Part 1
Out-of-home (OOH) and outdoor advertising are focused mostly to market to consumers when they are in public places or in transit. This industry dates back in the 1800s in the USA and nowadays it has grown tremendously. Today, OOH and outdoor agencies range from small family-owned businesses, to multinational media corporations. Over the years, the industry has remained relevant as it has constantly adapted new formats, new markets, new opportunities as well as new technology. The innovation put in place has helped the advertisers take their message even further and be more effective. OOH and outdoor advertising still remains ...
