Essays on Consumer

The concept of consumer protection can to be summarized as all efforts in developing structures and legal responses to outrage and crises developed by consumption of substandard products. Americans have in the past been subjected to consuming products that are a dangerous to the health. Once the dangerous nature of such products is known to the public, public outrage is usually the first response and such outrage is usually directed at any form of government, either federal or state. To this end, several government agencies and bureaucracies have been developed to address protection of consumers. These agencies have either federal ...

1.0 Introduction The current consumer regime in Australia came into effect on 1st January 2011. The sole aim of this thesis is to compare and contrast the present day consumer regime legislations and the pre-2011 ones. This is to ascertain whether the present day legislations are progressive or retrogressive. The Australian Consumer Law of 2011 (ACL) can be defined as “a national, state and territory law from 1 January 2011 and includes unfair contract terms legislation introduced on 1 July 2010’. Under this legislation, all consumers have the same entitlements and all businesses too have the same responsibilities and ...

Undergraduate Dissertation

Consumer Decision Making, in Relation to Brand Image in Today’s Airline Industry Presented for (Business management) This dissertation is entirely the original work of student registration number 1210025. Where material is obtained from published or unpublished works, this has been fully acknowledged by citation

Abstract

Marketing research studies reveal that companies have gone beyond offering functional attributes of a product when considering their competitive advantages in the market. Rather, companies are developing corporate brands that are associated with their products and services in the marketplace. The rationale is that companies can create special image that consumers can associate ...

Abstract

The research focuses on how emotional appeals in advertising impact consumer-based brand equity. In order for a firm to efficiently communicate emotional appeals to consumers, the firm must have emotional intelligence. Emotional information management ensures that emotional intelligence can be utilized effectively in organizing consumer desires. The research demonstrates that innovative companies create emotional bonding with consumers leading to better consumer-based brand equity. This study examines both positive and negative emotional appeals in the context of emotional information management and how it relates to brand awareness, brand associations, perceived quality, and brand loyalty. Key Words: Emotional Appeals, Consumer-Based Brand ...

- Introduction

Consumer-brand relationships are one of the most important area of concern for businesses as consumers have gained a much more powerful and influential position in the current business environment. The various organizations are striving hard to strengthen and enhance the consumer-brand relationships by connecting emotionally with consumers and increasing sales through consumer loyalty. The present paper aims to analyze the role of culture in forming consumer –brand relationships.

Adam Smith, the Father of Economics also known as the first free-market capitalist, wrote at the closing of the 18th century that consumption is the singular end and function ...

There are a wide variety of different ways that consumers can participate in the spectrum of behaviors sometimes referred to as “consumer misbehavior.” Consumer misbehavior runs the gamut from criminal behavior like shoplifting to the compulsive behavior of a shopping addiction. Fullerton and Punj (1997) note that consumer misbehavior has long been accepted to be a problem in the retail world, but that little research has been done on the issue. The most common type of consumer misbehavior considered by researchers is usually shoplifting, but perhaps that is because this type of behavior is very easy to track; other types of consumer ...

When I decided to indeed choose Marketing at the College, I never had the complete facts and figures about the scope, advantages and relevance of Marketing. My thoughts were literally of a lay man, I knew marketing was all and only about advertisements of goods and services. No complex judgments’ and research involved, only elements of appeal to attract consumers. Furthermore I thought it is a difficult course and only concentrates on persuasion as the main skill for success. I never knew marketing is just marketing, no departments or concentrations such as specialization existed.

The failure or success of a business entity ...

In every aspects of business, marketers should learn about consumer behavior. This is because consumer behavior is tremendously a fundamental concept to all marketers. Based on various aspects of consumer behavior, consumers are daily changing their preferences for goods and services. It should always be in the mind of marketers that a consumer is always rational in making decisions; meaning they are capable of choosing the best combination of goods and services that will provide maximum utility at the minimum price. On the other hand, the marketers have the power to influence consumers buying behavior. By definition, consumer behavior refer to ...

Content:

Explanation of the Economics or Business Issue: 2

Hypothesis: 4 Background: 4 Data description: 5 Data sources: 5 Graphical analysis: 5 Consumer confidence: 5 Unemployment: 6 Consumption: 7 Descriptive statistics: 7 Statistical analysis: 10 Correlation 10 Regression 10 Conclusion: 12 Bibliography: 13

Independent Business Research Analysis Explanation of the Economics or Business Issue: This paper explores the relationship between consumer confidence, unemployment and consumption. In this paper, consumption ...

The microeconomic theory

The identified microeconomic theory was the consumer demand theory. The consumer demand theory falls under the branch of economics that deals with the study of consumer behaviors applying to decisions related to purchase of goods and services in the market. The theory provides a deep insight into understanding market demand and forms the cornerstone of the modern microeconomics (Salvatore, 2002).

Properties and characteristics of the theory

The consumer demand theory generally analyzes consumer behavior in terms of market purchases that are based on satisfaction of needs and wants achieved after consuming a product. The main property of the theory is utility maximization. Economists are most interested in ...

Independent Business Research Analysis

Explanation of the Economics or Business Issue: This paper explores the relationship between consumer confidence, unemployment and consumption. In this paper, consumption is the dependent variable whereas unemployment and consumer index are the independent variables. Barrel, R. et al (2008) states that consumption is affected by the ability to pay and the willingness to pay, this means that even with high income levels in the economy, consumption may still be affected by their perception of the economy which is reflected by the confidence index. There is also a relationship between consumer confidence and unemployment rates. Previous studies indicate ...

Arguably, consumer behavior is tremendously fundamental concept to all marketers. In the 21st century, consumers keep on changing their preferences for goods and services depending of various reasons. As a matter of fact, marketers have the responsibility to influence the consumers to buy services or goods in the market. Consumers are always rational, meaning they have the power to choose the best combinations of products in the market, which gives them maximum utility at the minimum price; but, the marketers, in one way or another can change consumer behavior in various ways. Generally, consumer behavior refer to be study of ...

Introduction

The psychology of the consumer is important for a company that hopes to gain a competitive advantage over their competitors. This is especially the case with the increased blitz of a marketing environment that is highly competitive. Companies are thus required to understand the reasons behind the consumer’s decision. For companies to survive in the competitive economic system, they require accurate descriptions of consumer behavior. This entails what the consumer buys, where he buys from, why he buys the product and what product he buys. Modern managers aspire to know who makes up their customers why the consumer chooses their product ...

Consumption and Citizenship as it existed in the U.S. between 1930s and 1970s - Lizabeth Cohen

Introduction

Lizabeth Cohen’s monumental book clears any lingering doubt on the legitimacy of the consumer history. According to Cohen, Consumers’ Republic refers to an economy, politics and culture built on a strong belief that through mass consumption of goods, prosperity and a greater degree of democracy and equality will be achieved. Through her book, Cohen gives an account of the developments in the consumer and the marketplace since the 1930s. She describes the intersection between commercial lives and other various domains in surprising ways. By so ...

Introduction Being a marketing manager at Lacoste, the marketing director requested a report to be prepared that describes the interlocking components of the attitudes that influence relationships between consumers’ attitudes and behaviors. In addition, the report tries to discuss some of the factors that may influence the purchasing of footwear. According to Hoyer and Macinnis (2009), consumer behavior reflects the totality of the consumers’ decision with respect to the attainment, consumption, and nature of goods, services activities, experiences, people and ideas by human decision-making units.

Problem Statement

The main issue the report tries to illustrate is the factors that influence the ...

Abstract

Negative Word-of-mouth (NWOM) communication, often used as term to denote the negative feedback given by consumers on public online platforms, has emerged to be an important area of study. However, an important dimension of NWOM has so far been ignored in academic literature – the experiences and attitudes of customer service executives towards online consumer complaints. In studying these attitudes and emotions, the current study uses Davidow’s six dimensions of managing and handling complaints by organizations as a theoretical justification. More than half of the six dimensions involve communication between employees and customers. Hence, the employee attitudes and the impact ...

Introduction

In the current era of globalization, brands are major drivers of the financial performance of companies. Brands enable an organization to add value to the products of a company, and increase market performance of the products offered. Brand equity is therefore an effective measure for marketers who are active in developing strategies for particular brands to enable them understand past and future courses of action. Customer-based equity refers to the differential result of brand knowledge on customer response to the brand marketing (Keller 212). When customers react more favorably to an aspect of the marketing mix for the brand than ...

Introduction

Mental health statistics around the world are indicative that in the twenty- first century we seem to be heading for a pandemic. The starling reality according to World Health Organization figures is that I in every 4 persons living today have developed a mental health disorder within their life time. This accounts for 25% of the world’s population. (World Health Organization, 2004) Precise studies have revealed that to date some 450 million people around the globe are affected by some mental disorder of one type or the other irrespective of whether they live in developing countries, underdeveloped or developed. ...

ABSTRACT

This academic exploration of the underpinnings of the psychology of marketing provides timely research outcomes providing understanding for consumer marketing focus connected to human behaviour. In doing so, the literature provides historical and contemporary scientific findings about human cognitive abilities used by marketing schemas focused on sales through consumer buying models. In addition, this academic investigation looks at marketing research from a critical perspective offering further insights by professionals in the field of human behaviour in marketing. Included in this discourse is a perspective of where marketing research and human psychological behaviour need further investigation for creating ethical, substantial, and logical ...

Introduction:

Marketing managers should be aware of their customers. In this competitive world, it becomes hard for marketing and sales management team to understand what is the reason that customer selects those products that have no consumer orientation. To move ahead with the competition, a firm needs to remain on top when it comes to wants, needs and desires. The buying behaviors of the consumers will permit the firm to accomplish its development in the market. Basic concern of the producer is the insatiable wants of the consumer as explained by psychology of consumer behavior. For example, majority of the consumers ...

Declaration This is to certify that the dissertation entitled “Gaining Strategic Advantage through Customer Value”, presented by me to the University of South Africa for the award of the degree of Master of Business Leadership is a bona fide record of research work which was carried out by me under the supervision of Dr Sidney Shipham. The contents of this dissertation in full or in parts have never been submitted to any other Institution of higher learning for the award of any degree or diploma.

Acknowledgement

I would like to express my gratitude to my study group members of the ...

The same is a federal law that controls the use of consumer information, dissemination and collection which also includes the consumer’s credit information. It was first passed in 1970 but became effective on 25th of April, 1971. However, it had originally been proposed to amend the Truth in Lending Act in 1968 but the plan did not succeed during the voting process to enact it. As a result, therefore, there was a new realization on the need for a legislation that would address the abuse of consumer credit reporting and which would also protect the privacy and confidentiality of a consumer reporting. Therefore, ...

Law

A credit card agreement is a legal contract between a bank or financial institution that issues the credit card and the consumer who uses the credit card. On the one hand the banks want “freedom of contract,” while on the other hand the consumer wants transparency from the banks and the right to negotiate terms. (Talking, 2009, thecitizens.blogspot.gr) From the banks point of view consumers have the option to accept or to not accept the terms of the agreement. This is true because consumers can theoretically choose to never use credit cards. But from the consumers’ point of view there is ...

- Introduction

In order to understand the meaning of the consumer behavior, it is significant to outline the meaning of the consumer. Consumer is an individual or a group that is engaged in the process of selecting, purchasing and using or disposing a services, products, experiences or ideas to satisfy their desires and needs. In the marketing environment the consumer is referred as an act of purchasing and patterns of aggregate buying that involves post-purchasing and pre-purchasing activities.

Therefore, consumer behavior can be described as a process whereby a consumer directly exercises the act of acquiring, using or disposing of economic goods and services, as ...

Introduction

Consumer behavior is a study of groups, individuals and organizations based on the processes they use to select, dispose and secure products, ideas, experiences and services. The satisfaction of needs and the impacts that the processes have on the entire society and the consumers is considered when talking about consumer behavior. The behavior of consumers blends elements from marketing, economics, psychology, social anthropology and sociology. Besides, consumer behavior attempts to understand the decision making processes that buyers apply both in groups and individually including how emotions affects the behavior of purchasing by consumers. The characteristics of an individual consumer are ...

Introduction

Global business arena offers numerous opportunities for the organizations to develop on national and international markets. External pressures, such as a competitive environment, political and economic factors, however, place a lot of emphasis on long-term general and marketing planning, which enable affiliation and guaranteed profits over the strategically relevant periods of time. Companies are becoming more dependent on their ability to meet the constantly changing market needs, and consumer expectations and loyalty becomes an increasingly valuable asset for the organizations in contemporary business environment (Rust, Moorman & Bhalla 2010). The markets differ by the average size and segmentation of the customers, product ...

Abstract:

Since the advent of globalization in the last two decades, market oriented companies has intensified competition to pursue internalization strategy for their supply management, human resources, and product policy. Because of the cutthroat competition at the global stage, aspiring companies must make decisions where their companies can attain competitive advantage over other corporations in the country that they want to explore. Several factors determine the choice of location. First, the company must have an edge over its rivals in terms of technology, distribution system, market base, and efficiency. Companies must have efficient organization skills and distribution skills to realize ...

How does Facebook Influence and Impact the Consumer Behavior? Analyzing Facebook’s effects on Students depending on their Age, Gender and Education Level.

Abstract:

Facebook has appeared as a new and very popular media which influences every section of the society in various different manners. There are many businesses being run or marketed through Facebook. So, it also holds an impact on consumer behavior. This paper analyzes the impact of Facebook on consumer behavior. It takes students category to analyze how within the student community the influence of Facebook varies from student level to age group and gender. The results show ...

Customer Inserts His/Her Name

Customer Inserts Tutot’s Name - Introduction - Background The Chinese market is growingly rapidly. By the end of 2009, its population was at 1,334.74 million. This was an increase of 6.72 million people from the previous year. The income of urban households rose from RMB 10,493 to RMB 17,175 between 2008 and 2009.the expenditure on clothing among the urban households increased from RMB 801 to RMB 1,284 between 2005 and 2009. Therefore China is ranked as the world’s largest fibre consumer. Figure 1 below shows statistics of the country’s ...

For primary research, an online questionnaire was prepared that was forwarded to Chinese Students in West and Western friends and from them, it was further forwarded to their friends. This research strategy was time saving but Questionnaire was made by first analyzing how different researchers, researching in similar field, do their research. After that, they were compared with our research objectives and purposes. Highlighted differences made it clear as to how should a new questionnaire were made which could bring reliable results after analysis. Survey questions were kept as unbiased as possible. The questionnaire has three parts, first in which ...

Psychology: Luxury Goods

Psychology: Luxury Goods

Executive Summary

Luxury products is a niche segment of marketing and is not focussed not pricing strategy alone. To effectively market these products, it is important to understand the psychology of today’s youth towards these products. The paper reviews the article “The behaviour of the young towards luxury products” written by Allérès in 1999, in the context of understanding consumer behaviour. The review of the article establishes three points. First, the young people do aspire for luxury products. Second, the youth is familiar with luxury products and effortlessly recall names of the famous luxury brands. ...

Summary

Global automobile industry is growing with a very fast pace. Technological advancements are very common in this industry, as the disruptive rate has increased. An advancement will be implemented in such a way that it could lead to sustainable competitive advantage. Hybrid cars are one of the most significant technological advancement in the automobile sector. However, people still prefer fuelled cars for personal use due to many underlying reasons. Despite the many benefits attached to hybrid cars such as environmental friendliness, status symbol and fuel efficiency, people living in Indian geographical boundaries are less adaptable to it. This research makes an ...

Arguably, businesses and doing business has tremendously changed today. The digital era has led to an accelerated range of branded services and products, as well as consumerism. The manufacture, producers and businesses advertise their services and products by employing the digital media, which include cell phones, electronic billboards, internet, as well as celebrity endorsement. One of the prominent way of marketing during the digital era is the e-marketing. E-marketing complements entire marketing strategy that is perfect, and at the same time offers advertising opportunities that are proven and is in a position to take the marketing process to the next ...

Introduction

Reality TV shows such as American Idol and the Bachelorette are amongst the top rated shows which attract the youth. The reason of appeal maybe accredited to the satisfaction consumers achieve by watching these shows as they relate and identify with these depictions. Marketers often use advertisements during these shows (such as the Coke can in the American Idol show) to promote their brands on a channel being highly viewed by the consumers. People engage in different behaviors when they are about to purchase a product and their consumption behavior is often affected by the advertisements, promotional deals, price, the packaging ...

The Consumer Price Index is a more direct approach of measuring the living standards in any given country compared to the per capita GDP approach. The Consumer Price Index measurement is based on the overall total cost of goods and services in a basket purchased by a typical consumer in the country, that cost is related to the prices of goods and services of that same basket in a given base year. With the inclusion of a wide range of goods and services in the fixed basket, the consumer price index can produce a precise and accurate estimation of the cost of living in the ...

Literature Review

Literature Review: Introduction There is a vast literature available that explains how brand image should be develop? Moreover, how image of a brand should be created? In order to understand the importance of brand image and methods and strategies to create an image of any brand, the literature review will provide strategies and examples. The literature review contains information that will be collected from various studies that are based on research done by scholars and authors for the development of image for any brand. The airline companies are also using concepts related to brand image creation. Therefore, airline brand ...

More Information about affiliation, research grants, conflict of interest and how to contact.

Economic Indicators and Wal-Mart Strategy Introduction

Any business entity operates within a specific economic environment that significantly impacts its success and strategies. Thus, it is imperative for any organisation to conduct an in-depth analysis of its economic situation for successful strategy formulation. Economic indicators present a broad overview of an economy’s well-being. They are statistics about specific aspects of an economy, like unemployment rate, gross domestic product, consumer spending and inflation rate. These indicators not only reflect the health of an economy, but also serve as specific inputs to organizations to devise their investing strategy. This process of strategy ...

The varied scope of applications, inconsistency and complexity of current legislation relating to exemption clauses in Contracts has caused much consternation. This paper examines such issues encountered in the Unfair Contract Terms Act 1977 (UCTA) and the Unfair Terms in Consumer Contracts Regulations 1999 (UTCCR) which should be addressed by future legislation. It has become apparent that three significant issues should be addressed: accessibility (ensuring concepts are easily understood); the scope of legislation; and limitation of negligence (adequacy of terminology).

For coherence, this paper is organized in the following manner: first, an examination of accessibility relating to the abovementioned ...

Abstract

Market segmentation in changing market trends is achieved through a perfect network of product establishment and distribution. The market trend is defined through a creatively identified models and scope that are objectively managed through a predictable approach. The considerable opportunities are necessitated through a merited strategy in order to understand the changing behavior among clients. The macro-segments are fully installed within a given focus and creatively deployed in order to assess the pattern of product marketing. The profitability level that Tammy Limited projects its operations is composed of the input-output model and the aggregate functions. The building factors necessitated within the business interconnection are ...

Introduction

The purpose of this report is to provide information on the effect of unemployment rates on consumer spending and relate it to the viability of retail operations. The establishment that operates a retail store already has an idea regarding the impact of unemployment rates on consumer spending, that is, when unemployment rates are high the consumer spending is affected negatively. This is an intuitive assumption since people who do not have jobs or are underemployed will have less money to spend for goods that are not necessities; thus to remain competitive and efficient, retail operations would try to contain their ...

Introduction

In this essay, the studying consumer behaviour important for a marketer has been thoroughly discussed. As there is an intrinsic link between a marketer and consumer behaviour, it is an imperative for marketers to grasp this key concept. Marketers need to study consumer behaviour to understand how individuals or organizations the make decision to select, consume and dispose of products and services which satisfy their needs. Consumer behaviour has an immense impact on the business organization selling products or services (Neal et.al, 2004, p.7).

Discussion

Studying consumer behaviour is important for a marketer as each consumer is unique and posses a unique process to ...

Today, the most popular media through which the public get to know about the pharmaceutical products is through Direct-to-Consumer Advertising. Since drugs and other pharmaceuticals are involved, it is consequently referred to as ‘Direct-to-Consumer pharmaceutical advertising DTCPA’ (Pardun, 2009). Though the Federal Drug Agency ‘FDA’ regulates this sector, there are many critics that have been leveled against it. The critics say that the rules and regulations are too relaxed. Some also say that DTCPA is both detrimental and beneficial to the society. These arguments are balance, with opposes and proposers both making good points. There have been actions aimed ...

Part A

1. Julianne was a social person despite the fact that he was diagnosed with schizophrenia five years ago. For that reason, there is a reason to be concerned by the sudden change in Julianne’s behaviors. She has exhibited some characteristics that indicate that she is in a crisis. For instance, she has changed the usual pattern of relating to other people, she has withdrawn from people by wanting to be left alone, and she has shown apathy in her dressing and appearance. 2. Julianne is at risk of suicide. The reason why I have come to this conclusion is that ...

Consumer Behavior Process of Android powered Samsung Mobile

A marketing process involves buying and selling of goods and services characterized by consumer behavior activities in order to meet potential needs and wants of consumers. Effective marketing of Samsung requires an understanding of taste, preferences, likes and dislikes, purchasing power, quantity among other traits of the consumer. Consumers have different tastes regarding their choice of mobile phones due to likes and dislikes. Similarly, different people prefer different brands as such each consumer is unique as reflected in their purchasing patterns. Some prefer to use a Samsung mobile phone; others prefer Nokia mobile phone, whereas others prefer other brands. As a ...

Legal Issues Affecting Business Organizations in Australia

Recurrently, business entities engage in fraud or unfair practices in an attempt to gain advantage over their competitors. It is not always that these practices benefit consumers- on several occasions, business entities disregard the rights of the consumer. It is in this light that most governments, inclusive of the government of Australia, require business to submit information about their various products in a bid to ascertain if the products, in any way, infringe the rights of consumers. This is bid by governments to safeguard the rights of consumers is conventionally referred to as consumer legal protection.

The Level of Consumer Protection in Australia

However, even as governments, ...

Purpose

The objective of this paper is to investigate on the necessity and feasibility of conducting a consumer privacy education program in colleges, universities, or in any other form of educational institution in the form of a complementary module that will be presented to the students as an addition to whatever subjects and topics are outlined in their course syllabus. In this paper, the author will conduct interviews and focus group discussions with a total of five college and or university students who are taking up any of the bachelor’s degree offerings in their respective college and or university.

Present status of the problem

Consumer privacy pertains ...

Assignment 5

- Why is it difficult to place a product in a consumer’s evoked set after it has already been rejected? What strategies might a marketer use in an attempt to accomplish this goal? It may be difficult to place a product in a consumer’s evoked set after it has already been rejected because of the following reasons: - Consumer decision making process consists of the steps 1) problem recognition; 2) information search; 3) evaluation of alternatives; 4) product choice; and 5) post purchase evaluation . Habitual decision making involves the consumer problem solving in which the consumer has already set evaluation ...

Abstract

With the rapid growth of e-commerce and changes in consumer behavior, the importance of efficient digital brand building has come into a sharper focus. Marketers are in constant search for effective methods of brand developing and promoting. This writing reviews the literature on brand marketing, analyzes the modern tendencies of brand building and proposes the best digital opportunity for leading brands relying on their effectiveness for digital marketing. Key words: E-commerce, brand building, Internet, customer value proposition, operating model

Aim

Objectives - Review the literature on brand marketing and analyze the modern tendencies of brand building. - Study ...

Introduction

Food and beverages that sustain humankind are the driving force of human life. All human activities are directed towards getting food to eat and beverages to drink so as to live a healthy and happy life. As human civilization grows and develops, the need for more food and beverages increases and at the same time, the need to know about the quality and content enhances. The need for more food and beverages increases with the constantly growing human population. Hence, the food security is a great concern. Also, the increased awareness about health and happiness, the food security assumes added significance ( ...

Abstract

According to Engel, Blackwell, & Miniard (52) A salesperson is a strong aspect of manipulation in customers’ decision procedure since a store image and aptitude to formulate loyalty can profoundly count on the capability and traits of the salesperson in a retail atmosphere. A customer may completely expect buying, but this purpose may change if the salesperson’s presentation is not pleasing. Engel et al. (95) designated that appearance is a significant feature of a salesperson. Clothing (Fashion) is an indispensable element of the salesperson’s appearance and it can broadcast many denotations, such as mood, attitude, and identity (Stone 62).The purpose of this study ...

I, Consumer

I, Consumer One of the things that has interested me most throughout this course is the idea of consumption as a form of personal identity expression. While I was aware that my own preferences in music or clothing or other categories of goods communicated something about me, I didn’t realize the depth of importance that had to me—and, to be honest, my ego—until I read the various theories of consumption that were included in our course material, as well as the additional research I did in preparing to write this paper. Gradually, I have come to ...

Introduction

The evolution of any substance gives a substantial historical background of the same substance. That is; anything that evolves does so within its history. In addition, information on this history is very essential in the learning process of related subjects. For instance, the evolution of human beings is the basis of the psychological, as well as biological education. Accordingly, it has always acted as a source of information on the means and ways of dealing with psychological issues. Different aspects of life have different foundations on which they base their argument (Chandler, 2001). For instance, there are several fields in life ...

Consumer behavior reflects the totality of consumers’ decisions with respect to the acquisition, consumption and disposition of goods, services, activities, experiences, people and ideas by decision making units. Consumer behavior is a dynamic process which includes acquisition, consumption and disposition, consumer behavior. There are many factors that affect acquisition, usage and disposition decisions can be divided into four parts the psychological core, the process of making decisions, the consumers culture and consumer behavior outcomes. A consumer requires motivation to purchase products thus the use of advertising and branding have become core competences for many companies. Consumer behavior changes according to ...

Discussion: Application of communication mix is much more complex in the wider context as compared to the consumer markets.

Communication mix in marketing is a term used to refer to a unique mix of advertising, sales promotions, direct marketing, and public relations as promotional elements (Eid et al. 2006). It can be applied either in consumer markets (for example, a product aimed at reaching potential buyers) or in wider markets (for example, a charitable organization appealing for donations from potential clients). The five elements of communication mix are used differently in the consumer markets and in the wider contexts as shown in this following paper. The paper also offers realistic and justified recommendations usage of marketing communication mix (MCM) in both ...

Consumer behavior includes multiple elements that must be recognized, enumerated, and assessed depending on their specific product or service needs. According to me, the most interesting element of consumer behavior is the cognizance that acts a motivating factor to buy or ignore the product. Consumers make difficult buying decisions, and these buying methods are the main elements of the examination for the marketers. For an emerging expert in consumer behavior the expert must focus on research. Reducing the gap between conventional devices and the new equipment, surveys and feedbacks from the existing and potential consumers are also vital. According to , ...

Introduction

In a marketing sector, consumer sort themselves into groups based on the products and services they like, their leisure spending characteristics, and their chosen method of spending income (Solomon 227). The current theories of consumption and lifestyle show consumption to play a vital role in the construction and maintenance of personal identity. Consumers sustain their identity by playing around with consumers’ lifestyles that seem easier to adopt. Present day consumers show unpredictable consumption characteristics that are unpredictable, expressive, individualized and more competent. Every culture consists of a group of people expressing some general needs, values, or lifestyle with different consumption patterns. These ...

Marketing Products and Services

Theory of Branding Imagery and Attributes Marketing Products and Services Theory of Branding Imagery and Attributes

Introduction

Literature provides the dimensions of the impact of the theory of branding imagery and its attributes in marketing products and services as applied to this process in the Nokia and Microsoft agreement. Aligned to this is how textual stimuli combined with the influence pictorial marketing practices using product brand engages the consumer in spending decision-making behavior. Purposeful evaluation of the theory of branding reveals quality consumption as well as sophisticated visionary reactions to advertising producing emotional reaction and responses to the ...

- Introduction Economists and International Relations experts have argued that the world is slowly turning into a global village. The technological and communication advancements that have been realized in the past century have made it possible for the different territories, peoples, and cultures to interact more easily. Through technology various goods and services as well as people can be able to move from one territory to the other (Rook, 1985, p.253). In the light of this global dynamic this paper seeks to explain the dynamics that shape consumer convergence and divergence behavior, the role of countries as origins of ...

Introduction

Consumer behavior is the study of an individual, organization or group that is used to select products, services or ideas to satisfy needs. It also studies the impact of the process of buying over consumers and society. (Kuester, 2012) Consumer shopping behavior is a very complex process for studying. This process varies for every individual depending on their personal choices which is influenced by their social and psychological background. There may be hundreds of active and passive factors which directly or indirectly influence a consumer in buying something. After the evolution of internet in recent years the modes of shopping ...

Since time immemorial, the existence of financial crises has had profound effects on the overall economy. In particular, consumption of individuals has been the most affected during times of such crises. My paper discusses the consumption habits of developed societies during the period when they experience a financial crisis. The way that developed countries handle a crisis varies. While some nations may favor austerity measures, others may opt for more investments by the national government. It is of interest to me to analyze what takes place at the household level. The need for research on the lowest level of household consumption ...