Essays on Fragrance

Question 1: Arabic Perfume Unique Selling Propositions and Position Strategy in the Global Market

Pursuit defines unique selling propositions as an act that sets a business to stand out uniquely because of what it produces in the market. In most cases, companies make mistakes of wanting to be known for everything as soon as they enter the market. One of the Arabic Perfume propositions is that their fragrance produces are descent and anchored in the local’s culture, and traditions and consumers use it a lot, and the businesses have a tradition of gifting the fragrance. For this reason, a Middle Eastern customer can buy several units of same scent perfumes (Elizabeth Arden ...

One of the main advantages of literature lies in its ability to communicate various cultural experiences and provide greater knowledge and deeper understanding of foreign traditions for the reader. In the Western civilization, Eastern religious traditions and cultures informed by them are perceived with interest, fascination and even fear; while lack of understanding can often impair successful interaction and communication. In addressing the issue of religious values, the authors of two books, Confucius Lives Next Door: What Living in the East Teaches Us about Living in the West and Children of Dust: A Portrait of a Muslim as a ...

The term ‘macro-environment’ refers to the set of forces that influence the functioning of all the businesses at the market (Dibb and Simkin, 2008, p.26). In political terms, the fragrance market is likely to be impacted by the major trends in international relations (e.g., the conclusion of international agreements, openings and closings of markets). Similar, given the fact that the Middle Eastern producers of fragrances tend to export them to the markets of other countries, the state of the economic relations between the Middle Eastern countries and the rest of the world is highly important for exporters. Moreover, the ...

Current market conditions competitive analysis

Estee Lauder Cos.Inc Estee Lauder Cos. Inc is an American based company that manufactures and markets prestige skincare, fragrance, hair products, and makeup. The company has owned various investments of labels that are internationally distributed to give it a global reach. It establishes departmental stores in various regions. Estee Lauder Cos. Inc has achieved a global leadership in by delighting its consumers with a variety of transformative products, high consumer experiences, and improved capacity to inspire its consumers to express their beauty with its prestigious products. The company is focused solely on its specific beauty products with more than ...

Overview

The company upon which this market analysis is based is Estee Lauder Cosmetics INC. The history of Estee Lauder Cosmetics INC. can be traced back to 1946 when the company began operations. The founder of the cosmetics company was Estee Lauder. The premise upon which the company was founded was that there is an inherent beauty in every woman. The company has added more products its product line as a mark of its continued growth over the many decades the company has been in operation (Estee Lauder Cosmetics INC., 2016). Over the seven decades in which the company has ...

I Сompany description

Nature of the Organization

Michael Kors is an American brand created by Michael Kors, at the age of nineteen. The story begins with the development of a collection of clothes he sells to the famous boutique Lothar's in New York. He wins the recognition of the press specializing in fashion, which allows him to know and to introduce it in this very closed universe. Encouraged by this initial success, the young man decided to start own label in 1981. That same year, the brand releases its first collection of women's sports clothing, a collection not quite sport, but rather chic ...

Introduction

The present report delves into the expansion of Hind Al Oud Company into Bahrain, which is the only GCC countries in which the company does not operate. In particular, the report examines the suitability of Bahrain for Hind Al Oud Company’s expansion. The factors that make Bahrain a suitable marker for the company expansion are political stability, free market system, low inflation, positive economic growth and strong financial services regulation, positive industry growth, low level of centralized control required, lack of trade barriers, low transportation costs, unique business core competencies, low rate of expansion needed, high level of ...

Introduction.

Chanel Chance is owned by the Wertheimer’s. The company was conceptualized in the year 1909 and started as a millinery shop. The First World War greatly affected the fashion industry and was instrumental in the growth of the Chanel Chance company through the introduction of new fashion brand items that included beaded dresses which were an instant hit in the era. Chanel Chance is a privately held company that specializes in luxury items, clothes, and fashion accessories as well as fragrances. The fragrance items were introduced in the Chanel Chance items in 1924 by founder Pierre Wertheimer that ...

Issey Miyake

Historic Designer Research Paper Issey Miyake Modernly recognized as one of the greatest historical and contemporary fashion artists and designers to establish their very own unique and creative method of direct collaboration between artists and manufacturers; Issey Miyake thrives off of traditional artistic methods and their revival in direct response to the demand of times. The Japanese born artist has made a huge global impact within the fashion industry, while continuing to adapt contemporary, innovative, and industrial apparel designs, artistic exhibitions, and fragrances (Issey Miyake | Fashion Designer Biography, n.d.). First let us explore the background of the artist and ...

Introduction.

Chanel Chance is a privately held company that specializes in luxury items, clothes, and fashion accessories as well as fragrances. The fragrance items were introduced in the Chanel Chance items in 1924 by founder Pierre Wertheimer that specialized in the commercial products of perfumes and cosmetics. The sector has been the most profitable in the business aspects of the Chanel Chance products. The fragrance products have been advertised extensively by famous personalities. They have a wide variety of perfumes that they market. Demographics is an important aspect of advertising as there are numerous roles that men and women play ...

‘Anyway’ is a perfume brand developed by ‘Juliette Has a Gun’. The perfume is a designer perfume and sells at prices worthy of designer perfumes (TCPB 1). The downside of this perfume is that it has failed to master the rules of un-selling and seduction. The brand plays it safe and offers a relaxed and airy style of perfume. It seems that the perfume is trying very hard to impress while at the same time not wanting to offend the consumers. The problem with such a strategy is that it misses out on capturing a wide customer base. Consumers ...

Effects of Lavender in a Stressful Working Environment

Stress is a leading factor in our lives today. It follows us through our daily routine, and can escalate to different levels. Stress can affect health and critical decisions that are crucial for everyday functioning. There are certain things in our lives that can trigger stress. Some of these triggers can be from money, bills, family, work, personal issues, and agitation. Many factors that because stress can also cause for our routines to become more difficult. It is hard to stay focused when stress takes over and controls our emotions and mental status. One of the main places that ...

The poem “Home-Baked Brad” is about femininity and it deals with the writer’s feelings towards cooking. There is symbolism as well because the role of women is depicted by bread. This product baked by women represents the warmth that only women have. The author of this poem, Sally Croft is trying to make the readers visualize the feminine desire and the sense of power as well as tenderness. The woman in this poem embraces her role of the caretaker in a household. She is a traditional woman and is good at cooking which is a way for her ...

Introduction:

There are many iconic brands all over the world that have created an impact that has lasted centuries, Levis and Coke are two major names that have been serving the consumers for a long time, however, one brand that created and impacted a revolution on how women’s relevancy was identified and laid a brick for ‘women empowerment’ is Avon. The main landing page of the Avon website illustrates the iconic brands vision; beauty, pride, empower and strength and all the Avon brand claims very aptly communicated with the one liner ‘Beauty is the journey, empowerment is the destination.” ...

This report is going to going to provide a detailed analysis of the Unilever group of companies. We have come up with choosing Unilever not only because of its fame but also due to a large number of commodities it produces that are widely accepted by the worldwide community. Unilever was developed currently owns about four hundred brands in the world, and its products range from balanced foods, ice creams several soaps, shampoos, and other common household care products. These products include washing detergents such as Omo, which is a powdering laundry detergent. Other commodities include Dove, Knorr, Axe ...

As a rule, speaking rate is not similarly perceived in different media. The general stereotype is the following: fast-speakers are more persuasive for a number of reasons, among which is the fact that it is hard to keep up with the enormous avalanche of facts and information they are pouring over the unprepared audience. Moreover, fast speaking creates the halo of confidence and profound expertness in the subjects. Similar impression makes the man from the FedEx commercial, who annoyingly inspires the belief of his professionalism and utterly effective time management skills. On the negative side, of the above-mentioned skill ...

Problem Definition

Victorinox became the largest manufacturer of Swiss Army Knife as well as the key player in the sales of Swiss Army Watch after acquiring it main competitor Wenger SA in 2005. The CEO of the company, however, needed to find a way in which the company’s new venture into fragrance business, also acquired from Wenger SA, would gain a competitive advantage in its new market. He, therefore, gave Urs Wyss, the head of marketing for the company, the responsibility for assessing how best to run the newly acquired fragrance unit. Some of the questions the manager was to ...

Saint Mary’s University

The case study is dedicated to the company Victorinox. It has recently acquired their competitor, Wenger. Victorinox owns Swiss army knives, household cutlery, watches, luggage and men and women clothing. With the acquisition of Wenger they get also the brand of fragrances (Fullerton & Weigand 2015, p. 146). This is a new area for Victorinox and the issue, or the problem, appears: how to operate in this new for Victorinox fragrance business and what strategy should the company use in order to make the fragrance product line profitable. Many companies face such problems when they acquire other businesses. This is ...

The aim of the experiment was to identify the functional group of the two unknown organic compounds.

Method

Step 1: Test for acidity and basicity of the unknown by a universal indicator Step 2: Test for the capacity of the unknown to be oxidized by KMnO4 Step 3: Test for the capacity of the unknown to be reduced by a Tollen reagent Step 4: Test for the presence of a carbonyl group in the unknown using 2, 4-DNP Step 5: Test for the presence of an alcohol group in ...

Ans 1: In early 1960’s, Flare was only a small manufacturer of women’s perfume, and was moving up in the fragrance market from its existing 4th position. One of Flare’s greatest strength was its dominance in sales of fragrance through mass channels, mainly the market of prestige brands . The “Loveliest” brand held the company’s old-fashioned strength due to its widespread recognition. Flare targeted the women aged in the range of 34-65 years, and achieved to have a strong women customer base. The weakness of Flare’s position was due to the low sales in the high-end departmental ...

This report intends to the marketing analysis of Yankee Candle Inc., a US based company with the focus on their marketing mix as well as their relevant marketing strategies. The importance of this business can be gauged from the fact that candle manufacturing and in particular the scented candle manufacturing industry has become an essential product for the consumers. The industry is moderately concentrated; more than half of the revenue of the industry is generated by The Yankee Candle Company. With the rise in the disposable incomes, the revenue has been given a boost as the purchase of the discretionary products ...

In today’s time and era, nothing goes a long way in the most simplistic of fashions in terms of beauty and even social status as well as a perfectly scented perfume. The perfume one puts on designates her preference and may even shed a little light to ones character. Strong and bold women who are always in control tend to have large personalities while the same cannot be said for women who are laid back and a little reserved. It is in this light that I present to you my perfume collection, Her Grace. Her Grace is a line that most women ...

SARS Disease Outbreak

The SARS disease outbreak occurred in 2003 when the World Health Organization issued a global alert on the disease that was similar to pneumonia (Wei et al., 2009). Similar cases were experienced in China, Vietnam, Thailand, Taiwan, Indonesia, Philippines, and Thailand. Other countries affected included Germany, United States, and Canada. The disease spread from Beijing leading to an outbreak in Tianjin city. According to Wei et al., (2009), 175 probable cases of SARS were reported. This included 21 deaths. The transfer of patients from one hospital to another stimulated the spread of the disease. A patient that was suspected of ...

Jo Malone is one of the best brands that specializes on production and selling of luxury fragrances for women, men, and homes. It also presents the lines of personal colognes; skin, body, hand, and hair care products, wash products, soaps, and various gifts. Jo Malone, the founder and genius of the eponymous brand, is also well-known for her exclusive bath oils, and hand and body crèmes and lotions. Her products for home include home luxury candles, room sprays, diffusers, etc. Jo Malone Limited has gained its popularity not only due to the exclusiveness and elegance of its ...

Introduction

Abercrombie & Fitch was established in 1892 in New York City by David Abercrombie and Ezra Fitch. The company was initially started as a retailer of excursion goods including shotguns, fishing rods, and tents. In 1988, the company was sold to ‘The Limited’, who was a famous clothing brand in Ohio State. The company then started selling the clothing for young adults and soon became one of the largest apparel brands in the United States. Abercrombie & Fitch are located at more than 1,000 locations in United States and is expanding its operations internationally. The company operates four brands including the ...

Art therapy

How do human beings evolve? Necessity leads to innovation, but this is not to say that innovation primarily arises from the necessity. Innovation may arise from diversified thinking and exposure to different learning materials and institution. Art therapy is a categorical achievement in the medical field that serves to solve numerous challenging health problems. Art therapy is an invention in the medical field that makes use of art media, images, and the creative process which are scientifically analyzed, and interpreted in a health concept. It shows a person’s response to developed products such as reflections of a person’s development, capabilities, ...

Proposal Writing

Part 1 Cover Letter The proposal in this document to invite your organization to invest in our baby cologne manufacturing company, where we are currently seeking for £1, 500,000. We at Perfect Joy Babycare (PJB) Company manufacture the best of baby cologne. Our market covers the whole of United Kingdom and we are looking to spreading our business to other Europeancountries within the next few years. Our products are made from the highest quality, with good human resource personnel, quality materials. We have motivated employees that observe our ethical standard of manufacturing our products.

...

Introduction:

This visual shows the role of gender in the advertisement and promotion of products in the U.S. The visual shows a woman and a man in the advertisement of beauty products. The marketing strategies targets the men and women showing how the product bonds them and brings them together. The perfume products in the case are advertised in a manner that appeals both to the emotion and instincts of people from both genders. The woman is used to portray how the product makes her attractive to men. This, therefore, serves the purpose of attracting many women in the U.S to buy this ...

Tom Ford Men fragrance in 2007.5

Target audience.6 Offer details..7

Time of placement7

Advertising channels.8 Perceptions8 Buyer process.8 Involvement level.9 Marketing mix.9 Product.10 Promotion.10 Placement.10 Critique and Recommendations10 Yves Saint Laurent Opium fragrance for women12 Target audience13 Offer details.13 Time of placement14 Advertising channels.14 Perceptions.14 Buyer process15 Involvement level..15 Marketing mix..15 Product..15 Promotion..15 Conclusion and Recommendations..16 CONCLUSION16

References.17

Executive Summary The media advertisements are meant to be creative so as to meet the required needs in the market. The advertisements involving the sexual contents are increasingly ...

The marketing communication for a product or service from a verbal and visual perspective is based on the premise to create recognition and an eventual trial and loyalty of the prospective consumers. In this age of a cluttered business environment and an intense competition amid all product and service availability in view of a globalized business environment, the significance of targeting a consumer segment through marketing communication using different channels is paramount. When it comes to fashion brands the usage of the images and verbal discourse used gains precedence in view of the fact that most fashion brands targets a consumer that is a ...

Introduction

Rationalism is the major developed concept during the time of John Locke. His goal in his works is to build a more sophisticated foundation for information and science. The method he proposed is to evaluate the scope, limitation and reliability of the knowledge of humans and to differentiate it to the irrational concepts and ideas. He started to investigate the ability of the human mind by analysing the origin of our ideas. Locke believed that in order to understand the human mind, one should trace the origin of the idea from the individual’s experience (Kaijo, np). John Locke’ ...

(Name of your Institution)

Bibliography 16

Brand Analysis: Marketing and Communication Strategy - Dior 1.Introduction Fashion industry is indefinite and multilateral in respect of beauty of colors, fragrance and apparel. The report is going to discuss the French based fashion brand DIOR – part of Louis Vuitton Moet Hennessy, the world largest luxury group. We shall discuss in brief; the company’s background along with its achievements, challenges and future scope in the fashion industry. The main focus of our discussion would be the Brand Analysis, which will include the marketing, communication and brand strategies adopted by Dior to reach ...

Business Plan for baby Perfume

(Baby Lord Company, UK)

Executive Summary

The market for baby perfume in United Kingdom is virtually new, hence less competition and the ample room to grow is available. The profit maximization ratio for companies in this market is very encouraging and promising. Hence, Baby Lord Company will use the best of strategic marketing (product differentiation, TQM) in gaining greater market share and bringing the desired dividends to our partners, shareholders and financiers. We look to capture 40 per cent of the market share in our 4 years strategic plan.

Investment Strategy

Baby Lord Company, UK will operate to large extent niche marketing where ...

Feathers Fashion

Part I. Environmental Assessment Introduction Economy of the United Arab Emirates, a key player in the international market and responsible supplier of energy resources, is built in such a way as to act effectively on the regional economic arena, meeting the basic needs of citizens to help them achieve a decent standard of living. Despite the fact that the federation has existed for just over 40 years, the basis of the current socio-economic stability is laid deep in the centuries and is the result of historical traditions and customs of the state of trade. The basis of credibility, which features ...

Abstract

This study aims to analyse the ad campaigns of Chanel N5 and Dior jádore, and how they motivates the buying decision of their target audiences. The report deeply analyses the Nikole Kidman advert of Chanel N5, Dior jádore advert performed by Oscar winner actress Theron. Both the commercial reflects Hollywood touch, style and class in them. Referring to existing literatures and websites, a detailed understanding is being provided in the report about the relation between ad campaigns with luxurious perfume brands and they stimulate buying behaviour in their target audiences. Key words: ad campaign, Dior, Chanel N5, ...

SITUATIONAL ANALYSIS

Gillette India Limited Personal Care Products Market in India Targeting a wider Consumer Base with Personal Care Products

- General Environment- Gillette India Limited and the Indian Personal care Products Industry - Political and Legal Environment - Economic Factors - Sociocultural Factors - Technological Environment - Porter’s 5 Forces Analysis - Suppliers - Buyers - Substitutes - New Entrants - Rivalry - Personal Care Products Industry Trends in India - SWOT Analysis - Key Success Factors - Decision Criteria/Recommendations - Looking Forward- ...

Walt Whitman was a poet who combined transcendentalism with realism. This is apparent in his poetry. Below are four brief analyses of selected poems.

This poem offers an intimacy with the author. There is a disconnect between the speaker and the crow on the ferry, but an intimacy between him and the surroundings: “Crowds of men and women attired in the usual costumes, how curious you are to me.” The central imagery and theme of the poem is that of the speaker leaning over the boat with a changing view and shining sun.

When I heard the Learn’d Astronomer

This short poem develops an image of an astronomer ...

Executive Summary

Around Cambridge, the youthful population tries to look good and basically imitate their icons on television and their fellow colleagues. However this is far from reality since they have limited information on the latest trends style stores that provide quality products and services and at affordable prices. Fashion setters, meets the demand of this population by offering nail products and services at their convenience. This convenient provision in essence enables students and the rest of our customers pride themselves in well-kept toe and finger nail, neat hair do`s and their esteem is boosted too. This executive and ...

Trademarks are some of the many intellectual property rights that are protected under the UK property rights law. Specifically, trademarks are governed under the Trademarks directive. In the case at hand, L’Oreal v Bellure, who is the defendant produced fragrances that were similar in smell to those of the plaintiff Chic SARL who made expensive fragrances for the high-end markets. Loreals fragrances were however marketed in the low end markets and cut chemists so as to appeal to the low income earners. The intention of loreal was to ensure that her products appeared like expensive brands so as ...

L’Oreal v Bellure (2010) was decided by the European Court of justice. This decision of the court was to the effect that taking advantage of the reputation enjoyed by an earlier trade mark constituted an actionable offence. The decision of the court makes an offer for the increased protection of trademarks of well established market brands. The rationale issued by the court for the decision is on the premise that use of reputations of trademarks is essentially giving an unfair advantage since it is similar to gains principal in restitution law. In the case of L’Oreal ...

Introduction

“Women who seek to be equal with men lack ambition”, said Marilyn Monroe as she was defining the power of women thru their charms and presence, and not thru equal work with men. This concept, according to which femininity is the aspect that most empowers women in relationship with men was developed in various writings of the nineteenth century and comes as a contradiction to the binary relationship man – woman, which suggests that woman is placed on the negative side, as she is disempowered. Three novels, “The Awakening” (Kate Chopin), “Mrs. Spring Fragrance” (Sui Sin Far) and “Maggie: A Girl ...

Advertising is a means of communication between the consumer and seller, where the seller intends to persuade the consumer to purchase the product which is to be sold. It is used to increase the sales of a product produced by a company in large sales and is basically a marketing strategy, which attracts the attention of a particular product, company or service. Advertisements are a paid communication where the intention is to inform and influence the public through media channels and different communication approaches. They can be found in various forms: audio visual and print. With the constant focus of the public on digital media ...

It is said that a person’s choice in fragrances reveals a great deal about their personality. Perfumes have the power to elate your senses and leave a lasting impression on those around you. Whether you prefer scents that have the essence of nature - a touch of spice, the earthiness of woods, the breeze of flowers, a touch of the sun, the freshness of dewdrops and the zest of fruits, or carry an urban charm; you deserve a fragrance that matches your style, with richness blended in every drop. At XYZ Co., our existence revolves around bringing you the best from the world ...

Introduction

Panter-Brake (202) asserts that most people use beauty products with the assumption that these products have undergone thorough testing to ensure their safety before they reach the consumers. The assumption comes because the government is known to regulate most consumer products such as food, water, among others. Therefore, people expect that FDA ensures the health and safety in the cosmetic industry so as to protect consumers. Unfortunately, little power has been given to FDA in regulating cosmetics’ ingredients. The people who govern cosmetic industry are responsible for ensuring safety of the beauty products. Several studies reveal that consumer safety ...

The Body shop is among the largest firms dealing with personal care products. This firm was first established in the United Kingdom by Anita Roddick who became the chairperson in partnership with her husband, Gordon Roddick. These two individuals had a common goal of using only natural ingredients, supporting fair trade and refusing to test their products on animals. In addition, the founders were determined to ensure that they complied with the international human rights issues. This shop was established in 1976 but became public in 1985.

The body shop is inspired by the mission statement that was established by ...