Essays on The Consumer

Medicare

What are the purposes of Medicare regulations other than the one mentioned above? Medicare was signed into law in 1965 with the intention of providing better healthcare to the citizen through medical insurance. It provides protection to its recipients, and it is a government program intended to provide insurance to the aged and people living with certain disabilities (Moon, 2006). It is mandated by the law to provide hospital insurance, medical insurance and cover drug prescription for its recipients. How will the federal government enforce compliance in the Medicare Advantage program? Which two other Medicare regulations do you think ...

Introduction of the Product

A Polaroid Cube is a delightful and little camera that takes the still shots as well as video. Just as the name suggest, it is a tiny tube about 35mm on the side. It can stick to any and all the magnetic surfaces and even a dinner folk. The cube can be tossed and can be taken around to take the life's precious moment in town or an adventure (Amstrong, & Kotler, 2011 p.12). However, the cube can be used any place in any circumstance to take photos and video recording. The cube comes in red, blue and red colors ...

Abstract

Using the regression equation and given values of independent variables, we estimated the elasticity of each of them and ascertained that the product is highly elastic to price levels and therefore, the firm can consider to decrease the price levels in order to increase their market share. At the same time, cross elasticity and income elasticity were also significant in relation to the demand of the product, although advertisement expenditure has negligible impact on the product’s demand. Hence, own price, price of related goods and income of consumer are three major factors which the firm should incorporate while ...

Economists tend to relate to the subject of research with scientific objectivity (Mankiw, 2015). They develop theories, accumulate evidence and then analyse them in an attempt to prove or disprove the theoretical concepts. The main tools of the economist (and other scientists) are theory and observation, but, in contrast to the natural sciences, in economics it is almost impossible to set up an experiment to confirm or deny a new concept. In order to somehow compensate for the absence of the possibility of carrying out laboratory experiments, economists are paying close attention to natural experiments offered by life. An ...

With the new invention of technology, marketing is taking another way that might be a threat or beneficial in the marketing industry. The imperative of digital engagement and innovation have emerged in the business and mostly the marketing sector. The businesses now realize the need to use the digital platform to engage with their customers, key stakeholders so as to maintain the relevance and the drive for conversations (Kittaneh, 2014). However, few people in the market realize how fast the change should take place, or how fast the transformational the process should be. Therefore, the business needs to embrace ...

Defining E-Commerce

E-commerce is a form of conducting business over an electronic network, most preferably the internet. It is a process involving the online interaction between the buyer and the seller or between two entrepreneurs characterized by online exchange of money.

Factors leading to the rise in the number of consumer shopping online

A huge number of people today have access to the internet compared to the number a decade or two ago. A large number of online users leads to more people preferring shopping for consumer goods online because entrepreneurs offer their products at lower prices that the normal higher-retail shops. Second, the efficiency and effectiveness of online shopping contributed to the ...

Executive summary

The smart home integrated energy efficiency product will come in packages of silver, bronze, and gold to target consumers and homeowners in the United States of America. Bronze packaged products will be marketed to consumers of lower income bracket while energy efficiency products that are packaged in silver and gold will be marketed to high-income homeowners. This product is fabricated to ensure that it reduces the amount of energy consumed by electric appliances and in effect reduce the electric bills that are paid by consumers. Due to the complexity of this product market representatives will be used to visit ...

How can content marketing on social media channels be used in order to increase the level of customer engagement for the UK fitness industry?

Introduction Social media channels represent the new phenomenon, that has forced industries to change their attitude to marketing strategies, brand awareness, and customer engagement. The social media channels today pose certain threats to the traditional advertising, which treats the customers as a homogeneous crowd . In this extent, the social media channels are highly personalized presenting the versatile and verified social media content to the targeted audience. The marketing specialists are always in constant search of ...

The clothing industry is a sector that has drawn the attention of millions of investors across the world. The industry is very competitive, most people give in to the pressure and concentrate on other lines of business. To keep up with the pace. However, one has to be all around regarding the right prices, producing unique and environmentally friendly products, and using the right marketing channels. One such company that has managed to create sustainable products. The renowned Swedish fashion company H&M in recent times became the leading corporation in the fashion industry to issue a comprehensive report of ...

IT Strategy Report for Starbucks

It is imperative for every company to have a distinctive element in its strategy for drawing in customers and producing a competitive edge. Starbucks has been triumphant in commanding its way in the market since its humble beginnings as a Seattle-based coffee shop back in 2008. Over the years, Starbucks has grown into having a competitive advantage over its competitors. The customer service is top-notch, and the atmosphere is rich that draws in crowds from all walks of life. Starbucks has indeed earned a sustainable competitive advantage by offering the highest quality coffee-based beverages, creation of an emotional attachment ...

Perception and Consumer Behavior

Perception is the process of knowing features of stimuli with the use of vision, hearing, taste, smell and touch (Scott, 1994). The visual perception i.e. size/shape in the L’Oreal Men Expert Vita Lift 5 ad is rectangle with the focus on more than one dimension to enable consumers to downsize their order by enlarging the product along all dimensions. On the other hand, the shape of the Aveeno Absolutely Ageless ad is portrait. The size of the ad is adjusted through focus on multiple dimensions to perceive the product easily. Lettering is another factor affects the perception of ...

The concept of free trade has indeed presented some industries as more appealing to the consumer than others. For instance, the standard practice is that most agricultural food processing and manufacturing industries are liked and loved by the public while the agricultural non-food processing industries such as the tobacco industry have been continuously subjected to criticism and unjustified treatment from the larger public. The tobacco industry, in particular, has been subjected to excessive taxation, stringent operational rules and regulations and publicly portrayed as a health hazard primarily because tobacco smoking and usage is associated with liver cirrhosis and some ...

Innovation can be defined as new ideas that a company incorporates to meet the requirements and standards of the consumer market in order to bolster both their economic interests and the growth of the company while maintaining good relations with the consumer. Depending on the type of company and their market targets, the company can approach can handle innovation in different ways to meet its set objectives. Color Kinetics Incorporated as a company can focus on different approaches to innovation such as sustaining innovation, breakthrough innovation and disruptive innovation. In addition to relevant frameworks in place that help the ...

Introduction

The movie; The Joneses introduces its audience with the Joneses moving into a new gated community in an Audi SUV where they hope to earn the admiration of everyone with their stylish lifestyle that has been supported by their employer. They move in as a family with Steve and Kate as the parents of two high schoolers, Jennifer (Jenn) and Mick with each of them with a specialty in which they should concentrate on. Their lifestyle is a marketing strategy that hopes to drive the neighborhood consumerism into the company’s products. They acquire numerous customers such that their ...

ABSTRACT

The businesses today have identified the need to focus more on customer and the key to retain customer is through development of customer relations. CRM or customer relationship management is based on the idea that loyal customers are profitable for the company. The loyalty has been identified by several researchers to be linked to the level of satisfaction of customers. Organizations require attracting the customers, developing relations so that satisfaction is ensured and retain customers by maintaining the relations. Due to intense rivalry and competition, businesses require focusing on building stronger customer base by promoting goodwill and providing them ...

[Student ID number and intake number] of the

POSTGRADUATE DIPLOMA IN BUSINESS ENTERPRISE

Southern Institute of Technology 2016

List of Tables 3

Section 1. Introduction 4 1.1 Purpose of the proposal 4 1.2 Research Aim 4 1.3 Research Questions and Objectives 4 1.4 Research hypothesis 5 1.5 Background and overview of business 5

Section 2. Literature Review 6

2.1 Introduction 6 2.2 Micro and Macro-Economic Indicators and Business Confidence 6 2.3 Recent Trends, Strategies and the Market Potential 7 2.4 Consumer Preferences 8 2.5 Conclusion 9

Section 3: Methodology 9

3.1 Introduction 9 3.2 Secondary Research Method – Literature Review 9 3.3 Case Study 10 3.3.1. Research Design 10 3.2.2. The Sample 11 3.2.3. The Process 11 3.5 ...

Introduction

In the decision making of most consumers, there are five stages in which they undergo. These processes undergo without the consumers noticing it. The five stages are as follows: need recognition, information search, alternative evaluation, purchase decision, and post-purchase evaluation. This paper will discuss these processes. An example will also be given to further emphasize each point. Also, the impacts of the internet and social will be discussed, in relation to how the consumers make these decisions.

Need Recognition

Need recognition is the stage in which the consumer identifies what he needs to buy. In this stage, there is a need ...

Introduction

The jewelry manufacturing and sales industry has been posting exponential growth rates in the past years. A lot of companies that operate in this industry have likewise exhibited significant upward growth rates. One of those companies is Pandora. Pandora is a Danish multinational corporation whose core business involves the manufacture and retail of jewelries. The company was founded in 1982 by Per Enevoldsen. The company was, at that time, engaged in small scale jewelry importation. It imported pre-manufactured jewelries from Thailand and sold it to its customers for a profit. Enevoldsen, upon seeing that there is a great potential ...

Question 1

Neil Borden (1965) is believed to be the first to have used the term ‘marketing mix’ suggested to him by James Cullington’s (1948) description of a business executive as ‘a mixer of ingredient’ (Van Waterschoot & Van den Bulte, 1992). The term, therefore, referred to the selection and mixture of various elements perceived to be useful in the pursuant of particular market responses. To facilitate the practical application of the concept to concrete business operation problems, early researchers working on the model sought to itemize the various influences on a market response that business executives at the time needed ...

The Impact of the Theory of the Consumer Choice on Demand Curves, Higher Wages and Higher Interest Rates

The theory of consumer behavior shows how the choice is affected by the price of goods, income and preferences, and the way buyers maximize their net gains from the purchase of goods and services. The price change of a good affects the consumer demand structure in two ways. Any change in the price results in the appearance of the income and substitution effects, as it changes the amount of available goods and their relative prices. The above effects are consumer reaction to changes in relative prices and real income (Mankiw, 2014). The substitution effect is the change in the ...

Introduction

Schwab (2012) says that one of the pillar the improves an economies competitiveness is these is, the inevitability of a well-functioning economic system that distributes resources to high anticipated rate-of-return investments, regardless of the political standing of an individual. The economic system delivers the legal context and services required for the efficient working of a market economy. The government, in particular, plays a crucial role not only in ensuring that the resources available are allocated without bias but also in determining the right market structures for an economy. Putting forth the right market structures and even distribution of resources ...

An Investigation of the Impact of Sky Scanner on the Travel Choice of Chinese Customers

Introduction: There is an increasing demand, among consumers for competitive, and easy to access travel solutions. More specifically, online applications offer comparison of travel options, and low rates to travelers, in a do-it-yourself travel economy that has moved away from using formal travel agencies, and instead moved toward self-sufficiency supported through web sites that over agent-like services. One such service, is Sky Scanner, however, the embattled company has suffered from a large amount of negative publicity, and has struggled to adequately serve the target market. The following study, therefore, seeks to consider the impact, or potential impact, of Sky ...

Sweetness and Power: The Place of Sugar in Modern History

“We are what we eat; in the modern, western world, we are made more and, more into what we eat, whenever forces we have no control over persuade us that our consumption and our identity are linked ( Mintz, 1985, 211).” In his book, Sweetness and Power: The Place of Sugar in Modern History, Sidney. W. Mintz takes a historical and anthropological approach to the production and consumption of sugar and in the process explains the place of sugar in the human food chain and how capitalism and market forces changed the status of sugar from a luxury item into ...

What are the determinants of the Deadweight Loss?

Introduction The deadweight problem happens when the government through an attempt to increase their earnings from the goods in a country increases the taxation on them. It happens when they impose a certain amount of tax on certain commodities in the market and the end consumer as well as the producer in charge of the production process forced to lose the whole or part of their surplus. The loss they both suffer is the deadweight loss. The government has the right to earn some form of income from the trade activities within their borders. However, they also need to ...

Abstract

This paper aims at studying the role of engineers in the society and the industry. It also focuses on appraising the role that engineers play to change human lives and the world. A general definition of the engineering profession helps in understanding them better. The research aims at assessing the ethical and social responsibility that engineers are bound with. This is achieved by studying the education and training criteria set by the governing and accreditation bodies pertaining to the engineering disciplines. With the help of case studies, the paper seeks to explore the sort of ethical and social responsibilities. ...

Part 1 - Executive Summary

Most people are in need of organic foods which do not have any chemicals. Establishing an organic food supermarket will be able to provide the fresh fruits and vegetables to the people. The business will be hoping to offer best-quality feeds to the people which will promote their wellness. The venture is hoping to make profit through distributing the organic food and promote the environmental wellness. The potential growth of the business is diversifying through providing the food material, producing their own suppliers and manufacturing natural products such as creams (Canavari and Olson, 2007). When carrying out organic food ...

Payment methods and technologies have shifted a great deal over the years. Gone are the days where cash and check transactions make up the bulk of the give and take that occurs when people engage in commerce, travel and otherwise spend their money. Credit and debit cards have ruled the roost for a while but some new contenders are starting to emerge. The first major alternative to the conventional credit cards and other more traditional methods was PayPal (PayPal, 2017). However, smartphone-enabled technologies such as Apple Pay, Samsung Pay and Android Pay are starting to dominate the commerce and ...

Section 1: General Product Information

The diabetes program is a hospital-based program offered by XXXX Hospital that is available to both inpatients and outpatients in an independent diabetes center. The program features a variety of physical fitness, nutrition, and education programs that aim to prevent new cases and reduce risks factors of diabetes as well as treatment programs. Social marketing will be applied in the marketing of the diabetes program. The marketing strategy develops and integrates marketing concepts to create awareness, integrate research, and inform the consumers of the delivery of effective and segmented, equitable and sustainable diabetes programs. Social marketing is a strategy ...

Introduction

The vision 2030 for Saudi was designed to improve the local and the international position of the country along economic, social, political, and the peoples` dimensions. The plan was designed along three critical aspects that encompass the social, economic, people, and the political position. The three pillars that founded the plan were the vibrant society, ambitious nation, and the thriving economy. Along the vibrant society, the model focused on tapping the nation`s strong roots through the blending and optimizing on the natural resources and the community`s cultural heritages. The plan focused on developing and promoting fulfilling lives ...

The advancement in communication technology coupled with improvement in smartphone App application software enhances user flexibility in communication platform supported by the UTAUT (Unified Theory of Acceptance and Use of Technology) concepts. The growing tendency of data security concerns among the mobile users is of the essence for smooth trade and efficient payment services to be in place. Regardless of age differences among mobile device users, improvement of data security is of high impact for improved performance of the technology. The existence of the Generation X platform anchored on the G-network accelerates the rate of acceptance of internet services ...

The term "demand" in economics means payment need, i.e. need that the subject is able to pay. From this definition it follows that the demand for a particular commodity (service) depends on the price. This means that the increase in commodity prices will lead to a decrease in demand, and, conversely, a decrease in prices will lead to higher demand. The relationship between price and quantity demanded is stable. (Agarwal, 2013) The cause of the change in demand is change. This reverse causal relationship between price and quantity demanded is the law of demand. The law of demand manifests ...

In the context of contemporary global business environment, marketing as become an essential part of an organization offering nay product or service. The escalated competition and dynamic global market has prompted both the small and large organizations to consider the significance of the role that marketing could play in the viability, sustainability, and profitability of the business. The marketing unit of an organization plays a crucial role in the bureaucratic management and it is the one of the only department that has direct impact on with customers. The role of marketing is quite comprehensive and it consistently contributes to ...

Abstract: 2

Product 3 Place 4 Price 4 Promotion 5 Social media 5 Televised communication 6 Personal selling 6 SWOT Analyses 6 Threats 7 Findings 7 Challenges 8 Opportunities 9 Recommendations: 9 Conclusion 11 Last US bag 14 Abstract: The Last US Bag company is a leading company which provide its consumers customized products and services and it is the main promotional strategy of the company. The market mix explains that the company is strong in its products and are able to cover maximum areas for its supply chain. There are explanations about the company’s SWOT analysis and recommendations from ...

Introduction

An organization is regarded as an entity that is made up of people with a collective objective and is connected to the external environment. Hence, a business organization is a group of people collaborating to achieve a commercial objective (Handy, 2005). Toyota Motor Corporation is a Japan based auto manufacturing company with its headquarters in Toyota, Aichi. The company was ranked as the 13th largest in the world in terms of their revenue. It was the largest automotive manufacturer in 2010 ahead of the Volkswagen group and the general motors in terms of their production. The Toyota motor company ...

Introduction

Developing an effective marketing plan for a product is the dream of every entrepreneur in the business industry today. Business people conduct market analysis for their existing and new products and services to determine their ability to win the target market and achieve a competitive advantage for the company. The following paper discusses the market analysis for Premier Softener, a product aimed at providing water treatment solutions for home and commercial use.

Energy Management

Kinetico Company developed the Premier Softener with the aim of enabling every consumer experience benefits of using quality-filtered drinking water. Consumers are used to boiling hard water ...

Inflation activity

The good that I chose: Bread, white, pan, per lb. (453.6 gm)

The base year (and month) that I chose: November, 2006

The most current year (and month) with collected data: November, 2016

The price of the good during the most current year and month: $1.362 Calculation of Price Change (NEW - OLD)/OLD x 100: (1.362 – 1.143)/1.143 x 100 = 19.16010499% (Bureau of Labor Statistics, n. d.).

The CPI value of the base year used above: 195.7

The official CPI in the year 2006 for food and beverages with the base period of 1982-84= 100 was in November 2006 at 197.2 and in the November 2016 247.246. The annual average was not used since the data is not ...

Supply chains and the logistics associated with the same are something that all companies have to deal with at some level. This is true, of course, of manufacturing and product-based businesses. However, it is also true when it comes to businesses that supply services. Even if there is a marked difference between the two business types when it comes to supply chains, it is important to note that both supply chain frameworks and types must be taken seriously. The important aspects that exist within both frameworks would include the overall design of the applicable supply chain, how decisions are ...

Introduction

Wal-Mart is the world largest retail company operating both in the US and the international markets through joint ventures and subsidiaries in other countries. Wal-Mart was established in 1962 by Sam Walton in Brentonville, Arkansas and was traded in the public market in 1972. The company took anticyclical measures in the 90s by considering the international expansion. The company has established itself in Mexico, China, Canada, and Argentina. The company has successfully been able to establish a vibrant market by attracting more consumers through its Every Day Low Price (EDLP) (Horngren, 2008). This is a consumer centric approach combined ...

The Impact of the Guaranteed Price Policy on the European Sugar Market

Sugar industry is one of the most dynamic in the structure of the food industry and plays a significant role in the economies of several countries. The European Union leads the five largest importers of sugar. Sugar production in the EU is expected to grow by 10% in the 2017/18 season. The production may reach 18.3 million tons, but still will be lower than the record 2014/15 season (19.4 million tons). Sugar production growth is expected in France (up to 5.5 million tons) and the UK (up to 1.4 million tons). However, despite the increase in production, the EU ...

Executive Summary

Chez Yasmine is a French restaurant chain that has managed to succeed in the local French market and international British market with their product. To further expand, Chez Yasmine has decided to choose one of the following countries in East Asia: China, Indonesia, and Malaysia. The economic and cultural dynamics of all three countries are different and needs to be analyzed before making the final decision over the choice of an expansion market. To expand in International market, Chez Yasmine would need to overcome local competition and find a suitable strategy to expand their business. Different and dynamic factors ...

Service Life Cycle

The service lifecycle Products and services go through life cycles that are determined by the marketability of the product. The most common stages that services and products go through during its lifetime are the introduction, growth, maturity, decline or innovation. The strategy formulated will incorporate these stages. The introduction phase is largely a stage of experimentation to ascertain the product that is well received in the market (Kowalkowski et al. 2016). The growth stage will be a stage where there is an increment in sales due to the increased demand for the product. At this stage the firm will ...

Discuss the meaning and characteristics of different monetization strategies in the digital economy. How can content and user-generated content be monetized? Critically evaluate these strategies by referring to specific examples

Introduction

The traditional balance between entrepreneurs and customers has changed due to the development of the global economy accelerated by new communication and computing technologies that have created an open global trading regime. Organizations, especially the macro enterprises have to deal with the growing demand for digital marketing and distribution strategies irrespective of the amount of revenue they generate. According to Capgemini Consulting (2014), extracting value from the connectivity opportunity ...

Japanese Economy in the Recent Years

Introduction During the advent of economic downturns particularly in terms of financial crises or bubbles, the usual resort of the government is to rely primarily on its monetary tools alongside expansionary fiscal policies to stimulate the economy. Monetary policies are tools used to deal with inflation, budget deficits, unemployment, incomes, international economic relationships among others. Monetary policies have profound effects on our jobs, incomes, livelihood, and career choices. One of the considerations and is always on the watch in an economy is the behavior of prices of the goods and services. As the law of demand states that with ...

Government Actions in Markets

Figure 1 As a result of increasing the passenger movement tax on airlines, the equilibrium price P2 moves to new point P1. (P1>P2) The new quantity of flights is Q1. Therefore demand decreases, Q1 <Q2. Because of the increased prices some consumers denies to purchase tickets choosing other flight companies or using alternative ways of transportation. A tax that is imposed on sellers in fact creates a burden on consumers as well because of the fact that consumers will be forced to pay higher prices. It is clearly shows on the Figure1 that the revenue from sellers ...

Benefits and drawbacks of VAT

As a taxing system, VAT has been used globally since the 1950’s and it presents unique benefits and drawbacks in itself. First, VAT is beneficial in generating income for governments which is important to cover government expenses as Stiglitz and Rosengard, (2015) observe. Since VAT is vast and is imposed to most produced goods and services, most governments regard it as money production engine. Through this taxation system also, tax evasion is minimized. Consequentially, a reliable income source is achieved by governments. Through value added tax system, it is also possible to enter into regional protocols (Pomeranz, 2015). ...

“Three passions, simple but overwhelmingly strong, have governed my life: the longing for love, the search for knowledge, and unbearable pity for the suffering of mankind.” Russell’s quote has encouraged and inspired me to cherish every single day of my life and to prepare myself to make this world a beautiful place. The words recenter me in times of chaos and allow me to focus on things that truly matter. Moreover, thanks to my parents who both have Ph.D. degrees, I have always been interested in science and learning. Since an early age, I was interested in attending ...

The opinions of the customer are the basis for the best of the Company’s policies in the present day and age. This is the reason why many of the company’s policies don’t do so well; they do not really listen to what the customer is trying to say. There are two basic mistakes that moat skilled of the business persons make when giving regard to the opinions of their customers. Firstly, they just do not gather enough data to really understand what the customer requires from them, and secondly, they misinterpret the point that the consumer ...

<<Student Name>> <<Professor Name>> <<Course Title>> <<Date>> Branding Strategy: The Company plans to invest and efficiently manage its branding strategy to achieve its growth objectives. The core of the company’s success lies in implementing a relevant and coherent branding strategy. Defining each and every element of the branding strategy will enable management, customers and employees to understand what the brand vision is and what the company aims to achieve. This is really important if the company has to fight and grow in a competitive market place. ...

Motivation is important in any marketing segment because it stimulates the behavior of consumers. The tension of a need that is not satisfied initiates the motivation process. Marketers should understand the motives that influence consumer behavior so that they can easily convince them to purchase their products. The process of motivating the consumers is not easy because people have different needs, motives, and personalities. The marketers should strive to understand all these aspects for the success of the business. This paper will discuss various challenges and difficulties that the marketers encounter as they try to motivate the consumers. It ...

ASSIGNMENT ANSWERS

Question 1 Price Elasticity of demand (PED) can be defined as the measure of the relationship that occurs between the difference of the quantity which is demanded for one good and the difference in its price. It helps to discover to what extant good is sensitive to changes of the price (Cordes, Ebel, Gravelle 2005). The formula for PED = % Change in Quantity demanded / % Change in the Price. A product is sad to be price elastic or responsive to price changes when a small change in price causes a more than proportionate change in the demand of the product. ...

Internship Report – March – August, 2016

Introduction This report is an internship report that discusses the elements of my internship at the Oriental Garden AS, Norway. This is a Chinese restaurant in a major European city where there is a crosscut of cultures and identities of consumers. This report will focus on the theoretical knowledge acquired and the effectiveness of the training that was undertaken. This report will also present aspects of my reflective log and provide a conclusion on the overall impact of the internship on my personal abilities, and knowledge.

The internship was done in Oriental Gardens, Oslo. It is an upmarket Chinese ...

Value Chain Product-Based Companies

Introduction Supply chain management refers to all engagements required in over-sighting of the movement of product/services from a producer to the final consumer. As a process, it involves the management of materials, finances as well as information through proper coordination and integration between companies. Supply chain forms the heart of a company’s operations to fulfilling its objectives. Effective supply chain has to create, deliver and maintain an effective value chain in its operations. Here, value chain refers to all internal function’s engagement with external suppliers in order to fulfill the needs of the consumer. In reflection to ...

Intrapreneurship Staffing Plan

Intrapreneurship Staffing Plan The decision was made in the previous assignment to design and market a digital camera in an intrapreneurial relationship with GoPro. GoPro is a smaller firm with top-line performance of $1.2 billion in 2015 (Roberts, 2016) By partnering with GoPro, Apple works with small, competitive and innovative firm an GoPro gets to realize the benefits of marketing a product with an industry leader that can produce volume and market to sell high volumes in Apple. Apple is recognized for having high-quality camera devices built into a number of their technologies. The iPad, iPod and iPhone all ...

Introduction

Cash management is a complex task though it seems to be an easy job. It is a highly complex as well as detail oriented task. It is very necessary to effectively manage the cash that the company have. If the company fails to manage the cash effectively, then there will be problem in meeting the financial obligations. Failing to manage the cash effectively will affect the company’s operating, financing and investing activities. In sum, the whole cash flow system will be affected. To facilitate the cash management, the company prepares the cash budget and implements the proper cash ...

The knowledge in economics encompasses a wide array of topics that involve different economic activities, such as the ones that influence the government in carrying out regulations on gasoline prices as well as imposing a price floor in relation to the minimum wage. In this discussion, different economic scenarios will be presented along with the possible outcomes of each. In addition to the provided situations about the price ceiling for gasoline and price floor for minimum wages, other economic events will be presented, such as the possible gains and losses of international trade and the possible outcome once the ...

The history of Chrysler Group LLC is full of events and is known for its ups and downs. Chrysler Group LLC was on the third place among US automotive companies. During the sixties, company is very firmly on her two feets. But ill-conceived management has brought a lot of troubles. It all started many years ago. It started in the early 50s. All companies producing cars with streamline form. But Chrysler produce cars with a rectangular form, very reminding a combination of rectangular boxes. In the early 60s the consumer wanted to get big and comfortable cars. But the ...

Abstract

The American automobile company is planning to penetrate into the Spanish automobile sector with hybrid cars. The Spanish automobile industry has gained a significant attention of various global vehicle manufacturers due to a remarkable growth and lucrative contribution in the national GDP. However, the most noticeable factor is a constant increase in demand for automobiles. The increase in demand is a subsequent effect of a fall in fuel prices in Spain in the past few years. The probability of success for American car manufacturers is expected to be higher due to the current market conditions, which are feasible for ...

Executive Summary 3

Introduction 4 Theoretical Background 4 Brand Love Scales 4 Definition of Love 5 Personality of Brand 5 Image of the Brand 5 Brand Love’s Elements 6 Brand Romance 7 Brand Attitude 7 Brand Loyalty 7 Fashion Brands Love 8 Brand Love in Cell Phone Industry 8 Brand Love Creation by the Companies 8 Apple/Samsung/Huawei 8 PepsiCo 9 Benetton 9 Conclusion 9

BIBLIOGRAPHY 10

Executive Summary Brand love is a relatively new phenomenon actively discussed by the scholars and marketing professionals. Brand love is necessary for the modern companies to successfully attract and retain their customers. Moreover, it helps to convince ...

THE iPhone: A PRODUCT OF THE APPLE COMPANY

Apple, Inc. is one of the very successful companies in the world and very few people around the globe would deny the fact the Apple is one among many other companies that grew tremendously in the short period. The company specializes itself in designing, developing and selling the consumer electronics, software, and it also sells the digital content through its retail chain store called as Apple Store. The consumer electronics includes the products like Mac personal computers, the tablet computer called as iPad, smartphone device as iPhone, and media player with high portability as iPod, Apple TV digital media ...

For the purposes of this term paper it was decided to analyze factors affecting marketing strategy of the European brand "Fairy Dragons" that manufactures souvenirs and toys. The fabulous legend about dragon's family that has magical powers and help people was formulated for the promotion of the brand. The brand name clearly relates to the main heroes of that legend - thereby the brand's mission is much broader than the mission of usual souvenir manufacturers. "Fairy Dragons" has taken on additional psychological meaning for the consumer. The brand is presented in retail places near European must sees visited by ...