Essays on Emotional Appeal

Robbinsdale Hospital is one of two hospitals among the six facilities in the city to have an intensive care (Level III) nursery. This facility is tailored to treat infants suffering from severe medical complications upon delivery. The program director is deciding whether to use an emotional or rational appeal in advertising copy. (a) What are the considerations in this decision? The advertisement that the director wants to create will automatically target parents who are expectant because the facility is for newborn babies. The concerns in this situation are the kind of services offered at the facility as well as ...

Not long ago, I had to persuade my family to provide me with money to purchase a car. My approach was a combination between rhetoric and subtleness, which eventually led to convincing my parents to offer me money to buy the sport car that I wanted. Besides a strong and effective rhetoric that included logical (logos), emotional (pathos) and credibility (ethos) appeal, my method to convince my parents to support my plans to buy a car also took into consideration a rhetorical situation (kairos and topos) that influenced the response to my rhetorical exigence (demand). Purchasing a car is ...

Introduction

Superhero is a term that is socially accepted and widely revered in today’s society. We are fed with information about their supreme powers and ability to save humanity from evil. Every popular media form has been used to ensure our society fantasizes about their presence and accept their critically maligned narratives (King 167). Vigilante, it’s a word taken from Spanish and it was first introduced to America in the mid-19th century. A vigilante is someone who operates alone or in a group, “takes the law into their own hands” (Butler 1). These people are not endorsed as ...

Introduction

The paper will explore the reasons why children were made a part of the consumer socialization process by marketers as well as how the consumer behavior characteristics of children develop as they mature. Research and analysis into the field of targeting marketing efforts at children is important given the increasing proliferation of brands and marketing campaigns specifically being designed while keeping children as the primary target audience, as highlighted by John in his research article. Therefore, the conceptual framework for the article will start at understanding the progression of the Consumer Socialization Process as it applies to children, followed ...

Introduction

Advertising is form of communication that is directly invoked in passing critical messages to the target audience. It is also termed as a promotional mode that has persuasive instincts of swaying buyers to a given direction. Therefore, advertisements for sales promotion are destined to orient the thinking and perception of buyers to a given product. While there are different forms of advertising, the main message expressed by these ads is always the same, and it holds one precept of persuasion to the target audience. It is the backdrop for competitive edge that most advertisers come up with different messages, ...

Abstract

Marketing strategy is the one component of a business organization that determines its relevance and sustainability in the contemporary market. An outdated marketing strategy or a poorly informed model of doing marketing leads to the inevitable failure of a business organization. Zappos, TOMS, and Payless are shoe companies that originated in the U.S., and each one of them has positioned itself to its clients’ uniquely and differentiated its brands to establish a territory in the expansive global shoe market. Zappos is quite established in social marketing practices, specifically customer relations. However, it spends more than average revenue to finance ...

A rhetorical analysis of language is not a summary or an interpretation of what the author meant. Rather, it is a treatise on how the author presents his or her material (Ramage, Bean and Johnson 16). At issue are the rhetorical features of the text-the author's purpose, the intended audience, what kinds of claims he makes, and the way he uses evidence (Ramage, Bean and Johnson 16). That evidence is used to show how an author attempts to persuade whatever audience he has chosen. The rhetorical plan is to analyze the text in terms of with the grain reading, ...

Academic Critique: Intergenerational Conflict in Arab Families: Salient Issues and Sale

In Rasmi and Daly article “Intergenerational Conflict in Arab Families: Salient Issues and scale development” (2015) the two authors explore various types of conflicts that affect most Arab families. Sarah Rasmi is a professor at the American University in Dubai, UAE. Over the past years, she has been involved in culture conflict research focusing on the neglected Arab world by other researchers. Together with her co-author Timothy Daly, who is a professor at the United Arab Emirates University, they have published various articles about Intergenerational Conflicts, Conflict Management and Perceived Parental Rejection and Adjustment. In my opinion, the clear ...

The letter by Martin Luther King, “Letter from a Birmingham Jail.” targets the white ministers in the city of Birmingham. King writes this letter to the 8 white ministers who criticized his actions as a clergy in a statement which was published in the newspaper, after he violated the law of the city and had to be jailed. The purpose of the letter is to address issues in the city which subjects African American towards injustices and segregation. The author seeks to address the plight of the Negroes who have suffered under the whites for a long time (Fahey ...

Research Skills

2016 Introduction The use of social media has mainstreamed the marketing platforms for most companies today. This practice has been so common due to the introduction of digital technologies that connect the entire world. Therefore, information dissemination and realization of connectivity is highly manifested on the social media platform than any other marketing precepts. On the other hand, there has been a massive transition from traditional marketing concepts, even as most companies embrace this new marketing portfolio (Wollan, Smith, & Zhou, 2010). Jingle Clothing Limited Company is not exempt to this massive migration since it needs to catch up with ...

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Daily communication at work entails the use of different types of appeal, although most of the time, these appeals are used unconsciously. In particular, emotional appeal is one of the most common types of appeal that people most likely use, either intentionally or unintentionally. Personally, I believe that the use of emotional appeal can be ethical in the workplace when it is logically used to support an idea. As long as the use of emotional appeal is logical and truthful, it can be considered ethical in the workplace setting. For instance, an HR supervisor noticed an increase ...

The articles “Roll Back the Red Carpet for Boys” by Donna Laframboise and “Our daughters, ourselves” by Stevie Cameron talk about gender inequality in the eyes of the public, but the truth is that both boys and girls are victims of discrimination. I support the equality and believe that boys should be treated as well as girls are and that girls should not be over-protected. There is the emotional appeal in the article “Roll Back the Red Carpet for Boys” because the author, who is a journalist, writes about the difficulties that young boys face during the process of ...

“Hotline Bling,” a song co-written and performed by Canadian rapper Aubrey Drake Graham, known simply as Drake, rose to popularity in late 2015. While it was well known for its corresponding music video, it has also been critically praised for its emotional depth. Essentially, “Hotline Bling” is an emotional appeal from the narrator, Drake, to a former lover, who remains unnamed in the song. Throughout several stanzas that center around the phrase “ever since I left the city,” Drake uses the rhetorical devices of pathos and ethos in an attempt to compare and contrast his past and current relationship ...

The acceptance of those with special needs, like those with Down Syndrome, as an example, is a significant topic in the world today. While legislation like the Americans with Disabilities Act (ADA) had worked to ensure that these individuals have equal access to education, employment and housing, among other rights, legislation alone cannot alter how these individuals are viewed. As a result, there is a remaining need to educate people and to generate acceptance of these differences among the public.

Situational Analysis

Currently, there are a number of foundations funding the public campaign to increase awareness and acceptance of those with ...

“Letter from Birmingham Jail” is a famous open letter written by Martin Luther King, Jr., in 1963. After he was arrested for participating a nonviolent protest in Birmingham, Alabama as part of the Civil Rights Movement, he wrote this letter to address several concerns he had about the concepts of racial segregation and the ideas of racism present in America at the time, particularly the South. It was published in various newspapers and magazines thereafter, and in his book Why We Can’t Wait.

The primary point of the letter was to respond to the “Call for Unity” that white members ...