Essays on Volvo

Market Positioning

Introduction Market positioning is a marketing strategy that seeks to influence consumer's perception of a given brand or product in relation to other competing commodities in the market. Many scholars view this marketing strategy as the process of creating an image or product identity in the minds of consumers to influence the way they (customers) perceive products in the target market (Blankson et al., 2013, p. 500). Market positioning must be maintained throughout the entire life of a given product/brand, and for firms to achieve this objective, they must understand the key market segments that they want to serve ( ...

Organization Change

Analysis

When it comes to globalization, the impacts are often looked at in terms of corporations and businesses. However, the scope of the globalization and the change management involved goes quite far beyond that. Just as one example, globalization and its effect on higher education is massive. There are a couple of major theories and trends and some of them are rather different in nature. For example, there is what is as the convergence thesis. This thesis explains and asserts that there is a shift towards homogenization. In other words, there is an attempted fusing of multiple cultures and ...

Article Critiques

The following article will analyze Jorgen Sandberg's journal article on human competence published by the Academy of Management Journal in 2001 with specific emphasis on the study and research design and objectives, theoretical framework, literature review, research approach, clarity of methodology and the presentation of the results. The goal of this critique is to offer an opinion on the structure, approach and content of the article.

Sandberg sets out to study on competence using an interpretive approach, as opposed to the conventional rationalistic approaches that have been used to study competence in a work situation. Normally, in studying the ...

INTRODUCTION

Fatal car accidents are going to disappear in a few years because the zero-death car may be invented. In the article ”Volvo Works to Scale ‘Death-Proof’ Car Effort Using IT,” writer by Kim S. Nash indicates that the future plan of Volvo is to make sure that all of their vehicles that travel on the road never cause fatal accidents, and what efforts Volvo is making to reach that goal. Nash shows why this innovation is important and describes in detail just what Volvo is doing. Nash tries to tell the readers about this death-proof car by just giving ...

INTRODUCTION

Fatal car accidents are going to disappear in few years because the zero-death car may be invented. In the article ”Volvo Works to Scale ‘Death-Proof’ Car Effort Using IT,” writer Bykim S. Nash indicates that the future plan of Volvo is making their all products that runs on the road never cause fatal car accidents, and how Volvo makes an effort to reach to the goal. Nash shows why this innovation is important and details of what Volvo is doing. Nash tries to tell the readers about a death-proof car with just giving some informations. He uses logos and ...

One of the largest issues that a company faces is when their brand grows stagnant. This has happened to many well established brands all over the world and it is up to the marketing team in order to ascertain what would prospectively be the best option to consider when looking into how to redevelop the brand. Some factors that can cause the brand to grow stagnant are: lack of attention to the global sustainability initiative, branding that is old and dated, and competition that is using a fresh strategy that highlights that corresponding brand in a negative light. A ...