Essays on Newspaper

The case study on Salt Lake City, the Olympics, and Bribery manifested a complex scenario, which demands a critical valuation. The case involved the perceived default by professional heads of the Salt Lake City Olympic Committee (SLCOC) and members from the International Olympic Committee (IOC), who have the full understanding of the ethical and legal stipulations of their work. The analysis of the case requires exclusive consideration of all facets ranging from the activities, circumstances that led to the occurrences, the individuals involved and the required rules as well as the regulations governing the corporates. Therefore, the analysis would Continue reading...

Background

The joining forces policy is an initiative developed by First lady Michele Obama in conjunction with the secretary of State Joe Biden. The initiative is meant to call attention to veterans of the United States who have gone to war for their country and are cleared to join the society after their service. The initiative stems from the moral obligation that soldiers who have come from war fighting for their country should not come home only to continue the war which this time has to do with fighting for job opportunities (AAN, 2014).
The policy was developed prompted by Continue reading...

Creation of new parks and preservation of existing ones

Recreation and leisure activities are very critical dimensions (of the quality of life for all people, even those with disabilities) related to human development. Leisure and recreational facilities can be used as vehicles through which people can have fun, meet new people, and develop relevant skills and competencies. However, traditionally, recreation activities have been given and still are given low priority even today. A sizable group of people in the society is still limited to the segregated recreation and leisure choices. As a member of society pursuing a higher education, I have a responsibility to become a “citizen leader” Continue reading...

Canada is a case foreign country that shall be regarded in this instance. The Canadian Journal of human rights has been on a high in highlighting instances that are part parcel of human rights (Kress). In the previous publications, the journal has been focused on the protection of child rights. In this context, it has been on the forefront to fight against instances such as child neglect by parents. In the majority of its publications, the journal had been championing on inclusivity when it comes to the treatments offered to children. In this regard, equality has been the most Continue reading...

The postmodern understanding of advertisement goes beyond the need to select what means of the platform to use. It encourages the use of all manner of methods through which consumers may be reached. Not that firm should be extravagant and use all methods at the same time economically, but that advertisers consider every outlet through which they can reach the consumer. This kind of advertising puts the consumer on the frontline so much so, advertisers will reach out through whatever method is most convenient for a specific market group. This means adverts will be put in print, on television, Continue reading...

Introduction

Switching the United States’ current income tax system would benefit the country as a whole. Therefore, variations of the flat tax that are proposed, some of which set a percentage on income while others set a percentage on sales tax. Those arguing in favour of such tax reforms contend that it will eliminate the complexity of our current system and the loopholes. This will contribute towards boosting of the economy. One such proposal, on which a number of books have been written, is called Fairtax. This is a flat rate sales tax only on new items. For example, if Continue reading...

- What is brand resonance? Can every brand achieve resonance with its customers? Why or

Why not?

Brand resonance refers to the nature of the ultimate relationship and the level of
identification that the customer has with the brand. Particularly, brand resonance is significant for the brand. It includes the attachment with the brand, brand quality, engagement with the brand, and community of a particular brand user. Not every brand achieves resonance with its customers because of one possible reason, inefficient marketing activities. There are several reasons to be brought under consideration that not all brands achieve resonance with its customers; Continue reading...

Introduction

The Samsung 55-inch OLED TV (model KN55S9C) is a new TV technology meant to push LCD/LED and plasmas TVs to the sidelines. It has all the pluses of plasma and LCD/LED technology. It also combines the deep blacks, powerful contrast and unlimited viewing angles of plasma TVs with the image brightness, ultra thin design. It also has an energy efficiency of LCD sets that utilize LED backlights. It is the best all-around TV performance ever seen so far because of its good OLED picture quality. This is so because it has spot-on colors and incredibly deep blacks that make Continue reading...

The first Tuesday after the first Monday in the month of November 2012, saw a tradition coined in 1845 realized once again. The citizens of United States went to the polls in their respective states to elect their president. President Barack Obama sought reelection for a second and final term against the former governor of Massachusetts, Mitt Romney. November 6, 2012 saw Obama win the elections; with the Democratic Party dominating the senate and the Republican Party the House of Representatives.
Each candidate relied on a war chest of a different artillery, money. Money spent on the campaign trail, Continue reading...

Abstract

Netflix, Blockbuster and Amazon are currently dominating the video content industry. The Netflix business model is dominated by rental DVD movies which includes online downloading from websites. The product differentiation in this industry is based on the type of services offered by each company, and the extent of their reach to customers. A new technology that poses a threat to the DVD rental model is the Video on Demand. Video on Demand or Audio Video on Demand allows instant access for viewers to their favorite movies, television programs, and music. The requested content is directly loaded on the viewer’ Continue reading...

Guerilla marketing is a strategy used in advertising that yields maximum results by using unconventional tactics in marketing that centralizes on low costs. The term guerrilla marketing was made-up by marketing guru Jay Conrad Levinson from the guerrilla warfare. Guerrilla warfare encompasses the small tactical strategies employed by armed civilians in irregular combat. The tactics include the element of surprise, sabotage, ambushes and raids. Just like guerrilla warfare, guerrilla marketing makes use of such tactics in the marketing industry.
This advertising style relies on imagination, high energy and unconventional strategies in marketing. Guerrilla marketing is all about surprising the Continue reading...

- Why do retailers use professionals such as ad agencies of the media to develop their campaigns instead of attempting to do so without experienced help?
Use of social media to market can enable retailer looking to advance their reach for more customers. Advertising agencies help the customers to interact more with brands through social media. As such, having a strong social media presence is essential in tapping more customers into their interest. If effectively implemented advertising agencies can bring outstanding success in the business. Additionally, the public relations method of ad provides a set of practical steps and Continue reading...

Tourism is one of the world’s largest industries which is continuously developing year by year. It has turned out to be a very significant industry in our modern society. As today is the century of well-developed technologies, tourism is getting promoted rapidly. Tourism is an important pillar of almost every country’s economy. Nowadays, all people tend to spend their free time travelling, and all of them have a great opportunity to do it without any effort. Some people consider tourism as a hobby, for some people it is a job. However, many of us travel just to Continue reading...

Introduction

Discrimination is the act of unfairly treating someone, or a group of people, based on the category to which they belong rather than on the basis that they deserve such treatment. The unfair treatment may be based on age, race, ethnicity, religion, nationality, political affiliation, sexual orientation, marital status, height, size, sex, mental ability and physical ability. It involves treating other people with prejudice. Discrimination limits opportunities for individuals. Discrimination is an injurious behavior and should be discouraged in any way. The purpose of this paper is to study discrimination in the United States, particularly discrimination against international students. Continue reading...

Introduction

One of the longest wars that America has involved itself in was the Vietnam War. This war, which took place between 1959 and 1979, was a prolonged struggle between the United States and North Vietnamese nationalist forces who were trying to unite the country under a single communist government. Unlike many wars where America has emerged victorious, the nation was however defeated in this war and communism took over in Vietnam. Many Americans opposed the war and today, this war is often used as benchmark of what America ought not to do when it comes to foreign conflicts. In Continue reading...

Abstract

Netflix, Blockbuster and Amazon are currently dominating the video content industry. The Netflix business model is dominated by rental DVD movies which includes online downloading from websites. The product differentiation in this industry is based on the type of services offered by each company, and the extent of their reach to customers. A new technology which poses a threat to the DVD rental model is the Video on Demand. Video on Demand or Audio Video on Demand allows instant access for viewers to their favorite movies, television programs, and music. The requested content is directly loaded on the viewer’ Continue reading...

Introduction

A consumer diary is important for the following reasons. One, It is used to capture frequent and small purchased items that a consumer uses. The diary is meant to capture all the expenses on food and beverages that a consumer uses nonprescription drug and supplies, tobacco and personal care products. A consumer diary is self-managed within a specified period of time. The diary is used to show the amount of expenditure a consumer uses on products that they use. It can also be employed in analyzing the consumers’ loyalty towards the items and also checking consumer behavior (Maclaran, et Continue reading...

- Identify the issue as a social problem
The market for mass media increases as the society keeps growing. Mass media plays a vital role in ensuring people understand the society they live exist. The newspaper was the first form of mass media to be introduced in 1440 in Germany. Since its invention, people have been relying on the newspaper for gathering information until other forms of media were made available (Barber). Since the introduction of television in 1970s, the demand for newspapers has gone down many people terming them as things of the past. The development of mass Continue reading...

In his session at Ted Talks, Eli Pariser discusses the way the internet is filtering information for us. The data that reaches us is not in our control. According to Eli Pariser, there are invisible algorithms that are sifting out data depending upon our previous history on the internet. This was initially the role of newspaper editors and journalists before technology came. The internet is focusing an individual’s direction according to its own interpretations about our likes and dislikes. This raises questions about the ethics guidelines followed by those regulating the web.
Eli Pariser talks about internet filtering. Continue reading...

The USA Today is a leading name in the newspaper industry of the United States. Its simple layout and colorful presentation are the most admired features of the newspaper. The creator, Gannett Company Inc., chose the newspaper industry to tap into the English reading population and make the life easier for the readers. USA Today has brought an evolution in the daily lives of the consumers through its innovative approach. It was launched in the early 1980s to fulfill tow significant needs of the consumers: first is the need for short spans and secondly the need to be informed ( Continue reading...

Same sex marriages are those marriages whereby members of the same gender come together and form a family. In same sex marriages, persons who are of the same biological anatomy in terms of sex engage in a family relationship. When both parties are men they are said to be homosexual while when both parties are women, they are said to be lesbians. Same sex marriages are an emerging issue because a few centuries ago; it was rare to hear about cases of gay marriages. Most countries had laws in their supreme laws that defined a marriage as the relationship Continue reading...

One of the problems which beset many governments today is corruption. With the era of globalization, countries are finding ways on how to eradicate corruption in order to be globally competitive. Investors will definitely not invest in countries whose governments are known to be corrupt. The question that bugs us now is whether corruption can be eradicated or at least be prevented. This essay hopes to argue that corruption can be prevented and can be removed.
Corruption figures worldwide are horrendous. According to the Tax Justice Network, almost $30 trillion have been embezzled in the last 15 years by Continue reading...

Why are newspapers not important in the 21st century?

Newspapers are the only source of information for all classes of people in our
Society. As we know newspapers first appeared in Europe in the 17th century they had an
evolution slowly and gradually from a similar type of publication to a single sheet of
paper that would respond to events which were unusual. Although newspapers currently
and those in the past were similar in many ways, newspapers and their content have
changed over time. The decline of sales in newspapers has been widely due to
ever increasing newsprint prices, decreasing advertisements sales, the loss of putting classified
advertising Continue reading...

Introduction

Audible.com is an Amazon subsidiary that provides customers with premium digital spoken audio entertainment and information online, by offering a new enhanced way to enrich their daily lives. Audible content includes above 100,000 audio programs from above 1,800 content providers including many leading audio book broadcasters, publishers, magazine, entertainers, business information providers and newspaper publishers. All data at Audible.com is downloaded digitally and it can be played on more than 500 popular devices (Audible.com).

SWOT Analysis

Strengths
Audible.com has large collection of audio books that are high-quality and some aren’t available anywhere else. Audible.com has the majority market Continue reading...

The narrative of Fredrick Douglass was published the first time in 1845. It is a wonderful read. It is also very enlightening. Mr. Douglas was a very prominent person in his time. He became the first spokesman for his people. Though he was born into slavery, he managed to achieve what most men of his generation could not achieve. He was also a newspaper editor. In this narrative, there is an unparalleled account of the life in slavery. He gives first-hand information about the dehumanizing conditions of slavery and the narrator’s own victory over the vice. Similar to Continue reading...

“A Good Man is Hard to Find” by Flannery O’Connor, published in 1955, is an excellent exposition of grace and sin. It is also based on the notion that existence of God is is depended on morality. This story is about grandmother and his journey from being a manipulative and selfish woman to the realization of being graceful. This story is based on the core notion that one feels the reality of life when they are faced with the worst situation in life. The grandmother who is the central character in this story tries to convince her family Continue reading...

Introduction:

Advertising refers to marketing communication intended to attract the attention of potential consumers and convince them to buy certain products or subscribe to services. It also provides firms with ways of establishing brands through repeated advertisement (ad) presence which consumers associate with the brand in the advertising media. Traditional advertising media include radio, television, magazines, newspapers, and billboards. (Yuan et al, 2012). The advent of digital media such as the internet has had a profound impact on the advertising industry as new channels continue to supersede traditional media. The Internet has moved advertising beyond rudimental ad display methods to Continue reading...

Job Analysis Report

- Job Description:

The job under consideration in this report is Customer Services Representative (CSR).

The job description of Customer Services Representative, as taken from O*Net is as follows:
- The basic task for a customer service representative is to reply the calls of the customer to provide the information about the product and services. The CSR should also be capable of obtaining details of any complaints.
- Take or enter the orders from the customers
- Keep the records of customers’ transactions
- Resolving the customer’s problems related to billing, monetary refunds and bill adjustment
- Ask for the sales of any new product of the company
- Continue reading...

News keeps people in touch with what is happening around the world. It is disseminated through so many channels including the print media, radio, television and through the internet through many ways. News keep people in touch all over the world and it is important that people access them because news gives them insights to dynamics that form the dynamics around life. Technological advancements have propelled the delivery of news into new heights, and therefore, brought about a lot of change (Berry, 16). In the news world, several modes of delivering news have come up threatening the use of Continue reading...

The largest country in the African continent is Sudan. The population in the country is more or less 33 million that speaks about 130 languages/dialects. Majority of the people are Africans and Arabs. Even though the International Covenant on Civil and Political Rights (ICCPR) was endorsed by Sudanese government in 1986 that guaranteed the right to freedom of expression and press in 1998 constitution, there is no actual practice of this right. Sudan is one of the very few countries where media is under heavy restriction and the related personnel are subjected to high control and regulation (Salam & Waal, Continue reading...

Reflect on a time when you challenged a belief or idea. What prompted you to act? Would you make the same decision again?
About three months ago, I came across an article in the newspaper that highlighted the challenges faced by students in their pursuit of college education. It stated how college students give in to peer pressure and result in drug abuse, irresponsible sexual behavior and laxity in academics due to the freedom that comes along when one joins that phase of education. I was inclined to challenge the idea and constantly looked at the positive side of Continue reading...

Introduction

The main topic for this analysis is Reporting the Resistance in Red River settlement. The selection of this topic is based upon a literature explaining, analyzing and interpreting the events that surrounded the Red River that created a big attention from historians. The following topic brings together a collective of letters written by Alexander Begg and Joseph Hargrave. The letters documented the resistance and giving an understanding of the social world that contributed to the resistance. During this period, the Red River settlement was a small, isolated community that administered civilization while at the same time facing savagery resistance. Continue reading...

Introduction of the Books

Men in the Sun
Ghassan Kanafani (1936-1972) was a Palestinian story writer and was deeply involved in politics, during the Arab-Israeli in 1948 war he and his family were expatriate to the part of Palestine.In 1952 during his education from Damascus, he was again deported to Kuwait because of his association with the Movement of Arab Nationalists.He was leading the Arab Nationalist movement and during his leadership he worked hard for the independence of Palestine. Due to getting exile for so many times he was confronted with many problems because of not certain proof of citizenship. On July 18, Continue reading...

The article chosen to analyze this assignment, “Castro Thanks U.S. in Speech But Reaffirms Communism” relates greatly to the course concepts in media and politics. This topic is newsworthy as it covers a topic that is of interest to the American public. The New York Times has been labeled as a “liberal” newspaper.
President Raul Castro is portrayed in the article as the victor in this highly contentious event. The political power narrative is framed by Castro who included favored guests, such as Elian Gonzalez (at the center of the battle of Cuban exiles and Havana in 2000) as Continue reading...

Abstract

This paper highlights the influence of sophisticated technological advances on the current social and economic aspects of life. The overview of the main advantages and disadvantages of the process is pointed out along with the conclusion in the favor of technological progress. It is stressed that the most crucial Pros of the technology comprise the time saving and information accessing issues. In contrast to the mention above advantages, the Cons include the distress in the communication process which affects the sound forming of the future generations. Youth is considered to be the most influential part of the society and Continue reading...

INDUSTRY AND EXTERNAL ENVIRONMENT ANALYS: PUBLISHING

Industry and External Environment Analysis: Publishing

This assessment will cover the internal and external consideration which affect the current and forecast performance of the publishing industry. For these purposes the publishing industry will consist of those companies which publish newspapers, periodical magazines, revues, reports and other publications, books and directories (Bureau of Labour Statistics, 2014). These publications may take the form of print, digital media or any other distributable format. Taking the current environment into consideration a large part of this analysis will be concerned with the effects of new media on the traditional publishing world. How new methods Continue reading...

I will not tell my new employer the technology secret used by my former employer. I feel it is not ethical to share the company’s secrets with outsiders. The decision is not an easy one based on the fact that I was fired by my previous employer. I feel that by sharing this information, I will avenge myself and the other fired employees. In addition, the success of my current employer’s project will get me a promotion and pay rise. It is very tempting to reveal the secret of my former employer.
I have used the Front Continue reading...

Abrstract

History has proven the close proximity of coexisting ethnic races has been and remains at a minimum a potentially incendiary situation. The United States of America’s 1906-1921 era surrounding World War I is absolutely no exception to this putative unwritten law of human nature and affords numerous race riot examples to demonstrate these difficulties. The riots that occurred in Atlanta (1906), Omaha and Chicago (1919), and Tulsa (1921) patently evince the brewing racial tensions between Whites and African Americans that exploded-precipitated and fueled by hatred, baseless fear, false accusations, malicious rumors, and innuendo-into riots, leaving in their wakes Continue reading...

Office floor cleaning is held as a service offered by the UCC. Since the UCC article 2 & article 9 covers only sales and/or cleaning as a franchise service or as an added complementary action to a sale, Serviceco’s contract will not be enforceable under the Uniform Commercial Code. Therefore, we need to subject it to the common law.

For our analysis, let us first do the following

Step I: The conditions of a contract which make it legally enforceable.
A contract is an agreement between two parties under which there is a
- An expression of interest from one party
- An offer from the second party.
Continue reading...

Understanding Monopolies: News Corp

Introduction
News Corporation is a media conglomerate of media publishing houses, including the publication of newspapers, magazines and books, the production and distribution of promotional and advertising products and the development of digital publishing. The Corporation has a number of business interests, including a few major sports teams. The history, relevance and analysis of News Corp would invariably revolve around its iconic and often controversial owner, Australian-born Rupert Murdoch (Corporate Watch).

History

News Corporation was originally created from the wealth Rupert Murdoch received from his father. He obtained his first newspaper, ‘The Adelaide News.’ by inheritance on the death of Continue reading...