Essays on E-Commerce

Understandably, change is inevitable in business. Keeping with the trend of business and being proactive to the possible change ensures that the business remains profitable in the market. With the increased need for efficiency and the introduction of the new technology, businesses are forced to change their methods of operation and adopt new technologies for efficiency. Accordingly, they are expected to study their customers who are also changing with the technology to make informed decisions during the change process. Supply chain does not operate in a vacuum and hence cannot assume the changes in technology. It must adopt new ...

Scenario:

Assume you are a manager at a medium-sized brick-and-mortar organization based in the Middle East and are looking to enter the global market. You have been asked to assess the company’s current business model and come up with a recommendation for scaling it up with IT security in mind.

A description of the following business models:

Brick-and-mortar: A brick and mortar business applies to those businesses that are established in actual physical locations and deal with their customers face to face. The term 'brick and mortar' refers to the fact that these businesses are run out of actual buildings, where they interact in person with ...

Executive Summary

The purpose of the paper was to assess Canadian market for the ability of CBT, the UK-based supermarket chain, to enter it. Environmental analysis was made taking into account political situation in the country, economic overview, legal aspect and socio-cultural perspective. It was found that CBT is going to have more opportunities than threats. Competitive analysis showed that supermarket industry in Canada is monopolistically competitive. The characteristics of such market were properly described. In general, there are three main CBT’s competitors and numerous small, therefore, the company should enter Canadian market with some competitive advantages. In order to ...

Introduction

Toys R Us was founded in 1948 in Washington, D.C and was originally just a baby furniture store. Since that time, the store has grown into a world-leading toys, video games, and baby products retailer. The company now owns over 863 stores in different locations across the U.S and 755 stores in 38 other countries (‘About us - toys“R”us corporate’, n.d.). The Corporation also recognized the value of e-commerce and launched online retail shops called Toysrus.com and Babiesrus.com that are two of the most visited websites in the online toy and baby products shopping categories. The company ...

Introduction

Electronic currency or digital currency is a common way through which people conduct transactions online. There are many forms of these online currencies that have existed in the past. This includes Liberty Reserve, Perfect Money and Bitcoin. These form standards of measure that is used to create a basis for transactions online. However, it can be identified that there are some online payment outlets like PayPal, Skrill and others that are based on standard currency transactions which are facilitated through these online systems. The purpose of this paper is to critically examine the concept of Electronic currency and how ...

Wal-Mart’s performance depends on the following external factors: competition, socio-economic, political and technological factors. Wal-Mart has been an absolute market leader for many years in a row. In 2014 Wal-Mart became a leading grocery retailer in the USA with the market share of 25% (Statista, 2015). Due to the advantage in the economies of scale and financial power, the company will be able to dominate in the market in the nearest future. The socio-economic factors also have a very positive influence on Wal-Mart. The USA has recovered from the economic crisis, the unemployment level is below 8% and ...

INTRODUCTION

There are several advantages of doing an analysis of a business before taking the business online. The first and foremost is to verify that the business is one that is suitable for online sales. A SWOT (Strengths, Weaknesses, Opportunity, Threats) analysis will give a good indication of the fit for the products in that market environment.

Advantages versus disadvantages

A SWOT analysis takes time and money to perform. Some entrepreneurs are not capable of doing the analysis on their own so they have to pay for a consultant. If the owner is familiar and does not have the time to dedicate the ...

Abercrombie & Fitch changed their marketing strategy several times in their history. They used to sell sports equipment and clothes, but in the 1970s, they went bankrupt and after reorganization they focused on selling the high-quality clothes that were especially appealing to the young Americans. Now A&F own four famous brands – A&F, A&F kids, Hollister and Gilly Hicks. However, their marketing strategy needs to be significantly revised. 90% of sales depend on the young people who buy clothes of two brands Hollister and A&F. Moreover, traditional sales in the brick and mortar shops have been stagnating or declining. Nowadays, A&F ...

Proposal Writing for BCG

Redesigning and updating e-commerce websites is the most suitable method of ensuring that the customers have access to the necessary information on the products and services provided by the organization. This also ensures that the website is easy to access by the existing and potential customers in various market segments, thus ensuring that they are constantly up to date on the existing and emerging services. This is a similar strategy that City Security Insurance Company (CSIC) has to adopt as the corporation aims at increasing their services in addition to expanding the company operations to the international market. As ...

Abercrombie & Fitch was established in 1982 as a sporting and excursion brand, and later expanded into sport clothing to become "The Greatest Sporting Goods Store in the World" in 1939; however it went bankrupt in 1977. In 1978 the brand was bought by Oshman's Sporting Goods and then bought by The Limited Inc. in 1988. The company has shift the attention from sport clothes and accessories to high-end casual clothes targeted at young consumers promoted via "provocative and sexually explicit marketing campaigns". The company has opened several sub-brands, notably Abercrombie Kids in 1998 and Hollister Co in 2000 (aimed ...

The fashion industry changes very fast and depends on the seller’s ability to create a brand image in the minds of the customers. Due to the fast changing nature of the brand, there needs to be the fast distribution of the information about the presence of the fashion product, their price, and their availability (Thornley, 2014). Some of the common techniques that are specifically used by the fashion marketers include strategic pricing, creating brand image, unique product development as well as accurate product forecasting. The social media and more specifically blogging can greatly enhance these specific marketing strategies ...

Smithin K R

ING Life

Risks of using Internet as part of a Business Solution

Internet security concerns have clouded the performance of many e-commerce sites as well as various financial instruments based on web for very long. The biggest reason for such an annoying setback for Internet is the anonymity it is capable of providing the attacker. The perpetrators are hardly recognizable in the maze of ‘mirrors’ within mirrors and spoof IP addresses that are set up to hide the hosts of malwares, Trojans, worms, that cankers the utility of a web service. Any business providing services to clients via internet shall be open to a number web based security and ...

Abstract

E-commerce is a growing trend in the website world. Companies and business see the need to create dedicated e-commerce packages for their customers. One major factor for its growth is the internet’s simplicity. The internet paved the way for great advancements in the world and made life easy for the common man. One can easily do many errands through the internet like booking for a hotel, paying for a plane ticket, creating awareness or warning people. Hence, it is essential for companies to follow suite with the changes if they wish to keep their current customer base. Apart ...

All over the world, we celebrate Valentine’s Day to celebrate the presence of romantic love in our lives. This is the day we buy gifts for our beloved partner to show how much we love and appreciate them. While this is a happy occasion for most of us, single people feel left out. There is no day to celebrate being single. This might be true for the rest of the world but not China. In China, there is a day dedicated to people who are single. Singles Day was first celebrated by students at Nanjing University in 1993 ...

Ever since the opening of its first store in 1962 in Rogers, Arkansas , Walmart today has grown into the biggest retail chain, largest private employer and the biggest company in terms of revenue in the world. Currently, Walmart employs around 2.2 million people across its 11,500 stores located in over 28 countries, out of which about 1.4 million are in the U.S . The company was officially incorporated in 1969 as Wal-Mart Stores, Inc. and went public in 1970 . The company, which is into running supermarkets and hypermarkets in retail, wholesale and other formats operates under three major segments- ...

The big data analysis question that motivates me to apply for the MS in Business Analytics at Marshall, which relates to customer analytics is: “What is the average time taken between a buyer learning or searching of a particular product or service and doing the actual purchase?” Individuals who search through click ads on popular search engines like Google and Yahoo take a long time to become buyers. For instance, a customer analytics study reported that one million clicks to search ads on the popular search engines resulted in hardly 4 percent searchers becoming a buyer of the product. ...

Business Report for Business Idea – Wonky Edibles

Business Report for Business Idea – Wonky Edibles

Value Proposition

An important aspect that can enable the company to establish considerable value proposition is to have a thorough knowledge of the competition in the market . Since the competition usually deals with well-shaped and colored food, which is also what is usually offered in the market at average prices, one of the most important components of Wonky Edibles is low prices. The food that is offered by Wonky Edibles is not cosmetically perfect. However, it is perfectly edible. Since the average consumer usually strives to find the perfect fruit or vegetable, therefore, the ...

Introduction

The marketing strategy for instituting changes in a product line from low end to a higher version is a process that might need to include the mobile and internet marketing strategies to be successful in this environment. Considering the competition are two very well-known competitors Macy and Nordstrom. These two competitors have been in the vertical for many years and have established customer base. In shifting the market products from one segment, the lower priced products, to another, the higher priced products, involved many organizational and strategic changes. It is not only the price tag that gets changed but ...

Business Model Generation: Yahoo

Business Model Generation: Yahoo Yahoo is an internet pioneer and one of the best-known corporate names in the USA and world-wide. The future of the company, though, is very much in doubt. Revenues and profits are down, and the share price has fallen from $49 to $29 in the past twelve months. Yahoo Mail (email) crashed several times during 2015. There is an exodus of managers, and a growing morale crisis (MacMillan). Rumors abound that the company may sell its core internet businesses, including its search engine and email services as well as its news and sports sites and ...

The paper is commissioned to conduct a numerical evaluation of the intrinsic stock price of Royal Mail and comparing it with the offer price. As part of this analysis, we will be using Price Multiple Method and Discount Cash Flow Method to arrive at a conclusion.

Price- Multiple Method

Also known as the method of comparables, this equity valuation method values a stock based on the average price multiples of stock of similar companies. The economic rationale behind using this valuation method is the Law of One Price which asserts that two similar assets should sell at similar prices. Henceforth, for this ...

For the aircraft manufacturers, forecasting the air travel demand is very important for the range of economic decisions, R&D, modification of the design and the production planning. For the Boeing, the forecast for Air travel is done by matching the top-down and bottom-up analysis. The bottom-up analysis is used forecast the air traffic by connecting the domestic routes, which are too based on the several economic parameters, growth perspective, trends, route attractiveness, and various regulations. In addition to these, the government statistics about the incoming and the outgoing passengers are used to confirm the trend validity. On the other ...

Abstract

Ever since the internet was made available for public use in 1991, its popularity has increased manifold in the years that followed. In fact two of the most prominent landmark events during the 1990s that clearly demarcated two eras of the modern world are the advent of worldwide web and the idea of globalization. With the internet getting increasingly accessible to a much wider section of the population, along with improvement in speed, its applications started increasing and currently touches almost every aspect of our lives. In U.S. alone, the number of internet users per 100 people witnessed an ...

Investigation into Online Retailers and Offline Retailers Shopping Unending Debate

Introduction Since the advent of technologies supporting online shopping, this new trend has gained popularity steadily. Statistics in the United Kingdom show an exponential growth in the online retail sales. For instance, Herrod (2015) reported that online sales in the United Kingdom n 2015 were 52.25 billion pound sterling. This signified a 16.2% growth from the sales reported in the previous year at 44.97 billion pound sterling (Herrod, 2015). The increase in online sales is fueled by among other factors, the increase in the number of online shoppers. For instance, Herrod (2015) reported that 21.2 of the total purchases ...

American Apparel Company

The firm opened its first store in 2003 and it has 260 stores across the globe. As a global firm, the marketing objective of the firm is to open more number of stores in remote areas and developing nations so that more market capture can be attained. In 2008, the firm saw extreme growth as it expanded to open 78 new stores in 2008 and high sales profit also but in 2009 -2011 recession period, the firm saw decline and therefore as per latest research journals, the firm focuses on expanding by having new stores in different markets which ...

Business

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Introduction

Electronic commerce or e-commerce is the new way of doing business and is already impacting different sectors across the world such as communications, finance, retail and a lot many more. The electronic commerce has transformed the way business is done and affects large sectors such as communications, finance and retail. It carries potentially pervasive effects on routine business activities.What is e-commerce? The World Wide Web-based buying and selling of goods and services is fundamentally known as E-commerce. The barriers to electronic commerce have fallen for both buyers and sellers. Today, just about ...

Abstract

The legal business environment, including laws and regulations formulated to control the conduct of business activities is one of the most important external factors that affect major commercial decisions by business organizations (Pathak, 2013, p. 96). This legal framework influences decision making by businesses right from registration, workplace safety of employees, decisions on employment or dismissals, product safety, business agreements, to financing and marketing decisions (Campbell, 2009, p. 154). Businesses enterprises, according to Miller and Jentz (2011) must always operate within the purview of this legal framework as they make decisions on the various commercial activities, processes and operations ...

Introduction

E commerce is the process by which services and products are sold through an online process. Many brick and mortar stores also include ecommerce sites to bolster sales by making it easier for the customer to purchase goods for example from their smartphones. The ecommerce sites save the brick and mortar stores the costs of employees, real estate, and many other expenses. The largest brick and mortar store Wal-Mart is an example of a brick and mortar store that also has a large ecommerce site. This past month Wal-Mart announced that it was closing brick and mortar stores throughout ...

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Introduction

The company is considering another multinational company equal to its size for acquisition. The decision of the merging of the company with the other multinational brand has been taken by the company’s executive committee and shared with various stakeholders during the executive leadership meet. The CEO (Chief Executive Officer) anticipates a project plan with regards to the Information Technology requirements within the next sixty days. The project plan must strategically integrate all the systems of the company with the multinational company. The merging systems must include ...

What are the key characteristics of an e-business strategy model?

Answer. A strategic business model gives a framework which presents a logic sequence of all the key activities for developing an e-business strategy. There are some standard strategic business models developed for e-business like Enders model (2008), Johnson & Scholes (2006) , McDonalds (1999) , and Smith (1999) (Chaffey, 265). These models have their applicability varying from one e-business to another depending upon the nature of business and product offered. Still, the key characteristics of an e-business strategy model are: Situational analysis- This includes the assessment of internal and external environment for the business. The internal environment stands for resources, work culture, ...

Identifying a Target Customer & Financial Analysis

J Crew (Men's). J. Crew (Men's) target market is upper middle class working professionals between the ages of 21-45 living primarily in urban settings with a taste for sophisticated fabrics and lines. The target market for J.Crew Men's are career-oriented person's with average annual incomes of 125,000 and who are willing to pay for brand name products (Reuters). Since 2008, J Crew has expanded its marketing strategy to better reach male customers by engaging in an increase in e-commerce promotion to promote its online sales (JCREW Annual Report). It also has relaunched a new high-end denim line in ...

Discuss How E-commerce Has Transformed SMEs and the Way They Do Business

Introduction Laudon and Traver (2013) highlight that for several years, the global economy entered a period of globalization, and this entry brings with it a lot of characteristic changes in the life of mankind. Currently, it is approved by the understanding that the Internet is another business environment that has its own specifics, and very multifaceted, but is subject to general business laws. On the Internet, it is possible to look for partners or customers, create solutions to support business, automate operations with partners and dealers, and create and develop retail online stores. According to Chaffey (2011), e-commerce, the ...

The Name of the Class

Do online and offline need to change? Market growth of Internet commerce has changed the online and offline customers, now people increasingly rely on the Internet, and prefer to make purchases in the web. In addition, e-commerce has become a significant influence on the traditional sale. In the minds of consumers online and offline commerce are mixed gradually cease to compete and become mutually reinforcing process of shopping. Retailers should pay attention to the absence of multi-channel communication with customers because it can lead to a reduction in sales and the loss of market share retailer, since “a core ...

Executive Summary

Technological advancements have led to the growth of the internet and the revolution of the digital platforms for various economies. The emergence of e-learning businesses has not only impacted on the education sector but also on the way firms carry out their operations. The fruits of e-learning in education can be seen clearly in the just-in-time learning and flexibility in teaching modules. The management and operation of firm’s activities have been boosted by the various training and development activities arising from e-learning. The innovation has spread as well as globalized various economies. However, despite all these, e-learning businesses ...

Introduction

Contactless payment systems have evolved into a popular method of payment across the United Kingdom and internationally (CPSS 2012). Many merchants, including ExxonMobil, McDonald’s, Burger King, AMT Coffee, Tesco, Subway and other notable members of the hospitality, production, energy and other industries accept this form of payment (Anderson 2015). The most influential members of the international financial community, including MasterCard, Citibank, American Express, JPMorgan Chase, Barclays Bank, Visa and other institutions, involved in banking and financial sector, power the system (Dapp 2012; Chaudhyry 2012). The commentators anticipate that by 2020 every third transaction online and offline will be ...

[College]

The Four Characteristics of the Company's Marketing 4

Intangibility 4 Inseparability 4 Heterogeneity 4 Perishability 4 2) The Problem Area of Kathmandu NZ. 4

Performance Objectives & Purpose of Operation. 4

The Four Vs analysis 5 Volume 5 Variety 5 Variability 5 Visibility 5 Causes of the Problem: 6 Factors Causing the Problem 6 Problem Statement 7 3) The Root Causes of the Problem: Key Objectives of the Operation. 7

The Root Cause: 7

The Key Objectives of the Operation: 8 Quality Performance Objective 8 Speed Performance Objective 8 Dependability Performance Objective 8 Flexibility Performance Objective 8 Costs Performance Objective 8 4) Planning: The Preventive and Corrective Actions. 9

The corrective actions 9

The preventive action 9 Chart 1: E-commerce Planning ...

BUSINESS DEVELOPMENT PLAN FOR RETAIL STORE

Business Development Plan for retail store Introduction The designer apparel industry is amongst the leading sectors; the craze of fashion clothing is on hype. In 2013, the sale value of designer clothes in the United States of America was $361 billion. However, in term of consumption the United Kingdom, Germany, and Italy are the largest designer clothing markets (Fashion United, 2016). In 2013, the consumption on fashion apparels and footwear was 58.5 billion in the United Kingdom that increased up to 62.009 billion in the next year (The Statistic Portal, 2016). Therefore, it is easy to expect that the ...

Abstract

E-Commerce developed and expanded various connections regarding different aspects in this world like business, science, technology, and more. In this research study, the proponents will determine the proper method to enhance a project management system for commercial transactions through the internet with the use of electronic devices. This study will tackle specific aspects like the basic functions of a certain software or system, issues with the virtual practice, the ideal settings of a system, and the value of developing a project management system or software when it comes to E-Commerce implementation. This study will be a quantitative research in ...

Soft Technologies

Wal-Mart thrives on scale and cost leadership, and it has not hesitated to deploy technology to further or protect its competitive advantages. The company has invested heavily in efficiency-creating information technology, and other technologies. Perhaps one of the areas where the company has long set the standards is the supply chain management, but Wal-Mart also has an enterprise resource planning systems, human resources management systems, customer relationship management systems, and point of sale (POS) systems, etc.

Hard Technologies

Perhaps the most important hard technologies used by Wal-Mart are the heating, cooling, and refrigeration systems necessary to ensure products, mostly perishable ones ...

Abstract

Information systems has enabled companies to take advantage of the automation of business processes. With the use of information systems, computer users are now at risk of exposing their private information on the internet. With the development and enhancement on information systems use, personal data and information has been a matter of public concern. The security and the privacy of this data is everybody’s concern. Although there has been efficiency from the use of business information systems, the issue of information insecurity has not been addressed well, there has been a significant aspect of loss of privacy for ...

Management and Leadership

Part 1: Theory and reviewSection 1: Introduction There are two major views regarding contemporary management and leadership. The first is the personality perspective. In this perspective, the major influence of the leader is shaped by his power to influence other individuals towards achieving some goals. Therefore, the leader uses special traits that serve as bait and amalgamation for these individuals to work towards some common objectives. The other view is the behavioral aspect. In this case, the leader selects some tools that are directive, participative, and achievement oriented. The basis for selecting these tools is the needs of ...

Abstract

The success of a business is directly proportional to the relationship that exists between the business and the factors that shape its market. Each strategy undertaken by a business to is geared towards changing the perceptions of its customers. Additionally, there is a need to allure more customers into buying products or rather using their services. In this context, customer relationship management system is a strategic tool employed by objectively oriented organizations. How a business attains this is dependent on the number and nature of manipulative fronts it utilizes. Additionally, studies of divergent business situations depict how customer relationships with respective businesses determine success. ...

Introduction

For the purpose of the presentation, the company that will be the focus of this project is Amazon.com. Its central offering is online shopping where consumers are able to search for the items they’d like to purchase online. They are also able to pay for their purchases online and have the items delivered to their home. In this e-business, the categories of information that may need applications of cryptography are the users’ or consumers’ passwords and their credit card or checking account numbers.

Feasible Attacks

Some of the methods that hackers can use to attack e-commerce websites such as Amazon.com ...

In the 21st century, businesses have been exposed to a new kind of business practice model called e-commerce. E-commerce is the technique of carrying out the business operations through the internet. This not only expands the customer base for the business, but also ensures that products and services are delivered in a more organized manner. For the purpose of expanding the operations and to better cater to the needs of the individual customer, Canadian Pizza has also initiated its own e-commerce platform by creating their website called www.canadian-pizza.com.

The pizza delivery business is quite competitive and requires the company to ...

According to O'Brien & Marakas (2010), “smart retailers are going where it’s warm: the hot little hands of cell phone and laptop-toting customers who want to shop right now” (351), in order to beat the biting recession. Effectively, in order for companies to tap into the changing market, technology-backed initiatives geared at boosting these companies’ revenues have included mobile electronic commerce, text message coupons and social media shopfronts have been established. This passage speaks of both the changes in technology, and the changes in the consumer behavior, in the face of intensifying competition across numerous fronts. The change in ...

Offering a deal or a discount is a good way to engage and convert new customers, building a strong list of customers, right? Perhaps, not. At least according to new data out that indicates a growing number of American shoppers (40%) aren't changing their behaviors based on discounts. Brands focusing on deals and discounts may want to take a closer look at new data out from Experian Marketing Services - namely that discounts aren't influencing many consumers to change their behavior. According to the "Deal Seekers" report, released this week, discounts and deals may actually harm brands more than they help because these marketing options ...

Designing the e-Commerce system

Merchandize Market Merchandize market has a number of websites that can market or advertise the merchandise products. Internet review of the merchandize market reveals that the website of Wal-mart and Amazon books have numerous merchandise products that are available for the online consumers. In the Wal-mart website, one can identify a number of products that the firm will deliver on the same day and those that the firm would deliver after a given number of days. Largely, the delivery time of the products in this website depends on the location of the buyer and the variety of products. Specifically, Wal-mart online ...

E-commerce and business opportunities

Electronic commerce involves conducting business with computers and data communications. It focuses on the use of transaction Medias such as telecommunication, network and mostly depending on internet (Costa, 2001). Online marketing allows internet retailers to present their products, market to the willing and potential customers that may otherwise be difficult to acquire and meet. The examples of the leading company, on the services of the electronic commerce, are Amazon and eBay companies. They deliver to shoppers who bypass the search engines through advertising and provision of the marketplace.

In the electronic marketing, has taken over the marketing and ...

P1: Marketing is a social process, which identifies, forecasts and satisfies the needs of the customers in a profitable way. Marketing strategies are overall plans, which fulfill the needs of the customers . Marketing techniques ensure the effective delivery of a market plan. The three marketing techniques available are growth strategies, survival strategies and branding techniques. The four categories of growth strategies are “market penetration, market development, product development and diversification” . Market penetration refers to increasing the number of consumers buying the product. Market development refers to marketing an existing product to a new market. Product development refers to selling a ...

ADT is a data collection and analysis company that provides subscription software tools to its customers. The main functions of ADT is to assist its clients in decision-making. It uses the large and consumer related data such as consumer profiles and purchase patterns etc. ADT provides an option to the clients to log into the portal where software for organizing the huge data according to their requirements. The clients can subscribe to the services of ADT by paying for usage time or annual fee basis.

The current information in the database of ADT is raw information. It is stored ...

- Chapter 1: Introduction This project is focused on a creating mobile application based on android mobile OS. There are several frameworks out there that can be used for the application development, and it is necessary to opt the best framework for creating a robust application. The main aim for creating this application is to connect more people with the company and make something that will be useful once the project has been completed. The application is developed for a company called AL-MASA that based in Saudi Arabia, and their work involves different types of media including web design, live radio ...

Tencent is a social networking firm that provides various services to Chinese internet users. The company has shown accelerated growth since its establishment. The following discussion focuses on Tencent Holdings in terms of its growth, business model, value creation and market and growth granularity.

Growth

Why select Tencent

Tencent is an investment holding company that provides a variety of services such as; internet value-added services (IVAS), e-commerce transaction services, on-line advertising and mobile and telecommunication value-added services (MVAS). The company was founded in 1998 and forms one of the largest Internet Service Portal in China (Tencent Facesheet). The main aim of ...

Thesis

This paper is on the Interactive and Digital marketing strategies of Tesco and Amazon.com. The first section of this paper will analyze the websites of Tesco and Amazon.com on the basis of information availability, navigation, surprising facts and information and flaws of the site. The second section of this paper will analyze the difference between retailers that have websites and brick-and-mortar stores (TESCO) and retailers that have sold directly through the website (Amzon.com) and if Tesco encourages their customers to visit their physical shop or remain online shoppers. The third section discusses how both these stores communicate ...

Question 1:

Scope

This commercial website, argos.co.uk, specifies in selling every sort of everyday products to a wide geographical area. It sells general retails goods of all types. The company has over 34000 employees worldwide. The company has a unique of selling their goods. They catalogue their goods so that they are able to categorise the goods in different categories. The customers will select the goods that they are interested in, pay for these goods, and collect them. It has over 800 retail stores world wide. The company is the leading retail store in the United Kingdom and Ireland. ...

Internet Marketing

Digital marketing is defined as a broad term that refers to the various promotional techniques that are used to reach the customers through electronic media .

Digital marketing has the following benefits: - Can be used anytime (24 x 7) and anywhere Digital marketing can be done anytime and anywhere through digital devices the are connected to the internet. The customers can shop on the website using the internet at anytime and anywhere. The convenience of anytime shopping and selling is one of the main benefits of digital marketing. - Quick transactions

The digital marketing involves quick transactions with the customers that save time and costs.

- Easy information

The information is easily available through the digital marketing channels such as social media, websites and email.

- Ability to ...

India is among the fast emerging economies that has attracted interest of Multi National Co-operations (MNCs) for investment. The main driver of this is basically the growing population in India, which makes India the second most populated country, this coupled with its growing economy makes India a lucrative venture for Multi National Enterprises (MNEs) .

The population of India presents an opportunity for MNCs to put the McCarthy’s four marketing mix model as well as Potter’s 5 competitive forces to the test as this promise profitability. Rathore (2008, p. ii) observes that the opportunities that India presents ...

Projects are the common vehicles for business organizations to fulfill its strategic initiatives, to effect change and to implement initiatives that do not usually conform to the normative organizational structures (INSEAD, 2013). With the globalization trends, project management skills have become more significant. However, traditional project management skills are not anymore adequate. The skills, which best fit project management, include the ability to manage time and to coordinate (ISEAD, 2013). Different factors make the old set of skills inadequate for managing complex projects, especially in international contexts.

Project managers are a very special group of professionals. They are highly ...

Introduction

Costco, the third largest retailer chain in the U.S. and the seventh largest retailer in the world, has significantly grown in the last ten years, a critical period disrupted by the great recession, e-commerce revolution, and global competition. Although a big number of retailing enterprises failed to survive the difficult challenges of the decade, Costco demonstrated an outstanding revenue growth performance over its key competitors – Wal-mart (includes Sam’s Club), BJ’s, Target, Sears, and JC Penney. However, based on an analysis of the 10-year financials of Costco and its key competitors, the profit performance of Costco has not ...

ARTICLE SYNOPSIS

The Internet or World Wide Web has opened the doors to E-Business, or the ability to conduct business online. This has opened the doors for many businesses to expand their product and make them available to the entire world. This has facilitated rapid growth in these sectors that choose to take the opportunities; however, this expansion is not without complications. With this expansion, each company is in a position whereas their valuable intellectual property is in a potential security risk. Although the legal system has struggled tirelessly to deal with these threats by passing new laws, new threats have always emerged. ...

Which set of factors has been more important in driving globalisation in the last fifty years, technology or international trade liberalisation agreements? Use specific examples in your answer.

Introduction

Globalisation in a sentence can be defined as the growing interdependence of the world economies. It is a continuous process and is not the final outcome, and due to globalisation the world economies become dependent on each other culturally and economically (Friedman, 2006). This term was first used by an American economist Theodore Levitt in the year 1983 (Stiglitz, 2007). The main factors that drive the globalisation process can be removal and reduction ...

1. WebAnalytics Web analytics is can be defined as the process of collecting, reporting and analyzing web data to understand and optimize a website. Web analytics is a tool for analyzing the website traffic and is also very effective tool for market research. It enables companies to create campaigns and advertisements based on the analytics results. Web Analytics considers the unique visitors, site uptime, bounce rate, new and returning visitors, average page view durations, clicks. An example of web analytics tool is Spring Metrics. It is a free analytics tool that provides robust web analytics for web data.

2. GA ...