Introduction
Product adaptation entails altering a product to make it appropriate for different markets or consumers. The multinational companies utilize product adaptation strategy to ensure that their products meet both the needs of their local and overseas customers. Ford Motor Company is among the examples of the multinational corporations that apply this strategy. The company targets vehicle designs and models to the changing needs of its worldwide customers. For example, the cars they offer in the European market have smaller engines than the cars they offer in the United States. Canis (4) maintains that the company manufacturers a high fuel ...
