Environment as a Source of Opportunities and Threats
There is no doubt that “understanding the environment that surrounds an organization is important to the executives in charge of the organizations” (Edwards, Try, Ketchen, & Short, 2014, p. 63). One of the fundamental concepts discussed in chapter 3 is the effect of the general environment on the organization and its performance. The first concept is that the general environment is a source of potential opportunities and alternatives as well as a source of risks and threats for a company. According to business report published by Bloomberg, “Volkswagen AG’s namesake brand reported a decline in U.S. sales for the ...