GROUP WORK CONTRIBUTION
This extract will involve two different elements and aspects of the study relating to Hotlips Hoolihan (Firm 1)’s that encompasses the following areas: 1. What was your firm's overall strategy? 2. What firms (and products) posed the most direct competition for you in quarter 6? In quarter 12?
Section 1: Firm 1: Hotlips Hoolihan’s Overall Strategy
Strategy has to do with the long-term and organization-wide objectives and plans that directed the operations of a given firm. Strategy sets the tone within which all the different units and components of a firm can be steered in order to meet the desired end of the owners of the ...