Essays on Subscription

Cloud computing is no longer a buzzword it used to be not so long ago; nowadays it is a full-fledged business with strong competition on the market. Cloud computing is a subscription-based service aimed both at corporate and private clients. In essence, this somewhat ‘cloudy’ term means renting server space and computing power to host websites without having to actually own any of the equipment or needing to have a team of system administrators on a payroll. The status of things such as servers used to be blurred to some degree in the past. While there were companies which ...

A private club refers to any type of a club that is limited to private members thereby implying that it is not open to the public. It brings out the difference between a private club and a restaurant where the restaurant is open to anyone who can pay the menu process while the club is limited to private members (Davis et al. 34). The customer base is comprised of the registered members in addition to guests or new members, who have been accepted by board members after being recommended or sponsored by an existing member of the club. After ...

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Introduction

Projects are carefully planned and designed works, either individually or collaborative, that, are intended to achieve a particular aim. Projects have life cycles and aren’t meant to last forever that’s why detailed planning with, schedules, timeline, tasks, tasks dependent on those task, resources, and etc. are clearly very important. Determining what breaks down into these life cycles is how projects are successful or not. Beginning with conceptualization, the development of the initial goal and technical specifications, then planning, or the cycle where all the detailed specifications, schedules, etc are developed. Then comes the ...

Discuss the meaning and characteristics of different monetization strategies in the digital economy. How can content and user-generated content be monetized? Critically evaluate these strategies by referring to specific examples

Introduction

The traditional balance between entrepreneurs and customers has changed due to the development of the global economy accelerated by new communication and computing technologies that have created an open global trading regime. Organizations, especially the macro enterprises have to deal with the growing demand for digital marketing and distribution strategies irrespective of the amount of revenue they generate. According to Capgemini Consulting (2014), extracting value from the connectivity opportunity ...

[First Last Name]

Business [Number]

[Date Month Year]

Introduction Synergy is often referred to as the underlying motive for a merger or an acquisition of a smaller company by a larger one (Anderibom and Obote 99). The concept of synergy refers to the interaction of specific characteristics of two or more organizations in such a manner that the combined effect is greater than the sum of these respective traits operating independently in these organizations (99-100). When Apple acquired Beats Electronics in 2014 for $3 billion, that synergistic effect appeared to be the motive of the corporate action as far as official ...

Background Study

Encryption is critical in ensuring that virtual security for users and administrators is ensured. In a retail store of the case study model, client information integrity is paramount. With a client base of 5,000 subscribers and downloads of confidential monthly payments, the need for a secure and high-level security level cryptography is paramount. In this paper, a report of the necessity encryption methods adoption by the electronic store is presented. Also, the paper offers the solution of the public key encryption supported by illustrative diagrams for the negotiation stage. As the chief of information technology at the electronics ...

Describe briefly your topic of interest/research question (15 possible points):

The research will seek to compare the comprehensiveness of treatments that older adults receive for mental health problems diagnosed in the assisted living setting with treatments for similar conditions received by those who were diagnosed prior to moving into assisted living. The comparison will show whether mental health care within assisted living facilities is better than care received in other settings. #1 Database (or collection) (30 possible points):

Owner or publisher of Database: America Psychological Association

Describe (in your own words) the research database or collection of research including the purpose and the subject matter it covers: The database provides access to more than 4 million ...

YouTube is the largest video-sharing website worldwide. For a long time, people have been able to share millions of videos on YouTube free, including me. Ads are the main source of YouTube. However, the latest development will see YouTube charge its users $10 a month (On Point, 2015). Subscribers will be able to access to all kinds of videos they want without getting affected by ads. Currently, Hulu and Netflix are the forerunners in this business. I believe YouTube Red is a good move. Having witnessed the good stuff YouTube offers I am ready to pay for the services. ...

Summary of the Decision Situation:

In the closing days of the first quarter of 2011 (March 28), The New York Times restricted access to its once free-read news website The Times, except for the home page and the front pages of each section (Kumar, et al., 2013). Users who exceed its free 20 articles each month were directed into its digital subscription page, which is referred to as “the paywall.” The test launching, however, occurred mid-way through March in Canada. The goal: to test paid reading acceptance. The newspaper battled for the value of its journalism. The critics decried its short-sightedness. However, the digital ...

Draw a supply chain (or value net) that traces the various stakeholders involved in the TiVo value chain and their respective interactions. From this, what insights do you get about the relative value that each stakeholder adds in this process? Development of the effective distribution channel strategy and management of channels is vital to the business’ success. Thus, companies are forced to move to a more complex channel design. With a rapid Internet development, the number of industries that completely eliminate physical distribution increased, hence creating new challenges for other companies to enter the market (Mohr, Sengupta, & Slater, 2010, ...

Analysis The Netflix Website

Report Distributed June 30, 2016 INTRODUCTION Overview Netflix is an American based streaming service from where a subscriber can view TV content as well as movies. It's a subscription service where one pays for the content they wish to stream based on their preference and ability to pay. The choice of the website is due to its stylish layout and easy to navigate the menu. This report analyzes and reveals the advantage and disadvantage of the overall layout and detailed design of the website of Netflix, with attachment of vivid website pictures to help explain to readers.

Purpose

Netflix is ...

Pandora’s original business model was about giving each potential subscriber 10 free hours to listen to their favorite music and subsequently persuading them to pay a monthly subscription of $ 36 for their service. No wonder, individuals were not ready to pay that much for a service which they got free of cost on FM radio (Laudon, 2012). Failure of the original model motivated them to introduce the “freemium” model which gives limited free service to everyone; the ads showing up between songs tend to reduce the quality of the listening experience and influence listeners to subscribe to the ...

Introduction

Netflix is an American based streaming service from where a subscriber can view TV content as well as movies (Healy, 2010). It's a subscription service where one pays for the content they wish to stream based on their preference and ability to pay. The choice of the website is due to its stylish layout and easy to navigate the menu.

Overview of the Netflix website

On accessing the website, the customer gets a clear welcome interface from where one can easily locate the log in section and easily proceed to their desired section. From the same page, one is able to clearly see the ...

Executive Summary

The paper represents the business plan of an innovative idea that is to introduce training facility center in Florida. There is high scope in the market due to the availability of a large number of cops. The training center will provide all the related facilities to the individuals that can be availed in the training centers. It is the new concept to provide a platform to the trainees for their self-practice. Effective marketing strategies are required to attract customers towards this new center. Sales strategy is prepared that is to provide membership by paying off a subscription fee once. ...

Fixed Costs Details

Fixed costs refer to the costs that do not change with the unit of production. It is the cost that is required to pay even the business is stopped. These costs are the obligations of the owner of the business even at zero production level. The fixed costs of Cancer coach is provided in the table below. The costs of the components are based on market research that is estimated costs of assets and expenses are collected from the market analysis. The high cost is allocated for equipment as it is the main thing required in the cancer center. ...

Sony Music Entertainment, a fully owned subsidiary of Sony Corporation began its journey in 1929 as American Record Company. Not many companies in this highly competitive and ever evolving industry have survived for long and that too as a leader. This essay will focus on the core competencies of Sony Music Entertainment and a comparison with the competition. The year 2007 was a landmark year for Sony Music Entertainment as the company entered into multiple innovative ventures in partnership with others to expand their portfolio and increase the revenue and market share. In this year, Sony entered into collaboration ...

All people worldwide watch TV, but not everyone enjoys watching regular TV with channels that offer programs at specific time on non-portable screens with old fashioned remote controls. Nowadays Internet TV, which is personalized and available at any time of the day, is replacing regular TV experience. The new era of Internet TV looks very perspective, flexible and big around the world. People's tastes are broad and the Internet provides a wide variety of interests today and is even able to meet everybody’s needs based upon individual users' tastes. Today being one of the leading firms of the ...

1. Company oversight The company Relx Group is a provider of analytics and information for business, professional and academics to customers from different industries. The company has customers in 180 countries with offices in 40 countries. The company has 30 thousand employees; a half of the payroll is located in the United States of America. The company operates in the following market segments: ■ Scientific: The Company stores more than 16% of the scientific articles of the world that were published in the last ten years with peer-reviewed conditions with strategic associations with scientific magazines and universities. ■ Technical and Medical: ...

Start-up capital: $ 500 000

General Information Fitness center “Body-Fit” will be situated in the city center and focused on consumers with average or above average earnings. At the beginning the center will be placed in tenement. In the future it is planned to expand the business by building the special place for it and opening several more clubs in different cities.

Distinctive Feature

There is a large number of fitness centers in Istanbul. “Body-Fit” will differ by the fact that it will work 24/7. Nowadays healthy lifestyle is very popular not only among adults, teenagers also follow this tendency. But a lot of people are ...

Back in the days, before the late 2000s, most people relied on their television when it came to broadcast programming, and the web served to provide people with digital content. That simplicity is long gone due to the rapid advancement in technology which has brought with it sophisticated devices together with content workflow which allows for cross-consumption of both digital and traditional content in almost all available device endpoints. This convergence of traditional and digital methods of content viewing have resulted into individual viewers watching their favorite shows on tablets, phones and televisions anywhere and at any time. This ...

Theater Studies: Stage Production of August Wilson

Introduction The play fences, written by August Wilson, received recognition in the 1950s but became produced in 1983. It entails the sixth piece comprised in August Wilson’s ten part “Pittsburgh Cycle” which revolves around the exploration of the evolution of African-American experiences as well as the examination of racial relations. The play employs a setting based on activities carried out in 1957 where a small dirt front yard of the Maxson household depicts an ancient two-story brick house set back off a small alley. The picture portrayed in the setting entails the impoverished inner-city Hill District in Pittsburgh. ...

Netflix has over 81 million viewers worldwide. It has the most viewership hence the leading internet broadcaster. It airs various productions including documentaries and series ("About Netflix"). The company, which is now flourishing in the internet and catalog retail industry, was started as a DVD mail service company by Reeds Hastings and Marc Randolph ("About Netflix"). Being mainly situated in the USA, as of May 2015, the company, as by the information from Forbes, has 2450 employees, and a net worth of 25.5 billion dollars (Netflix) as of 2007. With the use of the internet, Netflix provides both TV ...

Business Model

Business Model

A business model is a strategic plan formulated by an organization, which includes all the functions and components of a business in order to produce revenue and make profit out of business operations. The model basically incorporates the selected ways to generate revenue and to manage the expenses it incurs (Osterwalder & Pigneur, 2013).

Types of Business Models

There are several types of business model with a different set of focus towards achieving the target of generating revenue. Some models are inclined towards generating profit by directly selling a product or a service while other prefers to provide a platform for advertisers ...

Introduction and Review of Company

Emirates Telecommunication Corporation, more commonly known as the brand Etisalat, is a multinational telecommunications company based in the United Arab Emirates. The company has been operational for 40 years and had operations in Asia, the Middle East, and Africa. The company’s operations generated global revenue of $14.08 billion and profits of $44.9 billion in the year of 2015. Etisalat is the thirteenth largest mobile network provider in the world, providing a customer base of over 160 million people with telecommunication services. The company provides internet and mobile services in eighteen countries in three different continents. Etisalat is the ...

Reflection Paper about ACCA and CMA

The ACCA, which stands for the Association of Chartered Certified Accountants, is one of the international bodies for the professional accountants based in the United Kingdom. It was established in the year 1904 by eight individuals. During its initial years, ACCA was known as the London Association of Accountants. Its name changed to ACCA in 1984. The core values of this accounting body have been accountability, integrity, innovation, diversity, and opportunity. Regarding membership, ACCA supports 455,000 students and 178,000 members in 181 countries (ACCA, 2015). Consequently, this demonstrates that ACCA is popular, especially in the Commonwealth nations. ...

The First Amendment guarantees freedom of speech by restricting legislations that curtail this freedom. U.S. Supreme Court decisions reinforce respect for the freedom of speech against legislations by the federal and state governments. However, some forms of communication are exempt from First Amendment guarantees. Obscenity is one such exemption. In Roth v. the United States, the U.S. Supreme Court cited a series of cases dating back to 1877 to demonstrate the Court’s consistent regard of obscenity as an expression that is not protected by the First Amendment right to free speech. Since obscenity does not form part of ...

The First Amendment guarantees freedom of speech by restricting legislations that curtail this freedom. U.S. Supreme Court decisions reinforce respect for the freedom of speech against legislations by the federal and state governments. However, some forms of communication are exempt from First Amendment guarantees. Obscenity is one such exemption. In Roth v. the United States, the U.S. Supreme Court cited a series of cases dating back to 1877 to demonstrate the Court’s consistent regard of obscenity as an expression that is not protected by the First Amendment right to free speech. Since obscenity does not form part of ...

Article Review

Brenner, H., Chang-Claude, J., Seller, C. M., Rickert, A., & Hoffmeister, M. (2011). Protection From Colorectal Cancer After Colonoscopy: A Population-Based, Case-Control Study. Ann Intern Med, 22-30.

Introduction

The article, Protection from Colorectal Cancer after Colonoscopy, by Herman Brenner, Jenny Chang-Claude, Christoph M. Seller, Alexander Rickert and Michael Hoff Meister, seeks to define the relation between risk of Colorectal Cancer and previous colonoscopy. Colorectal Cancer, CRC, is common in both men and women; it is common in women than men. There are more than 1 million cases of CRC worldwide, and it claims more than 500,000 deaths annually (Brenner, Chang-Claude, ...

The First amendment guarantees freedom of speech by restricting legislations that curtail this freedom. U.S. Supreme Court decisions reinforce respect for the freedom of speech against legislations by the federal and state governments. However, some forms of communication are exempt from First Amendment guarantees. Obscenity is one such exemption. In Roth v. United States, the U.S. Supreme Court cited a series of cases dating back to 1877 to demonstrate the Court’s consistent regard of obscenity as an expression that is not protected by the First Amendment right to free speech. Since obscenity does not form part of protected ...

Management of Information Techniques

Executive Summary E-business is the current normality in modern day business activities owing to advancements in technology. Firms have thus integrated their activities to the internet; the result has ignited competition in the various industries attributed by integration of ICT in business. E-commerce is currently ranked as among the most revenue generating sector. The aim of this report is to identify the role of using IT to generate competitive advantage of firms against one another. The report was drafted by using an example of the Amazon Company to identify the role of incorporating IT in the operations of a ...

Introduction

Staples.com is an online store for office products and a source of other office solutions. It provides furniture, affordable copy and print services, office supplies, technology to offices and boardrooms through its online ecommerce site which was created and operationalized in 1986. Since its inception, the firm’s internet sales have reached $25 billion and rank behind Amazon in terms of online sales (Staples.com, 2016). Staples.com has its headquarters in Boston United States of America. Today it has presence in Americas, Europe, Asia and Australia meaning that the firm serves diverse customers of different demographic profiles. This is a ...

Introduction

Mobile TV technology enables viewing of TV channels on hand-held devices so that people may watch their favorite programs, wherever they are; outdoors or inside speeding vehicles. On one hand the fixed TVs inside homes have evolved into home theaters with large LED screens and quality sound systems. The idea of having visual entertainment inside one’s pocket is appealing. A home television requires a consensus among the viewers on what program should be watched at any particular point in time, a mobile TV enabled viewing of favorite channels without competition. There are two ways of delivering this invention, ...

1.0 History and growth Riot Games, Inc. (RGI) is a limited liability company based in Santa Monica, California, which started operations in 2006 (Riot Games, 2016). Marc Merrill (a former corporate marketing manager at Advanstar Communications) and Brandon Beck (a former strategy consultant for Bain & Company) found RGI with the intent of building on the developing multiplayer online battle area (MOBA) genre, which emerged from improvements on Blizzard’s hit games Star Craft and War Craft. They wanted to differentiate League of Legends (LOL) in four dimensions: “gameplay, community, e-sports, and intellectual property” (Gaudiosi, 2013). When RGI released LOL ...

(INFS 2036 - Internal and External)

Business Intelligence Dashboard Proposal

Part A For Stan Executive Summary Stan is a company based out of Australia. It is in the business of online streaming of selected movies and TV programs. It offers unlimited viewing of these kind of videos based on subscription at a minimal cost (Pash, 2014). Stan is owned by StreamCo, which is a joint venture of Nine Entertainment Co. and Fairfax Media. These companies together invested $50 million Australian dollars each into Stan or StreamCo in the month of August 2014 (White, 2014). The main competitors of Stan are Quickflix which is ...

Introduction

Since its inception, CloudFlare Inc. experienced exponential growth to the point of rivaling the main players in its industry. The innovative idea upon which the concept of the company was based, its customer value proposition, go-to-market plan, technology and operations management, and the cash flow formula all contributed to the growth of the company. However, the company was faced with several resignations over a short period. It was evidence that these resignations pointed to other underlying issues within the organization and its culture. An analysis of the problems in the company will lead to recommendations that form part of ...

- Twitter, Inc. 1355 Market St Ste 900

San Francisco, CA, 94103 United States

(415) 222-9670

Company mission

- To give everyone the power to create and share ideas and information instantly, without barriers.

Structure

Jack DorseyCEO Adam BainCOO Anthony NotoCFO Adam Messinger CTO Vijaya GaddeGeneral Counsel Leslie BerlandCMO Robert KaidenCAO U.S. officesAtlanta, Boston, Boulder, Chicago, Cincinnati, Detroit, Los Angeles, Miami, New York, Seattle, Sunnyvale, Washington, D.C. International officesAmsterdam, Bangalore, Berlin, Bogota, Brussels, Cologne, Dubai, Dublin, Hamburg, Hong Kong, Jakarta, London, Madrid, Melbourne, Mexico City, Milan, Mumbai, New Delhi, Osaka, Paris, Rio de Janeiro, São Paulo, Singapore, Sydney, Seoul, Tokyo, Toronto, Vancouver

Culture

- In 2014 Glassdoor ranked ...

Introduction

Mobile TV technology enables viewing of TV channels on hand-held devices so that people may watch their favorite programs, wherever they are; outdoors or inside speeding vehicles. On one hand the fixed TVs inside homes have evolved into home theatres with large LED screens and quality sound systems and on the other hand the convenience of having visual entertainment inside one’s pocket is appealing. While the big TV required a consensus among the viewers as to what program should be watched at any particular point of time, the mobile TV enabled viewing of favorite channels without competition. There ...

The dating landscape in the 21st century has known tremendous changes as a result of the technological developments that facilitate online dating. Having a larger pool of people from which to pick, singles have become more picky, interracial marriages are emerging and so is the gay dating and homosexual weddings (Brooks, 2011). But these dating trends do not reflect all the changes that online dating has produced to the current society. Online dating’s main outcome is that it made it easier to find love. Online dating represents a system that allows individuals to search dating partners for sexual ...

Research Question: Does Movie Subscription Services Help Eliminating Piracy?

Introduction Piracy is defined as the act involving the illegal production of multiple copies of content such as music, movies, and software without permission from the owner (Riley, 2011). The issue of privacy is prevalent as it presents the consumer with the notion of procuring something for free. Through the application of cost-benefit analysis in which case individuals evaluate the maximization of benefits through the incurrence of least costs, justifies the need to procure pirated products. However, the introduction of movie subscription services such as Netflix has led to the analysis of whether such options can reduce the rate ...

Impact of internet penetration on GDP in United States

Executive Summary This research paper was commissioned to analyze the impact of internet penetration on GDP of the United States. The research draws attention to the plethora of literature work conducted on this topic. However, following a meticulous analysis of the literature resources, i found that the academic fraternity share a confronting view on the topic as while one section of researchers agrees that internet penetration do have a positive impact on the GDP of a nation, the other section of researchers postulates a vice-versa view. Further carrying the research using regression analysis as part of which I used ...

In the modern era of globalization and a significant gap between developed and developing countries the majority of IT companies consider outsourcing as a key way to increase the efficiency of their functioning and save costs (Mclvor 2). The size of the global market of outsourced IT services currently constitutes $88.9billion, and continues to grow (Statista 1). A trend to outsourcing leads to the fact that manufacturing departments of large IT companies are currently located beyond the USA. Consequently, electronic parts and related materials, needed in order to create functioning electronic devices have not been available in the U.S. ...

Executive Summary:

Wounded Warrior Gym is a limited liability corporation that is set to offer affordable gym memberships to prospective health-conscious customers across the State of Virginia. The firm’s philosophy is entrenched in innovative thinking and product customization for clientele satisfaction. Low prices, diversity, and tailored services comprise the attributes set to make this facility successful. Members have the chance to work out, have fun, and get their desired shape without being restricted to stringent instructional guidelines, regulations and procedures, which exists in other competitors’ gyms. It is our intent to introduce several memberships as our pricing strategy, which will ...

Introduction

Blockbuster LLC first came into existence in 1985 as Blockbuster Video in Dallas, Texas. Its founder, David Cook was a computer programmer whose experience was helpful in inventory activities and in determining which genres of films were the most saleable and rentable. Soon shares in the firm were purchased by a firm called Waste Management, which then initiated the company’s expansion, believing in the on-product model of the firm which then had mass appeal (Hyatt, 2003). Waste Management then purchased the firm and its franchises. After an almost-merger with Viacom, as the company’s share prices fell, Blockbuster ...

Despite being a dominant player in the cosmetics and personal care products industry, Bath & Body faces significant competition from other major players such as Sephora USA, The Body Shop International PLC and The Esteel Lauder Companies Inc. nevertheless, the company has employed a number of strategies including corporate social responsibility engagements and business diversification to wade off the stiff competition and continuously command a significantly market share as compared to its competitors (Jones, 2011). The Estée Lauder Company offers similar products as Bath & Body. The company controls a significantly large share of the total market in America and ...

International Business & Strategy: Individual Assignment 1, Netflix Case Study

In many ways, Malaysia reflects a good balance between the eastern market structure and the western market structure (Lupo et al. 2011). It has a complex economic structure, and the disparate parts of the Malaysian economy are important to understand when gauging success in this particular market. The macro-environmental factors that should be considered when looking at the Malaysian economy can be split into important categories, reflective of a PESTLE-style analysis: the political, economic, social, technological, legal, and environmental factors are all important when considering the potential future for Netflix in the Malaysian economy (Johnson, Scholes, and Whittington 2009). ...

Executive Summary

The given essay includes the general information about the internet based financial news and investment information website, MarketWatch.com. The information found comprises of general information about business profile of the company and scale of its operations (global). This section also informs about the information about the patron group and gamut of services provided by the company to its customers. Then there is information regarding the key personnel in the company including newsroom team, information technology team, and financial advisory team. Following this segment will be the information technology related information like basic network information, server information, internet domains, registry ...

[The Course]

Printed media had been the main source of information (particularly news) for people since mass printing technologies invention in XVI century till the middle of XX century, when alternative kinds of media started growing. The first considerable decline of newspapers popularity took place in 1950s, when television became the most important source of news and entertaining information thanks to its attractive audiovisual characteristics. And the recent shock for printed media owners was caused by online media vast emerge in 2000s. If in 1940 there were 1 878 newspapers in USA, in 2014 their quantity shrank to 1 ...

The fashion industry changes very fast and depends on the seller’s ability to create a brand image in the minds of the customers. Due to the fast changing nature of the brand, there needs to be the fast distribution of the information about the presence of the fashion product, their price, and their availability (Thornley, 2014). Some of the common techniques that are specifically used by the fashion marketers include strategic pricing, creating brand image, unique product development as well as accurate product forecasting. The social media and more specifically blogging can greatly enhance these specific marketing strategies ...

Business Model Generation- LinkedIn

Business Model Generation- LinkedIn

Section 1

The social media space was innovated when LinkedIn brought the concept of being connected virtually while maintaining a strong and networked professional identity. Touted as the world’s largest professional network over the internet, LinkedIn boasts of more than 162 million users worldwide with its uniqueness embedded in a multi-sided platform operation giving its users the facility of a variety of solutions under different categories. The analysis of business model of LinkedIn and contributions from different business and management aspects to this model have been deciphered using the Business Model Canvas as innovated and introduced ...

COMMUNICATION ACCESS

Mobile computing has grown exponentially in the last few years due to several factors including the growth of service work in Western society and the need for co-operation between many parties in the work force . These factors require increased use of information technology and physical interaction thus leading to the need for mobile computing. Mobile computing devices are a common and it is more common than not to have internet access available on these devices via a wide variety of connection methods. This paper presents the different connection methods, how they work and gives examples of where the various ...

Netflix is an American international company operating in the media and telecommunications industry. Its flagship service is its on-demand and internet steaming-based video content service. With more and more people being able to connect to the internet, Netflix’s business model makes a lot of sense. In this paper, the author evaluates the risk of material misstatement for Netflix. This technically refers to audit risk or the risk that there are some fallacies, discrepancies, or inconsistencies in the data and information being shown in the company’s financial statements such as income statements, balance sheets, and statement of cash ...

Executive Summary

This report develops a marketing plan for Pure Gym. It identifies that the gym must focus on public awareness creation, brand awareness and the sale of specific gym services and products. The focus is on the promotion of weight loss services and this should be done through the creation and institution of a strong customer relationship management system based on a landing page which can be used to collect data from consumers and promote communication through the different media and online channels.

Introduction

Pure Gym Limited is a chain of no-frills clubs which operates in the UK. The headquarters is ...

Introduction

Public Service Broadcasting (hereafter referred to as PSB) refers to programmes in the media broadcast for the public benefit rather than for purely commercial purposes. This form of communication seek to promote the national interest as opposed to the interest of making profits. This business model was very much important and vital in the 20th Century when national integrity was the priority of most states. However, in today’s world, PSB is widely criticised as being forced upon people who do not see the essence of maintaining public polity and its related structures. This argument is premised on the ...

Is the emergence of video streaming and Video-On-Demand (VOD) technologies posing a threat to the sustainability of Netflix’s business model?

Video-on-Demand (VOD) is the current video streaming technology that combines pay-per-view programming with internet downloading (Donghyeok, Yongseok & Hwangjun, 2013 p.1295). Netflix, a DVD rental company which isa subscription based, ventured the video industry with disconcerting technology of providing online video rental. Its competitors like Blockbuster offered retail rentals. With time Netflix competitors followed the company’s direction when their main competencies were incapacitated by Netflix’s strategy. Zink (2005) notes that Netflix became a technology leader and invested of up-to-date ...

- The difference between common and preferred stock

Common stock, also called ordinary stock, are part of equity stock, which earn variable dividends. The amount of dividend they receive depends on the company’s performance and the decision of the board of directors. Thus, the dividend varies from annually and in some years, they may not receive dividends. Furthermore, common stock has residual claim on dividends after preferred stock have been paid. Common stock have an ownership stake in the company, accompanied by voting rights either in person or by proxy. They can, therefore, participate in some aspects of decision-making such as board membership, stock splits or ...

Values are the master players in most business decisions made. For example, value is one of the factors influencing consumer’s purchasing decisions. An organization reaches strategic decisions based on the organization’s values. Lastly, an individual takes decisions based on his personal values. What distinguishes personal values from social values?

Personal values are what an individual holds about life; core beliefs, philosophies and what a person considers worth and holds of high esteems. When we hear of social values, we need to know that it involves a group of people. Social values usually relate to the beliefs of a society, what ...

The introduction of the television meant a big blow to the movie industry since most people could use the television to watch movies. This meant that the studios were to look for alternative as the move meant a big economic blow. However, in 1970, there was an introduction of pay television and therefore people had to subscribe for movies and pay monthly or pay on demand. This further led to the development of pay on demand and this was meant to satisfy the public with movies whenever they required one. Predictably, broadcast network executive, who advocated successfully until the late 1970’ ...

According to Denhardt and Denhardt (2012), the main role of public servants is to assist citizen’s articulate as well as meet shared interests rather than attempting to steer of control society. However, today there is a tug of war between public management that steers and that that rows. Nye identifies three trends that have resulted in the decentralization or diffusion of government and society. These include globalization, information revolution and marketization. Public administrators are, therefore, left with the task of ensuring equity, service effectiveness and efficiency.

A public service like building inspection by government agencies should be available throughout ...

“I am no bird: and no net ensnares me: I am a free human being with an independent will” is a quote by Charlote Bronte in her novel Jane Eyre. When I first read it, I realized that I have been striving to achieve my goals and heartfelt desires my whole life. When choosing the path and direction of my future, I have often incorporated my goals and childhood dreams in my studies and my work. I have not left any gaping opportunities for anyone to compromise my will and desire to attain a fulfilled life in terms of career and ...

Social entrepreneurship is where a business aims to achieve a certain social goal other than that of making a profit. Social entrepreneurs are usually concerned about making a positive impact on the society other than their objective of making a profit. For instance in the video entitled “Tom’s shoes”, Blake Mycoskie focuses on improving the lives of the children in Argentina. He observed that most of the children in Argentina were walking bare footed and made it his priority to change this situation.He was keen on making a profit on his sale of Tom’s shoes but also wanted to make a contribution in ...