Essays on Booking

Corpnet intends to increase the demand for its existing and new product in a specific market to achieve its goal to become the leader in the industry. The selection of market is the initial step to capture a wide market range in the region. The services offered by the company require contacting large size organization as these organizations need systematic hardware and software to do business smoothly. The city of Miami Beach is the most suitable market for offering high-speed Internet, business phones, and web-design services.

Market Overview

Miami Beach is located in Florida. It is a resort city as there ...

5 Forces Case Report: The Air Express Industry Case Questions

Introduction

The air industry in the US dates back the early 1970s and its growth and development was gradual and based on numerous factors. In the initial period of operation, the industry particularly dealt with small packages and the entry into the industry was challenging due to the environment characterized by significant regulations. It is essential to understand the primary factors which led to its growth and development to its current status. First, the deregulation in the industry is attributed with significant changes, which allowed Federal Express, which was among ...

An Investigation of the Impact of Sky Scanner on the Travel Choice of Chinese Customers

Introduction: There is an increasing demand, among consumers for competitive, and easy to access travel solutions. More specifically, online applications offer comparison of travel options, and low rates to travelers, in a do-it-yourself travel economy that has moved away from using formal travel agencies, and instead moved toward self-sufficiency supported through web sites that over agent-like services. One such service, is Sky Scanner, however, the embattled company has suffered from a large amount of negative publicity, and has struggled to adequately serve the target market. The following study, therefore, seeks to consider the impact, or potential impact, of Sky ...

Introduction

A report following a global study of 44,000 people in the tourism sector by TripBarometer Connected Traveller report states that China is among the few top ten nations with connected travellers and categorises 49% of the Asians as connected travellers as most of them use a PC or mobile for booking trips . TravelBurma App targets the Chinese travellers, local business travellers, and other foreign travellers in the age group of 21-50 years. As Myanmar is a business district unit, people often prefer travelling there than any other part of China. During the year 2015, more than 4.68 million ...

Overview

Technology has both positive and negative implications on the lives of the people. The proliferation and advancement of technology tools have enormous effects on the lives of the people with respect to the odds of space and time thereby influencing the nature of social interactions. In particular, the technological advancements have direct effects on social evolution and social interaction across the globe, especially on the internet. The relationship between technology and social development results in the new realities of the individuals and the society. In particular, the relation between the society and technology encompasses the social networks sites, modern ...

Introduction

The role of the front desk is essential in every hotel. All the operations of the hotel are dependent on the front desk. The guests must have to contact the front desk in order for the accommodation. There are several responsibilities of the front desk, which includes the booking of the room, the front desk registers all the complaints of the hotel, and they reserve the booking on the phone. The financial success of every hotel is fully dependent on the services provided by the hotel and the front desk. It is essential that the front desk provides the ...

Define and discuss time and space utility

Products must be transported from the place where they are produced to the place where customers demand it to be delivered. The value-add that the product gains due to its transport is called space utility. The time utility is the length of time before or between the product deliveries, which consists of mostly storage and inventory time. When the organizations are able to deliver the goods at a time they are needed, then their time utility increases.

What is the Total Cost Analysis and how does is affect logistics?

Total cost analysis provides the methodology for integration of logistics, manufacturing, and procuring costs across the network. This is done to achieve ...

Digital Marketing: Mixed Mode Relationship (Hilton Hotels and Resorts)

Introduction Hilton Hotels and Resorts is a Hotel company and business with a global reach in the hospitality sector and offers hotel and resort services under the Hilton Worldwide brand. Conrad Hilton founded the Hilton Company and restaurant business in 1919 in Texas. Currently, the brand has spread all over the world under the flagship of Hilton Worldwide as the parent organization. In the United Kingdom, the company has its headquarters in London in Hilton London Tower. Hilton Hotels and Resorts in the U.K carry out operations in services such as accommodation, entertainment, and gambling. Most of the revenue ...

Quality Service and its Impact in the Hospitality Industry

In any service-oriented industry, delivery of good, quality customer service is the key to longevity. The question now is if the business can sustain giving consistent, high-quality customer service. Quality service, simply defined, is how a business brings forth their products or services on the highest possible scale in their effort to meet the customer’s demands and exceed their expectations (Kapiki, 2012). Delivery of good customer service sometimes differentiates one hotel, for example, from another and creates a lasting impression that ensures repeat business for that particular hotel. Due to the industry’s competitive nature, the impact of ...

Music Business: Music Manager Paper

Introduction The music managers are people, who are directly involved in the artist’s career. First of all, they coordinate the work of one musician or even group; they are responsible for the musician’s wage, help in decision-making, plan the concerts and perform other functions. As a rule, music manager can be a single person, who controls all aspects of the career of the artist or group, from contract negotiations to a long-term career planning. It is important to note that the manager of the artist does not act as agents, promoters, booking- or business managers. He finds ...

Introduction

People commit a variety of crimes on a daily basis. Some crimes are minor incidents that do not have an extensive consequence or sentence to uphold by the offender. There are crimes that are committed that are in a higher bracket and these crimes have a more serious sentence. People often commit a crime for a number of reasons. Some crimes committed were not even done by the person who was charged in the incident. There needs to be proof or evidence that can place the alleged criminal at the crime scene when it accrued. It is important that ...

Intercontinental Hotels Group

InterContinental Hotels & Resorts – Brand Overview InterContinental Hotels & Resorts is a luxury brand, which offers upscale hotel services to its highly valuable, premium, and high-end customers. It has more than 17,109 room in 200 hotels altogether in 75 countries across the globe. InterContinental Hotels & Resorts are pioneers in the luxury hotel industry. The parent company of Intercontinental Hotels & Resorts is InterContinental Hotels Group commonly referred as (IHG). Apparently, with almost 710,000 room in 4840 properties of resorts and hotels in across 100 countries, IHG is evidently marking its dominion in the hospitality industry while upholding the title of ...

Digital Marketing: Mixed Mode Relationship (Hilton Hotels and Resorts)

Introduction Hilton Hotels and Resorts is a Hotel company and business with a global reach in the hospitality sector and offers hotel and resort services under the Hilton Worldwide brand. The Hotel company and business were founded by Conrad Hilton in 1919 in Texas but has spread all over the world under the flagship of Hilton Worldwide as the parent organization. In the United Kingdom, the company has its headquarters in London in Hilton London Tower. Hilton Hotels and Resorts in the U.K carry out operations in services such as accommodation, entertainment, and gambling. Most of the revenue gained ...

Emirates Airline's e-commercial initiatives include the renovation of company’s website fully outdated with a new internet booking engine. It allows people from 75 regions in 10 languages book the tickets in real time successfully integrating with the Emirates Airlines central integrating systems (Nataraja & Al-Aali, 2011). Moreover, the client-friendly options such as self-check-in sections, calendar pricing options, home print boarding pass boosted the popularity of airlines among the customers. 90 percent of all tickets provided by the Emirates Airlines have been bought online nowadays. Such demand became possible thanks to the simplification of the booking process when the passengers ...

Introduction

The criminal justice system in the United States is complex and has a trove of advantages for the defendant in comparison to several other nations. The rights include the right to an attorney and the right to remain silent during a police interrogation. Apart from these rights, the process to find someone guilty and sentence that person is a tedious process. Unlike justice systems which rely on circumstantial evidence, the American Justice system insists on the presence of physical evidence to corroborate. In addition, a lengthy process ensures checkpoints in different areas to prevent convicting innocent people of crimes ...

Overview of the Industry

Over the last five years, the Singapore taxi industry has seen tremendous changes, most of which have resulted from the development of private app-taxi companies. The introduction of the taxi bookings apps in 2013 was marked by an explosive growth of the demand for the app based taxi services from the main global players that is Uber and Grab car. Over the years, this has continued to affect the traditional taxi operators; according to research, the advent of the taxi app companies has reduced the regular taxi earnings by 20 % (Lee, 2015). This has been the main concerns for ...

Investor Communication Plan

Investor Communication Plan

Background

Western States Electric Components Group, a subsidiary of Consolidated Electrical Company, mistakenly misrepresented its sales income for the past four years. Western has been selling about 55% of its connolator generators to various ConsoE’s divisions at lower internal retail prices. The different divisions resold these connolators acquired from Western to outside companies. Unfortunately, the financial department has been recording these activities as two separate earnings, hence double booking. Upon the revision of the accounts for the four years, profits for the following financial year will come out as big loses hence affecting the prices and ...

Product Market Analysis

Product/Service Mix With an experience in the airline industry of over four decades, Southwest Airlines has polished its low fare flying policy. Economy flying across various United States destinations is SA’s main product that has become an eponymous for the company (Southwest Airlines official website, n.d.). Its product mix includes rapid check ins, two free checked pieces of luggage under specific sizes and weight, no reservation policy and a friendly crew that engage travelers during their flights, which is SA’s personal signature (Southwest, 2014). Southwest product differentiates from other airlines’ products because it comprises the largest Boeing ...

BUSINESS PLAN FOR UNIVERSITY GROUPWORK COHESION (UGC)

Business Plan for University Groupwork Cohesion (UGC) Executive Summary The aim of this project is to design, develop, and market a mobile application for assisting students in their productivity especially when placed in groupings of several modules. Group works are considered one of the most hectic assignments that students are required to perform. However, as most of the students point out it is not the actual assignments that are hard but the interactions, planning and delivery of the work across several students. This project, therefore, aims to provide a simple and efficient means of handling such issues among students ...

Introduction

The low cost carriers (LCCs) have been enjoying very fast growth in the past several years. Airlines like Ryan Air, Southwest, Lion Air and Asia have become dominant forces in their respective regions. Opportunities for growth and expansion abound especially in the light of changing consumer preferences and habits stemming from the global financial crisis. To take advantage of emerging opportunities, Air Asia needs to go public and raise funds for expansion. While its business model has so far been very successful, certain aspects of it operations and business model need to be modified for it to be able ...

Company’s Branding, Pricing, Segmentation and Distribution Strategy

Company’s Description The Travelers’ Application is a New-York based online platform designed to give guidance to people who are planning to holiday internationally. This application provides information like weather, potential tourist sites, accommodation information, and directions to and from places of interest. The application is designed to give the traveler insight into what conditions are like in an international location. This application will be extremely useful for people traveling alone and with family. The purpose of this discussion, then, will be to outline a marketing plan for the application, including positioning statement, marketing framework, branding strategy, and marketing ...

The Emerald is a 4-star hotel located in the city center and offers an assortment of services. The major goal of the management is the provision of comfort and unpretentious luxury and charm along with the integration of the best available technology. The hotel currently accommodates leisure tourists, business travelers, contracts, and small and large groups of people. It consists of 250 rooms (200 standard and 50 premium rooms). It also has a restaurant with 125 available seats and adjoining 50 seats in the bar lounge section. In addition, The Emerald has a bay exercise room, a conference and ...

Executive summary 3

Company Description 3 Strategic Focus and Plan The Service and its Value Proposition 4 Marketing Goals 4 Marketing Situation Strengths and Weaknesses 5 Opportunities and Threats 6 Market Strategy Overall Marketing Strategy 7 Market Needs 7 Target Markets 8 Marketing Mix (4 Ps) Product 8 Price 8 Promotion 9 Place 9 Conclusion and Recommendations 10 References 11 Appendix 1 13 Executive summary The following report discusses market strategies and marketing mix, developed by Ryanair, Ltd. The company at hand operates a broad network of low-fare airline routes that connect 186 airports in Europe, as well as Africa (Morocco). The ...

Introduction

Customers and businesses have realized that flexibility in communication is among the best ways of reaching out to each other. The need for improved relations has contributed to organizations changing the way they do business in efforts to accommodate interactive platforms for responding to customer inquiries in real time. Online marketing is key to promoting effectiveness and efficiencies of how goods and services are offered to customers in ways to improve brand and customer loyalty. Among the major benefits offered by online marketing is the ability to easily reach out to global markets without incurring many costs in advertisements ...

Xanadu Main Beach Resort

Reputation : one of top hotels in Australia, 4,5-star, high rating on websites (booking.com – 9.2), recommended for family resort, for sandy beaches, for surfing, reasonable prices.

Pricing policy: practically the same prices all year round, but for January, average cost – from $250 to $300

Products/Service range: car rent, free car parking, gym, pool, free Wi-Fi, household appliances and facilities in each room, spa room, tennis court, games room, daily room cleaning, excursions.

Customer Loyalty: special facilities for disabled people, no smoking, sound-insulated rooms, wedding special offers for honeymoon. Brand recognition: quite popular and reliable among Australian hotels. Established since – not stated anywhere. Positioning: Australia, Gold Coast, Main Beach, Pacific Street, 59 Sales tactics: no special offers, ...

Abstract

The purpose of the paper is to assess the impact of Airbnb, the company that makes it possible for people from different countries to hand over their property to strangers, on the hotel industry. It is known that Airbnb is the third by cost value private IT-company in the world as its value is $25.5 billion. It is estimated that flow of orders of rooms for the night to Airbnb may increase from 79 million in the current year to 500 million over the next five years (and up to a billion within 10 years). In general, from a ...

Situation Analysis

Company Trip advisor is a US Based Company the offers guide and review services to travelers seeking information on various travel destinations. The advice and reviews are on a wide range of services including flights, hotels, resorts and travel packages among others. The business’ key operations are online based and entail an interactive platform (TripAdvisor, 2016a).

Goals

The major goals of the Company are to offer trusted service as well as a variety of choices for travelers across the globe (TripAdvisor, 2016c).

Resources

The key resources of the Trip advisor are its online platform and skilled personnel that determine its ability ...

Introduction

Southwest Airlines was launched with an aim of offering cheap, reliable and friendly flights to different destinations around the U.S. The company’s objective is to connect people to their crucial lives (About Southwest n. p.). Importantly, Southwest Airlines has grown to be one of the largest airline companies offering domestic flights in the United States. The acquisition of AirTran is a strategy that aims at expanding Southwest both in assets and international flights. This paper analyzes the market position of Southwest by answering questions on the company’s culture, values, opportunities, challenges and acquisition of AirTran.

SWOT analysis of Southwest Airline

SWOT analysis ...

Introduction

What is the most convenient way to make a reservation in one’s hotel or restaurant of interest? While people may have different preferences on which method of booking to use, the online reservation system is fast increasing in popularity. Many hotels and restaurants have adopted this technology, and much more are investing their money and time in coming up with functional and reliable online booking systems. This technology is quickly becoming an essential service for any company in the hospitality industry that desires to satisfy both its customers’ needs and, subsequently, its business interests. This paper examines the ...

1. Introduction Marketing refers to the set of all the strategies utilized for the purpose of promoting or selling the services of any company. It always plays a key role in the success of all types of small, medium and large sizes of businesses. And, without the shadow of any doubt, the success of a marketing strategy heavily depends on how well it is planned and implemented, and how accurately it addresses the needs of the target audience for a business (Kotler & Armstrong, 2006).The current paper aims to analyze the marketing strategy of two different airline companies i.e. ...

Industry Case Study Report

Industry Case Study Report

Abstract

The world has become increasingly mobile or that is what the statistics shows us. The number of tourists across the world has been rising all through the years barring a few occasions like post 9/11 in 2001 and during the global recession period of 2008-2010. The latest data shows that the international tourist arrivals have increased by 4 % to reach a record 1.2 billion tourist arrivals in 2015 . Almost all the major markets exhibited positive results and is it is expected to upkeep the momentum in 2016 as well. New Zealand also continued to show ...

Introduction and Background of Organization

JetBlue Airlines was founded in 1998 by the former executives of the Southwest Airlines led by David Neeleman. The company specializes in the low-cost travel, but it is very different from the other competitors, because it was able “to bring humanity back to air travel” (Dess, Eisner, McNamara, 2012, p. 148). In particular, the company offers in-flight customer service; the booking and check-in systems are user-friendly, and the multiple routes and low flight fares provide JetBlue with the strong competitive advantage. However, the quick growth in the 2000s meant being exposed to many risks that existed in the external ...

Introduction

The city of Cambridge, known for its culture, heritage and the numerous institutions of excellence attracts a large number of tourists from across the world. This globally renowned centre of higher education has been the home of great thinkers and scientists for the past 500-600 years and has made immense contribution in shaping up the world that we see as it is today. This is the place where atom was first split, neutrons and electrons were discovered, the renowned theory of evolution was coined by Charles Darwin and Sir Isaac Newton discovered gravity . The University of Cambridge, which has ...

Strategic Business Plan Part I and Part II

Paper Due Date Strengths, Weaknesses, Threats & Opportunities This strategic plan addresses the following key strengths, weaknesses, threats and opportunities which apply to Digital Queue now and in the foreseeable future:

Vision

The promoters' vision of Digital Queue in 3-4 year's time is: Mission Statement The central purpose and role of Digital Queue is defined as: Corporate Values The corporate values governing Digital Queue's development will include the following: Honesty and transparency. Working together with all the partners across the business. Develop our business as part of community. Innovative organizational culture. People are our major asset. Business Objectives Longer term business ...

Delivery date

Entrepreneurship is the backbone behind which all economies thrive. It leads to the formation of businesses which generate capital which keeps the economy running. Of all the businesses that contribute to the growth of the economy, small businesses occupy the largest part and are so many. They also contribute towards a large part of employment of people in the country and are thus critical. Their success is thus very crucial not just to the economy, but also to people who rely on them. The reason of this paper is to research on entrepreneurship failure. A small business that started ...

Executive summary 2

Introduction 3 Brand image of Lufthansa 6 Turkish Airlines brand image and reputation 18 Viral campaign from Miles and Smiles reward program 19 The viral advertisement campaign of KLM Airlines 22 Viral Christmas campaign of WestJet 24

References 26

Appendix A 28 Executive summary The purpose of this research is to investigate The Deutsche Lufthansa AG Company and how it can enhance its brand image by using the social media marketing. The case study is conducted based on the analysis of social media users of Lufthansa Company and the extent of popularity of airline companies on different social media networks. Furthermore, ...

2016-04-07

Functioning of the Hotel 3 Functioning of the Bank 7 The Approaches of Both Organizations 9 Limitations of Both Organizations 9 III. Conclusions and Recommendations 12

References 14

Introduction This paper is devoted to the two service companies, which operate in the United Kingdom. The first one is a hotel in London. Its name is Ramada London Finchley. It is one of the eponymous hotel chain Ramada. The hotel is located near the Alexandra Palace and East Finchley subway station. This hotel belongs to the three-star hotels and provides a wide range of hotel services to the customers. Another service company ...

Trip to Disneyland

1.0 Tourism Distribution Channels 1.1Introduction Travel business and experience is one of the most dynamic sectors of the tourism industry. Visitors want to travel and have an experience of a lifetime. They have formed-perspectives of how they want their experience to be, putting stakeholders in this industry on the run as they endeavour to better performance and conform to the needs of their customers (Tran, Jeeva&Pourabedin, 2016). Customer perspective and the expectations they have is enough to make travel a reality that anyone can wish to engage in. Service delivery in the travel industry is varied before the final ...

Emirates Airline’s core objective as a business entity is to provide quality service and cater the needs and wants of the consumers on a global level consistently, with the competition intense and dynamic, the success factors that led Emirates Airlines to be one of the leading airlines is heavily influenced by the role of the buying centre concept and its effects on the buying behaviours of the consumers. The concept is based on the purchasing behaviour in a complex corporate environment that consists of large scale sales, like an environment like an airline and consequently, focuses on the ...

The internet has made things not only possible but convenient as well. In the recent past, a big rise is seen in the online reservations and shopping in the hospitality sector (Web Design, 2013). It is now a common phenomenon to see consumers visit the websites of service providers directly or indirectly using the search engines of different vendors, looking for what they require (Hotelogix, 2012). While this growing trend has prompted website administrators to provide consumers with their online reservation facilities, the flexibility, complexity, and inconvenience sometimes associated with the online reservation have been a major downfall (Web ...

Abstract

Hotels and restaurant industries have gained traction in the modern economies, and this growth has been attributed to several factors including higher income disposal among the population, professional engagements, social hue and corporate affairs. In addition, tourists, whether domestic or foreign have boosted the positive prospects of the hotel and the restaurant industries. Trade has been enhanced due to growth and sustainability in the country. Alongside facilities, the hotel and restaurant industries have complemented the growth of Hong Kong as the world’s destination in terms of pleasure and trade. Besides, the local support for the industry has been ...

Does uber continuous business model upgrade help them to stay ahead of the local cab companies and the competition in the US cab industry?

Introduction

Uber Technologies Inc. was founded in 2008 by Travis Kalanick and Garrett Camp and is based in San Francisco, California. It currently operates in 195 cities within North America and 207 cities in Central and South America, Europe, Middle East, Africa, Southeast Asia, Australia and New Zealand. Uber is a downloadable on-demand app service created by Uber Technologies Inc that enable anyone to summon a car that is near him or her for a ride ...

You recently requested for some research about private accommodation rental services. I am pleased to report to you the following pertinent information about this type of accommodation services. Typically, private rental accommodation services list properties in online databases, which can be accessed by customers. Customers search the databases by location and contact property owners using information provided by the owners. On top of the rental fee, customers pay a guest service fee to the company that provides the private accommodation services. Hotels frequently use private accommodation rental services to book lodges for their guests (Urry, 2003). The main advantage ...

Improving customer service in aviation while keeping ticket prices at minimum

Reducing flight operational costs to a minimum cost while providing quality services is challenging. To achieve such a feat in the airline industry, some strategies can be implemented. The first step would be to introduce direct booking and eliminate agent booking services. The next step would be to abolish the business class and introduce a quality standard class where everyone would be treated to the best commercial flight experience. The third step would be to train a highly efficient and reliable human relations service that would enhance the travelling experience for which the clients would be paying. The final ...

Brief Сharacteristic of the Hotel 3

Accomodation and Additional Services 4 II. Revenue Management Techniques 4

Conclusion 6

Description of Shangri-La Hotel Brief Сharacteristic of the Hotel Shangri-La Hotel is located in London on St Thomas Street. It is the well-known 52-floor building, from which excellent panorama is opened (Trip Advisor, 2016). The colourful galleries of Tate Modern and architecture of St. Paul’s Cathedral are located near the hotel. There are GONG bar and swimming pool on the 52th floor of the hotel (Official Site of Shangri-La Hotel, 2016). The hotel offers one hundred and eighty five guest rooms and seventeen spectacular suites. Main features of ...

Introduction

In the hotel sector, “Revenue Management” refers to the numerous systems put in place to set up room rates for their benefit. Conventionally, revenue management (RM) is essential in providing direction to hotels rooms’ allocation to the demand with the aim of maximizing profits. While revenue management is still a relatively new concept, it has been effective in helping the hotel managers to maximize profits (Haley and Inge, 2004).

Why Measure Revenue Maximization?

Measuring revenue maximization is critical because it acts as an indicator as to how the hotel is performing. Since the very first days of RM, it has been credited with ...

Introduction

Air Bed & Breakfast (AirBnB) is an online commercial center providing people with a channel to find and lease an apartment. AirBnB is a company which provides the rooms, hotel and hostel accommodation online at cheaper prices and was launched in August 2008 . The concept was initially foreseen by Joe Gebbia and Brian Chesky during a conference on industrial design. Their innovative site provided short span living quarters with breakfast. It also provided an exclusive networking business opportunity to attendees unable to have an opportunity booking a hotel in the inundated market. The two converted their living room in San ...

Introduction

The sites for online travelling act as a greater way of booking for trips in exploring mysteries of life (Cornelius). That is they provide everything that is required in flight sectors and lodging ticketing to attraction sites, coupons for meal times with inclusive packages at competitive prices. The travelling agencies are important nowadays since they have limited the number of hours spent in searching for travelling agencies in pamphlets and on mobile phones with different hotels just to find that the best offers are no longer available for booking. Otherwise, one should just punch in their approximate travelling dates ...

Websites for passing CRAAP test are booking.com and code.org. Below you may find the analyses of these websites credibility according to the CRAAP test:

Currency:

Booking.com website was estimated in 1996. Information on the website is being posted and published every single day. Information is revised by the moderators of the website. Information for my topic is current. All of links are functional.

Relevance:

As long as the goal of this topic is website credibility, both websites relate to the topic and answer all of the questions. Booking.com’s intended audience are hotels, hostels, resorts and tourists looking for places to ...

Business

2016-01-16

Executive Summary

The company Spirit Airlines is a well-known ultra low-cost airline. This company operates on the American market, including the US, Canada, countries of Latin America and Carribean. It provides more than two hundred flights every day. It is amounted around fifty destinations, where it can buy tickets at Spirit Airlines (Spirit.com, 2016). This company offers clients bare fares with the opportunity to order different additional services (bag place, the choice of the seat and others). The most important advantages of the company include ultra low prices, online booking and check-in, clean airplanes and friendly staff, huge assortment of ...

In modern world the number of issues the company should deal with is dramatically increasing. Some main threats of the previous years are replaced by more significant ones. To remain competitive the organization should pay attention to all the decisions made on different levels. The company is also exposed to new types of risks. It means that the organization should use new approaches to manage both external and internal operations. The main requirement to the behavior of the firm is to be as flexible as possible. New strategies need to be defined in accordance with environmental issues and up-to-date ...

[College]

• Introduction;

• Comprehensive Written Analysis: ◦External Environmental Analysis

Use tools, concepts and information from your own research, perform an external analysis of the

Company’s environment. An Industry Analysis Priceline Group has a classification under CIK 7389 - Business Services, Not Elsewhere Classified, belongs to Business Services industry, in services sector. According to UNWTO annual report (2014) the European share of the International tourism arrivals will display a weak growth, and the strongest growth will see Asia and Pacific (+4% to 5%). The largest International Tourism designations 2014 were: - Europe - 584 million - Asia & Pacific - 263 million - Americas - 182 million - Africa - 56 million - Middle East - 50 ...

Introduction

Global Spa Industry is growing fast and reached the level of $94 billion, which is 58% growth from 2007, while more than 34,000 spas were built since then to achieve the level of 105,000 (McGroarty, 2015). The growth of wellness tourism was even more overwhelming, with a 12.7% growth in 2014 alone and the overall market size of $494 billion (ibid). Others estimate suggest that growing middles class and increasing attention of consumer towards wellness and travel made the industry worth more than $3.4 trillion as for 2014, and emerging markets are growing faster than developed (Reaney, ...

Introduction

Time was, revenue-obsessed executives and owners used to disregard the social and ethical components to their business. There has come a time when business has become the environment- and society-centric. In order for commercial ventures like resorts to stay competitive in their sector retaining and multiplying the market share, they should focus on sustainability. As demonstrated by Alila Hotels & Resorts, companies can make nature conservation efforts and undertake civil initiatives garnering a massive public support. Towards these ends, resorts can employ local residents, thereby increasing their welfare, train personnel, support the organic food cultivation and local crafts, open and ...

Introduction

Research has shown that the hospitality industry is the largest industry in various countries around the world. Globally, the industry accounts for ten percent of employment of citizens in various nations across the globe. The hospitality sector also undergoes several changes and developments that affect its functions and operations. Many research professionals in the hospitality industry have noted that there are various trends that are likely to affect the sector. Some of these factors range from sustainable development, customer satisfaction based on their changing needs, to branding, marketing and even globalization in general. Some of these issues are already ...

Tourism refers to travelling for leisure, recreational or business purposes. Tourists usually refer to people who travel and stay away from their normal environment or home with their own will to experience some kind of change and getting involved in leisure, business, religious or other purposes. Tourism is the world’s largest industry these days, which is a very crucial area as a lot of money is made by tourism. A lot of money is spent by various countries around the world, in order to ensure that tourism is running successfully. I strongly support the view presented by Nelson ...

Introduction

Customers dislike waiting on long queues to receive services, hence a speedy process implies that an organization can serve more customers by using existing resources or reducing the resources. The properties of processes that may impact on the throughput time in a hotel setting include the size, fittings, layout and furnishings of the bedroom, the serving process, the materials and equipment used to the hotel, the customer and the employees at the hotel. Throughput time refers to the time that is needed to deliver a service to the customer and the main intervals in the throughput time include processing ...

Introduction

The name of the hotel is Dragon Den Hotel. It will focus on providing services to local and international visitors. It is a restraint offering services such as lodging. It forms the basis of this hotel marketing plan.

Mission statement

Dragon Den boutique and hotel strives to care and share with domestic and international visitors from various aspect of life. It aims to prove and improve a quality holiday experience leading to warm, lasting and memorial for both visitor and hosts.

Objective and strategy

The objective of the Dragon Den boutique and hotel is to ensure quality service to their customer in the competitive hospitality industry. ...

Problem statement

UMUC haircut is a growing business facing new challenges that come with business expansion and increased revenues. The business is unable to effectively manage its customer and employee scheduling, supply management, and customer information and marketing. Appointments are only done by phone indicating a major operational weakness. The business also accepts customer walk-ins on as an available basis. This further makes it difficult to manage scheduling. In terms of supply management, the business is unable to maintain and keep track of its supplies and stocks. The need to recall customer preferences is also important for marketing purposes. When regular customers come ...

Hotel loyalty program involves giving loyalty points to the customers based on the amount of money they spend at the hotel. For the case of the Hilton hotel, customers benefits from the hotel’s loyalty program known as the HHonors programs. The program involves giving the customers one point for every dollar spent within the Hilton premises worldwide either in hotel booking or buying any product at the hotel or using the HHonors credit card for any transaction. The loyalty program for the Marriot hotels known as the Rewards program also gives the customers with a membership account the chance ...