Essays on Kebab

BUSINESS STRATEGY – KEBAB-JI CASE STUDY

Introduction Kebab-Ji is the concept of healthy Lebanese cuisine quick casual restaurant. Different from fast-food due to more refined meal options and restaurant layout, this concept became very popularly among many consumers. Timely service and fresh ingredients are the key elements of the marketing strategy, chosen by the management. The purpose of this study is to analyses the operations of the restaurants, its mission and vision and other aspects, which affect the effectiveness of the operations from the Supply Chain (SCM) standpoint.

A variety of dishes and ingredients underpin the authenticity of the Lebanese cuisine. Moreover, the company places ...

International marketing

Adana kebab is the new product (snack) that will be offered to the Turkish urban market. In most instances, the workers would prefer snacks during lunch hours since they save on time. Therefore, this forms the basis of product selection. With the increasing working population in Turkish towns, snacks have become one of the most looked after foods in Turkey. The product will in offered in sticks and packaged in light polythene packing papers. Adana Kebab, therefore, offers a new experience to the working Turkish population given its outstanding characteristics

Target Market

Marketing the new product in the market emphasis on ...

Middle East is a region covering the Western Asia, Arab Countries and Egypt. Their food or cuisine could be considered as diverse due to the rich history and culture of these countries. However, there is a certain kind of homogeneity among these Middle Eastern cuisine or food. Most of their foods have common ingredients including pitas, honey, olive oil, sesame seeds, olives, parsley and sumac. The most popular among the foods that comes from Middle East are the shawarma and kibbeh. Sharwarma is a meat cuisine where combinations of beef, veal, lamb, chicken, and turkey meat are grilled for ...

Ian McNulty’s review of the Courtyard Grill is a fair example of a restaurant review. A good restaurant review should include clear information about the food, cuisine presentation, venue atmosphere, service, price range, accessibility, and what makes this restaurant special compared to others for prospective customers. McNulty’s review fulfills a couple of these items. It is clear from reading the review that McNulty is writing an assessment of a Middle Eastern style restaurant, so there is no confusion about his subject. McNulty’s ethos is trustworthy since the review supplies evidence he has visited and eaten at the Courtyard Grill ...

Turkey is a country located in Asia Minor and a small part of Europe. It has borders with such countries as Greece, Iraq, Iran, Georgia, Armenia, Azerbaijan, Syria, Bulgaria and is washed by the Sea of Marmara, the Black Sea and the Mediterranean. Naturally the fact that Turkey has quite a big number of neighboring states left its impact on Turkish culture in general and its cuisine in particular. According to the physiographical location there are usually 5 regions marked out on the territory of Turkey: the Black Sea region, the Anatolian plateau region, the Mediterranean coastal region, the Aegean region and ...