Essays on Automobile

A list of web sites visited

Saab Automobile Shortens the Supply Chain for Dealer Parts Replenishment with Internet-Enabled Technology
http://www.in.capgemini.com/resources/successstories/saab_automobile_shortens_the_supply_chain_for_dealer_parts_replenishment_with_internetenabled_technology/

National Electric Vehicle Sweden

http://www.saabcars.com/en/the-company/about/

BBC top gear

www.topgear.com/uk/tags/saab

Category Archives: Saab Advertising

http://elevencreative.wordpress.com/category/saab-advertising/

Saab's supply chain solutions story Part Two

http://www.supplychaindigital.com/global_logistics/saabs-supply-chain-solutions-story-part-two

Websites overview

These websites are among the websites that contain information about the Saab Automobiles. They are used in this paper to reveal the current and emerging trend that involves the business, and also provide ads about the company’s product.

Customer base

The customer base of the Saab Automobile in Europe and china can be defined as need-based customers. The need-base customers are those that attach a particular intention to purchase the Saab's products. Despite many competitive automobile companies in Europe and China, Saab ...

Since the early years, the automobile industry had experienced many changes, especially technologically and mode of production. In 1895, there were only four registered vehicles in America. However, due to technological advancement the number has increased tremendously to 250 million vehicles. These include SUVs, trucks and cars. The existing main automobile companies in the American Society include General Motors, Olds Motor Company, Ford, Chevrolet, Cadillac, Stanly Steamer, Oakland Motor Car, and Pierce Arrow among others (ABR Staff Writer). The Ford Motor Company is among the flourishing companies and participator of the establishment and development of automobile in America.
While ...

Mercedes Bens is a global automobile company dealing in different types of automobiles ranging from bicycles, motor bicycles, personal vehicles, and organizational vehicles to sports cars. Mercedes Benz operates in many countries and it mainly sells through business demand policies. The organizational beliefs in the company essentially place the company in the global business scenario because of their universal nature. However, most of the organizational beliefs rest with the people dealing with marketing and sales. The company deals in production and sales of automobiles to various people and organizations worldwide. The organizational structure of the company mainly relies on ...

Toyota is one of the top automobile industries in the world. The continued recall of its cars in the market has tremendously affected the company’s image and consumer confidence. The company has to undertake serious stems and move quickly in regaining consumer confidence. Responding aggressively to the problem is essential in regaining customer confidence. Some of the problems to respond to include brake system glitch and sticky accelerator pedals. Toyota will regain customer confidence by responding promptly to complain of the customers, regardless of whether the problem is corrected or not. Toyota must own the problem so that ...

Introduction

The automobile industry in the US is one of the largest in the world. The history of the automobile industry dates back to the 1890’s. Since its start it has undergone massive evolution to become the largest in the world. This is attributed to the large size of market available domestically. It is also successful due to the use of mass production. Until 1980, the U.S. was the largest producer of automobiles. It was dethroned by Japan in 1980. This was followed by the subsequent overtaking by the Chinese automobile industry in 2008 though this is greatly attributed ...

In the automobile industry, having a competitive edge helps a company outshine others in the market. Companies in this sector specialize on producing products that target a specific market segment (Chan, Chan & Jain, 2012). In the automobile industry, Mercedes Benz and Toyota lead in product differentiation and product quality due to the variety of products that they give in the market and the market orientation of their products. The two companies thrive because of their high differentiation levels in their products and the marketing strategies. Producing products that meet customers’ needs also helps the two companies in enhancing demand ...

Toyota Motor Company (TMC) Vs General Motors (GM) Business Strategies: An Introduction

With the advent of the worldwide economic slump, the automobile sales dropped sharply, causing automobile manufacturers a lot of financial strain. All automobile companies have been much impacted, with the major companies reporting major losses in the last few years. This impacts all the automobile manufacturers comprising of the automobile giants like the General Motors (GM) as well as Toyota Motor Company (TMC).
Comparing both the companies i.e. GM and Toyota, it is noted that they lost considerable sales working independently and had to modify themselves in line with these unanticipated conditions. Particularly, the General Motor’s liquidity dropped ...

Instruction

Oil is essential for the survival of an automobile since it lubricates the moving parts to avoid wear and tear. Oil also transfers heat from the combustion cycle, holds all by products, and sends them to the oil filter. When considering changing the lubricant of an automobile it is best to choose between crude and synthetic oil. The local auto parts house has many lubricant,  some of which are synthetic oils. The production of synthetic oils takes place in the laboratory (Naikan and Kapur 187). This oil applies high-tech refining and has contaminants in the oil that can damage ...

What Is Meant By A Distribution Strategy?

A distribution strategy refers to the availability of a product internationally in a selected region by the marketer. The intensity level for such distribution depends upon some factors which include capacity for production, promotion and pricing policies, target market size and the frequency by which the product is being used by the end user. The choice of a distribution strategy will also depend on how perishable or non-perishable the product is. There are three types of these strategies (Chand, 2012). They have been discussed below briefly:

Intensive Distribution

Intensive distribution provides coverage to the complete market by using all accessible outlets. ...

Industry Analysis

There are 13 automotive multinationals in the United States, which produce around 6 million vehicles annually. In global market, China tops the list of countries by crossing 13.8 million units in the year 2009 leaving North America behind. The changing rules, regulations, and laws related to the automotive industry have modified the working of the industry. New products are being introduced due the laws on emission of gases.
Technology has advanced and so has the consumer demand regarding automobiles as the industry has witnessed an overall growth in the demand of advanced automobiles. The industry has become the largest ...

Introduction:

Operations management is not about differentiating different functions or aspects; rather it is about integrating the various aspects of an operation so that the energy created is higher. It should thus be guaranteed that the various parts of an operation come together to create the synergy that is required for the success of the operations. So, if I were the operations manager in charge of a company’s operations performance, I would emphasize on all the five performance objectives. That is, I would make sure that all the objectives; quality, speed, dependability, flexibility and cost, are integrated in a ...

What is the advantage of Darden each supply chain?

The Four supply chains discussed in Darden’s case are:
- Central distribution for small ware
- Fresh food
- Dry food
- World sea food
Darden uses four supply chains to reduce cost, gain competitive advantage and increase responsiveness to the customer requirements. The small ware supply chain is a distributor direct from the headquarters of the company to ensure that the best quality utensils are shipped to every restaurant. The restaurant has 11 different distribution centers throughout the country to provide quick delivery to each restaurant and manage quick response rate of customers. Darden has a fresh ...

INTRODUCTION

When we think of our fast-paced society with its short deadlines, fast food, and the need to be in two places at once, it is no wonder that Americans are constantly stressed. However, when we look at all of the technological and scientific innovations that have truly changed the American paradigm and facilitates this modern lifestyle that we covet; the automobile is one of the first on the list. Regardless of what you call it, vehicle, ride, wheels, or car, the automobile has played a huge role in the development of the society we live in today. From where ...

Decay of the US Motor City and its current status

*Title footnote: Name, address, and email address for the corresponding author; acknowledgements, credits and research grant information
Cities are often considered the heart of every great nation or province as it is the center for politics, economic and social development. Many cities were made to commemorate the historical significance of the location, while others were established to mark the changes that has originated from the location. People would often flock these cities in order to conduct business or sometimes, settle for their families. However, in recent years, there is a growing concern rising around the globe regarding cities which ...

1294 Main Street

San Francisco, California

Ford Motor Company
Attn: Mark Fields
4186 American Road

Dearborn, Michigan

Dear Mr. Mark Fields,
I have been recently studied your company’s corporate social responsibility program focused on environmental sustainability practices, with the purpose on reducing the impact of the automotive use on the water, land, air, humans’ lives, fauna and flora. I am happy to see that Ford is an ambassador of the environmental sustainability, already approaching green technologies and scientific efforts for reducing the greenhouse emissions and other forms of pollution that affect the environment.
As a concerned citizen, an informed environmentalist client, and a ...

The Roaring Twenties refers to the period after the First World War between 1920 to 1929. The main characteristics of this period were economic developments such as growth of the consumer society as well as cultural developments among African American and women.
After an initial recession due to the effects of World War 1, American industries modernized, there was massive electrification, and the industrial sector expanded greatly. Unemployment declined to 3% and between 1922 and 1929, the Gross National Product (GNP) grew by 43%. Consumer incomes grew rapidly and fueled consumption. Manufacturers of new products such as radios, automobiles, ...

Abstract

Cars have always played an important role in the course of human development. In the past, man had a vision to introduce an invention to transport people along long distances. To turn the vision of a self-propelling automobile into reality, it took the development of a reliable combustion engine that operated on liquid fuel. In 1672, the first steam-powered vehicle as a toy for the Chinese emperor was built by Ferdinand Verbiest, a member of a Jesuit mission in China. As the automobile industry grew, so did the rate of environmental pollution. Car engines are considered to be the ...

Production processes have been revolutionized by technology. This is because technology has shaped the way products, processes and goods are produced. Technology has enabled people to simulate designs of very complex engines, aircraft models, combustion components and control centers of large ships. Though very complicated, such processes have been understood by carrying out an analysis of the product’s commodity chain. This helps in understanding the production and development of the product. Commodity chain refers to a chain of activities that consist of the labor and production activities, aimed at producing a finished product (Bair 2). These key areas ...

This is an American automobile that is a product of the Ford Motor Company, which was introduced in 1964(Holsten et al. 32). Ever since it was launched, the Mustang has witnessed a number of transformations. To date, the Mustang takes the credit for the role it played in inspiring designs such as Ford Capri and Toyota Celica. The American culture should support this product for the fact that it introduces great quality to driving and represents value for money spent.
The Ford Company is recognized for producing flashy cars which are among the best in the market to ...

Background

BMW was awarded the 'Outstanding Corporate Innovator (OCI) award in 2002 as a result of outstanding and innovative growth strategies. “This award was the culmination of continuous innovation, product development and brand loyalty exhibited and the company “(Oswald, 2002). This award came as a major milestone for the company that had been on an innovation and growth strategy to further its overall company long term objectives. Most industry observers expected that such an award would further assist the company reposition itself as a leading player in the automobile industry. However, this global recognition was not without its challenges that ...

Unite code and name

Completion date
“Sociotechnical” is a term that was derived by scholars of England at the Tavistock Institute of Human Relations. The Tavistock initial purpose was to merge the social and psychological sciences together so that the society could be benefited which was damaged and destroyed by the Second World War. At that time, Tavistock Institute was consisted of researchers, scholars, therapists and a large number of consultants who were involved in formulating and inventing techniques and that could prove helpful to restore war-effected soldiers. After this, some of the Tavistock researchers started believing that these techniques could be utilized ...

Introduction

BMW is a German company that deals with automobiles and motorcycles manufacturing and production, with its headquarters in Munich. BMW is ranked among the top three luxury car producers and manufactures in Germany. BMW has a footprint all over the world, and it is among the best-selling luxury automakers in the whole world. BMW continues to revolutionize its products and maintain a competitive edge over its competitors. The customer is at the heart of any production company, and this is not different at BMW. Every model it produces is designed to meet the needs of a specific or target ...

Introduction

The depletion of fossil fuels and the increased levels of vehicular that are being expressed across the world made the automobile companies to look for alternatives to the conventional internal combustible engines that run on petrol and diesel. One of the most important inventions in the field of automobile history is the hybrid engine technology. Hybrid cars combine the conventional petrol powered engines with the electric motors. A small petrol engine that is fit inside a hybrid car operates a dynamo that produces electricity (Barett nd). The electricity that produced will be in turn utilized for running the electric ...

Technological advancement as made the world to be a fully dynamic place where the sunrise marks the beginning of another tireless journey to invention, discoveries and innovations. As we are speaking, there are people who are working round the clock so as to come up with something that would change the world. Who is this person working round the clock and what is he/ she working on? Is his work going to bring a change in the transport sector? If so, how is the recovery going to be received, satisfy and fulfil its sole purpose? This are some of ...

Abstract

The use of thermistors started when the scientists discovered that metals have a semiconductor property. The inventor of the first operating thermistor is Samuel Ruben. Thermistors are resistors which could vary their resistance with the change of temperature. The industry of thermistor rapidly increases due to its reliability and low price. Then, its uses became wider as more and more devices are installed by the thermistors. As the technology progresses, the use of thermistors in any devices and instruments also developed (Ametherm, np).

History

In 1833, Michael Faraday discovered that silver sulfide (Ag2S) has a semiconductor property. He observed it ...

Throughout history, man has created several inventions of different shapes and sizes to cater to specific activities in any given moment. Some inventions were directed to people, animals and plants, others were meant for research while a few were made to inflict damage. While inventions were done left and right each year, only a select few have managed to remain in constant development today. One of these continually improved sectors is the field of transportation as people needed means to transport goods and produce and at the same time, transport people to various locations in the country or the ...

Abstract

Strategic Planning is very much important from the business perspective, as it helps in determining the objectives of the organization. It further helps in laying out a plan to achieve those objectives. But, for determining such strategies, there are certain parameters that need to be taken into consideration. Porter’s five forces help us to determine the environmental factors that could impact the given business. There are five such parameters on the basis of which we could plan our strategies within the organization. These include the buyer power, the supplier power, the threat of substitutes, barriers to entry, and ...

Abstract

Motorsports or motorsport which involves motorized vehicles is considered fun on wheels. However, the sport is more than meets the eye. Motorsport and hill climbing are the riskiest pursuits, and require the highest degree of courage and conviction to pursue this sport. This paper defined and described motorsports, and dwelled at length on the developmental history of motorsports, particularly auto racing or car racing. Starting from the manufacture of the first gasoline-fueled automobiles, and first organized contest on 28th April 1887, every stage of development such as the period up to 1950, and thereafter till date has been included. ...

Drag racing refers to a form of motor racing where automobiles and motorcycles prepared for the task, two at a time, to cross the finish line first. The race uses a short and straight strip from start, over a measured distance. The most frequently used distance includes the quarter mile range of Nitro methane powered vehicles. The competitors use electronic timing and speed sensing systems to record race results. The origin of drag racing could have started on the dry lake bed. Racers congregated since the early 1930s and raced at speeds of up to 100 mph.
In the ...

Introduction

The contents of automobile ads in the past sixty years reflect the changes in society. Companies make huge investments, utilize sophisticated technologies, and make use of very persuasive language to market existing products (Green, 2012). In the automobile industry, advertising is a key strategy to promote and sell cars, trucks, and accessories. According to Georgano (2013) “the advertising industry and the automobile grew up side by side and each was a major stimulus to the other” (para 1). For the past sixty years, there have been changes in automobile ads, not only in the contents but also in their ...

Importing of goods and services has been the norm in international business due to the fact that various regions cannot produce various goods or lack the required resources. Importation requires establishment of agreements with international producers in accordance with national and international regulations and trade covenants. Similarly, losses on low consumption and high cost production could lead to greater transfer on income within the society from consumers to producers (Bouët and Laborde, 2012). In the importation of automobile industry, there are various factors that should be considered. These factors range from the organization of inputs such as labor ...

Business Memo

Re: OIS operations project
An operations tour to any one of the departments of a manufacturing/marketing firm helps us to understand the workings of the department. With the automobile industry filled with a lot of competition, it was interesting to see how a small car unit manages to keep productivity cost and sales, to go very well together.

Operations Tour

Though there were many departments to choose from, I choose the production unit, since the main happenings of an industry is here. (Though, they assured me that each unit has their own importance, and how one unit is completely interdependent on ...

Time of Class:

Marinetti F. T., Reading Response
The futurist manifesto highlights the key ideas behind the futurist movement which Filippo Marinetti the writer is the initiator. In his manifesto he describes old versus new and personifies various places and machines. He portrays his disgust for old places and methods of doing things by leading a revolution to be guided by the futurist manifesto. He inspires the young to quit old methods and employ a futuristic approach as described in the manifesto.
Thesis statement: “For the dying, for invalids and for prisoners it may be all right. It is, perhaps, some sort ...

The industry in this case is one that involves the car or vehicle industry. The structure is mainly based on international diversification and stiff competition. There are several key players, all of whom target the same world market. The company under scrutiny is Hyundai and its highs and lows in the vehicle manufacturing industry. The structure of the industry is one with many market players, sufficient government intervention and regulation. It is also characterized by cross-relations between the competing firms with some firms purchasing large percentages of the competitors’ shares just to increase its market share and general control ...

The types of vehicle technologies that are out there today continue to confuse and multiply. Since the early 20th century, gasoline-powered automobiles have been quite popular, but in recent years an alternative emerged in the form of hybrid cars, which are more cost efficient and environmentally sound. From the 2011 alone, there are over forty different models of hybrid cars that are competing eagerly for U.S. market share, which includes not only compacts, but hybrid crossovers, pickup trucks, sedans and SUVs.
Hybrid vehicles basically have an engine that is a combination of the internal combustion engine of gasoline automobiles ...

PROBLEMYou are Cesar Gutiérrez, a claims adjuster for Statewide Insurance. Your job requires you to investigate automobile accident claims, negotiate settlements, and authorize payments. Customers are already distressed, of course, over their accidents and possible physical injury. The last thing they need is a delay in settling their insurance claims and getting their vehicles repaired.Because you travel the entire eastern half of your state to physically examine the damaged vehicles and talk with those involved, you constantly have to search maps and the Internet for directions to out-of-the-way places.
It occurs to you that you could be more ...

Systems and design perspective

Improving systems and design in an organization is the most important and effective measure that is established to achieve the success of the company. When recommending the improvement of the systems and design, the Board of Director’s main idea was to enhance effectiveness in the daily operations of the automobile company. The two types of the systems that should be put into consideration include the physical system or an abstract system. The physical system involves tangible entities that may be dynamic or static in operation, such as computer systems (Schlickman, p.76). On the other hand, abstract systems are ...

2012 marked the first time in history that about 60 million cars were manufactured in the course of a single year. An average of 165,000 new cars were produced on a daily basis which is an amazing feat considering that the automobile industry suffered a 9% decline in the year 2009 because of the international financial crisis of 2008. The word “car” in this context deals exclusively with passenger cars, which can be defined as motor vehicles possessing a minimum of four wheels, used for the purpose of transport of passengers. Passenger cars do not have more than ...

Telephone service:

The quality of services is difficult to measure because it is not based on the physical attributes (Apte, Maglaras, and Pinedo, 2008; Schroeder, Goldstein, and Rungtusanatham, 2012). The performance of a service can only be measured by the response of customer about the service. In the evaluation of telephone service quality the customers are the main evaluator of the service because it is a real time action. The quality of telephone service can be measured by the evaluation of the following factors:
- Clarity of voice while telephone call.
- Distortion in call.
- The time taken to reach ...

First "Coca-Cola" advertisement

When reviewing the first advertisement about "Coca-Cola", the obvious purpose of this is to advertise a world famous beverage, that looks so refreshing and tasty in the middle of practically nowhere. The main idea of this commercial is to show how desirable a drink can be to people in the middle of a place, with no water closer, than in 50 miles. Also, there is an interesting feature, that I could not miss. The drawing of cowboys on the right side, standing next to a bus full of cheerleaders, clearly sends us a message about a connection between the ...

The Ford motor company is one of the known and largest automobile manufacturers in the globe. In fact, they are the distributors and manufacturers of automobile in the six continents. Its brands include Lincoln, Ford, Volvo, as well as Mercury. Primarily, the company operates in Europe and United States. It is worth noting that the company employs approximately, and has its headquarters in Dearborn. The company has strong capabilities that make them meet their goals, missions and objectives. The SWOT analysis of Ford Motor Company focuses on its strengths, weakness, opportunities as well as threats (Datamonitor 3).
Ford Motor ...

Introduction

Microeconomics can be defined as the analysis of the decisions made by individuals and groups, the factors that affect those decisions, and how those decisions affect others (Moffatt, n.pag.). Unlike macroeconomics that deals with aggregate level activities, microeconomic deals with individual, household and firm level economic activities. It helps in understanding the dynamics of an industry and microeconomic impact of industries. The industry that has been chosen for this study is automotive industry for two reasons. First, automobile industry significantly contributes to global economy. Second, the industry is dynamic and undergoing a lot of changes in the recent past.
...

The use of gasoline associates with many external costs that bring about many geopolitical and environmental concerns. The economic and security risks associated with automobile production have a lot of implications on climate change and local pollution. Automobile producers must adhere to the policies that govern the manufacture of vehicles under the fuel economy standards. Policies that minimize gasoline consumption are of significance and Corporate Average Fuel (CAFE) has stressed more on the adherence to the standards. CAFE standards provide limit on the average fuel economy of automobile sold by a particular company in each year (National Academy of ...

Macroeconomic factors that affect the automotive industry

Automobile industry as an economic activity in most countries is faced with many macroeconomic variables that either influence its performance directly or indirectly. The some of the macroeconomic variable are analyzed as follows; Interest rates, which is a representation of the cost of borrowing influences the rate of investment in various industries. When interest rates increase, the loans become expensive thereby adversely affecting the automotive industry. Fewer vehicles will be bought thus; the dealers experience reduced sales revenues. For instance, the rise of interest rates in china from 2.25 percent to 2.50 percent led to the reduction of automobile ...

The automobile industry is an evolution that dates back to 1891 when there was an invention of the first application of an electric motor coupled with a battery to propel a vehicle. The development of the electric motor and the battery to propel a vehicle in market the pioneer and significant step in the steam and locomotive industry between 1893 and 1894. Nicholas-Joseph Cugnot remains to be the father of full scale mechanical vehicle since 1769. Beecroft (2009) argues that from the onset, there have been significant changes and development within the automotive industry. Indeed, the industry has advanced ...

Automobile Industry: BMW

Introduction
The automobile industry is a very lucrative sector in terms of revenue when economies of scale are taken advantage of. It involves designing, developing, manufacturing, marketing, and selling motor vehicles (Datamonitor, 2011). More specifically, in the US a quarter million vehicles are in use and globally 806 million are on the road according to 2007 automobile production statistics (Automobile Industry Profile, 2011; Table 2). The same trend has resulted to an average growth of 0.8% as shown in table 1 below.

Figure 1: Percentage growth of automobile industry between 2006 and 2010 (Source: Datamonitor, 2011)

Figure 2: Volume of automobile Industry from 2007 (Source: Datamonitor, 2011)
These vehicles consume a lot of ...

Introduction:

Operation management is an essential element of any organization. Every organization has to produce some products and services and therefore they have operation functions for the production of those services or products. Operation management of manufacturing sector differs from service. The automobile sector is a manufacturing sector in which production of the product (car) take place and all the activities that take place during the transformation process (from input to final product) come under the header of operation management.The automobile industry is amongst the biggest industries of Europe. The competition in this sector is exemplified by high market diffusion, ...

Figure 1 Generated and Projected Revenue from global automobile industry 6
Figure 2 Total Revenue and Net Profit after Tax of Toyota in Australia during 2008-2013 7
Figure 3 Total Revenue and Net Profit after Tax of Mitsubishi in Australia during 2009-2014 9
Figure 4 Total Revenue and Net Profit after Tax of Hyundai in Australia during 2008-2013 10

International Business Management: Global Operation of Toyota, Mitsubishi and Hyundai

Forewords
International business management refers to the strategies and approaches adopted to further the cause of business development on a global basis. Strategies may encompass the corporate strategy, organizational design, and supply chain structure of the industry. This report tries ...

Arguably, the 1920’s came up with tremendous changes and freedoms. The inventions and innovations that took place during these era opened doors for various activities. The inventions of the automobile in the 1920’s changed the world; this is because people wanted more freedom. One of the wanted freedoms achieved during this era was the freedom of transportation. One of the advancement of human beings during this time was the invention of automobiles. This was not only an advanced technological invention, but also a social state. This is because invention of automobile influenced and changed the way of ...

Ford Motors is an American automobiles manufacturer. She is touted to be the world’s third largest automobiles manufacturer based on the number of units produced and the global sales records. The company is based in Michigan, close to Detroit in the United States. Ford Motor Company was founded by Henry Ford in 1903 following a brief stint as an engineer at Edison Illuminating Company. He produced a gas powered quadricycle under the aegis of his first automobile company; Detroit Automobile Co. The venture failed and he formed another named Henry Ford Co. The failure of Henry Ford Co, ...

Introduction

As many firms in the emerging markets across the globe seek to engage in international business, the need for strategic reasoning is ever increasing. Decision-making mechanisms have to remain detailed to ensure that all actions taken align with the company`s goal of increasing its sales, thus maximizing its profitability. (Helm, 2014, pg 72)Company`s specializing in production in the various industries have to take into account the diverse nature of the global market. At the base of making an entry into a foreign country, lies the focus of deciding what market to venture into and selection of ...

Introduction

Tata Nano is a cheap, back-engined, small-sized car with a capacity to carry four passengers built by Indian based automotive company known as Tata Motors. Tata Nano was first introduced in January 2008 during the 9th annual Auto Expo in India (Tata Motors 2011). The exterior of Tata Nano is 8% smaller as compared to the second smallest car, Maruti 800. Currently, Tata Motors has managed to design three models of Tata Nano: Tata Nano STD, Tata Nano CX, and Tata Nano LX (Tata Motors 2011). At the time of its introduction in the Indian market, the car priced ...

Abstract

Since the popular Toyota Company automobile production in the late 2009, the company has experienced the worst market and financial crisis as a result of an unanticipated quality issues in the industry. This necessitated the company to make the largest legitimately car recall around the globe. The company’s much struggled reputation of production of excellent automobile in the market since 1937 was threatened by the crisis. The crisis threatened also the model image which had earned global praise in terms of quality. This paper focus to elaborate Toyota Company strategies in the global market as well as strategies ...

Since the Ford made the first automobile in the history of America, continuous innovation has seen development inn this industry such that today, various kinds of automobiles are available for the consumer (Consumerreports.org, 1). The various forms of automobiles serve different purposes in the lives of consumers. A consumer buys an automobile depending on the purpose for which it is intended. This essay takes seeks to establish stand that there are various kinds of automobiles and therefore a consumer makes a choice depending on the purpose for which he intends to use the automobile.

There are various factors that ...

Introduction

The importance of automobiles in a highly dynamic society is seminal in the existence and harmonious flourishing of a society. The world has been in a continuous process of evolution (Neumann, T., 2006). Mobility and communication have been revolutionalized with the advent of new channels of communication. Therefore, the argument of abolishing automobiles from the American society would be a controversial one. The society is highly dependent on vehicles and other machinery in propagating itself, hence any action that would sabotage the efficiency with which the ordinary man has been used to will lead to a crippled ...

Product Placement in Movies

Abstract
Conventional advertising methods are considered intrusive, annoying even and people are trying to avoid them using various methods, zapping being one of them, which implies that they are not as effective as the marketing managers conceptualized them, because the targeted audience is not totally exposed to their messages. Moreover, because people are exposed daily to a multitude of commercials under the same advertising strategies, they tend not to differentiate one message from another. For these disadvantages of the conventional advertising, the product placement offers an alternative, proposing another way of advertising, integrating brand promotion in movies, which diminishes ...

EXECUTIVE SUMMARY.

The motor vehicle and Parts Dealers subsector is a registered industry under the North American Industry Classification System (NAICS). The subsector deals with retailing motor vehicles and spare part merchandise. These are done at fixed point of sales, showrooms and open display lots. The industry has hit recent news in America as a result of impacts on oil prices which has led to increased prices on its products. The industry is also on the spotlight after reporting the highest number of layoffs in the last five years. This paper provides an overview of the industry, its strategy, management and ...

Introduction

Globalization refers to the integration of economic activities with local and foreign companies competing in the host country. It involves the liberalization of the markets so that trade can be conducted freely. It brings in technological advancement into a country and the customer benefits greatly since the transaction costs have been reduced.

Globalization has led to the increase of multinational corporations in the world market due to the liberalization of trade policies and practices. The spread of globalization is based on the capitalist theory of free trade. With globalization there are winners and losers.  The bilateral and multilateral trade agreements contribute to globalization as countries in the same region open up to one another through trade agreements on import, export taxes and tariffs.

...

Introduction

Toyota’s core business is being the global manufacturer of automotive and has an extended structure including subsidiaries and plants in over 170 countries. Having an extensive global and geographical coverage puts the corporation at a risky position due to outside forces exerted by the global external environment. The external business environment is the core determiner of success and continuous progress of the business. The Japan Corporation faces imminent challenges in sustaining its operation around the globe due to economic and social-cultural factors that create commotion and inappropriate conditions for the existence of a car manufacturing industry. Considering the ...

BMW business strategy

Introduction
BMW is one of the leading manufactures of luxury automobiles all the world. In the first quarter of 2011, the group sold up to 382,758 units which were an increase from the previous years. Despite its great achievement, it is facing various challenges like competition. A particular threat is the Chinese automobile company that increased its market to around 32.4% in 2010( BMW group 2012).the paper seeks to analyze and evaluate the business strategy that BMW has pursued using Porter's Generic Strategies framework, identify the unique resources and capabilities that underpin the value chain and Assess ...