The book Let My People Go Surfing: The Education of a Reluctant Businessman is an autobiography and an inspirational business book by Yvon Chouinard. The book is about a prominent edge company called Patagonia that demonstrates a prosperous business approach. Patagonia is a company that manufactures clothing as well as outdoors equipment and is well-known for its policies that create environmental awareness. As a co-founder of the business Chouinard provides a moving autobiography regarding the inception of the Patagonia and the management policy that is typifies an authentic success in business and in life.
The book is divided into three parts. The first part ...
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Management
Listening is an art and the power of listening has been a point of discussion among experts in the field of communication and decision-making. Ferrari (2012), in ‘Power Listening: Mastering the Most Critical Business Skill of All,’ says that “If you’re like I was, you’ve probably never thought very carefully about listening before; but I’ve realized that listening is a skill that demands conscious attention and constant practice, because only through good listening can any of us gather the information we need to do our jobs well.” This is a fact as in many business dealings, a lot of business ...
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