Essays on Big Mac

Supply Chain of Big Mac

We all might wonder someday that where does our Big Mac actually comes from? McDonald’s has an enormous supply chain, which fills the needs of more than 69 million customers every day by serving them in over 36,000 restaurants situated in 100 countries. On an average, McDonald’s produces 75 hamburgers every second. This reflects that its supply chain is super-efficient. From farm to our serving plates, the supply chain of Big Mac involves a number of processes, which can be illustrated as follows;

Production Processing Distribution Consumption Disposal

The procurement of ingredients used in the production of Big Mac are outsourced ...

Report for McDonalds

Italy and Russia

Figure 1: GDP per Capita at Constant Prices Figure 2: GDP Growth (Annual %) Figure 3: Inflation Rate CPI Figure 4: Unemployment Rates Figure 5: Policy Interest Rate (%) Figure 6: Russia Interest Rate (%) Figure 7: Current Account Balance in Italy (% of GDP) Figure 8: Current Account Balance in Russia (% of GDP) Figure 9: Russia Interest Rate

List of Tables

BUSINESS OVERVIEW McDonald’s Corporation is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries across 36,538 outlets. Founded in 1955 by Ray Kroc in Des Plaines, Illinois, 80% of the ...

McDonalds has come to create a network in both Italy and Russia. Italy seems to have better balance of payment and government balance indices, interest rate, trade policy instruments and not needing to lose over currency rates while dealing with Eurozone importers, and even unemployment and GDP growth rates. However, unemployment and the lack of growth indicating poor economic performance and social welfare situation may advantage the brand in Russia through better low-cost labor availability and consumer reorientation on less expensive restaurant offerings. Overall, neither of the country is the ideal market for the brand, yet both have their ...

The Big Mac Index

I would like to analyze The Big Mac Index in European region. I chose 5 currencies: Euro, Sterling, Swiss franc, Zloty and Kroner. Let us have a look on Big Mac prices in each of the country from 2012 to 2016.

Euro area

As it can be seen from this table, raw index was always undervalued – the Bic Mac price in euro was lower than in dollar. It means that the euro currency is overvalued against the dollar. Moreover, we may conclude that the euro is not a very stable currency because the price for Bic Mac changes every year. In ...

Introduction

The aim of this paper is to understand the role of 4Ps in developing the marketing strategy of any product or brand. The 4Ps of marketing is known as the marketing mix which is defined as, “the set of actions, or tactics, that a company uses to promote its brand or product in the market” . In this paper the marketing mix of McDonalds and Burger King will be reviewed and compare. Both the companies are close competitors. McDonalds is one of the well-known fast food brand world -wide. McDonald’s face competition from various businesses in all the markets, ...

Pertaining to the scenario in which the Thai government decided to peg their currency (the Thai Baht) to the U.S. dollar, Thailand could possibly experience inflation due to the artificial valuation of their currency to a more established currency, (Moreno, R., 2000). That being said, the United States would not experience inflation as a result of this agreement. In fact, the United States would benefit because the Thai government would have to invest in the United States stock market and the Thai stock market, which would invariably help the United States economy, (Moreno, M., 2000). Relating to import/exports and ...

Purchasing power parity is used in comparing prices and currency values between two countries in an attempt to determine how exchange rate will change in the long run. The tool helps investors to know whether a given currency is overvalued or undervalued. The theory is based on the argument that exchange rates move up and down in an attempt to get their correct value. This is because an identical basket of goods and services should have the same price (value) in two different countries despite pricing the basket in different currencies. For example, the price of Big Mac should ...

Supply Chain for Big Mac

Big Mac is hamburger type provided by fast food companies such as McDonald’s. The company produces the product then distributes to various wholesale and retail shops. For instance, the product can be supplied by the manufacturer company to restaurants and supermarkets. The wholesalers and the retailers’ further sell the product to the final consumer-ready for consumption (Mentzer, 2001).

Supply Chain for Gasoline

Gasoline is distributed via the pipeline mode to ensure safety. However, in most cases gasoline is distributed from the distribution centers using road tankers. The final destination the gasoline product is the fuel stations in which the tankers play a ...