The next important steps in setting a new business in London, England, which will become a representative of an American chain of bakery cafes Panera Bread, are to identify in details the product of service that the company will be offering in a new venue and to describe its actual location and layout of the business.
The first step is to observe in details the products and services that Panera Bread is offering to its clients in its ‘mother’ country’. As previous section of the work mention, Panera Bread is a chain of bakery cafes that offers a wide range of products, among which there are: soups, salads, various sandwiches & Panini, pastas, pastries, kid’s meals, low calorie options, and bakery products. Besides food items there is a big selection of tea and coffee and other beverages, that customers can enjoy with their delicious meals. Nevertheless, the uniqueness of Panera Bread lies in the fact that it offers not only high quality and great in taste foods and drinks, but it also provides a great atmosphere. Panera Bread creates experience; it creates positive emotions and impressions from visiting one of its bakery cafes (Panerabread.com).
In such a way, we can say that Panera Bread sells various types of meals, the ingredients for which go through careful selection, along with the atmosphere that it creates for the customers with its values and principles, and with simple interior and flavors in the company’s venues. Panera Bread is working in a fast food service industry, so it offers a quick service, and it works on minimizing the waiting time.
Therefore, a new venture of Panera Bread in London will be also working as a fast food service entity, and it will be offering high quality products with a high quality assistance from the salespersons. Panera Bread in London will continuously work on creating a warm and friendly atmosphere in its new venture, so that every visitor can feel the smell and the feeling of real bread. With its delicious handmade bakery and pastry products, and with other meals, Panera Bread in London will become a great example of a fabulous bakery-café.
The next step is discussing the location of a new business entity and going through the layout. As far as Panera Bread represents a famous company and already has its history record on the territory of United States, it will be logical to open a new bakery café in the city center of London. There are many touristic places in London, and many people go through the center every day. Moreover, there are office buildings, which also creates potential clients in the faces of workers who would go for lunch. Thus, city center offers a wide variety of possibilities for Panera Bread.
A new venue of Panera Bread should represent classic Panera interior, but at the same time, it should add something personal, that will associate this particular bakery café with London and with this specific experience. For instance, thematic pictures on the walls or coffee cups with some national slogans, as, “God, save the Queen”, will work in both a friendly manner and will give another reminder about the city you currently are. Panera Bread will serve meals and drinks on both “on-sight” and “to-go” basis, so that customers will have a choice. The venue will have several tables with small comfortable armchairs. Every table will have bread sticks, which is a common appetizer in many restaurants, but those bread sticks will also represent a symbol of Panera with ‘bread’. With specific interior items and with special training of the working personnel Panera Bread in London will work on becoming one of the best within the industry. Polite and attentive employees, high quality delicious foods, pleasant and modern interior and warm atmosphere, together with any food preferences you have, will put new Panera Bread in London on the first places.
Panera Bread. (n.d.). Retrieved February 03, 2016, from https://www.panerabread.com/en-us/home.html