Essays on Competitive Advantage

The aim of this report is to enhance understanding of the managers at the P &G through an intelligence analysis of the main competitors, and the comparison between the company and its main competitor. Unilever International Corporation has been investigated in detail as the main rival to the company. Its current market analysis has been elaborated in detail, while its current strengths, weaknesses, opportunities and threat are explained in detail in the SWOT analysis section. Opinions on the industry and the marketing strategies have been sought from various sources, in order to allow managers to understand what the ...

Tetra Pak is a leading industry in the packaging and food processing industry. The company has utilized innovative strategies such as aseptic technology and integrated food processing machines into being a leader in innovation, providing excitement to its customers, and producing a wide range in offerings. The paper recommends some ways the company can use to segment its products, and at the same time market them. Factors to be considered during marketing would also be analysed. The importance of the environmental approach in Tetra Pak will be considered with an analysis of the importance of having a positive corporate image. In conclusion, the ...

Introduction

Arguably, world economy in the recent post-industrial times can be said to be an information-intensive atmosphere. A good number of scholars assert that, competition both in global and local market, distinction of the market place, as well as profitability is influenced by efficient knowledge. There are numerous definitions that have been put forward to explain the term ‘knowledge’, depending on the area in which it is applied. In this particular context or rather in the business context, the term ‘knowledge’ is used to refer to the state of being aware and able to understand specifics, truth, or information that ...

Introduction

The current business world is undergoing major transformation as a result of several factors related to the globalization of the economy, increased scrutiny by regulatory authorities and the critical role being played by talented workforce. All these are having a huge impact on the human resource profession. HR has transformed immensely over the past decades from doing functions that are mainly maintenance to position itself as a strategic department paying a key role in promoting an organization’s competitive advantage. Management has started to realize the critical role the HR department plays when it comes to the success of an organization. The changing ...

Introduction

Information technology can be defined as the process of manipulating, distributing and processing information. Information technology is increasingly becoming a key component of most organizations. To remain relevant and competitive in an ever changing global environment, organizations are making use of information technology to stay ahead of the rest. The needs and behaviour of customers are changing and many businesses are making use of Information technologies to differentiate themselves and gain competitive advantage through efficiency and value. Organizations can develop competitive advantage by making use IT to make key decisions related to strategy, project management, outsourcing and corporate governance. This ...

Introduction

One of the characteristic features of construction industry is late adoption of information and communication technologies. Nowadays, software for preparing 2D drawings and bookkeeping software are perhaps the only widely used in the industry. Other advanced but extremely useful tools like 3D, 4D modeling, web-based project management, automation of resources management, planning etc, are used very rarely, and if used then incidentally. In this report there will be covered problems and perspectives of using ICT in construction industry, discovered the techniques of using ICT in different spheres of construction, and shown the ways of implementation of ICT techniques in ...

In the past few weeks, there has been debate in the company about the role of the human resources department in the formulation of the strategic plans of the company. This report seeks to justify that the human resources of the company are key to the long term achievement of profitability and growth objectives of the organization.

The major objective of the human resources department is to ensure the effective management of the people in the organization to meet the set organizational goals. However, this role is more often than not influenced by strategic decisions that have already been ...

The Porters five force model is a technique for analyzing the competitors and industry for a particular company. This theory has been adapted by many companies to understand their structure and the plan they use to run their business. The five forces in the model talk of the five forces that affect the market. Knowledge of the forces helps the company analyze how they make profits. It can also identify how to attract other companies that they can do business with and those that they compete with. These five forces include the threat of new competitors entering the market, the intensity ...

The California pizza kitchen has developed what can be described as a largely successful strategy in its quest for a competitive advantage in a market characterized by high levels of competition from other established pizza chains such as Pizza Inn, Pizza Hut and Happy’s pizza and local restaurants and pizzerias. This success has been as a result of a careful evaluation of the operating environment over time which has enabled the pizza chain develop strategies to meet its objective of to extending its leadership position in the restaurant and premium pizza market by selling innovative, high quality pizzas in addition to creative salads, ...

ABSTRACT

Customer satisfaction is a major concern to any business that intends to increase its sales. This research will be based on the need to understand what customers expect from business in an effort to improve success of a business. The research is planned to use a qualitative approach to collect data on the research topic. As can be noted in previous researches, customers’ satisfaction is an important contributor to the success of a business and hence it cannot be ignored. This research proposal gives the significance of collecting accurate information on consumer satisfaction; this is because previous findings have shown that incorrectly designed ...

Executive summary

The aim of this report is to enhance understanding of the managers at the P &G through an intelligence analysis of the main competitors, and the comparison between the company and its main competitor. Unilever International Corporation has been investigated in detail as the main rival to the company. Its current market analysis has been elaborated in detail, while its current strengths, weaknesses, opportunities and threat are explained in detail in the SWOT analysis section. Opinions on the industry and the marketing strategies have been sought from various sources, in order to allow managers to understand what the ...

The comparative market size of the China and US by 2015 will increase. The Indian market is decreasing from 10.7% to 10.1% because of improved equipment. The sales of pharmaceuticals in USA have been increasing from $9423 million to $12948 million. This will attract more pharmaceutical firms to be established in USA because of the ready market (Protzman, et al. p. 122). The well established firms in India will invest in USA and China because of the ready market due to population increase. USA GDP spending has increased from 15.7% in 2006 to 16.3% in 2010, and it is ...

Introduction

Choosing a career is an important decision which requires sound approach. The choice of career determines one’s lifestyle. Both management analyst and urban/rural planning are economically rewarding careers. They have different characteristics due to the difference in the nature of work. This report tries to compare both careers on different aspects and provides relevant findings and recommendations.

Purpose

The aim of this report is compare two careers: management analyst and urban/rural planning as potential career choices. The report provides a comparison on the main areas and provides conclude conclusion and recommendation to influence people on career choice.

Sources and methods

This report has been ...

Strategy for sustainable competitive advantage

Every organization’s corporate strategies are focused at developing a sustainable competitive advantage that will allow the company to continuously maintain and improve the enterprise’s competitiveness in the industry it is in. This enables the organization to stand strong despite competition or saturation of the market over a long time. An organization’s competitive advantage is said to exist if customers perceive the firm’s product or as superiors or better than that of its competitors. There are various sources of competitive advantage in organization. These sources revolve around an organization internal environment (Dess et al, 2005).

Dyer and Singh (Oct ...

Competitive advantage

Competitive advantage is the ability for a company to outperform its competitors. In today’s rapidly changing global environment, organizations are increasingly becoming innovative and changing the way they carry out their activities in order to remain ahead and relevant in their respective fields of work. There are many ways through which organizations can put in place in order to be ahead of other when it comes to competition. Low cost and product and service differentiation is just some of the strategies (Jones & George, 2011). Thus, a company can be said to have achieved competitive advantage if it manages to ...

1. Critical Issues facing Wachovia Company

The Wachovia Company is facing critical issues in several areas. There is processing delay of individual orders for buying and selling of securities resulting to the company engaging in massive transactions. This ends up affecting the market prices of products. This may work to the disadvantage of the company, hence costing it millions of shillings. In every subsequent minute there would also be cancellation of orders. The company currently is not maximizing on the opportunity to make profit from these orders. There is also delay in pricing for either revenue protection or revenue gain. It took 16 hours for ...

Executive summary

Luxury Resort

The luxury resort is a restaurant offering pregnancy packages for expectant woman who are almost delivering. It was established two decades ago and it is for baby moon vacation. The services offered in the SPA luxury resort is prenatal massaging treatments, which are part of the romantic package to make them feel appreciated before delivering. The target market is wide because it aims at expanding to all parts of the world. Its first operations or services were started in Northern America and Europe (Kotler & Armstrong, 2010, 56).

Pregnant women in these regions who were interviewed appreciated the ...