InstaCart Financial Feasibility
License: InstaCart will obtain a license to engage in food delivery business from Brent council at £52 per annum. Furniture: InstaCart will spend £15,000 on office furniture and fittings. InstaCart being a service business does not have any other capital expenditure.
Marketing: InstaCart will spend £20,000 on pre-launch marketing promotion and 5% of total revenue on on-going marketing efforts.
Revenue: InstaCart will charge customers £1 per mile. Each rider is expected to cover 30 miles per hour. InstaCart will hire 20 riders working 40 hours a week. InstaCart projects revenue to increase by 10% every month for the first year of operations. In addition, InstaCart will earn 10% commission from hotels. Riders will earn a commission ...