Abstract
It is evident that for businesses, organizational performance is of vital importance in order to be able to achieve organizational objectives and goals as outlined in a firm’s mission statement. As such assessing the ability to gauge the level of organizational performance, is a key component of ‘Strategic Management’. So the bigger organizational picture, is composed of the ‘broader’ aspects, related to the overall sense of the organizations direction and purpose, in being able to achieve its aspirations and desired goals and objectives. While a vision, describes what an organization aspires to be an organizations mission, is grounded ...