Essays on Deodorant

One of the examples of classical conditioning in advertising is the ad by Unilever, also known as AXE, of one of its products. The main hero in the video is a man using an AXE deodorant. The clipping begins with the fact that a boy sees something falling from the sky. This object appeared to be beautiful girl – an "angel". She fell onto a crowded square and people around began watching with interest. Then it turns out that she came down from heaven not alone. Similar things happen all over the city. People want to help the girls, but ...

The notion of cultural authenticity suggests that each culture creates its own systems of genuine versions of depictions of ‘reality.’ To understand and define the concept, before applying the cultural authentication model to the Thailand deodorant/antiperspirant, or body sprays, basic steps or clues must be understood. One might best comprehend the concept when considering the tourist context, at a hotel. Tourism, as a stage to characterize “local culture to create an impression of authenticity for” visiting audiences is neither completely unique, nor simple to analyze. Also, common sense and observation reflects that many cultures are constantly in the process ...

For Saussure (67), the linguistic sign is constructed through the relationship of two other notions: the signifier and the signified. The arbitrariness of this relationship is what advertisers take advantage of in subliminally showing a different meaning to their advertisements. The same can be seen in the advertisements for Axe’s Excite and Dove’s Go Sleeveless deodorants. Whereas the former’s Even Angels Will Fall ad conforms to the fantasies that men have regarding their masculinity, Dove’s commercial conforms to the supposed liberation of women by going sleeveless. Advertisers subliminally change this meaning by associating a different ...

In today’s time and era, nothing goes a long way in the most simplistic of fashions in terms of beauty and even social status as well as a perfectly scented perfume. The perfume one puts on designates her preference and may even shed a little light to ones character. Strong and bold women who are always in control tend to have large personalities while the same cannot be said for women who are laid back and a little reserved. It is in this light that I present to you my perfume collection, Her Grace. Her Grace is a line that most women ...

Assignment Six

The commercial is for a skin- and body-care company, advertising its new deodorant. The specific feature of the product is that it is developed for active people with sensitive skin. Therefore, the product has two significant advantages. In the first place, it contains components which help you feel freshness and make your skin dry for all day long. Secondly, the deodorant contains no alcohol and other irritant components, which makes the deodorant perfect for sensitive skin. At this moment, the presumptive name of the product is "Stainless", although it still may be changed or modified in the event of any ...

MARKETING PLAN FOR NEO DEODORANTS

INTRODUCTION In UK the cosmetics industry is highly developed and the annual growth of the industry is estimated at approximately 0.6% (King, 2013). The value of the industry for the year 2013-14 is estimated at about £2.25 billion (King, 2013). The industry valuation of the growth rate is estimated at £2.32 billion by the year 2018-19 (King, 2013). Unilever can be considered as the biggest competitor as its products have an acquisition of 65% of the industry in UK and 40% hold in the global markets (De Angelis, 2013). The new products in the industry are based on ...

Module Two

Susan Fournier, in her paper published in 1998 in the background readings, she claims that there are relationships between customers with their brands. 1) Explain what Fournier means by "having a relationship" with a brand. 2) Using two brands chosen from the categories below, explain whether or not you believe that customers have relationships with these brands. - Honda - Popeye’s Louisiana Kitchen 3) Expand your thinking and explain whether, based on Fournier's paper, your experience and your knowledge of other people, customers have relationships with all brands. - Susan Fournier explanation to Brand ...

[University]

Climate change, or as it is more commonly known as global warming, is something that has been predominant in the world since the dawn of the industrial era. The world has been emitting all kinds of gasses that are harming and destroying the ozone layer as we know it. This destruction of the ozone layer causes temperatures to rise in the oceans and results in the melting of ice caps on both the south poles and the north poles. With such critical melting points emitting more water into the oceans, it sees a rapid change of climate throughout the ...

Specific purpose: With this speech, the audience will: a) have a better understanding of the role of aluminum in deodorants/antiperspirants, b) understand the connection of aluminum to health problems, and c) know if we should worry about the use of deodorants/antiperspirants.

Introduction:

- Attention Getting Device: Who here happens to use deodorants or antiperspirants? Did you know that most deodorants and antiperspirants contain aluminum (Chameides)? Well, it just so happens that there exists a connection between aluminum and some serious health problems, such as breast cancer, Alzheimer’s disease and kidney problems (Watson). But, should you worry? - Thesis: There is a connection ...

Axe is a male grooming products brand from Unilever, a British- Dutch company. It is renowned for its tremendous sexist advertisements. Axe ads are made in a very original, imaginative and artistic way in order to lure clients into using their products. The idea behind this Axe advertisement is to convince the audience into buying their products. Axe wants young men to feel that if they use the Axe deodorant, the girls will go wild and crazy over them because that is what is portrayed in the advertisement. In the picture, one is able to see the “axe effect.” This has ...

Introduction

Advertisements are forms of promotional strategies that organizations apply to enhance awareness for their products. These advertisements usually aim to make the target customers respond through purchase and continued support for the product. Just like the other three marketing mix elements (product, price and place), the strategies designed to enhance promotional efforts differ. Their effect, likewise, depend on how the important elements of an advertisement are chosen, created, and applied. In this regard, the current paper aims to present an analysis of a print advertisement, particularly that of Old Spice, and argue that it failed to create the needed response ...

Adonis Industries is launching Venus scents for women into the market. The company which produces the Adonis range of male deodorant products is now branching into female scents. Venus Scents will be a range of deodorants designed to guarantee 24 hour freshness and confidence for women. Launch the product, which will come in three variants of ocean breeze, summer sweet and spring free will, into the market today.

Venus Scents have been designed with the active young woman in mind. The product provides the freshness and confidence a woman would need after a stint at the gym, a long day at work or a ...

AXE/LYNX BRAND

INTRODUCTION

Advertising strategies are the campaign tools which are developed to communicate ideas about products and services offered by a certain company to its current customers and potential customers. The main aim of advertisements is to convince the customers to buy the products of the company. When the strategy is built in an intelligent and a considerate manner, it will reflect a better image of the company hence convincing the customers and eventually boosting the sales. Most advertising strategies focus on the following goals.

i. Promote awareness of a business and its products

ii. Stimulate sales directly and attract competitors customers

iii. Establish ...

Abstract

This Paper illustrates the physiological effects of puberty during adolescence. It gives definitions of puberty and adolescents and tries to correlate the two in checking for the effects on each other. The paper gives the psychological changes brought about by the outward changes of an individual during the growth stage of adolescent. Every person has experienced this occasion of ambiguity known as puberty. It conveys instances of perplexity as adolescents are often trying to comprehend who they are and try to discover an identity. Santos (2007) describes puberty as “a period of quick bodily maturation involving hormonal and physical transformations ...