Introduction
Organizations constantly explore methodologies and tools that can assist them in gaining competitive advantages, and competitive advantage arises when an organization has or does something different and better than its rivals (Thompson, 2013). Understandably, both the manufacturing and service companies introduce innovative products and services respectively in a bid to gain the competitive advantages. The cornerstone for product and service innovation in the contemporary world is Information Technology (IT) because it helps the manufacturing and service companies to offer superb services and products to their customers. It is noteworthy that Information technology and other services related to it have ...