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Applying Analytical Concepts and Tools to the Complex Business Problems of Tesla Motors
I. Current Strategic Profile
According to the case study presented the mission of Tesla Motors, as articulated by the founder and CEO Elon Musk, is to “[b]uild [a] sports car, [u]se that money to build an affordable car, [u]se that money to build an even more affordable car”. One of the objectives of the company is to build an electric car that compete with or even out compete a gasoline car. Tesla Motors has done this by ensuring that Continue reading...