Essays on Emirates Airlines

Business

In recent years, the Persian Gulf has had some very strong rivals emerge in the airline business. One them being the government owned Emirates based in Dubai, UAE. They started off with only two aircrafts and has now built an empire of 240 aircrafts in their fleet. In addition, they have arrangements to purchase 50- A380’s and 174- B777 totaling up to billions of dollars. (Kamel, 2017). Emirates has become one the biggest and most powerful international carriers in the sky. This airline is run by Sheikh Ahmed bin Saeed Al Maktoum who is the uncle of Dubai’ ...

Introduction

A document that outlines all that a business undertakes as a marketing strategy define a marketing plan for the organization. A marketing strategy will only focus on what the management wishes to achieve for the organization. Therefore, its outline on how to achieve it can clearly define the marketing plan of an organization. The marketing plan will include a detailed description of the target market, competitors and that of all the products and services that a company deals with. The primary goal of this Emirates marketing plan is to grow the business to the next level. A marketing plan ...

Emirates Airline's e-commercial initiatives include the renovation of company’s website fully outdated with a new internet booking engine. It allows people from 75 regions in 10 languages book the tickets in real time successfully integrating with the Emirates Airlines central integrating systems (Nataraja & Al-Aali, 2011). Moreover, the client-friendly options such as self-check-in sections, calendar pricing options, home print boarding pass boosted the popularity of airlines among the customers. 90 percent of all tickets provided by the Emirates Airlines have been bought online nowadays. Such demand became possible thanks to the simplification of the booking process when the passengers ...

P1 Hello Tomorrow, as a global brand platform and direction, strategically positions Emirates as a company that enables global connectivity and momentous experiences. Hello Tomorrow, as portrayed in the company’s integrated marketing communications campaign, creates a brand promise of continued evolution from the travel brand to the global lifestyle brand. The Hello Tomorrow brand platform is displayed in all the elements of the company’s marketing communication mix such as advertising, personal selling, and direct marketing, among others.

The main objective of Hello Tomorrow is consumer empowerment and engagement. It inspires the people to see and explore the unlimited ...

Executive Summary 3

1.0 Introduction (Ahmed) 4 2.0 Planning (Ahmed) 5 3.0 Organization (Abdullah) 7 4.0 Controlling (Mohammed) 8 5.0 Leadership 10 6.0 Conclusion 12 7.0 Recommendation 13

References 15

Appendix A. Emirate Airlines Organizational Structure 17 Executive Summary The Emirates group is made up of Emirates Airlines owned by the government of Dubai and is based on the busiest airport within the Middle East, and the Dubai National Air Transport Association (DNATA). According to Nagraj (2013), the Emirates Airlines has been a success story ever since the commencement of its activities in 1985 and has continuously ...

Brief History

The Emirates Airlines is a wholly-owned company by the government of Dubai in United Arab Emirates (UAE). It is a part of a larger conglomerate, the Emirates Group which comprises companies in diverse areas such as aviation support service, hotel and tours, IT and engineering, etc. Emirates Airlines has taken advantage of the “open skies” policy of Dubai. Notable persons in the company are Sheikh Mohammed bin Rashid Al Maktoum and Maurice Flanagan who laid-out the business plan of the Emirates Airlines in 1984 (Bloomberg Newsweek, 2014). It was established on top of the Dubai National Air Transport Association (Dnata) which was ...

- Investment analysis of the Emirate Airline - The University - [Instructor’s Name here] - Table of Contents - Financial highlights analyses, 2010-2014 .. 02 - Horizontal analyses 02 - Vertical analyses 04 - SWOT analysis .. 04 - Cash flow analyses, 2010-2014 . 06 - Cash flow statements analyses 06 - Profitability position 08 - Liquidity position 08

Horizontal analyses The four-year revenue growth of Emirates Airlines was 90.4 percent, or an average annual growth of 22.5 percent. This growth performance is moderately high and impressive ...

Honesty Statement

This paper is an academic work whose contents have been duly researched and written by the person or persons whose names and respective signatures are attached on the tail end of this academic honesty statement. The signature of the person or persons below shall constitute their pledge and acknowledgement that all of the contents appended in this paper are their own work unless stated otherwise or with the exception of parts which are properly documented. Additionally, the author or authors of this paper understand and accept that any act describing the following shall be considered as an act of ...

Emirates Airlines is one of the most highly regarded airline companies in the continent of Asia as well as in the whole world. It was brought into being in the year 1985. The Emirates Airline Company has been in the business for years, and it has over 142 fleets, and they have over 120 destinations all over the globe. It is usually in the possession of the government of Dubai. Dubai is one of the seven developed cities established within the United Arab Emirates. The company presents such services such as cargo, traveler and postal carriage. Additionally, Emirates involves ...

As business firms in the airline industry, both easy jet and emirates have implemented various marketing strategies in order to achieve some competitive advantage. As the number of competitors increase alongside the increasing nature of the airline industry, a number of factors affect the market share of each airline, thus the need to develop several strategies in order to lead the airline industry in an effective way (Proctor 2000). This compare the strategic , targeting and positioning strategies adopted by these companies, while also presenting the SWOT and Pestel analyses of each.

Strategic, targeting and positioning

Easy jet has adopted a number of marketing strategies namely ...

Effectiveness of Innovation Policies

Reference. 13 Abstract Dubai is currently the leading country in the world in innovation and technological development, thanks to the innovation policies put in place by the leadership of the country. When the Markhtum family took over the leadership of Dubai, the country was a tiny desolate state in the desert with no blissful future ahead. However, the leadership of the country adopted an innovation strategy to the development and expansion of their country. The passion to transform Dubai from a little desert state to a developed world economy drove the leadership to adopt innovation policies that enabled as well ...

Candidate No:

Emirates airlines Business & Management Internal Assessment Higher Level Main Essay: 2000 Words Executive Summary: 200 Words Acknowledgements I would like to express my sincere gratitude to all those who gave me the possibilities to complete this proposal report. I thank specifically the management of The Emirates Airline Company for their corporation during my data collection and offering me the opportunity to interact with their staff and clients within its premises. I thank them for allowing me permission to use their departmental data in my research. I would also like to thank all ...

The Role of Emirates Airlines in Indian Economy

Introduction This paper relates analysis of Indian civil aviation industry and examination of the role of Emirates Airlines in the national economy. The paper contains a detailed analysis of the industry and Emirates Airlines to make conclusions regarding contribution of the Company into the development of the industry. The research was conducted using both qualitative and quantitative methods. The research methodology includes telephone interviews, on-line survey, questionnaire, and analysis of primary and secondary data. The research paper contains vast statistical data offering enough information for making appropriate conclusions. Recommendations were developed with regard to practical implications of the research ...

Economics is one the social sciences, which focuses on evaluation of services and goods consumption, distribution, and production in a country (Rutherford, 2007). Economics is a broad category that comprises of macroeconomics (that evaluates and analyses the whole economy of a country and its issues) and microeconomics (that analyses behavior of the key elements of a country’s economy) (Singh, & Shishodia, 2007).

Emirates Airlines is one Middle East largest Airlines. The Airline prides in operating more than 2,500 flights within a week. This Airline has been the key determiner of the success of economic performance of India. This is in terms of ...

Emirates Airlines is a primary global business being one of the biggest in the world. The headquarters of the company are in Dubai. The Company works enormous air related services globally. The achievement of Emirates in the airline industry extremely depends on the aptitude of the promotion and advertising group, selected to endear the company to existing and possible clients. Additionally, through communication and marketing, Emirates Airlines is able to uphold its aggressive edge over key players worldwide.

Current Situation

After the recession that affected the financial years 2001 and 2002 for emirates which is one of the toughest airlines worldwide, the ...

Introduction

Although the airline industry plays a significant role in boosting a country’s economy, it also forms one of the most volatile industries due to the occurrence of extreme losses, problems with restructuring, and incidences of bankruptcy. With the emergence of various unstable conditions that see the fall of many airlines, Emirates Airlines has withstood all these challenges. The airline has shown continued improvement through developing global strategies that have enabled it rate amongst the best airlines in the world (El Namaki 9). The following study gives an analysis of the strategy the Emirates Airlines is planning in the United Arab ...

Introduction

Emirates Airlines business environment is based on an “open policy”, which sustains the company’s continuous growth. The “open policy” sets both the business relationships in which the company is engaged and the internal working environment, which gathers 57.000 employees all over the world (Emirates Annual Report 2010 - 2011). The current paper treats the strategic positioning of Emirates Airlines, aiming at preparing a strategic plan for the company based on the analysis of the internal and external business environment of the company. In addition, this paper also proposes to examine the approaches of the company to the strategy ...