that, “If you cannot measure it, you cannot manage it” . The easiest and most effective way to determine whether a campaign is worthwhile, a promotion is successful, and the brand achieves its full potentials is Brand Tracking. Only 10 percent of brand managers rely on the brand tracking and confident enough on their standing and brand planning. Brand tracking is a powerful method; the value to the integrity of any brand is Continue reading...

Executive Summary

Athletic drink market is continuously growing. Currently, this market is worth $7 billion, and it is expected to grow into a $20 billion market by 2020. The products available in the market are of “one size fits all” type with Pepsi and Coca-Cola dominating the market share. Since the nutritional requirements vary from one person to another on the basis of size, weight, height and type of sports, the “one size fits all” type of products fail to fulfill all the bodily needs of a sports person. Customade is a product that has been designed to provide customized nutrition Continue reading...

Cleveland Clinic1. Discuss how much you think the CC should adapt their marketing strategies and programs to UAE conditions.
CC requires investing more on marketing strategies as well as familiarising itself with UAE programs. First, it requires understanding the customers of UAE and more particularly the cultural behaviour of the customers. Understanding the cultural behaviour of the UAE customers forms the basis of its expansion. Different cultures have different have different preferences and therefore any company that wishes to enter a new market; cultural environment is a very important aspect to consider (Gillespie etal 264).
Nevertheless, CC requires focusing Continue reading...

Introduction

Innospark is a Lithuania based children’s education toys maker, they seek to develop along their two major strategic dimensions of new market development and new product development. Innospark’s target aims to achieve their target for new product development through launch of one new product in monthly basis. In the same time, they also want to keep their organization focused and flexible. They develop and offer creative educational toys and tools which stir the imagination and inspire to discover and explore & encourages for playing and learning at the same time. Innospark aims to create an environment where children Continue reading...

Introduction

Starbucks was established in the year 1971. Later, the founders of the company and a marketing manager who happens to own the company currently, decided to list the company in the stocks exchange. Ever since, the company has experienced continuous growth. The coffeehouse company has expanded over the years of its existence (Gia, 2009). The company has expanded both in size from an initial one outlet in Seattle, Washington to twenty thousand three hundred and sixty six outlets in sixty-one countries across the globe. This shows commendable growth in just four decades of operating. Starbucks has not only grown Continue reading...

Introduction

The baby boomer generation according to Roberts & Manolis (2000), is considered to comprise of individuals who were born between the years 1946 – 1964. There is no consensus of the definition of the baby boomer generation especially since the term is also used for cultural purposes. However, the overriding fact among those considered to be part of the baby boomer generation is that they were born in the Post World War II era where there was a boom of births in the US and Europe.
The baby boomers were wealthiest compared to their predecessors before the war. The bulk of Continue reading...

Application of Neural Networks in Medicine

Artificial Neural Networks are extremely parallel, distributed processing systems that using new computational technology founded on the analogy of human information processing system. Artificial neural networks exhibit the propensity to save previous knowledge and after learning it make it available for use for future computations. Artificial Neural Networks have been defined as extraordinarily connected network of simple processing elements known as neurons. ANN has been applied in a number of fields including pattern recognition, classification, function approximation and testing (G. Schaefer).Predicting drug-target interactions using restricted Boltzmann machines
In silico prediction of drug target interaction is an important study Continue reading...

HMV Group’s Segmentation, targeting and positioning analysis

If we look at the way HMV group approaches its target markets, we find that it is trying to position itself as a retail-entertainment store by selling games, DVDs, gaming consoles, electronic items such as DVD players and headphones. Through its online website https://hmvdigital.ie/, it also sells digital content much like the current market leader iTunes.
As per Kotler (2011), marketers can never satisfy everyone in the market. Not everyone likes the same music, artist, movie or director. Therefore, marketers start by dividing the markets into different segments. By identifying different segments, they recognise a specific group of buyers Continue reading...

Integrated Marketing Communications Plan

Introduction
Understanding the integrated marketing communications (IMC) assists in bringing together an effective marketing plan for products and services of an organization. Most organizations implement IMC in order to acquire a bigger market share that allows them to sell more products both locally and internationally. An effective IMC should put marketers and communication professionals in a better position to follow the marketing concept and improve sales. Consumer needs and wants are the main focus elements while designing an integrated marketing communications plan. The following is an ICM plan for MAC Cosmetics. Until recently, promotion of an organization’s products Continue reading...

Individual Report – Marketing for a New Product.

The service “Share&Go” is an innovative solution that is offered by the taxi service company. It uses the existing fleet of the company as well as its drivers to provide a new car sharing service to its customers. Customers can access the service through a mobile application or directly through the website. The idea behind is to give people an opportunity to split the payment for taxi rides between several people, even if those people are not travelling as one group. Customers can request a taxi by indicating the pick-up point and the final destination, as well as the Continue reading...

Introduction

Product quality and customer contentment are very significant concepts that organizations have to abide with in order to remain both relevant and competitive in the market (Davis, 2010). This will in-turn steer their growth. Companies need to understand the consumers’ likes and preferences in order to tailor make products and services which will meet their expectations and hence satisfy their wants. Secondly, product quality is considered to be very important because it leads to higher customer satisfaction, profitability, reduced cost, customer loyalty and retention among others. Further, it’s imperative for the service providers to adhere to quality and Continue reading...

Big Switch is a medium-size sales organization operated by 100 employees with annual turnover of 10$ million. It has a number of departments including sales with 30 employees while other 70 employees are spread across Finance, Operations, Human Resources, Marketing, Technology and corporate office in 10 offices in United States. Big Switch network consist of a backbone, campus, data center, branch/WAN and Ethernet edge. Due to recent security breaches in the campus network Big Switch desires an infrastructure that will provide sufficient security for its operations.
Acting on mandate as a network analyst, I will design a network infrastructure Continue reading...

Introduction

The Marketing department is one of those departments of a company that work by presenting the products or services of the company in front of the general public and it is known as an important department from the standpoint of an organization. Market analysis, trend analysis, potential analysis and forecasting analysis are some of the elements of Marketing Mix used specifically to market the products of the company effectively and accordingly, as well. Tools like Segmentation and 4ps are some of the major ones that used specifically for the purpose of increasing the market share (Sheehan, 2010, pp. 43-46). Continue reading...

A job is generally defined as a piece of work or labor, especially if it a specific task handled by an individual as part of a routine in ones occupation, for an agreed price. A good job is in many ways described depending on one’s own background, economists for example define good jobs as those, which pay a reasonable minimum and include pension benefits as well as healthcare.
In today’s world, altering of the good and bad jobs picture occurs in three ways. Firstly, the business press, including other scholars, has opposed the notion known to many Continue reading...

MARKETING PLAN FOR NEO DEODORANTS

INTRODUCTION
In UK the cosmetics industry is highly developed and the annual growth of the industry is estimated at approximately 0.6% (King, 2013). The value of the industry for the year 2013-14 is estimated at about £2.25 billion (King, 2013). The industry valuation of the growth rate is estimated at £2.32 billion by the year 2018-19 (King, 2013). Unilever can be considered as the biggest competitor as its products have an acquisition of 65% of the industry in UK and 40% hold in the global markets (De Angelis, 2013). The new products in the industry are based on the Continue reading...

Dyslexia, a commonly misinterpreted Neuro-developmental disorder, entails inaccurate and rather slow word recognition, spelling, decoding words. This subsequently affects the vocabulary growth and reading comprehension. Although numerous misconceptions are attached to this condition, researches have proved that Dyslexia is not correlated to laziness or poor intelligence nor is it a result of poor vision. People having dyslexia possess a neurological condition that makes their brains or mind to absorb process and differently interpret information (Peterson, 2007, p.g 2). It occurs among the populace of all ethnic backgrounds and in most cases, more than just one family member has dyslexia. Continue reading...

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Question No. 2 4
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Question No-8 7
Other: Question No.1 8
Question No-5 (Other) 9
Question No.6 (Other) 9
Marketing Final Exam
Question No.1
Distinguish between a product item, product line, and product mix. What are the four advantages (benefits in this sense) of product lines? Do not use examples in the product concept slides. Choose your own. Include a photo to illustrate items, lines, and mixes.

Advantages of Product Line

Life Cycle
Expansion of product line is also a growth strategy for small businesses. In the last stage of Continue reading...

In order for a company to succeed, it needs to exhaust all of its resources and information to maintain its level of success in the industry. If a firm fails to plan what it will do for the next year and what direction to move to in the long term, it will have trouble allocating its resources, streamlining its processes, and yielding the highest possible profit in the following years.
Strategic planning is the process of developing and maintaining a strategic fit between the organization's goals and capabilities and its changing marketing opportunities. It can be achieved with the Continue reading...

Abstract

The field of healthcare is widening on a daily basis with a corresponding increase in the number of stakeholders who run the sector. The viability and significance of the sector are so pronounced that the government cannot afford complete control of its spheres of influence. Therefore, the healthcare services market is composed of common consumers with a divergent array of service providers, a factor that makes marketing strategy a crucial part of organizational undertakings. It is a fundamental aspect that each stakeholder in the healthcare market develop acute knowledge of the market it serves to give it an upper Continue reading...

Introduction: Starbucks Corporation is an international coffeehouse chain based in Seattle, Washington, United States in 1971. It is the largest coffeehouse company in the world, with 17,000 stores in 55 countries. Starbucks sells drip-brewed coffee, espresso-based hot drinks, other hot and cold drinks, snacks and items such as mugs and coffee beans in its outlets and even grocery stores. Through the Starbucks Entertainment division and Hear Music brand, the company also markets books, music, and film. Starbucks’ Italian style coffee, espresso beverages, teas, pastries and confections have made it one of the greatest retailing stories of history and Continue reading...

Writing about a new product not existed in the market

The target market can be narrowly defined as all customers, whom the company wants to sell its products or to deliver services, and who are the target of company’s marketing efforts. Clearview On-the-go Eyeglasses Cleaning Case can be potentially used by the majority of people, who wear glasses, no matter what glasses they use. Therefore, there is a large potential in the future to extend the product to a variety of customer segments. At the moment, however, in order to categorize potential buyers and to limit the target market, it is possible to identify three primary markets that Continue reading...

Challenges of Globalization upon Disneyland

The dynamics that define the constantly evolving global business space generate the challenge of remaining innovative and relevant for clients throughout the world, by juggling the genuine “real thing” of well-known brands with their cultural adaptation to local markets. Disneyland is at the crossroad between permanently reinventing itself by proposing new experiences for its diverse clients while focusing on providing the American original Disneyland experience through all its overseas locations. In this context, one major challenge that the company is likely to confront with in the future is based on the standardization/adaptation dilemma, as it will need to predict Continue reading...

[Institution’s Name]

Introduction
Organizations have been termed as a place which surrounds by different departments in particular, and every department is different from the other which has different functions in particular. Every organization strives hard for the economic prosperity of the company. Every department of a company strives hard for expanding the networks of the companies in particular. Among the number of departments, the name of the marketing department is one of them .
Marketing department is an essential department for an organization, and almost every organization of the world has effective marketing department in it which is used Continue reading...

29th Jnaury, 2014

McDonald’s Business Strategy
Founded in the year 1940, McDonald’s is the world largest restaurant chain which sells hamburgers in around 119 countries. The company is headquartered in United States and serves around 68 Million customers on a daily basis. Although, primarily, company view itself as Franchisor but also operates its stores through affiliation or by itself. The company while operating under eateries industry, serves hamburgers, cheeseburgers, french fries, drinks and many other food items. The company has constantly modified its service menu according to changing consumer taste and now also includes, fish, salads, smoothies and wraps.
McDonalds Continue reading...

Apple Inc. has utilized marketing mindset to influence customers. Apple Inc. is a customer centered in that their stores or retails are inviting, as well, are located in places where customers may try all the products before buying (Kerin & Hartley, 2009). Customers may and do check online notification or email about computers, make calls from iPhone or listen to music via iPod. Apple Inc. offer free technical support in the Genius Bar. Additionally, customers may arrange for individual shopping appointment for assistance from an expert to purchase the right products. Besides, defective products are always replaced instantaneously (Sethi, 2012, Continue reading...

EVANSVILLE ARC INDUSTRIES

EXECUTIVE SUMMARY
This report is a combination of the strategic assessment of Evansville ARC using which the discrepancies of the business will be rectified. With the analysis, new strategies will be defined using which the excelling prospects of the organization will be studied. In this report, the company profile and the background of the business will be assessed. Based on the current position of the organization the further goals and objectives that the business wishes to acquire will be analyzed. This report presents a discussion of the strengths, weaknesses and challenges which the firm is facing currently. Using this Continue reading...

Marketing Management

18.12.2014

Introduction

The launch of modern hypermarkets and superstores is re-shaping and reviving the retail sector in UAE. The country’s grocery market closed at approximately 9.5 billion U.S. dollars in 2012 with more than 9,000 grocery outlets. Huge opportunity is seen by modern grocery outlets in Dubai due to favorable government regulations. Currently 943 stores are categorized as modern grocery stores but this number will increase enormously as the distinctive demographic makeup of the country with a large number of immigrants and expatriates attract many international and global chains
Keeping the increasing investment and government focus on the Continue reading...

Introduction

Consumer behavior is a study of groups, individuals and organizations based on the processes they use to select, dispose and secure products, ideas, experiences and services. The satisfaction of needs and the impacts that the processes have on the entire society and the consumers is considered when talking about consumer behavior. The behavior of consumers blends elements from marketing, economics, psychology, social anthropology and sociology. Besides, consumer behavior attempts to understand the decision making processes that buyers apply both in groups and individually including how emotions affects the behavior of purchasing by consumers. The characteristics of an individual consumer Continue reading...

Introduction

Pepsi Co. is a leading producer of food and beverage products. The American based company was founded in 1965 and has grown over time to have a total of 22 brands with annual revenue of 1 billion as per the 2013 financial reports. Company products are sold to over 20 counties across the globe. Major brands for Pepsi Co. is called Pepsi cola which encompasses the brands such as Pepsi, Mountain Dew, IZZE, Sierra Mist, Propel, Mug, Aquafina, and Necked Juice, Gatorade sports drink among other brands. Pepsi Co. also owns other companies such as Frito-Lay, which is a Continue reading...

1.0 Introduction
It is important to critically scan the macro environment before producing a product or expanding into new market or region. Moreover, the detailed analysis of the marketing strategies helps to correctly identify and target potential customers (Cant, Strydom, Jooste and Plessis 2009). This report will briefly discuss the macro environmental scan and marketing strategies which will be followed by detailed recommendations.
2.0 Product Description
The product is the toy that will be especially launch for the occasion of Christmas and will be branded under the name of “Santa Christmas Spin”. The top will spin along with a Continue reading...

HR competences for the 21st Century

Competencies are the requirements that an employee should meet so as to be relevant in the job market. Different employees possess different competencies within their area of operations. The wake of the 21st century has witnessed a change in the competencies that an employee needs to have so as to remain relevant in the job market.
Employees who can appreciate the technology can give a company an upper hand to develop in the 21st century. 21st century has witnessed an era called an information era where only those who have information are regarded (Andrica, 1995). Computer knowledge is a Continue reading...

Introduction

“Family Fun Amusement Park” is based in New York city and draws customers primarily from the region and also from the neighbouring states. The park has a wude variety of children rides aand a petting zoo. An additional land with a large pond has been recently ourchased and a water park and family campground is being constructed.

Market Analysis

The target market for the Family Fun Amusement park shall include the following market segments:
Demographic Segmentation: On the basis of demographic factors, the target market for the Family Fun Amusement Park shall include males and females in the age group of Continue reading...

- The accounting policies of a reporting entity are the specific accounting principles and the methods of applying those principles that are judged by the management of the entity to be the most appropriate in the circumstances to present fairly financial position, cash flows, and results of operations in accordance with generally accepted accounting principles and that, accordingly, have been adopted for preparing the financial statements (FASB, 1972). International Accounting Standards (IAS) 8 governs the disclosure of accounting policies. The standard provide guidance for IFRS compliance applying to any event , transaction or conditions on developing accounting policies for other Continue reading...

Executive Summary ----------------------------------------------------------------------3

Background --------------------------------------------------------------------------------4
Introduction --------------------------------------------------------------------------------4

SWOT ------------------------------------------------------------------------------------5
PESTEL ---------------------------------------------------------------------------------5-7
SPICC ------------------------------------------------------------------------------------7-8
Consumer Analysis-------------------------------------------------------------------------8
Market Segmentation --------------------------------------------------------------------8
Target Market -----------------------------------------------------------------------------9
Competitor Analysis & Positioning ----------------------------------------------------9
Marketing Mix-----------------------------------------------------------------------------9
Product -----------------------------------------------------------------------------------9
Price -------------------------------------------------------------------------------------10
Place -------------------------------------------------------------------------------------10
Promotion -------------------------------------------------------------------------------10
People -----------------------------------------------------------------------------------10
Process ----------------------------------------------------------------------------------10
Physical Ambience --------------------------------------------------------------------11
Conclusion -------------------------------------------------------------------------------11

References -------------------------------------------------------------------------------12

Executive Summary
Chanel as a leading fashion brand has been able to keep up with the times and trends in an excellent manner. The brand equity and recognition of Chanel is excellent in the luxury brand market. However, a set of guidelines are required to consistently offer the best products in the market. Additionally, the marketing effort requires Continue reading...

Introduction

The smartphone industry as is obviously known, deals with the designing, manufacturing, assembling and selling of mobile phones that have more advanced computing connectivity and capacity, unlike basic feature phones. Smartphones typically come with phone features that have popular consumer devices such as GPS navigation unit, a digital camera, a media player and a personal digital assistant. Because of this, it is a fact that the smartphone industry will also incorporate dealership in smartphone parts, components, technology and software. Because the industry involves heavy investment, it is important that tenable marketing strategies are employed to ward off wastage and Continue reading...

Summary and Recommendations

This report is about the implementation plan for Integrated Marketing communications for GoPro Company. It manufactures most versatile cameras and their accessories for people with active lifestyle. The company and its products are the result of passion and innovation by its founder and current president Me. Nicholas Woodman. The idea of the product was struck to Woodman when he was surfing in the beaches of Australia in the year 2002. He then painstakingly worked to launch the products in 2004 and achieved tremendous growth for the company in last two years. GoPro went public this year in June. Since Continue reading...

- Situaational Analysis (SWOT) ------------------------------------------------------------3
- What are the Influences on Purchase Process? ------------------------------------------4
- Psycho/ Situational/ Socio-Cultural-------------------------------------------------------5
- What are the Characteristics of the Industry? -------------------------------------------5
- How Clear is Your Value Proposition? --------------------------------------------------6
- Marketing Mix (Product, Promotion, Price, Place) ------------------------------------7
- Market Size and Growth Rate? -----------------------------------------------------------9
- Convincing Data on Market Characteristics---------------------------------------------10
- Clear Financial Projection for First Five Years------------------------------------------11
- Clear Sales Volume in Canadian Restaurant Industry---------------------------------12
- How Sales Volume has Changed Product Life Cycle----------------------------------15
- References------------------------------------------------------------------------------------16

Situational Analysis

Strengths
One of the most important strengths of these touchable dining tables is that they are Continue reading...

INTRODUCTION

Since the onset of computers and the internet, almost everything today can be done online. The World Wide Web was able to connect people with each other and has made everyone feel a lot closer. We can play games, read books and news, or do daily chores like paying bills through online services. Online boutique shop and food-delivery stores are also trending nowadays for more convenient and hassle-free shopping. Today, our social connections have been built around the internet.
In lieu to the growing need of people for the easiest way to communicate, marketing strategies has been built to Continue reading...