Jo Malone is one of the best brands that specializes on production and selling of luxury fragrances for women, men, and homes. It also presents the lines of personal colognes; skin, body, hand, and hair care products, wash products, soaps, and various gifts. Jo Malone, the founder and genius of the eponymous brand, is also well-known for her exclusive bath oils, and hand and body crèmes and lotions. Her products for home include home luxury candles, room sprays, diffusers, etc.
Jo Malone Limited has gained its popularity not only due to the exclusiveness and elegance of its products, but because of sophisticated and stylish design of bottles, boxes, packages and paper bags. It's hard to resist a purchase when the packaging is this special. The British brand has become a luxe cult favorite due to the Kate Middleton and Oprah laudatory responses to bath oils and candles burned in Westminster Abbey for the royal wedding, so that the company has become associated with a certain lifestyle, and turns now to the laboratory of beauty and fragrances.
First “JO LOVES” Fragrance Brasserie Bar was designed by “Jo Malone” not only to amuse your nose and scent your skin, but to entertain you with fragrance within testing a glass of champagne or experimental cocktails. At Jo Malone’s latest venture, the familiar cream and black packaging is replaced by vibrant red and heady scents. The era of “passive” fragrance shopping experience is over. And this trend determined the considering modernizations customer journey faces these days.
Jo Malone has very special and definite target audience:
the customers’ age range is kept at around from 30 to 50 years old;
although Jo Malone offers production for both men and women, the prevailing part of its customers is females;
the income range of those who constantly use the products of this brand should be certainly above average; it is also considered that Jo Malone’s cosmetics are only for privileged and upper class;
as about the marital status of brand’s customers, it is quite varied. The products of Jo Malone are suitable for all types of social units: the customer could be single as well as married woman; single or married man; it could be people of civil marriage; and it could be heterosexual people as well as homosexual ones;
an environment the Jo Malone’s consumers are live in is mostly urban since its all boutiques located on the luxury shopping streets in the megalopolises;
the target audience should consist of modern shoppers who are looking for the sophisticated innovations and luxury and relaxing atmosphere. The lifestyle of such audience thus should be rather moderate than active; the customers should understand and practice the art of true relaxation in order to save their beauty and health. At the same time, Jo Malone’s admirers usually have good full-time job and held senior positions. These customers might love sport activities; women are frequenters of SPA salons. They might love family life as well as independence, and if customers prefer the first, then, as a rule, they love homeliness and try to create an atmosphere of relaxation and comfort at their houses;
first of all, an average person who constantly uses the products of Jo Malone brand values sophistication and elegance; he also has sense of style and seeks to perfection. He surely has progressive political and social views, thus he could be democrat or libertarian; he is free of any kind of prejudices, discrimination, or stereotypes. Usually, Jo Malone’s consumers uphold moderate Christian beliefs;
the core audience of the brand is well-educated people who usually graduated college or university. Although the level of education itself is not the mark of usual Jo Malone’s admirer, the social status is important while estimating the target customer of the brand. Such customer may not be a student, or unemployed, or involved in the service sector since the Jo Malone itself emphasizes that its products are luxury and for the luxury.
Follow the Line: Lime – Basil – Mandarin – Perfection from Jo Malone – We Release A New Lux
Do you know that our signature scent Lime & Basil & Mandarin is desirable and adorable by people throughout the world? And have you already heard that the most popular formula of truly beautiful fragrance from Jo Malone now is incorporated into our new product? Let us be specific: Jo Malone is happy to present you brand new Travel Candles with so classic aroma of Lime, Basil, and Mandarin! For the faithful admirers, our brand develops products for homes just to add an air of luxury. Just you to feel the atmosphere of opulence. Just enjoy the magnificent moment while candle is burning (neither more nor less 18 hours, by the way).
Jo Malone invented her most famous fragrance in 1999. Back then, the talented women experimented with various scents in order to create the combination of such aromas that would be a visiting card of her brand. Nowadays the luxury products of Jo Malone smells like citrus (Lime and Mandarin) with delicate notes of bergamot and basil. The exclusive line of hand, skin, and hair care products is greatly loved by our dear customers. And we are pleased to know that there are people in the world who values elegance, sophistication, and preciosity as much as Jo Malone does.
We remember how you liked our Lime Basil & Mandarin Cologne fifteen years ago – then we went further and created Lime Basil & Mandarin Shower Oil. After you liked it – we produced Bath Oil and Body & Hand Lotion with the same scent. As you might guess, this is not all: by that time, we became impossible to stop producing, you were impossible to stop appreciating. So, we made Body Crème, Body & Hand Wash, Shampoo, and Conditioner with already legendary fragrance combination of citrus and basil for you.
So, for the last fifteen years we have been noticing your devotion to luxury and exclusive products in general and to Jo Malone’s brand in particular. That is why, we are honored to continue our line of products with your favorite aroma in a new form: Jo Malone starts making products for your homes with Lime Basil & Mandarin scent! So now:
We begin to make your houses even more comfortable with our new Travel Candles.
We are pleased to make your parties even more stylish with our new Travel Candles.
We love to make your life even more luxury with our new Travel Candles.
It’s our modern classic.
Thank you for inspiration.
You are great.