Essays on App.

Ford Critical Analysis Paper:

Context: Ford is a motor company that is looking forward to implementing a ride-sharing application. This is an application they are opting to optimize to its level best unlike Uber services which the company assumes has some drawbacks. Moreover, Ford is looking forward to diversifying its services by not only focusing on car manufacturing but also offering the riding services. This is meant to attract investors to the project and attract even the government to venture into their services.

PEST Analysis:

Implementing the ride-sharing application comes with various constraints in mind that the company has to work around to make their ...

IPhone Apps’ Price Effect on iPhone Marketing

The price of complements is among the things that affect the overall demand for a commodity. Admittedly, people value an item based on its durability, features, and cost. Having this in mind, it is possible to figure out the difficulties in marketing the iPhone gadgets based on the apps’ cost. IPhone itself is more expensive than Android phones and still most of the apps’ on its store are for sale, and one cannot access the full versions without coughing out some bucks. Many users might be attracted to the great features of the phone but being driven away with ...

Introduction

Over the years, little has changed the way romantic relationships are formed. Both scholars and the average dater agree it usually begins with physical attraction and perceived similarity, and progresses in a somewhat predictable manner from there. Typically, this progression has followed theoretical frameworks such as Knapp’s stages of relational development and Taylor’s (1968) social penetration theory. What these theorists might not have accounted for in the 1970’s (and what seems to be transforming the way young people pursue relationships) is the invention of the Smartphone.

Literature Review

One of the earliest perspectives on communication during romantic initiation ...

9.0 Strategy specification Distracted driving, including driving while using the cell phone is an area of major concern. Estimates demonstrate that over 3,000 were killed, and nearly half a million injured as the direct result of driving while distracted (Distraction.gov, 2015). More specifically, an estimated 10% of drivers under the age of 20 who were killed while driving were texting when the accident occurred (Distraction.gov, 2015). In this case, the product, as it relates to driving distracted, including making calls or texting while driving, is the intention to use the while operating a motor vehicle. This intention is ...

Introduction.3

Project Goals and Objectives..3

Transaction Processor.4

Price and Inventory File..5

Inventory Management5

Communications..6

Documentation.6

Alpha test.6 Beta test6 Start Rollout.7 Actual Project Costs and Cash Flow7 Timeframe and Timeline..8 Resourcing Allocation and Rationale..8

Perceived Benefits8

Assumptions9 Risk Assessment..9 References..10 1.0 Introduction. Universal Retail Corporation (URC) is an active player in the growing electronic gadgets market, and it plans to open a chain of retail outlets to further its growth in the market and combat the growing competitive threat from online purchases (Colophon, 2014). URC is designed to have a sale and stock control system for its proposed chain of retail outlets across Australia. The organization provides ...

requirement for the award of the degree

BA (Hons) Fashion Management

“ I, JIA HAN TUNG, CERTIFY THAT, THIS IS AN ORIGINAL AND INDIVIDUAL PIECE OF WORK AND THAT NO PART OF THIS HAS BEEN WRITTEN BY ANYONE ELSE; I HAVE ACKNOWLEDGED ALL SOURCES AND CITATIONS BY APPLIYING HARVARD REFERENCING SYSTEM;

NO SECTION OF THIS ESSAY AND REFLECTIVE STATEMENT HAS BEEN PLAGIARISED;

THIS WORK HAS NOT BEEN SUBMITTED FOR ANY OTHER ASSESSMENT ”. “ I WOULD LIKE TO THANK MY SUPERVISOR, , FOR HER GUIDANCE THROUGHOUT THIS DISSERTATION. I WOULD ALSO LIKE TO THANK THE DESIGNERS SELECTED ON PROVIDING ME DATA AND SPENDING TIME ANSWER MY QUESTIONS THROUGHOUT INTERVIEWS AND THOSE PARTICIPANTS FOR FOCUS GROUP FOR TAKING PART ...

Smart watches

It is evident that smart watches have revolutionized the contemporary and highly technological world tremendously. However, the current use of smartphones only offer a glimpse of what smart watches can do in the future when its application is fully embraced. Consequentially, the application of smart watches is postulated to stretch beyond its current range of use that merely involves the retrieval of data from other devices and the collection of information from both external and internal sensors. Given, smart watches are invaluable wearable gadgets when it comes to the collection of personal information including blood pressure and heart rates. ...

Athlone Store – Android Application Linked with Server

Introduction Athlone Store is an Android based application that is linked with a Server. The App is based on a Client-Server architecture where the client caters to end users or buyers and the server is the admin part for managing the application data and relevant details. The client in this architecture is the Android App that is accessed by users or the buyers of various product offerings on the App. The buyers accessing the Android App can perform various activities on the Android App client that includes checking product categories, searching products by name, browsing through the product catalog, ...

Introduction

The aim of this paper is to understand the role of 4Ps in developing the marketing strategy of any product or brand. The 4Ps of marketing is known as the marketing mix which is defined as, “the set of actions, or tactics, that a company uses to promote its brand or product in the market” . In this paper the marketing mix of McDonalds and Burger King will be reviewed and compare. Both the companies are close competitors. McDonalds is one of the well-known fast food brand world -wide. McDonald’s face competition from various businesses in all the markets, ...

Corporate Activities:Alibaba Group

About the paper Corporate finance activities are now deeply embedded into the core business environment of any business entity. Be it for the quest for growth, additional capital or corporate governance, all such crucial decisions are related to the environment of corporate finance. To learn more about such business aspects, in this paper, we will discuss two corporate finance activities undertook by Alibabe Inc. These two activities are related to mergers and acquisitions and alteration to the capital structure of the company.

Mergers and Acquisitions: Alibaba to Invest $1 Billion in E-Commerce Startup Lazada

On 13th April, 2016, Chinese Internet giant Alibaba Group Holding Ltd. announced its biggest every overseas acquisition ...

Target Corporation: Internal and External Environments

Introduction Target Corporation is one of the leading retail companies in the United States. With a nationwide footprint that includes 1,790 stores, the company has been recognized as one of the top ten global retail brands (MarketLine, 2016). Although the company recognized an increase in sales for the 2015 fiscal year, Target did experience a decline in operating and net profits (MarketLine, 2016). In the past, Target has been able to differentiate itself by offering product lines that emphasize value. Target’s product lines have offered its consumers products that are slightly upscale for a discount chain, but ...

Domino’s pizza launched in the 1960 in the United States, is one of the biggest leaders in pizza delivery on a global level, the success of the company can be gauged from the fact that more than 500 million pizzas are sold every year, with more than 5,000 stores outside the United States, satiating the taste buds with Domino’s hot and delicious products on a daily basis. Being the pioneer of the pizza delivery system, the company is rapidly growing, and is already serving 80 international markets (International). One of the primary reasons for dominos success ...

Introduction

Background information Apple Corporation is a Multinational technology company based in the In the United States. The company designs, produces and sells electrical consumer products around the world. Some of the products of the company are iPhone Smartphone, iPod, Macbook laptops, and consumer software such as the OS X and iOS and operating systems among others. The company was founded in 1976 by Steve Jobs, Steve Wozniak, as well as Ronald Wayne (Apple Info – Apple, 2016).  Link: http://www.apple.com/about/ Apple Corporation is the globally largest information technology company by revenue and total assets. In the last three years, the company ...

The biggest problem faced by Instapaper, which is an iPhone app that enables readers to download articles, publications, or other written material available on the internet and read then later is that even after reducing the price needed to upgrade to a premium app version, the number of subscribers did not increase. On the other hand, only the number of version subscribers increased. This posed a challenge to the developers of the app. Freemium is the pricing strategy that was adopted by Instapaper application. Users were allowed to use the application for free but with limited features and were ...

Intrapreneurship Plan

Business

Executive Summary Even top companies are facing difficulties when it comes to finding the most suitable innovation that will bring forth a considerable success for the business. On the other hand, sailing into the vast ocean of entrepreneurship does not mean doing it alone because the business has several talents on board that could contribute ideas for business innovation. In the food and beverage industry innovation can be observed in the number of technological platforms integrated into the food service in order to create more value to the products and services and ultimately to provide convenience. For the ...

Everybody knows that the ubiquitous nature of the Internet, the richness true-to-life images, and convenient ways to connect to mass media is here to stay. When Steve Jobs died five years ago, whom many considered the genius and driving force behind Apple, haunting shockwaves of disbelief reverberated worldwide. In his Los Angeles Times article of October 5, 2011, Hiltzik wrote “His legacies include making the human factor,” in terms of the look and feel of computerized communications devices, “an indispensable element of consumer electronics design, refining the distribution and display of digital content” to a level which pushed the ...

Abstract

Every health organization has the goal of providing quality, safe, and cost-effective care to patients. Some safety issues reported in hospitals today question the role of the health sector in improving the health outcome of the community. Many hospitals record poor patient outcomes because of the inability of the management to plan duties and changes in shifts between nurses caring for patients in hospital wards. Poor inter-shift reports between registered nurses act as one of the most common problems threatening patients' safety and delivery of quality care in hospitals today. Technology plays a significant role in influencing communication between ...

Oscar Mayer Foods Corporation was founded in 1883 and is headquartered in Madison, Wisconsin. The company operates as a subsidiary of Kraft Foods Group, Inc (Bloomberg, 2016). Product: variety of processed food such as cold cuts, hot dogs, bacons, lunch combinations, sliced meats and other packaged food products. Price: retail $6.58 per Oscar Mayer Lunchables, Variety Pack (6 ct.) Place: food brick-and-mortar retail chains (Walmart, Tesco, Sainsbury’s, MORRISONS, Waitrose) and e-commerce stores (Amazon.com). Promotion: OM uses different communication channels (TV, in-store advertisement, digital channels, mobile apps). One of the latest Oscar Mayer mobile apps is a dating app “ ...

Impact of StuddyBuddy on the Culture of Zambia

The StuddyBuddy is one of the innovations that have been introduced to improve students’ performance especially those who retain little content (Claude, 2015). Despite the success of StudyBuddy project in the US, it would significantly impact on the lives of students that live outside the US with specific interest in Zambia, Africa. Evidently, their socio-cultural practices are different from those in US. As such, this would place significant pressure on their way of life. In this regard, therefore, this paper seeks to discuss some of the ways in which the technology would affect their practices. Indeed, this will be ...

Executive Summary

The proposed environmental communication plan addresses current and future environmental initiatives in Whistler, BC. It is suggested that a range of communication tools can effectively inform Whistler destination stakeholders about current and upcoming efforts to promote growth and innovation for the environment. The visitors are local and non-local, and the tools address the needs of all as well as convey a positive image of Whistler to prospective visitors. The communication plan comprises the following tools and their implementation and dissemination: website for green visitors, video on past and future vision for sustainability, Facebook profile and group for participation by ...

Throughout the years, the world has advanced more through the usage of technology and the benefits it brings. In the beginning, there were only desktop computers that could do a limited amount of work, and now they have been transformed in portable tablets, laptops, and even phones. With this much portability on technology, it was certain that certain websites dedicated to keeping in touch with people were invented. The first successful social media website that was around during the early days of the internet was Myspace. Just like the social media websites today, a person could update their page ...

How Nike+ Application Works The Nike+ running app has become rapidly recognized fitness tool as it acts as a comprehensive coach for everyday runners. The application lets runners keep track of their essential daily statistics along the exercising period. The Nike+ software comes with various other simple things that can be done using it, which makes the application suitable for persons training for upcoming races to those who just want to be fit. The Nike+ app lets users listen to music as they undertake their training sessions or running. Music powers are exercising activities. Running while listening to favorite ...

Introduction

The rapid increase in the technology has made the life easy for the human or it can be said that it has made us lazy to some extent. People find it irritating to get up from the bed to turn off the lights and to overcome this hassle, a new product Superlight is made. The Superlight is a MIPOR LED light bulb with a voltage of 100~240V / 50~60 Hz. It can be operated through its software application that is made available on Google Play store for Android users and also on the Apple Store for iPhone ...

Dat

Analyst Report: NordStorm About the company and overview Founded in the year 1901, Nordstorm is a fashion retailer and one of the top rated operators in the departmental store industry. The company has successfully enhanced its brand equity by developing differentiated curated products, increasing storing count and targeting niche customer base. Most recently, the company is in news for investing in omni-channel capabilities as part of which, a heavy expenditure is made on store improvement, expansion and improvement of IT infrastructure.

Competitive Advantage

a) Investment in technology Nordstrom thrives of providing fabulous shopping experience to its customers and this has remained ...

The research project is to determine the necessary parameters that communities need to follow to establish an Arts and Public Market in a their community. The goal of the research is to establish a suitable pattern and guide from securing the space, to attracting vendors, and marketing to customers to keep the market a viable business enterprise. Many communities are in need of a grassroots venture such as this and are in need of a guide to bring the project to fruition. The definition of a Arts and Public Market is a selling place in the local community featuring ...

Management

Review of Retailer’s Communication Plan Brand Communication In order to add value to the products and services offered by organizations and ensure that marketing efforts yield a high rate of success, it is really important the brand communication is carried out in an effective manner. For creating a brand communication strategy, exceptional insight, high focus, creativity and an in-depth analysis of internal and external environment are required (Stafford 10). It is believed that every brand is unique in its own way and requires different methods of communication so as to attract, retain and satisfy the stakeholders. Lynch, Joanne, ...

The United States judicial system offers certain protections for criminal suspects who are at risk of arrest or a search without a warrant. One of the most important safeguards afforded under the U.S. Constitution is the 4th amendment, which prevents government officials from illegally searching individuals or seizing property without following standard procedure. The concept has evolved over time, and the exclusionary rule is now the primary way to defend people from illegal search and seizure by government officials. However, history has shown that this is an ineffective solution because it allows those who would have been convicted to ...

Introduction

The advent of the Internet has revolutionalized the way companies and individuals conduct business, and have necessitated the proliferation of processes involved in honoring transactions through diversified payment methods. Mobile wallet denotes mobile technology that functions like a real wallet by facilitating online payments and purchases (Amoroso et al., 2012). The ease and convenience of operating a digital wallet have made the platform to attract wide spread interest. This paper is devoted to the usage of mobile wallets, their advantages and possible problems. The number of users with smartphones grows from year to year. In this case, mobile wallets ...

Promotional factors in Champs Sports

Introduction Champs Sports are retail stores in America functioning as a subsidiary of foot lockers. The company sells products such as equipment, apparel, accessories and footwear (Robinson, 2011). The organization had about 547 stores in 2015 located throughout the American States, Puerto Rico, Canada and Virginia Island. The company mainly locate the stores in the shopping malls to attract a huge number of customers and are 330 square metres on average. The stores have been increasing sales owing to promotional methods that the firm has been using. The number of stores has been increasing to cover the rising demand ...

The advent of modern technology has led to development of many industries. Technology has changed the way things are done traditionally. New technology has simplified life for most of it users. The transportation industry is one such industry where new technology has revolutionized how get a ride to work or home. The rise of transportation Network Company simply referred as TNC has helped connect passengers and drivers. The technology allows the parties to use websites and mobile apps to connect to each other. Examples of this TNCs include Uber, Lyft, Wingz and Didi Kuadi. Transportation Network Company is defined ...

1.0 Description of the Business and the Business Model The parking lot spot finder will be in the form of an app. It will coordinate with a camera that is installed on a traffic light or pole near the parking lot. Upon accessing the app, a motorist will be able to search a location either by name or by address. Based on this search, the app will bring up a visual of the parking lot(s) associated with the location. As soon as the motorist determines which parking lot they would like to park in, they will be able ...

Flat roofs are roofing systems with the slop less than 10 degrees. This construction allows to use them as living space. Flat roofs exist for centuries, and people developed different types of covering for these systems. There are several most popular decisions with own advantages and features. TPO. These are single-ply roof membranes made from thermoplastic olefin or ethylene propylene rubber. TPO membranes have “resistance to ozone, are algae-resistant, environmentally friendly and safe to install” (roofhelp.com, n. d.). The typical thickness of TPO sheets varies from 40 to 100 mils. Constructors use hot air to seal seams between sheets. ...

Introduction

Flipkart is an e-commerce company which was founded on 5th September in 2007 by Binny Bansal and Sachin Bansal. The firm is headquartered in Bangalore, India and employs approximately 33,000 people. The firm was started with an initial investment of INR 4 lakh or $6,000. In a manner of few years, the Flipkart business model became a successful one and transformed the form into one of India’s most successful and prosperous e-commerce firm. Flipkart was initially launched as a simple website to be used for price comparison, but then it took the shape of an e-commerce ...

Video title: Music Tech Investments in 2014/2015 - Midem 2015Music Tech Investments in 2014/2015 - Midem 2015.

Link:https://www.youtube.com/watch?v=FDXIdgLLmIs&list=PL8828QLbgLTrzaGb9NwU_wz6z_kDvEMsS&index=56 The video is a lecture about venture capital investments in music and how various services and business models are seeing their rise thanks to the investors they have attracted. The lecturer is To O’Meara, Editorial director of Strategy Eye, a British business intelligence company, which focuses on startups and venture capital. The information he provides in his lecture is based on statistics the company has been gathering for the past few years and this statistics can help define and predict future investment trends in the music industry. The interesting thing about the music industry is that it ...

Introduction

Mobile TV technology enables viewing of TV channels on hand-held devices so that people may watch their favorite programs, wherever they are; outdoors or inside speeding vehicles. On one hand the fixed TVs inside homes have evolved into home theaters with large LED screens and quality sound systems. The idea of having visual entertainment inside one’s pocket is appealing. A home television requires a consensus among the viewers on what program should be watched at any particular point in time, a mobile TV enabled viewing of favorite channels without competition. There are two ways of delivering this invention, ...

Nutrition App Review: Lose It!

This paper is made up of three parts. The first part is an introduction of my Basic Metabolic Rate and Caloric Intake. The second part is the review of the application chosen. The app is then identified, described and these descriptions are expounded. The third and last part includes justification as to how nutrition apps such as this one helps the end user. As a 23 year old male weighing 60 kilograms at around 180 centimetres, I computed my Basic Metabolic Rate and Caloric intake by multiplying my weight in pounds (132) by 17 (calories per pound for strenuously ...

Market strategy valuable tool for every organization with the primary goal of increasing the sales or the service provision for each company. American Risk Insurance Company is a firm that aims at getting more customers for is agencies. Besides being one of the best insurance enterprises in the industry, it is still working hard to get more customers. The interest in not looking what where the company is going and how it will reach there. Therefore, the success of the insurance of the company should not be considered, but rather we should look at strategies. Therefore, the paper will ...

Chapter One: Introduction

1.1. Background The arrival of new technologies as helped improve many aspects of life. For example, License Plate Recognition is a modern technology that has helped improve mobility and safety in transportation (Rashid, Aibinu, Rahman, Suhaimi and Yunis, 2012). Many car parks have resulted to the use of technology to help in the logistics of operating a car park. Rashid et al., (2012) argue that automatic parking systems are progressive because in addition to improving logistics, they also increase the convenience of public parking, eliminate the hassles of fee collection and also enhance the security, especially when the car ...

I. Introduction The purpose of this report is to review and analyze the usability of the social media application Snapchat. Snapchat is “image messaging application software” that provides social media functionality for smartphones and other mobile computing devices such as tablet compute (Speigel, 2012). As a social media app, Snapchat’s audience is anyone that enjoys, uses, or interested in social media. Accordingly, the Snapchat’s audience includes individuals, groups, organizations, and companies. However, unlike more traditional social media, Snapchat’s main attribute is, as mentioned, a reliance on image messaging rather than text messaging. Image messaging is a ...

Royal Reels was falling behind and well-timed rethinking of the business strategy turned out to be a very important step that determined the further development of the company. Royal Reels analyzed the video-reel slot machines that were used for gambling in the USA. They were much better in terms of the customer experience, because they sparked interest, delivered many options, for example the level of risk, and created surprise not only by the possibility to win, but also by some other features such as offering to play “a game within a game” (Grayson 6). So a Gedman’s idea ...

Management

We have been assigned the task to critique a retail plan for a store on several dimensions of strategic decision. The retail store chosen for this purpose is named as Corner Market. It is a grocery chain located in Mississippi precisely, Hattiesburg, MA. The retail store is more like a specialty store which offers quality items and saves trips to Walmart and other big stores. Although the products available at Corner Market are a bit towards the expensive scale but it is still worth the repeated visits. A critique of the retail plan of Corner Market is discussed based ...

Uber is a car service company that created an Android application that enables anyone to request a car under a few minutes on a short term basis. The creation of the company was in 2009. It all started on a snowing day in Paris, where Travis Kalanick and Garrett Camp was having trouble getting a cab to reach their destination. They thought it was too much hustle and wanted to make the traveling experience easy by being able to access a cab from the comfort of your mobile phone at any location. They sought to use technology to give ...

Management

2016-04-01

Introduction

This paper is devoted to the usage of mobile wallets, their advantages and possible problems. The number of users with smartphones grows from year to year. In this case, mobile wallets have quickly become popular technology. Nowadays, more than twelve percentages of users with smartphones make mobile payments. There are several main players in the mobile wallets arena. They are PayPal, Apple Pay, Goggle Wallet, Android Pay and Samsung Pay (Voo, 2013). There are some applications, which are available for both platforms (for example, Square Wallet). As a rule, retailers’ merchants and payment providers cannot track the buying ...

Amazon has been the leader in designing technology for many years. In fact, Amazon greatly shocked the market when they designed the Kindle and made it possible to digitalize the experience of reading books. What many business experts are wondering is what happened to that momentum that the Kindle had previously possessed? The answer is that Amazon made a device that was only compatible with what they were selling on Amazon and the software was not compatible and intuitive for their users, (Barrett, B., 2015). What ended up happening as a result is that Amazon’s competition beat them ...

Thomson. "Swiss, EU Agree to Extend Free Movement Deal to Workers from Croatia." Reuters. Reuters Publications, 2016. Web. 30 Mar. 2016. <http://www.reuters.com/article/us-swiss-eu-immigration-croatia-idUSKCN0W60P7>. The article asserts the latest agreement between the European Union and Switzerland that will see the Croatian workers. According to the article, there had been reluctance on the side of Switzerland due to the immigration issues that affected Croatia. The deal was to be completed in 2014 but did not take off due to the subverted interest and little commitment shown by Swiss. The deal now allows for the free movement of workers from Croatia to ...

Corporate credibility is vital for forming the image of the company that will be positively perceived by the large number of customers. In the academic literature there is no one standard definition of corporate credibility. Newell & Goldsmith define it as “perceived expertise and trustworthiness or truthfulness of a firm” (Newell & Goldsmith, 1997, p. 237). In addition to the expertise and trustworthiness, some scholars argue that attractiveness is also a very important factor that influences credibility (Epega, 2008, p.5). Therefore a company that would like to apply effective strategies in terms of advertising and PR should invest sufficient resources into ...

American Golf Corp. v. Superior Court 79 Cal.App. 4th 30; 93 Cal.Rptr.2d. 683 (March 2000) Facts: Plaintiff Albert Becker was playing golf with his friend Stan Christopherson at the Lakewood Country Club, a golf course owned and operated by the defendant, American Golf Corporation. As the two, began play from the 13th tee; Christopherson’s golf ball landed in the rough. As Becker waited in the golf cart, Christopherson attempted to hit the ball back onto the main fairway. His shot, however, hit a wooden yardage marker and bounced toward Becker, hitting him in the eye. Becker than sued ...

Yelp is simply an online business directory used in connecting local people having great local businesses. Yelp works with small and middle companies in a bid to develop connections and mechanisms of finding things in an easier manner for the consumers. This plan only means that Yelp is more than prepared to implement all the customer feedbacks. Launching Yelp reservation is a case that represents an existing negotiation in a multi-party setting among the Yelp, two startups and the current partner open table in the online restaurant reservation industry. Yelp reservation is more of entrepreneurship in the online industry ( ...

Information Systems Project Management

What is the significance of risk events to a project manager? Why do project stakeholders lose interest in project risk after the project is underway? (150 words) Within the perspective of a manager, a risk -as defined by Larson & Gray (2011)-, comprises an indeterminate situation leading to either positive or negative repercussions on the project’s most sensible aspects (cost, quality and schedule). For example, the Project Manager in a leading web development software company, may have to adjust the allocated resources if the deadline is changed by surprise, or if the computers on the creative department go ...

Does uber continuous business model upgrade help them to stay ahead of the local cab companies and the competition in the US cab industry?

Introduction

Uber Technologies Inc. was founded in 2008 by Travis Kalanick and Garrett Camp and is based in San Francisco, California. It currently operates in 195 cities within North America and 207 cities in Central and South America, Europe, Middle East, Africa, Southeast Asia, Australia and New Zealand. Uber is a downloadable on-demand app service created by Uber Technologies Inc that enable anyone to summon a car that is near him or her for a ride ...

In a stellar example of technological expertise and with the birth of the Uber has revolutionized the Cab industry, creating utilities in a campaign dumbed “Get there. The day belongs to you” This forms the Uber’s User Selling proposition as it assures the consumer that they get a satisfying and enabling service. According to Smith and Belle (2014) the convenience created by Uber Driver App has made travel accessible, adventurous and affordable this time not from the old yellow or checkered cabs of the past but from sleek rides that have no jurisdiction issues. What matters is the ...

Business Law

The case is Paradiso v. Drake, 143 P.3d 859, 135 Wash. App. 329.

Vs Jeanne E. DRAKE, a married woman as her separate estate, Appellant. Jeanne Drake had agreed to sell nine vacant lots to John Paradiso’s Living Trust. These plots were in Ketron Island. John’s daughter negotiated the contract with Drake’s husband and they agreed that the trust agreed to pay $65,000 for the lots and the parties agreed to close the sale on November 27, 2004. The trust even paid the agreed 1000 dollars earnest money deposit. However, before the sale was closed, ...

Apple Company was founded in 1976 as the specialized company in computers; however, with the passage of time, it has developed as complicated company, involved in to a large extent more than computers. The company was started in California by the co-founder Steve Jobs. In 2007, the company has entered in the mobile industry. The company now designs, markets and produces computers, mobiles, media and communication devices, music players, digital devices along with selling multiple software services, solutions for network and vendors services for digital content, software and applications (Rawnilson, 1). Some of the major products of the company ...

McDonald’s Marketing

Q1. Segmentation and Targeting of McDonald’s Understanding of target customers is an important knowledge when developing a marketing strategy. Having this information will help company offer a better product or a service. Better you know about your consumers, more effectively you could communicate and market them. McDonalds has segmented their products according to bases of Demographic, Psychographic and Behavioural. Three main segments that McDonalds came up with are kids, students and family.

Segmentation

Market segmentation is a division of a market in small segments. It is crucial for any international company, as needs of people from different segments are ...

A lease is a contract between the lessor and lessee. In this case, Larry Landlord is the lessor and Roger Renter is the lessee. Under the lease agreement, both parties have respective rights, obligations, and duties. The lease agreement at issue is a residential lease. The old common law rule provided that lessees assumed the property “as is” and that the lessor made no promises or guarantees as to the condition of the property (Dukeminier, et al., 2010, p. 482). This common law approach proved problematic because it both discouraged landlords from making repairs while the tenant was in ...

Overview

The case In re Patrick F., Super. Ct. No. SJ14023322, concerns the conditions placed on a juvenile delinquent’s dispositional order (In re Patrick F., 2015, p. 1). On June 11, 2014, then-17 year old Patrick F. burglarized his next door neighbor’s home and stole a valuable gold ring and coins (In re Patrick F., 2015, p. 1). Patrick F. was soon apprehended by the police as a potential suspect and admitted to entering the home and stealing the items while the relative stood watch (In re Patrick F., 2015, p. 1). The district attorney submitted a juvenile ...

Abstract

The sole objective of the above study is to carry out an internal and external analysis of McDonald Australia, a leading organization in the fast food industry in the world with over 30,000 outlets across the world in about 121 countries. The multinational organization is renowned for its rapid growth rate in the industry with responsibility for food preparation, serving consumers and offering most efficient services to its esteemed customers. Some of the significant areas highlighted in the paper include organization's structure, it competency aspects, and the manner in which the business devotes its resources. However, the study ...

Chapter 1 – Introduction

Media is normally considered as the medium through which general public gets information, coverage and other details of an important event that took place someplace else. Initially, the media was print media that only covered events already happened hence there was no possibility of live coverage. Media evolved from print to electronic after invention of radio. The electronic media further boosted when television was invented and sold commercially. Live coverage of events is an important aspect of electronic media that has resulted in booming the event industry. In last couple of decades, internet has boosted a lot due to ...

Marketing strategy is essential to the success of a firm since it enables it to sell its products to the market. It is essential to undertake market research to determine the appropriate marketing strategy for the firm. The following paper analyzes an article on Uber drivers to determine the issues addressed by the article.

Question 1: A brief description of the main ideas covered by the article

The article addresses the technological advances made by Uber to ensure that it has increased its market share. For instance, Uber has ensured quick access to its services through a phone App that enables the user of the App to determine if he or she ...

For years, taxi drivers have been exploiting unsuspecting tourists and residents of cities in countries around the world. This has created an enormous demand for a reliable taxi service that was classier than a taxi but not as expensive as having one’s own personal chauffer. This demand was particularly prevalent in the United States where taxi drivers did not accept credit cards, drove in taxi designated zones within cities to raise the fares, and whose taxi drivers made customers uncomfortable due to their driving or manner towards clients. Taxi drivers were notorious in the United States for not ...