Essays on Pathos

Presidential Inaugural Address is the first speech that a politician says as president and which outlines his objectives and challenges as the newly elected head of the country. In his address, Jan. 20, 2009, Barack Obama called on all Americans to unite the common efforts in the fight against the crisis and in improving the world both at home and abroad. He began his speech with a description of the current disappointing situation in the country, including the social and economic spheres of life. Next, he moved to the more general and global challenges of foreign policy, which he ...

Introduction

The photo ad is a shot of two side by side photos of an adult male enjoying the view of an ocean. On one photo, the adult is alone while the second photo displays a dog by his side seated and as well enjoying the view. The second photo has a company logo and the top right hand corner and a phrase on top of his head reading “A dog makes your life happier, Adopt.” The author has used a creative photo in the advert that captures the relationship and the importance of having a dog. It clearly demonstrates ...

In December 2016, the US Secretary of State stated that, Israel would either have to be a Jewish State that does not intrude into Palestinian “land” or it should be democratic whereby Palestinians would be given equal rights as dignified citizens of one-state of Israel. This was something many Republicans and Conservatives found to be negative and Anti-American. The purpose of this paper is to argue that the conflict between Israelis and Palestinians cannot be solved. This paper will use elements of persuasion to establish a case to prove that America must stay away from imposing its will on ...

A rhetorical analysis can be termed as an art of persuasion that analyzes the different elements or strategies applied by an author for the purpose of communicating his or her massage to the existing audience and to persuade the readers. Honesty is an important virtue that forms part of the human life. Honesty is a moral value encouraged by many people in homes and organizations. It may not be easy for a person to tell the truth about something, but honesty is one of the building blocks in the creation and maintaining relationships. William Damon, in his essay, "The ...

In 399 BC, one of the greatest ancient thinkers, Socrates, faced the trial upon the accusations of his corrupting influence on the Athenian youth, rejection of gods recognized by the Athenian state and invention of new gods. In the course of the trial, the philosopher was given an opportunity to defend himself, and his speech interpreted by Plato under the title Apology has survived until nowadays as a prominent example of rhetoric and argumentation. Socrates moves from explanations of his actions to critique of the values and misconceptions of his accusers (particularly, Meletus). Although one would expect a person ...

For the news reporters, it’s important to note the two sides of President-elect Donald Trump’s inaugural concert. The event took place in front of the Lincoln Memorial on the eve of the inauguration ceremony held on 20th January 2017. The event can be noted for its difference from the Obama celebration for those who came to compare the two. However, one notable thing at the event was the absence of famous celebrities. Given that this was an event meant for marking the start of the reign of the 45th president, one would expect “big name” celebrities to ...

Most people have only heard of the rhetoric concepts of ethos, pathos, logos, Telos and Kairos, but they do not know what they mean. These terms are used mainly by Aristotle (book writer/author) in explaining how rhetoric functions. In ancient Greek, the works corresponded with rhetorical situations (Aristotle 33). The terms are used in advertising, especially in persuading the audience. The three common basic words used in persuading are ethos, logos, and pathos. Ethos is referred as credible or the ethical appeal (Aristotle 89). Therefore, it means convincing people based on the character of the individual, for example, in ...

Ageing out of drugs

In the article "Ageing out of drugs", McKenna wants to tell that we have to work on the natural phenomenon of ageing out to get rid of drug use. She chooses this idea as she is working on a graphic non-fiction book related to metamphetamine users, and has found that this phenomenon of ageing-out could be among the best strategies to deal with the problem. This information about McKenna has been shown in the author biography. In the article, the author has arranged the ideas or information in a logical flow. She has initially described the drug-use-related issues thoroughly, ...

Since ages, abortion has been a controversial and debatable topic in the country. Currently, the legal aspect of abortion has caused a stir in the masses. This matter can be discussed in the light of two opposing viewpoints professed by two personalities. For women, abortion is not as binary as it is considered and being pro-life or pro-choice is not a decision that anyone can make a certain set of principles which they have come to know of. This is exactly what TV show host and analyst, John Oliver discusses in a light-hearted manner on the show ‘Abortion Laws: ...

Not long ago, I had to persuade my family to provide me with money to purchase a car. My approach was a combination between rhetoric and subtleness, which eventually led to convincing my parents to offer me money to buy the sport car that I wanted. Besides a strong and effective rhetoric that included logical (logos), emotional (pathos) and credibility (ethos) appeal, my method to convince my parents to support my plans to buy a car also took into consideration a rhetorical situation (kairos and topos) that influenced the response to my rhetorical exigence (demand). Purchasing a car is ...

Rhetoric is a mode of communication that has a broad spectrum of definitions. Language professionals and writing instructors have always referred to it as a particular set of circumstances involving the use of one person's communication to influence the perspective of someone else. Broadly, rhetoric can mean any communication used to modify the point of view of other as a way of persuasion. Analysis and interpretation of rhetorical situations can contribute to the firm, audience-focused and organized writing (Tahin 1-3). The careful use of rhetoric and presentation of evidence can also make an argument more convincing. Rhetorical situations always ...

The movie, which has been chosen for the discussion is Lord, Save Us from Your Followers, directed by Dan Merchant in 2008. This film is rather documentary, created in the form of dialogue between the host and the audience. The Lord, Save Us from Your Followers tells its viewers about the religious situation in the USA back in 2008 and it appeared. The documentary represents it from the various angles, depicting different religious and social movements. The plot of the Lord, Save Us from Your Followers is the following: referring to the most bothering aspects of the modern society, ...

“Retarded”

Introduction (Case Scenario) My best friend’s younger sister has Down syndrome and on two separate occasions, we heard people casually throw the word “retarded” at each other. I remember the first time turning around to two young adults laughing after one responded “okaaay,” rolling her eyes and waving her hands in the air. I do not need to go into how upset I was for not only myself, but especially for my girlfriend standing right next to me. I wish I would have said something then, but you know those “what would you do” situations where you are ...

What is President Obama’s Gun Control Plan and how would it affect gun owners.

Thesis Statement: The United States has one of the highest rates of death by guns in the world. Almost everyone knows of someone that has been affected by gun violence, either self-inflicted or due to the actions of someone else. There are many people and organizations that want an increase in gun control laws in order to decrease gun violence. This paper will examine President Obama’s Gun Control Plan.

PART 2:

SOURCE #1: ENCYCLOPEDIC/REFERENCE SOURCE: Agresti, James D. & Smith, Reid K. “Gun Control Facts.” Just Facts. 13 June 2016. Web. 4 July 2016.

Is the text timely/recent? Relevant? How do you know?

Yes, it was published in June 2016. ...

Angela Locke’s essay “Born Poor and Smart” offers a pointed critique of social stratification and the cultural divides between rich and poor that maintain these systemic inequalities. Detailing her poor childhood and the long, arduous road she took to becoming financially solvent, Locke offers a laconic, straightforward essay that speaks truth to power while also demonstrating the problems the poor have in being able to uplift themselves out of poverty. While Locke misses a few fundamental differences between the rich and the poor in her logic, “Born Poor and Smart” offers a significant sense of ethos and pathos ...

For many centuries women had to struggle to make a place for themselves in society. Some have become successful but many are still mistreated by their families as well as their society. On 5 September 1995, Hilary Clinton made a speech during the United Nations Fourth World Conference on Women in Beijing, China to a mixed audience. The purpose of her speech was to encourage people to see that women contribute to the success of society and that any violation of a woman’s right should be regarded as a human rights violation. During the conference, “Hillary Rodham Clinton ...

Introduction

In the adsorption-membrane hybrid system for ethanol steam reforming: Thermodynamics analysis by Dang, Amornchai, Yaneeporn, and Suttichai, (2011, International Journal of Hydrogen Energy), the authors seek to explain how an adsorption-membrane hybrid system, which uses a carbon (IV) oxide as an adsorbent can be used to eliminate unwanted carbon (IV) oxide in the hydrogen separation process. The authors aimed at improving the ethanol steam reforming performance through comparison of thermodynamic analysis that comprised of adsorptive, as well as membrane reactor. Then the authors were able to find that membrane separation process for the hydrogen removal had a higher impact ...

Many sports fans watch sports channels to be entertained by their favorite sports teams. When people are too busy to watch the game they have one website that they can rely on to give them the up to the minute scores and game details. “The website that sports enthusiasts rely on to give them all the informative details is the Entertainment Sports Programming Network” . The website name is also known as ESPN for short. Fans of all types of sports can log onto the site and find out everything they want to know about their favorite teams and competitions ...

The student who wrote the essay “Violent Video Games Create More Violence” developed a well – argued manifest to disallow teenagers playing video games. The writing is persuasive because the writer followed the guidelines of sound argumentation, referring to nationwide events that ended in shooting for credibility (ethos) purpose, presenting the facts in a logical manner, hence integrating the logos, and finally, appealing to the readers in an emotional manner (pathos). This essay’s thesis is “Violent video games are desensitizing players from violence and reward them for it, while also teaching them that it is an acceptable way to ...

Introduction

Socrates is considered one of the greatest philosophers in the history of Western Europe. Virtually every person that goes through the education system must come across his name, his works, or his demise story. Greek official had previously put Socrates in jail for the charges of ‘corrupting the mind' of the Athens' youth. In the eyes of the wealthy and the influential, Socrates was making a fool of them by empowering the young people with new information about the society and its leadership among other things. When put to jail, he was scheduled for death in a few days, ...

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Almost all around the world, different organizations put their best effort to convince smokers to quit in order to avoid the negative effects of tobacco. The same holds true in the country of Thailand. In the year 2012, the Thai Health Promotion Foundation created a short video advertisement to convince smokers to quit. The foundation is a local agency that aims to promote health and well-being of individuals and the society as a whole. Because smoking causes serious health damage as well as environmental impact, it is not surprising that the Thai Health Promotion Foundation specifically targets ...

According to Michelle Alexander, the black men are not only absent because they are running away from their responsibilities, but also because they are discriminated in almost all sections of the society. Alexander points to the fact that the black men face so many factors like mass incarcerations and discrimination in the workplace that may take them away from their responsibilities. Alexander also argues that the idea of black men running from their responsibilities may not be true. The idea that black men are racially discriminated by the social, economic, political, and justice systems is true. The black man ...

The letter by Martin Luther King, “Letter from a Birmingham Jail.” targets the white ministers in the city of Birmingham. King writes this letter to the 8 white ministers who criticized his actions as a clergy in a statement which was published in the newspaper, after he violated the law of the city and had to be jailed. The purpose of the letter is to address issues in the city which subjects African American towards injustices and segregation. The author seeks to address the plight of the Negroes who have suffered under the whites for a long time (Fahey ...

Dr. Martin Luther King Jr was considered to be one of the greatest leaders of the Civil Rights era. In his letter, Letter from Birmingham Jail, Dr. Martin Luther King Jr. is writing in response to a letter that was written to him by eight Alabama clergymen. In their letter, the eight clergymen expressed a dislike for the activism of Dr. King and the Southern Christian Leadership Conference. They believed that the demonstration that Dr. King was participating in was “led in part by outsiders” (Carpenter et al.) Additionally, the clergymen seemed to praise the police of Birmingham. In ...

The article “Self Making as Public Spectacle: Bodies, Bodily Training and Reality TV” is written by Bree Hadley, from Queensland University of Technology, Australia. It is published in “Scope: An Online Journal of Film and Media Studies” in Issue 24, October 2012. The article starts with the commentary on how reality TV shows has penetrated the media and its definitions of what real people are like has taken the society by a storm. Reality TV has recently exploded into the mainstream media and has taken over our televisions. It has already been written about extensively how these reality TVs ...

Rhetorical situation is an occurrence of rhetorical events consisting of a specified issue that is to be addressed to specific audience under some constraints (Cunningham et al. 184). Therefore, the rhetorical situations constitute of exigencies prevalent in the world, which through persuasion can be positively modified. The audience is another constituent, as the persuasion of the problem has to be addressed to a set of affected individuals. In this case, the decisions and actions of the audience act as the mediator towards modifying the problem. Lastly, there are the limiting factors towards the relevant decisions and actions, which are ...

Marketing is the lifeblood of a business. In today’s gaming industry, businesses spend millions of dollars in advertisements just to reach their target market and grow their niche. In fact, companies can now maximize their growth potential through different technological platforms, such as social networking sites (e.g., Facebook and Instagram), where advertisements can also be done. This is relatively a good opportunity compared with the days when they can only use print ads, television, and radio as their medium. Among the many companies that spend a significant amount of money for marketing is Nintendo and Microsoft. Nintendo is ...

Over the course of this class, my writing has improved significantly in a number of ways. That was my hope, of course, when I signed up for the class, and the hard work that I have put in has paid dividends. Whether it is summarizing, analyzing or evaluating a text, or formulating or delivering a persuasive argument, or elaborating and developing my ideas in a paragraph, I have produced polished work that shows advances. I have also shown the ability to document sources and present my research findings in the proper format without plagiarizing, and I have also shown ...

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Marketing is the lifeblood of a business. In today’s society, businesses spend millions of dollars in advertisements just to reach their target market and grow their niche. In fact, companies can now maximize their growth potential through different technological platforms, such as social networking sites, where advertisements can also be done. This is relatively a good opportunity compared with the days when they can only use print ads, television, and radio as their medium. Among the many companies that spend a significant amount of money for marketing is Nintendo and Microsoft. Nintendo is a Japanese company ...

Introduction

The Gero Crucifix and Vladimir Madonna both have contention in portraying religious concepts and a drawing of Jesus. The so-called ‘Gero Crucifix’ ranks as one of the earliest preserved monumental carved crucifixes and the oldest image of the dead Christ on the cross, in contrast to earlier images of the crucified Savior, which presented him alive and glorious over death. The Gero Crucifix was displayed surrounded by golden rays as if visualizing the triumphal second coming of Messiah. In a similar connection, the “Vladimir Madonna” which is often cited as the icon of contemplatives teaches about the human condition ...

Abstract

This paper is a wiki page entry on rhetorical theory and concept. The introduction provides the definition of the concept rhetoric by two scholars - Aristotle and Kenneth Burke. According to the scholars, rhetoric is an art of communicating effectively by persuading the audience. Aristotle, the proponent of the concept, highlights three important elements that should be present for rhetoric. These elements are identified as ethos, logos, and Pathos. The entry further presents the history of the concept by looking at the different views of the concept of the ancient Greek philosophers such as Plato, Aristotle, and Socrates. The ...

Introduction

An expert scientist in the field of intellectual technology, Astro Teller says that Great dreams are not just visions. Great dreams are visions coupled with pragmatic strategies to make them real. Teller, the head of X, earlier known as Google X, takes the audience on a journey through his ‘moonshot factory’ where big dreams are made real. Teller’s team of smart multi-disciplinary professionals takes up many challenging and risky projects through exploring many audacious ideas. Teller appeals to the intellectual youth of the current generation to take up challenging projects without fearing failure. He also views failure as ...

After view the video that Campaign for Houston made about Proposition 1: the Bathroom Ordinance a lot of things came to mind. It is a very emotion video that makes the viewer actually think about the implications of allowing anyone to use whichever bathroom they want. When analyzing the video from an ethos standpoint Campaign for Houston did an excellent job. Ethos correlates directly with the authority and credibility associated with the presenter. The video is made and distributed by Campaign for Houston. This is a well respected political group that claims its core value to be protecting and ...

The issue I choose to speak about is gender equality in the college campus. This issue was raised due to what appears to be a trend in many college campuses today. In order to understand why this situation exists today, there is an urgent need to identify the reasons why there are less male students applying for acceptance in college campuses, whereas the number of female applicants keep increasing every year. According to the article “To all girls I’ve rejected,” there are more female applicants than male every year, and this tip the balance off in terms of ...

Every nation has some sort of historical trauma. The creepy and full of horror twentieth century did not miss anyone generously awarding each with a bouquet of mass psychosis caused terrible events. However, among the many big and not very countries most of all has gotten to China: war, revolution, famine, the occupation in the first half of the century and the severity of the second one. Mainland China having suffered under Comrade Mao with his Cultural Revolution, Hong Kong remembers the bloody riots of the 1960s, and Taiwan has gone through a difficult period of "White Terror." This ...

Elizabeth Cady Stanton was one of the most famous abolitionists who fought for women’s rights and again slavery. She was among the founders of the National Woman Suffrage Association and first Woman’s Rights Convention. Her Keynote Address at the First Woman’s Rights Convention, proving that women should have the same rights as men, is a great example of a strong, effective argument. In this masterpiece, Stanton protests against the discriminative laws which determine the submissive role of women in mid-nineteenth century society. She objects to treatment of women as the inferior race and argues for the ...

Rhetorical analysis usually analyzes how and what an author argues. It usually focuses on the rhetorical features of the text the author puts in place in editorials. Newspapers, magazines, and Internet editorials are very important today. They play a vital role in democratic and progressing, or states. According to an article by Russel, editorial and opinion pages in magazines and newspapers provide a public forum where ideas, policies, politics, business, and other various topics are debated (Russell). They promote mature and democratic discussions about current issues. Therefore, for the proper functioning of the editorial in the promotion of democratic ...

Abstract

The design of a flyer is normally dependent on the basic rules for flyer design. This includes employing the C.R.A.P principles. These principles include contrast of color, fonts, and elements in the flyer so as to achieve appeal. This principle operates on the notion that our brains are fast to pick out patterns and contrasts. The second principle is Repetition it involves repeating elements in the design this creates uniformity in the work. Alignment of text and images in the flyer design brings uniformity. Proximity of the elements draws the reader to the details in the flyer by appealing ...

The chosen advertisement introduces a new lingerie, in particular, a new bra with add-2-cups miraculous push-up, which is definitely going to turn its elegant owner into a summer bombshell. The only thing left is to choose the one to the taste and buy it with one click. This bra is a new product introduced by Victoria's Secret to make their feminine customers look even more feminine and what is more important more confident, as with the new bra it is so easy to be a summer bombshell. Judging by the advertisement, it is aimed at young women at the ...

“Is Google Making Us Stupid?”

Since its creation in the 1990s, the internet has been an immense tool in acquiring knowledge in an instant. To help with the pursuit of knowledge, search engines, such as Google, have continuously been created in hopes of being the better way of finding specific information. Recently, there has been some concern about the constant use of Google and how it affects peoples’ mentality. The people who are against using Google on every search claim that the engine is making people stupid by replacing learning knowledge and critical thinking skills with simply obtaining information at the quickest convenience. It ...

INTRODUCTION

Fatal car accidents are going to disappear in a few years because the zero-death car may be invented. In the article ”Volvo Works to Scale ‘Death-Proof’ Car Effort Using IT,” writer by Kim S. Nash indicates that the future plan of Volvo is to make sure that all of their vehicles that travel on the road never cause fatal accidents, and what efforts Volvo is making to reach that goal. Nash shows why this innovation is important and describes in detail just what Volvo is doing. Nash tries to tell the readers about this death-proof car by just giving ...

INTRODUCTION

Fatal car accidents are going to disappear in few years because the zero-death car may be invented. In the article ”Volvo Works to Scale ‘Death-Proof’ Car Effort Using IT,” writer Bykim S. Nash indicates that the future plan of Volvo is making their all products that runs on the road never cause fatal car accidents, and how Volvo makes an effort to reach to the goal. Nash shows why this innovation is important and details of what Volvo is doing. Nash tries to tell the readers about a death-proof car with just giving some informations. He uses logos and ...

The Case against Banning the Word “Retard” by Christopher M. Fairman is an article, written with purpose of making a claim against language censorship and a claim for freedom of speech. Being a professor of law and having extended expertise in the question, the author offers the audience a fine example of rhetorical argumentation, expressiveness and persuasiveness. In the article, Fairman makes a clear thesis and supports it with balanced use of appeals of logos, ethos and pathos. Such a strategy makes the writing well-grounded, developed and relatable, which contributes to its rhetorical effectiveness and fulfils its purpose. First ...

In the developed countries people often concentrate their lives around money and success, as their basic needs for food, shelter and safety are already satisfied. People tend to complain about the salaries that are too small or insurance that does not cover all the essential expenses they have. People live their lives and do not know about the atrocities and tragedies that are happening in the world every minute. The situation in Africa is the one everyone should be aware of to help those who suffer every day. Invisible Children is a 2006 documentary created by three young filmmakers ...

The academic field of philosophy provides the much need knowledge and introspection about the self, the society and the world. Among the many eminent philosophers of the world, Greek philosophers were among the most influential with all of their vision, knowledge and explication. Their works are still hailed as impeccable and commendable by the modern day philosophers and critics. There can be no denial of the fact that Plato is one of the foremost figures in the domain of philosophy in the entire timeline of human history of this world. Plato has been successful in leaving an immortal mark ...

The book Cultural Map by Erin Meyer indicates the way and manner through which culture intercepts with the work environment. This includes an evaluation of what role culture plays in the workplace and this includes communication, appropriateness, persuasion, power structures, decision-making processes, trust, conflicts and the conception of time. This book shows how the average worker and the average organization makes use of cultures and how the globalizing world is going to have inherent issues with conflict and other cross-cultural dimensions and its related issues. The book shows that culture can be explained and presented to people with divergent ...

In the op-ed “In ‘The Piano Lesson,’ a Family Fight Over an Heirloom Rooted in Slavery” by Ken Jaworowski posted in The New York Times last 26 Jan 2016, the author describes the method of acting by the performers. There are several words and ways that can be used to describe the different aspects of a play, but to be able to do it in an objective manner is not easy. Theatrical performances generally involve emotions, and in writing a review about on, it is difficult to move away from capitalizing on the emotions implied while staying objective about ...

Jeffrey Zacks and Rebecca Treiman’s article, published in The New York Times magazine, as of April 2016, is an argumentative piece about how people will not be able to develop the skill of speed-reading effectively. Speed-reading is defined firstly as “to absorb text several times faster than normal, without any significant loss of comprehension,” (Zacks and Treiman). The message is that several companies that promise to improve the customer’s ability to speed-read are deceptive. Scientific research is not able to support the claims that those companies make. The writers are actually both professors of psychological and brain ...

On a global front, creativity acts as a priority to educational systems and is primary to the debate concerning contemporary learning. In his Talk “Do Schools Kill Creativity”, filmed on TED in February 2006, Ken Robinson argues that the current education system places a significant role in killing creativity in children. He, instead, recommends the creation of a personalized approach that encourages creativity development. Ideally, Robinson develops his credibility on this issue using personal events, credible sources, and emotional appeals. In his talk, Robinson initially sets the stage by outlining three primary points that define his presence to the ...

Introduction

The NFL is an interesting game for both the fans and the players. The game attracts many people across America due to its competitiveness. The NFL thus acts as one of the factors that contribute to tourism in the United States since people move from different continents to feel the experience. A visit to the Moscone Center presents a person with an attention getter through the photos of NFL players displayed showing through the history of the game. An NFL fan would automatically captured attention through the photo set up at the top of the NFL site visited. I ...

Donald Trump’s speech marks the businessman’s entrance in the presidential election race for 2016. His speech abounds of rhetorical devices such as language manipulation, propaganda, suggestions, diversions or emotional appeals, incorporating also statistics and verified data to support the presented arguments. Aligned with the principles of rhetoric, Trump’s speech announcing his candidacy to presidency has a sound structure and most importantly it fits the speaker’s communication style, reaching is intended audience. The speed is addressed to all American citizens who have the right to vote, as they are the targeted individuals that Trump aims to ...

http://www.nytimes.com/2016/04/17/opinion/sunday/sorry-you-cant-speed-read.html?partner=rssnyt&emc=rss Jeffrey Zacks and Rebecca Treiman’s article is an argumentative piece about how people will not be able to effectively develop the skill of speed-reading. Speed-reading is defined firstly as “to absorb text several times faster than normal, without any significant loss of comprehension,” (Zacks and Treiman). The message is that several companies that promise to improve the customer’s ability to speed-read are deceptive. Scientific research is not able to support the claims that those companies make. The writers are actually both professors of psychological and brain sciences. One of the scientific articles that they refer to ...

“Hotline Bling,” a song co-written and performed by Canadian rapper Aubrey Drake Graham, known simply as Drake, rose to popularity in late 2015. While it was well known for its corresponding music video, it has also been critically praised for its emotional depth. Essentially, “Hotline Bling” is an emotional appeal from the narrator, Drake, to a former lover, who remains unnamed in the song. Throughout several stanzas that center around the phrase “ever since I left the city,” Drake uses the rhetorical devices of pathos and ethos in an attempt to compare and contrast his past and current relationship ...

Ethos, Pathos, and Logos in Shooting an Elephant by George Orwell

The novel Shooting an Elephant by George Orwell is a persuasive rhetorical story regarding his own experiences at the time he served as a sub-divisional police officer in charge of a town in Burma during the period when Britain was exercising imperialism over other countries. As the person exercising authority on behalf of the Crown, the narrator learns of an elephant that is wreaking havoc at a market and immediately goes to the scene prepared to manage the situation. Once at the scene, he realizes that if he does not manage to kill the elephant the public will make ...

Visual Analysis. Case Study: Wendy’s Deluxe Ad

The most common elements of an ad are -as stated by Landa (2010 211)-, a line (or headline), a visual, a body copy, a tagline and a sign-off. Sometimes, not every element needs to be included, as each piece of ad differs and is created under a different approach. In this particular case, the product shot is the iconic Wendy’s deluxe hamburger standing at the forefront with a cup of soda and French fries on the back completing the traditional combo. To the right, the phrase “FILL UP FOR LESS” serves as a tagline, which is followed ...

Introduction to Ethos, Pathos, and Logos

Yes. The speaker is using his status and credibility as a father to determine what is best for his son. (Openly remind) No. The speaker does not specify who told them about the recipe. Therefore it gives the person who mentioned it no form of credibility or convincing nature. Yes. The speaker mentions that the research was conducted by Harvard professors, therefore giving the statement credibility. (Solid reasoning) Yes. The speaker mentions that dentists all over the world are say floss. Since dentists are advising it, the statement has credibility. (Openly remind) No. The speaker does not mention where ...

This presentation deals with what motivates people and it turns out that it is much more than a stick and a carrot because people are not easy to decipher. Their psyche is complicated and their behavior cannot always be predicted. People are not so easy to be manipulated which is why this presentation is challenging the usual beliefs. The story is about being rewarded and being punished which foster particular behavior while discouraging the other. There was a study at MIT which involved eminent economists who discovered that students perform well when they can do menial jobs, but it ...

Motivations of people are complex and interesting because the science behind this process is surprising. People are not so predictable and manipulable and the most important issues are the reward that fosters desirable behavior and the punishment which discourages a certain behavior. There were studies done at MIT and where the researchers gave certain challenges to students and these included memorizing numbers, word and spatial puzzles as well as physical tasks. “To incentivize their performance they gave them three levels of rewards” (Pink). There was a small, medium and a large cash reward and this works in most organizations ...

Writing Project 3

Writing, like any other fields, has definite characteristics that are distinguishable in extensive work. Hence, the paper aims at analyzing different forms of writing, their characteristics, and how they are applicable in different disciplines. Disciplines like science, mathematics and linguistics have distinct methods of writing, which best suit their line of work. Therefore, being in the field of civil engineering, types of writing differ considerably from other disciplines. For instance, civil engineering makes use of report writing, to communicate the implications of an accomplished project or the outcomes of an experiment or study. Moreover, civil engineers write plans, to ...

Introduction

In an effort to respond to the terrorist attacks, such as the 9/11 event, governmental authorities struggle to develop intelligent system that monitor and detect suspicious activities in order to be able to identify potential security threats. In this sense, security systems are developed, often at the cost of personal intimacy. Moreover, such systems are far from being perfect, being responsible of accusing innocent people of criminal activities, as the two examined articles, respectively “The Economist’s” If Looks Could Kill (2008) and Wendy Kaminer’s Trading Liberty for Illusion (2012). These two article have common perspectives on the ...