Essays on Segmentation

1. The 80/20 rule applies to my product which is a car. This is because in the world, 80% of cars are owned by a 20% population. Although 80/20 rule applies in the case of a car, it does not apply in the case of a mobile phone. Ideally, the possession of a mobile phone is almost equal to the population in world.
2. List of phases of consumer decision process
- Problem recognition
The consumer grows a need of having a car following the changes in his or her income status and the need to be self-reliant and

Continue reading...

Introduction

Innospark is a Lithuania based children’s education toys maker, they seek to develop along their two major strategic dimensions of new market development and new product development. Innospark’s target aims to achieve their target for new product development through launch of one new product in monthly basis. In the same time, they also want to keep their organization focused and flexible. They develop and offer creative educational toys and tools which stir the imagination and inspire to discover and explore & encourages for playing and learning at the same time. Innospark aims to create an environment where children

Continue reading...

Application of Neural Networks in Medicine

Artificial Neural Networks are extremely parallel, distributed processing systems that using new computational technology founded on the analogy of human information processing system. Artificial neural networks exhibit the propensity to save previous knowledge and after learning it make it available for use for future computations. Artificial Neural Networks have been defined as extraordinarily connected network of simple processing elements known as neurons. ANN has been applied in a number of fields including pattern recognition, classification, function approximation and testing (G. Schaefer).Predicting drug-target interactions using restricted Boltzmann machines
In silico prediction of drug target interaction is an important study

Continue reading...

Big Switch is a medium-size sales organization operated by 100 employees with annual turnover of 10$ million. It has a number of departments including sales with 30 employees while other 70 employees are spread across Finance, Operations, Human Resources, Marketing, Technology and corporate office in 10 offices in United States. Big Switch network consist of a backbone, campus, data center, branch/WAN and Ethernet edge. Due to recent security breaches in the campus network Big Switch desires an infrastructure that will provide sufficient security for its operations.
Acting on mandate as a network analyst, I will design a network infrastructure

Continue reading...

Abstract

The field of healthcare is widening on a daily basis with a corresponding increase in the number of stakeholders who run the sector. The viability and significance of the sector are so pronounced that the government cannot afford complete control of its spheres of influence. Therefore, the healthcare services market is composed of common consumers with a divergent array of service providers, a factor that makes marketing strategy a crucial part of organizational undertakings. It is a fundamental aspect that each stakeholder in the healthcare market develop acute knowledge of the market it serves to give it an upper

Continue reading...

29th Jnaury, 2014

McDonald’s Business Strategy
Founded in the year 1940, McDonald’s is the world largest restaurant chain which sells hamburgers in around 119 countries. The company is headquartered in United States and serves around 68 Million customers on a daily basis. Although, primarily, company view itself as Franchisor but also operates its stores through affiliation or by itself. The company while operating under eateries industry, serves hamburgers, cheeseburgers, french fries, drinks and many other food items. The company has constantly modified its service menu according to changing consumer taste and now also includes, fish, salads, smoothies and wraps.
McDonalds

Continue reading...

Apple Inc. has utilized marketing mindset to influence customers. Apple Inc. is a customer centered in that their stores or retails are inviting, as well, are located in places where customers may try all the products before buying (Kerin & Hartley, 2009). Customers may and do check online notification or email about computers, make calls from iPhone or listen to music via iPod. Apple Inc. offer free technical support in the Genius Bar. Additionally, customers may arrange for individual shopping appointment for assistance from an expert to purchase the right products. Besides, defective products are always replaced instantaneously (Sethi, 2012,

Continue reading...

Marketing Management

18.12.2014

Introduction

The launch of modern hypermarkets and superstores is re-shaping and reviving the retail sector in UAE. The country’s grocery market closed at approximately 9.5 billion U.S. dollars in 2012 with more than 9,000 grocery outlets. Huge opportunity is seen by modern grocery outlets in Dubai due to favorable government regulations. Currently 943 stores are categorized as modern grocery stores but this number will increase enormously as the distinctive demographic makeup of the country with a large number of immigrants and expatriates attract many international and global chains
Keeping the increasing investment and government focus on the

Continue reading...

Describe your market. Where is it? How big is it? What is the growth rate? What are the unique features or dynamics of this market? What causes people to buy? What are the demographics and psychographics of your target customers?
Marketers usually direct and focus their marketing and promotions on a particular set of consumers that are known as the target consumers . The target market may be defined as a large or a small group of customers depending on the ability of the target market to sustain the profitability of the business. The target market selection process involves five

Continue reading...

Introduction 3

Report on marketing process 3
Definition of Macro and micro environment and the factors that affect IKEA 5
Macro environmental factors 5
Micro environmental factors 8
Application of segmentation, targeting and positioning at IKEA 10
Segmentation 10
Demographic segmentation approach 10
Behavioural segmentation approach 10
Targeting 11
Positioning 12
Conclusion 13

Reference list 14

Introduction
Marketing is an imperative aspect within the operational facet of an organisation. Thus as a tool for generating product or service awareness, it is significant that an organisation invests into proper marketing tools. Hence, from the analysis of IKEA marketing plays a significant role in the organisation.

Continue reading...

Burberry’s Segmentation, Targeting, and Positioning

Burberry begun by offering gabardines to officers in war periods, as the organization advanced, they widened the target market as well as segmentation to include high-income men and women. As times alter, the market of luxury has grown and developed. Burberry currently has many competitors than before. Nonetheless, the target market of Burberry’s product is wealthy consumers (Rosenau & Wilson 2014). Burberry employed multi-segment targeting as they target various people or customers; for instance, trench coat. Men may be spotted wearing some and so are ladies. It is a popular staple within the English communities.
People of high-end firms

Continue reading...

1. Arthropods usually have a distinct head. How would you define a “head”? What are the advantages and disadvantages of such a body region?
The head is the rostral most section of an organism usually encompassing particular sensory organs such as the brain, ears and mouth among other fundamental parts of an organism.

Advantages of the head

The head of an organism allows for closer synchronization of specialized senses with the brain. That is the central point controlling the body.
The head of an organism is disposable, and the organism only lives to safeguard a single part of the body properly.

Disadvantages

It

Continue reading...

A market can be defined as a blend of buyers and sellers who are interested and willing to buy and sell. For selling to occur, there should be several products for consumers to choose from since most of them differ in their values, attitudes, buying patterns and perception. At the mentioned stage, the market is identifiable in terms of health care consumer. The notion is true owing to the fact that it stands necessary to divide the market according to some characteristics. Hence, it will be possible to know when, how and to whom do we sell which services

Continue reading...

SPT 111 Quiz 2 Chapters 5,6,8, and 10 (100pts)

Multiple Choices
1. Which of the 4 ethical frameworks focuses on consent or agreement?
- Utilitarianism
- Deontological
- Social Contract
- Ethics of Care
2. Which of the following rules are stated in the book to be in the ‘sport-management ethics’ manual?
- Scrutinize your motives
- Get the facts straight.
- Take into consideration virtues, duties and consequences.
- All of these are stated as rules.
3. Which of the following is a defense against negligence?
- Damages
- Assumption of Risk
- there are no defenses against negligence
4. Which of the following addresses gender equity

Continue reading...

Marketing Management

- Situation assessment
The company ECCO Shoes had to devise the most effective online strategy to convey the new minted category platform ‘The Comfort to Express your Style.” The shoe brand was perceived differently in the various regions of the world. In Japan, ECCO shoes were considered highly fashionable whereas in the regions of Western Europe the shoes were considered less fashionable and were even called granny shoes. It was a challenge for the company to resolve such an inconsistency in the brand image in the various regions of the world. The decision had to be taken within the

Continue reading...

Introduction

Hawaiian Telcom Corporation is a local exchange carrier specifically dealing with telephone services to the state of Hawaii. The corporation was founded in the year 2005 by the Carlyle Group but currently owned by Hawaiian Telcom Holdco Corporation. The company is a succession of Verizon Communication that sold its assets to the Carlyle Group.
Hawaiian Telcom Corporation serves the larger Hawaiian market by telecommunication services. It provides a wide range of customers, business entities and sometimes engaged in wholesale communications services to the Hawaii state. The company specializes on the internet series through its Fiber Optics, DSL and Dial-Up

Continue reading...

Business Plan For Daycare Learning Center

Executive Summary
My First Child Daycare aspires to be an established business that desires to create a center daycare in the area of Allentown, PA., a place where a parents will feel satisfied and confident to leave their children, with the assurance that their precious little ones are well taken care of. The owner's intention is to offer a teachable moment in the daily routine by creating programs that can be enjoyable as well as an opportunity for learning for the children. The children eligible for admission to the daycare learning center shall be between 3 months to 10

Continue reading...

Introduction

Toothbrush companies have used both money and time to come up with a toothbrush and oral health products that encourage their customers to brush recurrently, placidly and properly. The effort by major toothbrush manufacturers the USA has led to the creation of creation of 2.9 billion industry of oral care product only. The results are that people have changed their brushing habit from a compulsory behavior to a trendy lifestyle habit. Recent increased concern in oral health by consumers has triggered toothbrush manufacturers to invest on satisfying their customers by providing categories of toothbrush that can offer optimal dental

Continue reading...

1.
Customer-driven marketing strategy refers to the strategy that is customer oriented, and designed to deliver customer satisfaction. A customer driven marketing strategy involves various steps, however, four major of the strategy are:
Market Segmentation: this refers to the identification of target markets that have different requirements. In market segmentation, company splits large market in small target groups of potential consumers who have distinct characteristic, requirements, and behaviors. These attributes associated with the target markets impact company’s marketing strategy for different target group of consumers.
Target Market: Company evaluates different requirements of different groups of consumers, and shortlist

Continue reading...

Product Life Cycle

John’s company is at the declining stage of the product life cycle. The firm has encountered an approximately 20% decline in the business operations, with a sequential decline in the market share. The product shrinks during the declining stage, as customers opt for substitutes. The shrinkage may be caused by market saturation, which reduces a company’s market share. Companies can overcome the declining stage by opting for cheaper production methods, and changing the market segments.

Reasons for Downturn

One of the possible reasons for John’s Company to fail is the failure to incorporate modern marketing techniques. It is essential

Continue reading...

Activity 1

Define marketing
Marketing is defined as the process of passing information to the customers regarding the value of goods and services with the goal of influencing behavior of the buyer. The process of marketing involves the coordination of elements of the 4P’s of marketing.
The basis of marketing tries to work out the customer needs as well as deal with their satisfaction. It cannot be compared to selling since it’s concerned with the existing values in the entire process. It can be said that, marketing does not emphasize on exchange of products with money. It ensures that

Continue reading...

Abstract

Depression is a major concern of the modern day medical and health sector. Various national entities have thus employed varying methodology in the aim of mitigating and reversing its negative effects. Policymaking is therefore more focused on the depression-enhancing case scenarios, with various measures being formulated and implemented towards tackling the same. Additionally has been the need of enhancing the treatment measures, methodology and procedures requisite towards greater treatment of depression. Notably, has been the need for a paradigm shift, with regard to viewing depression as not only an ailment or symptom of other biological ill functions, but also

Continue reading...

Introduction

In the ever changing business environment, employers are looking for the best strategies that can be used to reduce the costs of production. The factors of production such as labor, land, and capital have become expensive. However, employers have capitalized on reducing the costs of labor in order to reduce the costs that go into the production of goods and services. As indicated in the two empirical studies “Just a Temp: Experience and Structure of Alienation in Temporary and Clerical Employment” by Jackie Krasas Rogers and “The rhetoric of the `good worker' versus the realities of employers' use and

Continue reading...

- DETAILED DESCRIPTION OF PROPOSED PROJECT
- Aims and objectives
The health risk assessment of MRI is incomplete yet and a number of gaps in our knowledge about the ill-effects of MRI have been identified. The effects of exposure to static fields above 8 T are not known. Only a little is known about the increased sensitivity of some people to CNS stimulation by the electric fields in switched gradient fields. There are concerns about the increased heat loads on infants and pregnant women. Hence, well-targeted research is required to complete the health risk assessment (Health Protection Agency, 2008).

Continue reading...

Abstract

This marketing plan for Coca- Cola Ghana has been created to create a new strategic direction for the company in Ghana in terms of localizing operations and communications.
With a firm grip on the Ghana market the intent is to further establish the business in this emerging region which has loads of potential for growth.
Even though Coke has a considerable operational presence the firm has experienced greater than anticipated low demand for its products, and research as shown that the target market of young and adult consumers are more geared towards health based drinks.
With the advent of

Continue reading...

Internet in B2B Marketing

Introduction:
The B2B (i.e. business-to-business) market consists of all organizations that are into the purchase of goods and services. The internet is an Information technology (IT) that has spread among business-to-business organizations at exponential rates. According to Avlonitis & Karayanni, in the year 2000, about $66 billion in business-to-business commerce was conducted on the Internet. It was said that the number of businesses connected to the internet rose from 4% in 1997 to 33% in the year 2000. The high approval and consequent use of the Internet by the business-to-business organizations is as a result of two factors. First, it

Continue reading...

Executive Summary

With the increasing technological advancements, different gadgets have been introduced. One of the universal similarities of these gadgets, most of which are hand is the fact that they use rechargeable batteries. The developments in these technologies have been aimed at improving their software and internal systems’ operations. However, their accompanying gadgets such as chargers have not been researched and developed. Little has been made in charging these gadgets such as solar powered and electricity powered rechargeable batteries. This project is aimed at establishing a new charger using the wireless technologies such as Bluetooth and Wi-Fi. Most social environments such

Continue reading...

Introduction and company background

Formed in 1824 by Peter Degraves, Cascade Brewery stands out as one of the oldest companies located in Australia. The company is specifically located in Hobart, Tasmania. Peter Degraves was an entrepreneur who had moved to Australia as an immigrant following the crises that were facing England during the era. He started Cascade Brewery on his own property but the company later flourished and possession was granted to the Foster's Group that currently runs it. Remarkably, the company majors in production of apple cider, homebrew, beers, as well as non-alcoholic beverages such as blackcurrant syrup, apple juice, and carbonated

Continue reading...

INDIVIDUAL STUDENT ESSAY

(Global Marketing)

Module Code: MC5057

List of figures II
1 Introduction 5
2 Decision to Internationalise 7
2.1 Nine Strategic Windows 8
2.2 SWOT Analysis 9
3 Decision-Making for Entering a Foreign Market 13
3.1 Canada13
3.1.1 Gross Domestic Product13
3.1.2 Restrictions for Saccharin14
3.2 Ukraine14
3.3.1 Gross Domestic Product14
3.3.2 Restrictions for Saccharin15
3.3.3. Inflation Rate15
3.3.4 Political Stability15
3.3 United States of America16
3.3.1 Gross Domestic Product16
3.3.2 Restrictions for Saccharin16
3.3.3 Inflation Rate16
3.3.4 Political Stability16
3.4 Germany16
3.4.1 Gross Domestic Product16
3.4.2 Restrictions for Saccharin16
3.4.3 Inflation Rate16
3.4.4 Political Stability17
3.5 North Korea17
3.5.1 Gross Domestic Product17

Continue reading...

Introduction

Global business arena offers numerous opportunities for the organizations to develop on national and international markets. External pressures, such as a competitive environment, political and economic factors, however, place a lot of emphasis on long-term general and marketing planning, which enable affiliation and guaranteed profits over the strategically relevant periods of time. Companies are becoming more dependent on their ability to meet the constantly changing market needs, and consumer expectations and loyalty becomes an increasingly valuable asset for the organizations in contemporary business environment (Rust, Moorman & Bhalla 2010). The markets differ by the average size and segmentation of the

Continue reading...

Feathers Fashion

Part I. Environmental Assessment
Introduction
Economy of the United Arab Emirates, a key player in the international market and responsible supplier of energy resources, is built in such a way as to act effectively on the regional economic arena, meeting the basic needs of citizens to help them achieve a decent standard of living. Despite the fact that the federation has existed for just over 40 years, the basis of the current socio-economic stability is laid deep in the centuries and is the result of historical traditions and customs of the state of trade. The basis of credibility, which

Continue reading...

Executive Summary

One of the biggest blessings that we have is that we are able to see the world as it is. We can admire the beauty of nature, the warmth of the rising sun and radiance of the shining moon. Can we imagine our lives without all these? Life without proper eye vision? There are millions of people in this world who are visually impaired, they cannot see as we do and their conditions range from being partially sighted to being completely blind. With the intent of improving the lives of such visually challenged individuals, Pizzazz Technologies plans to launch

Continue reading...

1. What Segmentation Bases Could Be Used By An International Milk Brand To Segment And Target The Chinese Market?
The Chinese population provides a mass market to any international organization especially the milk producing companies (Rodgers, 2001). The term mass market is used to refer to the Chinese market due to its nature. The market is undifferentiated with the consumers found to have wide but varied backgrounds. This provides an opportunity to any multinational organization with the intention of penetrating the Chinese. For the milk producing companies, there are a number of strategies they can employ in segmenting the

Continue reading...

Business analysis

The performance of any business is duly analyzed by its nature and features. Ideally, there is the business is analyzed internally and externally. That is; this report has been analyzed in terms of the internal features and external environment of the business.

Vision and mission

First, the vision and mission of the business has not been clearly stated. Ideally, the mission of the business does not outline the major focus of sustaining the market and equitable performance. Because the mission does not have a hold of these issues, and then the company’s workers do not have an incentive to work cohesively.

Continue reading...

Introduction

Having developed form a trading company in South Korea, Samsung has emerged as one of the largest and influential companies around the globe. Though the company has a number of businesses, ranging from trading to insurance, Samsung Electronics is the most successful ranch in the group. Over the years, Samsung has been labeled as the fastest growing brands in the world. The company has achieved through this through redefining its products and the great marketing strategies that the company uses. In the present, the advancement in the technology calls for quick adaption to the technological changes, and Samsung has

Continue reading...

Business

Introduction
Pier 1 imports Inc. is an international firm in the provision of children’s furniture and accessory products. It is a corporation organization that deals with home décor product for exportation. The company has also engaged in the purchase of the stock market to subsidize in its revenue earning. Earlier in 1970s it purchased stock in American stock exchange and later New York stock exchange. The mission and vision of the company are fundamental in its operation to enhance good working relationship of the workers and management. The Pier 1 imports Inc. has a standard capacity and

Continue reading...

International Marketing Report

INTRODUCTION
Marketing the product through proper strategic approach to facilitate the customers in a given area is the critical thread for any international company (Ghauri, & Cateora, 2010). The working purpose of the marketing project is to analyse AACo’s current situation, its target market in India, determine strategies for reaching potential clients and develop marketing tactics. The marketing project opens with an analysis of the company's situation analysis, including detailed Pest analysis of Indian market. Further, the report determines its major competitors in India. Hind Agro Industries Limited and ALM Industries Limited are the main competitors with the strong

Continue reading...

[Institution’s Name]

Literature Review 3

Theoretical framework of child development, 4
1. Psycho Analytic theories : 4
2. Ericson’s Psychological theory; 5
3. Cognitive theory: 6
i. Sensory motor stage:. 6
ii. Pre-operational stage: 7
iii. Concrete operational stage: 7
iv. Vygotsky socio-cultural cognitive theory: 7

Parenting styles and their influence Child Care and Development 7

1. Authoritarian; 8
2. Homeisle; 8

Purpose of Study 8

Refined Research question 9
Refined Hypothesis & Variables 9
Variables and Definitions; 10
Measurements 10
Target Population, Sampling Method and Sampling frame; 11
Data Collection & Analysis Technique 12
Instrument for data analysis; 15
Potential Limitations 15
Questionaire; 17

References; 19

Literature Review
The presented methodology aims to develop a research-based study

Continue reading...

- Industry Analysis in the UK featuring the Research In Motion, Blackberry Company.
There are different kinds of approaches that can be used to conduct an industry analysis. They include the PESTEL strategy, the SWOT analysis, the Porter’s model, the special core analysis and the input output analysis among others. One can decide to do the analysis in three levels. The levels are the labor, demand and supply markets. These levels can further be divided into the internal and external environments.
In the labor market segment, it is important to analyze the cost of labor in the industry.

Continue reading...

Introduction

The most comprehensive factor that is worth noting in the contexts of marketing align with the primary fact that not all customers are equal. Precisely, different consumer bases have different needs, wants, as well as purchasing capabilities. For this reason, there is the need to develop adequate marketing segments for products and services that merge the needs of various consumer segments. Through marketing segmentation, corporation are able to develop a comprehensive platform whereby they can identify the needs of a particular marketing segments; hence, implement marketing strategies that suit the needs of such segments. On a similar note, marketing

Continue reading...