Essays on Samsung

Emotional intelligence is described as the ability of an individual to utilize this or her emotions to determine actions ad moves. People who are emotionally intelligent can use their feelings as well as the reactions of other people near them to distinguish between different situations and categorize them accordingly. Apart from that, they can use emotional information to guide their line of thinking and to get used to a particular environmental element so that it gets easier for one to accomplish his or her targets. However, despite there being sufficient evidence that the aspect is scientifically right, there are ...

Field Research Plan to a Best Buy Store to Determine who will be the Best Customers to Use Sales Mobile Phone App (Student’s Full Name) Field Research Plan to a Best Buy Store to Determine who will be the Best Customers to Use Sales Mobile Phone App

Description of the Space at Best Buy

The location of the Best Buy store that I chose to visit is the store located at Miami International Mall. I thought this store would be the best store for me to check out this store because it has a mobile trade-in center and it sells many mobile phones. Since the ...

Apple is a multinational company that is headquartered in the Californian State of the United States of America. The company mainly develops, sells and designs the major apple consumer electronics. The company also develops consumer hardware and software. Among her hardware products include; iPad tablets, iPhone smart phones, iPod media player (portable) introduced in the year 2001, Apple smart watches, Mac personal computers, Apple digital televisions and Mac personal computers. The company has also increased its online services that suite productivity and creativity. Subsequently, the apples consumers’ software’s have been developed to meet customers’ needs and satisfaction. This ...

1. Smartphone Landscape: Background Mobility has come to be (and is more likely to continue to be) a defining feature of current and future consumption of web-mediated and multimedia content propagated over numerous applications and platforms. If anything, big and small companies are investing in mobility devices and applications in order to cater to increasing consumer needs. Given current mobility landscape at a global scale, big players dominate global markets in numerous areas including, most notably, product design and concept, built-in platforms and applications (which are provided based on broad supplier networks) and, not least, physical stories in premium ...

Business Level and Corporate Level Strategies

Introduction The industry that the following research will be based on is the telecommunications industry with the company of interest being Apple Inc. The industry has culminated in massive developments of technology such as in mobile devices and enhancement of communication on the global platform. Apple Inc. has been a leading innovator of various electronic gadgets, software, and even operating systems. It commenced its operations in 1976 and has its headquarters in California. It is in this regard, therefore, that the following article will conduct research about Apple Inc. It will analyze both its business and corporate level strategies, ...

Response Hyundai Cut Cost

All organizations should look for ways of cutting costs when they experience a decrease in profit. However, in implementing cost-cutting measures, it is important to start by establishing budget variances. This helps to identify the costs that have adverse variances. After identification, the management should look at the reasons behind the variances and establish how to rectify the variances. At this stage, the management comes up with methods of reducing the variances. These are the cost cutting measures that the organization should adopt. Another measure of cutting cost is adopting zero-based budgeting approach. In this approach, every expenditure item ...

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For purposes of this assignment, the author uses Tesco and Samsung to explain the stakeholder influence in the two organizations.

Business sector Samsung is a recognized brand in the production and distribution of electronic products ranging from smartphones, semiconductors, wearable devices, household items and computers among other electronics. Tesco, on the contrary, is the largest online food and grocery retailer in the United Kingdom, with retail stores in Europe and Asia.

Business purpose

Samsung’s business purpose is to give its customers innovative products to help them discover new experiences, connect them and open doors of possibilities with technologically savvy products. Tesco’s purpose, on the other hand, is to serve shoppers better in the United Kingdom; with ...

Samsung Company which is a South Korean organization was started in March 1938. Currently, it is among the leading electronics companies globally. The organization has got outlets in almost every country (Samsung Group Success Story 1-2). The company has many products, and it continuously creates new items with the changing technology to meet their consumer needs. Some of its products include smart televisions, smartphones, household items like washing machines, fridges, vacuum cleaners, cameras, among others. It employs different marketing strategies to attract and retain customers because of its product variation. Samsung has a distinct target segment making it be ...

I. Introduction The ubiquitous presence of mobility devices, including most notably smartphones, highlights how mobility has come to be integral to everyday life at workplace, college and home. The major focus on mobility is, given current coverage, is on applications and cloud platforms. Less reported still but is, probably, of much more significance, as shown later, is wireless licenses and applications which enable much of current mobility operational efficiency, if not operability at all. As is always common in ICT innovations, user interface applications and platforms more often than not draw ICT community's attention, a community focused more new ...

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Section 1

For the purposes of this assignment, we choose to launch he portable mobile charger. Since we are in the pre-launch phase, there are many sources of funding which can be utilized. Funding forms the most critical element for any innovative start up idea. For example in the U.S.A., about 17% of businesses do not have access to funding (Legros et al., 2013). Once the idea is established and the business objectives are evolved, it is important to set in to motion the process of fundraising. It is ...

The industry for this research will be the telecommunications sector. The industry has consistently been at the center of innovation and growth and has also culminated in the disruption of other industries. Its key elements encompass mobile devices, as well as, broadband connectivity that has also been regarded as important fabrics of the current society which is the information age. The sector has been instrumental in promoting the momentum for other notable technological trends such as video streaming and mobile payments. In this regard, the publicly traded corporation in the telecommunication industry that will be subject to this discussion ...

Payment methods and technologies have shifted a great deal over the years. Gone are the days where cash and check transactions make up the bulk of the give and take that occurs when people engage in commerce, travel and otherwise spend their money. Credit and debit cards have ruled the roost for a while but some new contenders are starting to emerge. The first major alternative to the conventional credit cards and other more traditional methods was PayPal (PayPal, 2017). However, smartphone-enabled technologies such as Apple Pay, Samsung Pay and Android Pay are starting to dominate the commerce and ...

Step 1: Product Life Cycle

Position in Product Life Cycle Based on the sales report of 2015 and 2016, the Alikay Natural’s moisturizing black soap shampoo is at the decline stage of product life cycle. A continuous decline could be seen in units sold and revenue generated from the product in last two years. The turnover of the product has started increasing while market share is decreasing with each passing quarter. Decreasing sales volumes, reducing revenues, increased inventory turnover, and declining market share suggests that it might be the beginning of the end for the moisturizing black soap shampoo by Alikay Naturals. Such ...

Nowadays, competitions on markets are getting more aggressive and the market of modern technologies in not an exception. Therefore, in order to maintain its market share, Apple Inc. embraces and executes the four competitive strategies model that was created and developed by Michael E. Porter. These strategies are also being used to enhance Apple’s advancement and maintainability of its business operations in the worldwide market (Kroenke, . Apple Inc. is a reputed and well-known computer manufacturer, smartphone, and digital device maker. From the beginning, the company has made strong roots in the market since because it managed to maintain ...

Introduction:

The main purpose of writing this report is to determine the marketing metrics and marketing effectiveness of Apple. Marketing metrics are the performance indicators, which permits the business to perform overall marketing performance. The marketing metrics help to attain greater accuracy in the business activities. Marketing plays an active role in the business and the success lies in the marketing abilities. The marketing metrics are categorized into various types’ namely behavioral, financial, physical availability and consumer profile etc. In this report, these metrics with respect to Apple Inc. will be discussed. As a marketing consultant, I will provide the ...

Introduction

Mega-Events such as the World Cups and Olympics are so huge that it requires almost creating a temporary city for the massive event, with power, toilets, waste, water, and transport, among a host of other things. Such an event is inherently environmentally unsustainable, as it produces masses of waste and consumes unnecessary resources. While having no event is the most environmentally friendly event, there are many reasons countries hold why mega-events. However, it is beyond a doubt that those conducting the event have a social and environmental responsibility to reduce their impacts. This is true for all events, whether ...

Apple Inc. is one of the most premium brand names that one could think of. Apple has been valued as the most valuable brand across the globe i.e. valued around $151 billion. Apple Inc. has successfully grown by more than 6%; whereas, its share values has also ascended by 255% in last 5 years, which is accumulatively double than the overall return of Nasdaq. This incredible success and superior brand image of Apple Inc. is in fact the result of Apple’s distinctive and thoughtful strategic competitiveness. Also, above average returns, revenues and exceptional brand image of Apple clearly ...

I. Environment Scan: Strengths, Weaknesses, Opportunities & Threats Currently, Google is an Internet company which has gone well beyond search business (Edelman & Eisenmann, 2011). Against a stated philosophy of "It is best to do one thing really, really well," Google has diversified core business, i.e. search and paid listings, into a broad range of product and service offerings cutting across numerous industries and business activities. Notably, Google has diversified from search business into communication applications, productivity applications and computing operating systems (Edelman & Eisenmann). This expansion mandates an environment scan of Google's to be not only limited to search business but ...

Introduction

Samsung is a multinational Electronics company that has existed in the market for the last 70 years. It is headquartered in Seoul, South Korea with regional conglomerates across the world. This company is involved in diverse business operations spanning from the manufacture and supply of semiconductors, digital media, mobile products, consumer electronics, wireless wearable, home appliances and industrial appliances. In 2009, Samsung Electronics Inc. was touted as the world’s largest corporation based on revenues and a market leader in the electronics industry. On top of being the world’s largest semiconductor chip producer, it is also, the world’ ...

Public relations (PR) are essential in all organizations as a means of addressing issues in the society, influencing their opinions, and capturing their attention. John Marston gives an articulate procedure through which companies and individuals can implement public relations to derive its benefits. The four-step process which goes by the acronym RACE identifies four crucial areas in PR: research, communication, evaluation, and action. In the research phase, the firm or person highlights and describes the problem. The action stage involves planning and determining the appropriate course of action for the issue. The phase of communication, on the other hand, ...

Financial Statement Analysis

Introduction and overview: The Apple Inc. is one of the leading companies in the production of smart phones and other latest hardware appliances. The main products of the Apple Inc. are Iphones, laptops, tablets and other small appliances. The Apple Inc. is listed on the major stock exchanges and they have a number of stores all over the world that are providing the best customer relation and increasing the sales. The Apple Inc. is performing business in the technology field and their main competitors are Samsung, HTC, Intel and Motorola. ("AAPL Income Statement | Balance Sheet | Cash Flow | Apple Inc. ...

Discuss the meaning and characteristics of different monetization strategies in the digital economy. How can content and user-generated content be monetized? Critically evaluate these strategies by referring to specific examples

Introduction

The traditional balance between entrepreneurs and customers has changed due to the development of the global economy accelerated by new communication and computing technologies that have created an open global trading regime. Organizations, especially the macro enterprises have to deal with the growing demand for digital marketing and distribution strategies irrespective of the amount of revenue they generate. According to Capgemini Consulting (2014), extracting value from the connectivity opportunity ...

Executive Summary

Apple Inc.’s marvel iPhone has been dominating the smartphones market for a long time. Every time, people behind iPhone strive to make it better in appearance as well as technology. This phone will be focused to appeal a wide range of consumers from different age groups. It is built to cater the needs of all kind of customers be it from a businessman, a student or a retired person. It has all to offer. Apple Inc. has faced some criticism while launching iPhone 6 as it was not up to what people were expecting it to be. To ...

Value Chain Product-Based Companies

Introduction Supply chain management refers to all engagements required in over-sighting of the movement of product/services from a producer to the final consumer. As a process, it involves the management of materials, finances as well as information through proper coordination and integration between companies. Supply chain forms the heart of a company’s operations to fulfilling its objectives. Effective supply chain has to create, deliver and maintain an effective value chain in its operations. Here, value chain refers to all internal function’s engagement with external suppliers in order to fulfill the needs of the consumer. In reflection to ...

Executive Summary 3

Introduction 4 Theoretical Background 4 Brand Love Scales 4 Definition of Love 5 Personality of Brand 5 Image of the Brand 5 Brand Love’s Elements 6 Brand Romance 7 Brand Attitude 7 Brand Loyalty 7 Fashion Brands Love 8 Brand Love in Cell Phone Industry 8 Brand Love Creation by the Companies 8 Apple/Samsung/Huawei 8 PepsiCo 9 Benetton 9 Conclusion 9

BIBLIOGRAPHY 10

Executive Summary Brand love is a relatively new phenomenon actively discussed by the scholars and marketing professionals. Brand love is necessary for the modern companies to successfully attract and retain their customers. Moreover, it helps to convince ...

THE iPhone: A PRODUCT OF THE APPLE COMPANY

Apple, Inc. is one of the very successful companies in the world and very few people around the globe would deny the fact the Apple is one among many other companies that grew tremendously in the short period. The company specializes itself in designing, developing and selling the consumer electronics, software, and it also sells the digital content through its retail chain store called as Apple Store. The consumer electronics includes the products like Mac personal computers, the tablet computer called as iPad, smartphone device as iPhone, and media player with high portability as iPod, Apple TV digital media ...

Guo (2012) gives the explanation for the concept of price elasticity of demand. It is simple and, when you think of it, obvious. With a very few exceptions, price increases will drive demand down. Interestingly enough, the controversy over EpiPens in the news today provides a good example of price elasticity of demand. The classic example is a drug addict or the slightly less addicted cigarette smoker. Price was essentially irrelevant to demand to these groups of consumers. The converse condition is also, then, true. Products that are commodities are essentially perfectly price elastic. Gas wars, for example, are ...

Integrated Market Communication

Integrated market communication Integrated marketing communication indicates mechanism and strategic approach that organizations use in driving their performance through engaging and communicating to their customers. This includes combined qualitative understanding that is developed by the organization to communicate to customers. This involves building and maintaining communication channels in developing strong brands. This communication channels can be grounded through advertising and other direct media of communications. In the current world, digital communication has improved organization operations as they get direct information from customers. This is possible through social media platform where the company advertises their products. Furthermore, the organizations have ...

Industrial Background

Throughout the modern era, the technology has become a strategic tool for organizational success and necessity for customers. In context to businesses, none of the sector can operate and survive without the institution and usage of information technology (IT). By the utilization of IT, businesses tend to enhance their competitive advantage in the industry. Discussing the customers, they use IT for purposes such as socialization, acquisition of information, entertainment, and educational means. However, this paper aims to use Porter’s Five Forces Model to study the strategic position of Samsung before making a takeover decision. By definition, Michael Porter ...

Intrapreneurship Plan

Apple Inc. is one of the most successful companies in the world. Since its incorporation, the company has continued to create brands that have been accepted globally. Even so, technology continues to thrive, forcing Apple to realign its strategies to come up with new innovative products. The company needs to ensure that it maintains brand loyalty to its customers, which could be achieved by coming up with innovative brands. Apple could consider diversifying its products by tapping into the digital camera industry. Apple brands such as the iPhone, iPad, iMac and apple watch have done so well in the ...

Mission Statement

The mission of Elwn Wireless Earbuds is to ensure that the clients receive a fitting wireless earbud with a long-lasting battery. Elwn wireless earbuds follows the slogan that all ears are not the same, therefore, they require different earbud sizes.

Company Analysis

SWOT Analysis: SWOT Analysis is a program that shows and examines the market value and the situation of any company in the market.

Strengths:

Elwn Wireless Earbuds is boasting a huge customer base due to the huge reputation it has earned in the industry. By offering musicians, artists, and designers an opportunity to bring their creative projects to life, the ...

A computer machine is one of the most important requirements for any student. According to Anderson (2015), the biggest problem that students including me face in the market today is to choose which machine meets their requirements. Earlier this year, I wanted to change my laptop; therefore, I went through different decision-making stages to come up with the best computer choice. Previously, I was having a Samsung - 3 11.6" Chromebook - Intel Celeron - 2GB Memory - 16GB Solid State Drive - Metallic black. The initial cost of the laptop was $189 in an online shop that was ...

Marketing Communication Plan: Contemporary Marketing Communication

Marketing Communication Tools Advertising Advertising is a typical component of the communication mix for many businesses. It encompasses a variety of messages that the business will deliver using a particular medium to reach a targeted audience; the medium is usually paid for (Kelly, Lawlor & O’Donhue, 2005). This method would be effective for the introduction of the Samsung S6 product into the Irish market as it would inform the targeted customers of the availability of the brand in their location. Advertisements are usually made on radio or television stations, print media as well as through website placement (Fill, 2013). ...

Analysis2

E-Commerce in Retail Sector.3 Customer Information..4

Improved Marketing Techniques5

Security Issues7 Conclusion8 References..10 E-Commerce & Retail The emergence of the internet and of computing technology in general over the last generation or so has had drastic and dramatic effects on all of society including both the personal and business realm. Indeed, these new technology has made it easier to spend money, work and so forth in a way that makes one’s home life and work life blend together in many ways. However, this report will focus more on how e-commerce has come into its own as part of this new technology and ...

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Nokia’s Mobile Phone

Product Life Cycle of Nokia’s Mobile Phone We buy products from the market. Our preference for products changes with time. New products with better facilities come into market replacing old products. Just like us, these products also exhibit a life cycle. Some products may have a longer life cycle and some shorter. Colgate toothpaste has remained popular over a long time whereas design for a dress loses popularity in one season. Product life cycle can be described as changes in consumer demand over time. It analyses the product evolution in four product life cycle stages. They are ...

[First Name Last Name]

The selected MNE that has invested in Mexico is Samsung. Samsung is a multinational organization based out of Samsung Town, Seoul - South Korea. Samsung first capitalized in United States in 1980s, when the firm was devotedly investing in research and development capacities as this was pivotal to push the business to the forefront of global business industry. As of 2012, the company invested over $ US31 billion at its semiconductor profiting facility in Austin – Texas. One of the advantage that Samsung was seeking in investing in the United States was to get access to latest ...

Management SWOT and PEST Tools

Management SWOT and PEST Tools

Introduction

In the management field, PEST and SWOT analysis can be used to help in decision-making. SWOT is a useful tool that can be used for strategic planning, the evaluation of competitors, and product and business development. The PEST analysis refers to Political, Economic, Social, and Technological issues that may affect a business in one way or another. This is useful in conducting the industry analysis to evaluate the external factors that may impact a business. According to Scott-Quinn, a SWOT analysis is useful in summarizing key issues that arise from the assessment of the ...

Introduction

Apple incorporation, abbreviated as Apple Company, is a large multinational technology company headquartered in Cupertino, California, in the United States of America. The firm deals with the design, development, selling, advertising and renting of consumer electronics, computer software as well as a range of online services and other third-party services and devices incorporated into its systems. It is also highly valued and has been indicated to contribute notably to the total GDP of the United States economy. Its main competitors include Google, Microsoft as well as other phone manufacturers including but not limited to Samsung, Techno sand Huawei (Reuters, ...

Samsung Electronics Co., Ltd. is a multinational, though predominantly Korean, company whose headquarters lie in the South Korea. It is ranked as the second biggest technology company, only second to Apple. Furthermore, having a much expanded network of sales and assembly plants, it employs approximately 370, 000 people and is represented in 80 countries. The area of its work being electronics, the company is divided into three major business divisions. These include consumer electronics, mobile communication and device solutions. The first division provides color televisions as well as some computer products such as monitors or printers. The mobile communication ...

Compare and Contrast the Operational Strategies of Apple and Samsung: Growth and Integration Strategies

Introduction Apple and Samsung are the leading companies in mobile technology across the globe. Apple is an American multinational while Samsung is a South-Korean multinational. However, the two companies have a global presence with market command across various countries. According to Dringoli, the massive presence of these companies across different global markets results from their operational strategies, which make them market giants, despite the stiff competition present in the telecommunications market (32). The following paper compares and contrasts the growth and integration strategies that Apple and Samsung employ in an effort to remain market leaders across the globe.

Apple ...

Introduction

Black berry, one of the well known mobile manufacturing companies, is expected to leave it the business of making mobiles soon. The reason is the current poor performance of the company (Austen, 2013). The company has made a deal of $4.7 billion for its privatization; however, it seems useless to solve the current problems of the company (Connors, 2013). The company has been performing poorly for last few years in terms of its revenue, sales, profitability, and cash flows. The market share of black berry was declined to 5% in 2012 from 20% in 2009. The decline in the ...

Executive Summary

This section looks into the inception of Disney Store in South Korea, which is the country of interest. Disney Store is a retail outlet that specializes in sales of merchandise that are unique to Disney. Disney Store traces its roots back in 1987, in Glendale, California. A country analysis of South Korea was done with detailed information being noted as far as population, GDP, per capita income, aesthetics, political system, legal system and the living conditions in the country just to name a few of the areas tackled. This was followed by an economic analysis of South Korea where ...

Product and Price

Samsung Electronics Corporation Limited (SECL) is a huge company. Most of its products include smartphones, feature phones (at least formerly), lithium ion batteries, memory chips, hard drive devices, printers, tablet computers, televisions, refrigerators, and other consumer electronics and home appliance products. Because of the sheer size of the company and the extent of its operations, it would be easier to describe its products and pricing strategies using the four major industries where it operates in. Those industries would be the consumer electronics, telecommunications equipment, semiconductors, and home appliances industry. Samsung, across all the industries where it is a participant, ...

Introduction

Amazon is the most important retail website in the occidental hemisphere and second in the world on the websites of the Alibaba Group. Amazon since 1995 has been an innovative company thanks to the entrepreneurship of Jeff Bezos since the foundation of the company. The first innovation was to offer music CD and books with an extensive catalog of more than one million titles with an affordable shipping cost. The company in all its life has increased its inventory in categories and items quantity. The company, compared with Apple is not a pioneer in technology; but it is a ...

Introduction

Samsung has been in the telecommunication business since 1977, but it was in 1993 that the company changes its shift from the cost saving approach to providing unique featured products. It was then in 1994 that the company started creating and ruling the mobile phone market globally. Since then the company has been doing various efforts to maintain the strong hold within the market despite of immense competition from giants like Apple.

Strategy

Samsung Mission Samsung as a sole mission as an organization which is adapted for all its division which is to allocate the resources and the capabilities that ...

Samsung Electronics

The name of the company is Samsung, which is a multinational conglomerate company. The link to the original website is www.samsung.com.

BACKGROUNG and HISTORY

Samsung is headquartered in Samsung Town, Seoul. The South Korean multinational conglomerate has numerous subsidiaries and affiliation with several businesses. The largest chaebol of South Korea was founded in 1938 by Lee Byung-chul. The business started as a trading company, but the group expanded itself by diversifying into areas such as textiles, insurance, retail, securities, and food processing. In the late 1960s, the company stepped in the electronic industry. Samsung was separated into four groups in 1987 following ...

Introduction

The advancements made in the field of technology have irreversibly changed the way people live, communicate and perform the everyday activities. Some of the routine duties have disappeared, yet humans experience the extreme shortage of time and energy to perform all the activities they are wiling to do. The digitalized tools have replaced the everyday practices. The reading and writing have also been affected by these changes. Some technologies brought negative consequences to people’s lives, while others were positive. One of such technologies, which had positive influence on the literacy practices, is the iPhone 6s Plus. Its design, ...

The procedure followed by the Samsung Electronics is exceptional in the cautions that it takes for capital planning. According to the statement made by the President and CEO of the Company, there were record speculations of around 1.3 billion in the company for conveying development in the long haul and had a focus on crosswise force arrangement. This is spread through three stages of development and plans so that a total of 1.7 billion can be allocated in different areas to focus on extension of edging and development.

Strategy for the supplement of conventional routines

A number of strategies are available for the supplement of conventional ...

Lead customers are those that express an interest in Apple’s products and rely mostly on referrals from their friends and relatives who are existing users of a variety of products offered by Apple. The lead customers are also influenced by the adverts on televisions, social media platforms, and movies where Apple Company uniquely markets its products. They have the urge to go ahead and learn more about how the products offered could solve their needs as well as evaluating the profile of the seller. The willingness by the lead customer to go the extra mile and purchase the ...

Section one

The research below will present a discussion on Samsung as a preferred multinational company that is originally of a South Korean origin. Notably, it is comprised of several affiliated, as well as, subsidiaries businesses that are mostly united under the brand of Samsung. The company has a significant influence on the economy, politics, culture, media and the development of all other aspects of the South Korean state. Essentially, the revenues of Samsung make a huge chunk of South Korean GDP. The company as a global corporation is present in the six out of the seven continents in the entire ...

Introduction

The primary aim of the paper is to do the financial analysis of Samsung and provide a clear and concise view to the investors. It includes a brief overview of Samsung along with its financial position determines through the horizontal analysis. The ratio analysis is also used to determine the liquidity position of the company. The recommendation is also provided to help the investor in decision making for investment in Samsung. The conclusion is provided at the end by summarizing all the facts that are discussed in this paper.

Company overview

Samsung is a South Korean multinational company that is headquartered ...

I agree that Samsung day of service has changed its organization’s culture, engaged employees more, and has improved the understanding of Samsung’s activities. Samsung started offering a day of service in 2014 where its employees would take time off to volunteer. I believe that volunteering is becoming more popular. I agree with the statistics from the U.S. Bureau of Labor that indicate that almost 63 million people volunteered at least once between September 2014 and September 2015. I also agree with the statistics that indicate that 91% of millennials would switch brand to one that is associated ...

INTRODUCTION

Samsung as an innovative company maintains its leadership position in the TV market at global level. In 2014, it earned 1st position in relation to global TV market share (28.3%) across all product lines of flat-panel TV. In 2015, the company secured the leadership position by offering a range of innovative products like UHD, Curved and ultra-large-size TVs, and SUHD TV. The product (Samsung TV) is chosen because of the innovation the company has made in relation to the product. The company to increase the growth of the TV product lines as well as customer satisfaction collaborated with the ...

Introduction

Apple Inc. is an American multinational firm that provides computers, mobile phones, tablets and software and miscellaneous electronic items to the consumers. The top selling and most famous items of Apple include iPhone, iPod, Macintosh, MacBook series of laptops and iPads. The company has a global presence in more than ten large economies through the state of the retail art stores. The origin of the Apple Company goes back to 1976 when it was formed by two co-founders namely Steve Jobs and Steve Wozniak. The company was founded in a garage in California. The company was incorporated as Apple ...

APPLICATION IN MARKETING - SAMSUNG

Abstract Samsung is listed in the Fortune 500 and is considered one of the most recognized brands on a global level in multiple categories. With Mobile devices leading the product category, Samsung has also been able to develop world class product lines, in Television and Audio and Video, Cameras, Information Technology, Home Appliances and Memory and Storage. Samsung products cater to a wide variety of consumer segment and this makes the company unique in terms of carving in a profitable business niche. Samsung’s aggressive strategy in the emerging market is a key way forward to maximize revenues and ...

Introduction

Usability refers to the ease with which a system or a device can be used, to ensure effectiveness and consumer satisfaction while achieving its objectives. User interfaces simplify the usability of devices and systems by providing the user with easy-to-use interactive displays and information. Companies develop products that fit their intended market. Consumers, therefore, are a vital component in the development of systems as system developers take into account the user-friendliness of their product. Usability heuristics seeks to provide a platform for product developers to create a product that serves the purpose in a targeted demographic, with ease of ...

Abstract

The Sony Corporation is a multinational conglomerate of Japanese origin. It is headquartered in Konan Minato, Tokyo Japan. This particular company has diversified its business through the production of multiple products and services. The main products produced by Sony include professional and consumer electronics, entertainment, gaming, and financial services. Sony’s vision is to create products that meet the imaginations of everyone and produce gadgets and devices that stimulate senses and rejuvenate the spirit. It strives to come up with ideas full of surprise and that never disappoint the consumer. The company is one of the major players in ...

The article Samsung Makes Aggressive Play for Emerging markets by Jonathan Cheng appeared in the wall street journal on April 6, 2016. This article addresses the steps that Samsung has made to stay ahead of its competitors in the global market, and especially within the Asian continent from where Samsung products are manufactured. The electronic company is winning back customers by cutting down most of its products prices. The South Korea's tech giant has focused more on cheaper gadgets to reach a wider market. The company has set out to compete favorably with Micromax Informatics Ltd, an Indian company ...

Toyota Multinational Corporation was founded in 1937 by Kiichiro Toyoda to create the automobiles. It is a multinational Corporation, and its headquarters is located in Japan. The corporation has employed about 320,000 people worldwide, and it is among the largest carmakers by sale. Toyota Multinational Corporation is a leading automobile firm, and it operates in more than 170 nations in the world. The company operates in many parts of the world, and its major markets include Japan, North America, Asia, and Europe. Its main objective and aim are to provide high quality and good customer service to its ...

Samsung Gear VR and How it Relates to VR Industry

Samsung Electronics, along with a company called Oculus, developed a mobile headset based on the virtual reality technology and named it ‘Samsung Gear VR’. It was launched in the market in the year 2015 on November 27. It works with all the phones starting from Samsung Galaxy Note 5. With the headset, these phones work like a processor and display while the headset works as a controller. It contains the virtual reality based high view field, an inertial measurement device for capturing the movements. It connects to the handsets using a micro-USB connector and cable. The inertial measurement is ...