Inspiring Super Bowl Essay Examples

Any person can acknowledge that sex sells, particularly Carl Jr. Considering the commercials done by Mr. Carl Jr., it is clear that he uses models that are extremely sexualized for more than ten years. There is no exception to the advert where Charlotte McKinney, a model was the center of everybody’s attention for the approximately 50 second commercial. After a closer look at the advert, this essay is to give its presentation more into what goes in the commercial rather than just boobs and burgers. Consideration is given to the distribution of characters (femininity versus masculinity), text and ...

Business policy case study

Executive Summary The case summarizes the challenges that JC Penney faced in the 1990s and developments that it brought in 2000. JC Penny was a retailer on the front line in the U.S. thus, found it difficult to embrace changes in the late 1990s. The plans for growth became an obstacle to its effective operation in the 1990s, which later contributed to the company’s improvement. JC Penny relocated from a decentralized merchandising system to a consolidated merchandising system. The company linked its business goals with HR practices and put aside the Eckerd drugs store to pay attention to ...

Question 1

Decide whether Pepsi should continue the Pepsi Refresh Project. Why or Why not? Pepsi Refresh Project has been one of the most unique and interesting type of cause marketing taken up by the company. The idea behind Refresh Project is to contribute towards making the earth a better planet to live for those who are suffering in one form or the other. We understand that people living in this world have a good heart and they want to do something better for the society and for those who deserve good things in life but cannot afford it. For instance, ...

The song titled Formation is a black power trap anthem sang by songstress Beyoncé Knowles. This song opens up the soul and speaks to us on numerous levels. Its main aim is to clearly bring out the oppression and liberation of the black population in the United States of America (Scribner 5). This is due to the fact that both the visuals as well as the textual lyrics in the song aim at embracing the black race. Beyoncé in the song struggles to shun the stereotyping of the black population. She advocates for the liberation of their suppressed voices ...

"Sorta Mom" is a commercial advertising insurance services of Esurance company. It was released during the Super Bowl championship season in 2015 on several social media platforms, including YouTube video-sharing platform. It can be found by following this link: https://www.youtube.com/watch?v=GIey1MTsS9w . There has been much discussion about this commercial as it touches upon the issue of gender and stereotyping on the basis of gender. It portrays a careless and even reckless woman who stops by a school to pick up a child (see figure 1). However, she does not even care that this is not her child, stating that, "I ...

Advertising has become a significant part of American society in today’s world. One cannot go half an hour without seeing, hearing, or reading an advertisement of some kind. From labels on t-shirts to billboards, advertisements have become a prominent part of the daily routine for all Americans. In turn, advertisements have a significant influence on the population because of their prominence and frequency. Advertisements in the twenty-first century blur the lines between traditional and subtle, appearing in many intrusive ways to the point where the viewer does not always realize that they are seeing an advertisement (Hitchon and ...

Part 1: While George Herbert Meade originally came up with the concept of Symbolic Interactionalism, it was Herbert Bloomer who coined the term and summarized it in two points ("Symbolic Interaction", n.p.). These two points are as follows: 1. people act toward things based on the meaning those things have for them, and 2. these meanings are derived from social interaction and modified through interpretation ("Symbolic Interaction", n.p.). This theoretical perspective has helped me to consider the how of why people attach meanings to what they do. It is easy to struggle to understand why someone attaches so much ...

Stimuli-response method

This model is based on the theory of stimuli and response; where the stimuli elicit the desired response in the consumer. In this case, the marketer must figure out which items the consumer needs and do their best to figure out how to provide the product and make it attractive enough for the consumer to desire and buy it. This model starts with the marketer rather than the consumer; it assumes that the consumer does not know what he or she needs and has to be stimulated using a product or an appropriate marketing strategy (Kotler and Armstrong, 207). ...

Introduction

The NFL is an interesting game for both the fans and the players. The game attracts many people across America due to its competitiveness. The NFL thus acts as one of the factors that contribute to tourism in the United States since people move from different continents to feel the experience. A visit to the Moscone Center presents a person with an attention getter through the photos of NFL players displayed showing through the history of the game. An NFL fan would automatically captured attention through the photo set up at the top of the NFL site visited. I ...

The institutional affiliation

Tourism Economic Impact Measures and Satellite Account Data Analysis and Application Tourism has a huge potential as a tool for economic development. The basic components of economic impacts of the tourism industry are visitors, their expenditures and the multiplier effect. Economics of the country, region or city tries to reach an optimum return from the use of its resources. The ability of the tourist destination to retain the income depends on self-sufficiency of the local economy, its ability to produce services attractive for visitors. Money spent by tourists will be also introduced through other sectors of the economy causing ...

Event 1:

The person of contact for this event is Robert A. Dent, a retired Chairman of the Power and Energy Society History Committee. The event was an educational conference on technology and power engineering institutions. Mr. Robert Dent has held several technical and/or management positions at Gibbs & Hill, Inc., IEEE, New York Power Authority, and United Illuminating Company. The meeting shed light on his involvement and experience in the history and development of technology and electric power engineering, as well as his contributions to the field. I informed Mr. Dent that I am a student who is interested in learning ...

The main objective of the First ever Axe Super Bowl 2013 Commercial: Lifeguard is to portray the message of importance of masculinity. The advertisement mainly targets the male and especially those who are youthful probably between the ages of 18-40. Masculinity is well exaggerated as portrayed by the man who rashes to save a lady from drowning. The man is able to carry the lady with such an admirable ease. The key message is that men ought to be more masculine so as to be flexible and even offer assistance when required and well the company is offering just ...

Abstract

This Wikipedia project explores MARS, Inc. In particular, the project provides a critical discussion on the importance of community based contribution and the ways by which, individuals can make a unique difference in the way a company, brand, or service is viewed by the general public. The project highlights a marketing campaign that was implemented by MARS, Inc. in 2013, known as "Better With M." The project explains the reasons behind the campaign and why it was so impactful to the company, and to the world. The project also explores the recent changes that occurred with MARS, Inc. deciding ...

Communication

Introduction The National Football League or NFL is a professional American Football organization which consists of 3 teams that are equally divided between the American Football Conference and the National Football Conference (Jozsa, 2004, p. 270). The organization was found in 1920 and was named as American Professional Football Association before it renamed itself in 1923. They agreed to merge with the American Football League in 1966 and after that, the first Super Bowl was held. However, it was only considered a sporting event until 1973 where it began transforming into a culture. The Super Bowl is considered to ...

Introduction

Super Bowl events offer large firms a massive opportunity to improve their market position through reaching a massive number of customers to offer memorable awareness campaigns. Companies are able to make significant impact among millions of viewers across the globe and, hence, in the long run, it becomes possible to expand market scope easily as well as retain the current customers. However, there are several drawbacks that include the cost involved in purchasing advertisement time, time constraint since an ad only takes place within a short time and aggressiveness among consumers who are unmoved by memorable adverts.

Advantages of Advertising during Super Bowl Events

Super bowl ...

Introduction

The influence towards the state of economic activity within a region or area is referred to as economic impact. It is affected by the outputs of business proceedings, wealth, wage, and jobs status within that particular region. The net impact is understood as an expanding or contracting economy due to changing activities within the region. The impacts may be measured for organizations as the changes in jobs, income, and sales linked to the company. In a bid to measure the economic impact of an event, an evaluator must evaluate the changes in the total employment, addition values, individual’s ...

<Course>

It is no secret that businesses spend a significant amount of money for advertisements in order to establish their brand and reach a wide number of consumers. In fact, a Super Bowl advertisement that runs for only 30 seconds costs an average of $5 million (Groden). This is how much a business would be willing to pay because they know how powerful advertisements can be when it comes to persuading consumers to support their products. The Coca-Cola Company is one of the businesses that pay high importance on advertisements. Just last year, this company launched its “Kissed ...

Brazilian and Indian Marketing of Condoms

The Brazilian and Indian governments use a strategic targeted approach to market the prevention of aids and encourage the use of condoms. The Brazilian government distributed over 250 million condoms to raise awareness about the treatment and prevention of AIDS. The country’s Aids Awareness program targets the country’s high risk areas. In Brazil married women have become increasingly infected with the disease, in response the government has begun promoting female condoms. While in India barber shops have become the medium of the government’s condom distribution and Aids awareness programming. The country’s strict cultural practices create ...

Introduction 4

1. Advertising 4 2. Key Strategic Issues 6 3. Hotel Riu Guadalajara 6 3.2 Logo 7 3.3 Concept7 3.4 Target Market7 4. Media plan and Evaluation of media plan8 4.1 Setting media objectives:9 4.2 Evaluating existing and needed media:9 4.3 Setting the media budget10 5. Marketing Campaigns11 5.1 Cultural Marketing12 5.2 Social Media Marketing13 5.3 Commercials 13 6. Conclusion 15

Introduction

1. Advertising Advertising is as much a psychological endeavor as much business endeavor. Advertising looks to the consumer to understand their message and act in the way that the advertisers suggest. Advertising can be tailored to cross cultural advertising ...

[Enter Student Name] [Enter University Name] In this research paper, I am going to take a critical look at the National Football League (NFL) team Seattle Seahawks. In this response, I am going to suggest that the Seahawks rise from being a team generally ignored by the media to one that is an extremely popular team for the media to cover is a pop culture interest. To do so, I will explore how and why the team went from having almost zero national media presence to being a major well-known team that is consistently in the media. Specifically, I ...

Advertising Category – Brand Brief

Doritos is a popular snack food product. The brand’s products fall under the Consumer Packaged Foods Category. Doritos is a subsidiary of Frito Lay North America Inc. a subsidiary of Pepsi Co. (MarketLine, 2015). Frito Lay North America Inc. produces many popular brands of potato chips. The company who reported over fourteen billion dollars in profits in 2014, began its operations in 1934 selling corn chips (MarketLine, 2015).

Purpose of the Advertising

The purpose of the advertising it to promote the brand image in order to compete in a highly competitive industry. The Doritos ad campaign aims to maintain the consumer perception ...

Communication

Introduction The National Football League or NFL is a professional American Football organization which consists of 3 teams that are equally divided between the American Football Conference and the National Football Conference (Jozsa, 2004, p. 270). The organization was found in 1920 and was named as American Professional Football Association before it renamed itself in 1923. They agreed to merge with the American Football League in 1966 and after that, the first Super Bowl was held. The Super Bowl is considered to be one of the biggest sporting events in the world and the games organized by the NFL ...

Super Bowl Sunday has long been well known not just for the big football game of the year, but also for the advertisements. It is no secret that advertisers spend a lot of money for each spot too due to the large audience that watches the Super Bowl. Each year, advertisers spend a lot of money just to have their spot seen by a huge audience and to outdo other companies to make their ad the most memorable commercial. One of these commercials was the advertisement for Amazon’s voice-operated virtual assistant. The Echo, features actor Alec Baldwin throughout ...

Two Superbowl commercials on Monday 8th February were the Doritos commercial and the Bud Light commercial. Both the commercials were featured in between the game. The Doritos commercial featured a bold ad with a touch of humor in which a baby inside a mother’s womb is seen to be reaching out for Doritos that is a father is eating while the mother is having an ultrasound. The Bud Light commercial features Rhonda Rousey and Amy Schumer. The difference between the two commercials is that the Doritos commercial does not feature any television or film celebrity, and they are ...

ANALYSIS OF THE EFFECTIVENESS OF SELECTED ADS

The Death Wish coffee ad has won a contest to be one of the featured commercials at the Super bowl next week. Given the large number of viewers of the Super bowl, this is a highly prized win. Death Wish coffee is a premium coffee that is marketed to the millennial that are willing to pay about $20-$25 a pound for their coffee. It is a very strong, and specialized brew and not for the faint of heart. The objective of the ad for the Super Bowl is one dimensional to sell the millions of pounds of coffee ...

Corporate Strategy Decisions and their Marketing Implications

The Super Bowl 2016 is going to be one of the most visited sporting events of the year. It will attract thousands of fans from all over the world to see a spectacular game. In this case it will be timely to talk about the two leading teams of the year 2015. Two great competitors are Dallas Cowboys and New England Patriots. Forbes put Dallas Cowboys on the first place as the most valuable sports team with current value of $4 bil and revenue of $620 mil, while New England Patriots occupy the second place with $3.2 bil of ...

The first three months of 2014 are full of mega events like Super Bowl, Olympics, Grammys, Golden Globes, and Oscars. The article talks about the importance of developing an event marketing strategy which focuses not on a single big event like Olympics and Super Bowl but which can bank upon all big and small events of the year. The author then discusses the things to be done to make it possible. The first order of the business is to identify the key triggers (evens) that drive sales. Once the triggers are identified, the next step involves ...

While there have been many books, articles, journals and magazines that have discussed and talked about the AFL-NFL Championships known as “Super Bowl”, this paper will basically talk about the specialty of the Super Bowl III, played on January 12, 1969, at the Orange Bowl, in Miami (Florida)[5]. This was a the first championship bearing the name “Super Bowl” and is remembered as one of the most surprising sports event where the great National Football League champions “Baltimore Colts” were defeated by the American Football League winner “New York Jets” [6]. What was so special about the Super ...

What You Can Learn from Starbucks http://www.inc.com/resources/marketing/articles/20050401/starbucks.html

Starbucks is an experienced company that serves good quality coffee, and besides this it delivers great customer service, from which managers have only but to learn, as Adam Hanft, the writer of the article “What Can You Learn from Starbucks” observes after analyzing the setting and the environment that Starbuck creates for its clients. The author of this article provides some useful customer service related advices based on his own Starbucks experience and he encourages managers to use them or to go visit the nearest Starbucks whenever they need to ...

The purpose of this discussion is to investigate the rhetorical strategies used in two different Coca-Cola commercials. These two commercials will be referred to as the “Sleepwalker” commercial and the “Open Happiness” commercial for clarity. Each commercial utilizes a different rhetorical strategy and appeals to a different segment of the population. The “Sleepwalker” commercial—first played during the Super Bowl—is meant to be a comical look at the appeal of the product. Of course, there is something silly about the fact that the man is walking across the African savannah to get a coke—however, it is also an appeal to the “ ...

Assignment Six

The commercial is for a skin- and body-care company, advertising its new deodorant. The specific feature of the product is that it is developed for active people with sensitive skin. Therefore, the product has two significant advantages. In the first place, it contains components which help you feel freshness and make your skin dry for all day long. Secondly, the deodorant contains no alcohol and other irritant components, which makes the deodorant perfect for sensitive skin. At this moment, the presumptive name of the product is "Stainless", although it still may be changed or modified in the event of any ...

For this extra credit assignment I chose a popular commercial of a multiline insurance company Esurance (see figure 1). This commercial was ranked #47 among other commercial aired during the season of Super Bowl XLIX by the USA Today. Figure 1

Snapshot from "Sorta Mom" Official Ad

Source: Esurance Sorta Mom Official Ad. (2015, February 1). It is quite difficult to decide whether it is a bad or a good commercial. On the one hand, "Sorta Mom" is a very funny and creative commercial, which is a good thing. On the other hand, it follows some gender stereotypes, which is definitely not a good point. However, the commercial clearly indicates ...

Abstract

The investigator examines ESPN first take and their coverage of black athletes. The intent is to compare the representation of black athletes opposed to their white counterparts. Research on this issue and aspire to extend and expand my findings by focusing primarily on the coverage that is done specifically by ESPN first take and how they use social media as the court of public opinion. Some of the issues that I will share will be similar, and others will be dissimilar, as the goal is to make a correlation in the treatment. Research material will be varied. (Key terms: ...

- Working definition of lens Mass media communication is the use of various media technologies with an objective to communicate to a large population. The media technologies include Television, radio, film and recorded music amongst others. The communication phenomena that we understand is the role, impact and the significance of mass media and the best ways to utilize the sense of cultural phenomena in our lives. Mass media heightens our awareness by informing us the things that happen in the society. It ensures that it validates particular social and cultural norms practiced in the society. - ...

Costs for a spot during Super Bowl prove that we may see the most grand, compelling, and creative ads of the year. Unfortunately, that is not always the case. For this assignment, I have chosen to analyze a Super Bowl ad for the new Hyundai Elantra. The video features Johnny Galecki, one of the stars of popular TV series The Big Bang Theory. He stops on the red light in the new Elantra, near a woman, who is also driving the new Elantra, and tries to flirt with her. The woman coldly neglects him right away, but he follows her anyway, trying ...

(Your Full name) (Your Mailing Address) (Your phone number)

(Address and Zip code [Example: Topeka, KS 66612])

Dear Legislator (Full Name of Recipient),

I would like to present this letter to you to advocate on the issue of human trafficking, which also includes children as victims. This is basically meant for Diana, 12 years old and a close friend of mine, who I know is one of those exploited by the sex trafficking industry. Thus, I hereby request you to consider this issue and my suggestions for actions to address it. Human trafficking is considered the world’s largest industry that exploits millions ...

Doritos ‘Goat 4 Sale’ advert is powerful commercial that uses humor to attract viewers’ attention and curiosity while promoting Doritos chips as the most delicious and addictive. The goat is seen, screaming, kicking things and jumping on the table because there was no Doritos chips left in the cabinet. These funny events can easily be recalled by the viewer because they are distinctive and unusual. The Doritos intended to promote their chips as the most delicious and addictive. The main characters in the commercial are seen eating the chips. The goat is captured eating chips stored in the ...

Story:

One of the controversial advertisements of 2013 is the Cheerios advertisement which depicts a multi-race family. It would not have been controversial though if not for the reaction of some sectors of society who reacted negatively on the commercial. The advertisement shows a family with a black father and a white mother. My teenage son and I were watching television when the Cheerios commercial went on television. My son then asked me, “Mom, why is this advertisement considered controversial?” Apparently, he saw nothing wrong with it, in the same manner that I also saw nothing bad about it. I had to explain ...

Introduction

Football Super bowl remains one of the single most famous games in the modern dispensation. The history of this game is rather unique and interesting. The American football league and the National football league once had a relatively equal stature (Hetrick, 2013). The number of viewers and supporters were almost at the same level. Players from both the leagues were hunted for to play for clubs either of the outfits. The confusion that reigned there after proved a challenge to the officials of the leagues. Something had, therefore, to be done with immediate effect to ensure a common ground. The only options ...

There are several leadership styles available to leaders to choose from. Successful and effective leaders are those who are able to realize which style needs to be adopted in which situation. In the article chosen about Giant’s head coach Tom Coughlin illustrates this. Coughlin’s inability to mould his behavior according to the team’s requirements was limiting players to show their best performance. Rigid and authoritarian attitude of leaders de-motivates followers, since; they are bound by too many rules and regulations. Similarly, players of the Giant’s were not pumped about the game which restricted their ...

The super bowl is the largest sporting event broadcasted by NBC. Businesses have used this rare opportunity to air their adverts. More than 111 million Americans who watch the event have admitted paying attention to the ads that dominate the event. As the game progresses, companies take this fantastic opportunity to familiarize the consumers with their products, and ultimately increase their sales revenues. Several adverts have prominently featured in the super bowl live broadcasts. Among them are The Muppets steals a car, T-mobile commercial, 'Noah' trailer, coca cola and the jaguar ad. The Muppets steal a car is an ad ...

Response paper - “The Super Bowl: More Than a Single Advertising Event ”

The role of advertising at E*trade Advertising is an extremely important element in case of E*trade. It has helped make Super Bowl a very popular game and this has been possible due to innovative and repetitive advertising with a high remembrance value. Advertising is impeccable to marketing as it plays pivotal role in the field of marketing. Marketing is about informing, attracting and persuading customer to buy certain goods and services (Kotler and Keller, 2006). The best way to educate and influence sales is to advertise the required product and attract consumers (Swayne, et.al., 2005). Advertising can be ...

Introduction

Worldwide companies are going to put all their efforts and energy in monitoring the game. The main objective will be connecting their brands and products. The coca cola company has not lagged behind in creating awareness to their products. In fact, it has been among the top companies that have used the event to advertise. The 2014 coca cola super bowl commercial entails the celebration the Green Bay. Before the second half of the game, the advert goes. a boy is called into action by a match warmer. A humble wind immediately blows the area. Adrian goes to the goal posts. ...

Analysis of the Jaguar F Series Coupe Launch Campaign

(Instructor Name)

Introduction

The report examines the television advertisement used for the launch of the F Type Sports Coupe by Jaguar during the American Super Bowl in February 2014. The ad has subsequently been used for launch activities of the car across all English speaking markets.

The ad can be seen at https://www.youtube.com/watch?v=2Bls1KKDwmo (Jaguar, 2014a)

The theme chosen has been British villains and the tagline “It’s Good To Be Bad”

The ad is directed by renowned Australian-British film and television Director Tom Hooper (IMDb, 2014), who directed The King’s Speech (2012) and Les Miserables (2010). The theme stems from the simple fact that all the good Hollywood villains are British. Using a series of shots ...

Often the news reports on the multi-million dollar salary packages, promotion deals, and signing bonuses for athletes in every sporting discipline. In many cases, the average citizens can only dream of these figures. The society sees athletes running around, passing a ball or kicking a ball, or merely moving from one point to the other on the field, yet they make money that the professional teacher will never earn honestly in his lifetime. The question many individuals ask is: why are professional athletes making so much more money than professional teachers? The answer is simple, yet it makes no sense. Clearly, ...

INTRODUCTION:

I have chosen a commercial advertisement by Pepsi which was launched in 2012’s Super Bowl. Through this ad, they are trying to sell the product to a major share of people. They seem to claim that when somebody drinks Pepsi, they get happy and enjoy a great mood while drinking it. It also shows that everybody has a right to drink it irrespective of social status. This advertisement which is titled as “King’s Court Pepsi” commercial can be seen here: http://www.youtube.com/watch?v=Rcf01QTcO6E.

SUMMARY OF THE AD:

The commercial starts by showing the spectators a ceremonial king’s hall where the extravagant throne is placed. He is dressed ...

Introduction

In the competitive business environment, business must employ strategies that will ensure its survival and relevance in the market. The business must make sure its products reach all its consumers both rich and poor in the society. Additionally, it must assess the market to evaluate how its previous strategies have position the business in the market and check whether to employ a new strategy or not. Thus, if the previous strategies have not brought any significant improvement of the business in the market, then it would be wise to change tactics of doing business. One of the strategies a business can ...

The newest metaphor for how one views the diversity of American society could be the National League Football fans. For years the metaphor for that diversity was the classic melting pot, where individual components are molded into one entity. The melting pot metaphor gradually gave way to the salad bowl metaphor, where individual components were mixed together, but retained their individual composition. Just as the melting pot metaphor eventually ran its course, I believe the salad bowl metaphor is near its end. The pieces in the salad bowl exist together in harmony. Tomatoes touch lettuce which touches carrots ...

Tom Coughlin serves as New York Giants head coach, a team that has two Super Bowl titles within the period of his management. During the initial stages, of his team leadership, Coughing applied tactics, which appeared as dictatorial leadership of the team. The players stated the worst experiences with his leadership as receiving fines for lateness during team meetings (Blanken, 2013). During these initial stages players doubted if he would serve during the entire season as head coach. However, the strictness he presented enabled the players to develop discipline and established a sense of team management. It came with costs as ...

The case pertaining to child abuse is one of the most highly debated issues in the society. The emergence of the new forms of technology paved way for an immediate spread of prostitution and human trafficking around the world. Similarly, the issue of child abuse is related to the case of child neglect and mainly, the latter is the reason for the issues about child abuse. Diane DePanfilis of the US Children Welfare Information Gateway (2006, n.p.) quotes that: “Child neglect is the most common type of child maltreatment. Unfortunately, neglect frequently goes unreported and, historically, has not ...

“Five minutes,” my Dad reminded, peering into my room. I quickly glanced at the clock on the nightstandit showed 6:25 a.m. Five minutes later grabbing my backpack, school uniform tie, and blue blazer I rushed down the stairs to the waiting car. Four years ago, this remained the five-year morning routine. Back then, along with my two brothers, I attended a private school located three towns over. On a good day, after picking up the two kids carpooling from their homes located the opposite direction from our route, Dad would deliver us in almost fifty minutes at the school. My idea ...

[Writer’s Name]

Football has been played in times since antiquity. Football, along with rugby and soccer, has derived from the Greek game of ‘harpaston.’ (Hornetfootball.org) American football began in 1879 when Walter Camp, a player and coach at Yale University constituted its rules. It was at the Massosoit convention that the first attempts at penning down the rules for this game were made. Camp edited every American Football rule book until he died in 1925. The National Football League was formed in 1920. (Inventors.about.com) In America, football is played both by amateurs as well as professionally depending upon ...

A successful sport event becomes classified as successful due to the presence of crucial factors whose integrated incorporation maximized financial returns and audience impact. According to Solomon (2002), a good event, which includes sports, should effectively be planned way in advance and should consider the following factors as duly accounted for: the budget, athletes and sponsors, tickets, as well as negotiated television contract. In addition to this, one honestly believes that the impact that the sport event have generated on the audience in terms of the entertainment pleasure and the volume of viewership contributes to the success. In this regard, ...

0043556

High Art vs. Low Art – Beyonce and Ruth Etting With technology advancements, technology becomes affordable, accessible and easy to integrate with traditional art practices. In recent years, more and more artists and designers work with programmers and technicians toincorporate some kind of technology, such as electronic textiles, LEDs, and computer generated art into their art works. We see fabulous gowns with blinking LEDs, three-dimensional light projections on iconic buildings, and interactive and tangible screens that change patterns or movements with the performer. Interactive design becomes inevitable and everywhere. In this term paper, I will focus on stage designs ...

“Chrysler Eminem Super Bowl Commercial – Imported from Detroit” (http://www.youtube.com/watch?v=SKL254Y_jtc) is a commercial that introduces Chrysler 200 automobile, rebranding Chrysler by positioning it in direct relation with Detroit city, as it is observed from the title of the commercial, which is also the slogan of the advertisement: “The Chrysler 200 has arrived. Imported from Detroit”. The commercial makes use of ethos, logos and pathos to reach its audience, the targeted customers for buying the Chrysler 200 automobile, and to position it on the market as a Detroit product, rhetorical mechanisms that will be further investigated in this essay. The commercial appeals ...

Introduction

The Doritos goat commercial from the 2013 super bowl was among the craziest commercials in the 2013 super bowl competition. It attracted many viewers and many were left cracking down with laughs and shouts since the commercial was a very funny one. The number of people who viewed it seemed to increase in a large number as days passed by. In the Doritos goat commercial, there is a man who decides to purchase a goat from the market. After he buys the goat, he brings it to his home. The man decides to show love to the goat by giving it his ...

It is increasingly becoming important to measure the effectiveness of advertisement campaigns in order to ensure that an organization the goals of the advertisement. This paper evaluates the effectiveness of the Hardees ad and Super Bowl advertisements. According to (Brassington & Pettitt, 2012), the most effective criteria for evaluating the effectiveness of advertising depends on a number of variables, such as the type media used, the advertising goals, the cost of evaluation, the level of reliability and precision required, the value that the business places on evaluation measures, the audience for the evaluation, and the budget.

The kinds of testing that ...

Introduction

The former 106-acre Continental Airlines Arena site at the Meadowlands in East Rutherford, Bergen County became the subject of proposed redevelopment when the then occupants, the sports teams the Nets, the Devils, and the Pirates, proposed moving to new venues. Since then, plans for the redevelopment have experienced a bumpy ride and changes along the way, with current projections of the opening of a much expanded complex perhaps by sometime in 2014. This paper describes the progress of that project, the changes in scope, project management and financing that have occurred, the obstacles that the developers have had to overcome, and ...

A super bowl game without halftime entertainment would be dull if not boring. For some time now, halftime shows have become a traditional hallmark during football games. From the 1980s, the twelve-minute break has featured renowned celebrities and popular recording artists. Undeniably, the halftime shows help to increase the artists’, as well as the super bowl games, popularity. Recently, organizers have faced the dilemma of choosing between either solo or group artists for the halftime shows. A careful analysis of the super bowl halftime shows reveals that both solo and group artists are vital for the sustained popularity of the ...

Social Media refers to marketing using media such as online communities, social networks and blogs. The top four social media tools are Facebook, twitter, linkeldn and blogs. There has been an increase in the use of social media as it fulfils certain human needs. People want to connect with others and make friends. They want to know what others are doing and hear their views on what is happening in the world. People also want to express their feelings and even tell people what they are doing right now and what they plan to do in the future.

The Advantages of Social Media Marketing

Social ...