Essays on Ryanair

Abstract

The airline industry is, once, one of the most highly regulated industries in Canada. Initially a government owned company, Air Canada has enjoyed the monopoly and protection of the country’s legislation. However, the increased pressure to improve the country’s airline industry led to its privatization. In the modern era, the need to be more competitive has been more pressing than before as Canada’s airline industry became open for competition. In a bid to improve the company’s business processes and customer experience, in 2011, Air Canada employed IBM’s expertise in providing computing systems. This partnership ...

2017-01-05

Five-Force Analysis 3 Key Success Factors of the Company 4 SWOT-analysis 5 Recommendations 6 III. Conclusion 7

Introduction

This paper is devoted to the strategic analysis of the company Ryanair. It is an Irish low cost airline that is well-known in Europe. This company operates since 1985 and offers flights to around twenty seven different countries. There are no any incidents that could be associated with human victims during the whole company’s activity. Ryanair has become a truly budget airline in the 1990s. It has abandoned the business class, expensive airports and long-distance flights. As a result, in 1995 ...

Ancillary Revenue Management in the Airline Industry

Introduction There is a stiff competition between the network airlines and the low-cost carriers (LCCs) in the airline aviation industry. For a long time, the traditional network airlines have been struggling to cope up with the many economic uncertainties in the industry, especially the rising cost of jet fuels and increasing operating costs. Consequently, to survive in the industry, they have been forced to come up with new ways of generating revenue. Like LCCs, the network carriers are now considering unbundling their services to produce additional income. Network airlines are also adopting the trend of selling chargeable services, which ...

Executive summary 3

Company Description 3 Strategic Focus and Plan The Service and its Value Proposition 4 Marketing Goals 4 Marketing Situation Strengths and Weaknesses 5 Opportunities and Threats 6 Market Strategy Overall Marketing Strategy 7 Market Needs 7 Target Markets 8 Marketing Mix (4 Ps) Product 8 Price 8 Promotion 9 Place 9 Conclusion and Recommendations 10 References 11 Appendix 1 13 Executive summary The following report discusses market strategies and marketing mix, developed by Ryanair, Ltd. The company at hand operates a broad network of low-fare airline routes that connect 186 airports in Europe, as well as Africa (Morocco). The ...

1.0 Executive summary Ryanair has experienced tremendous growth and success over time. The low-cost company strategy has been quite effective for several years. The adoption of the strategy has contributed to the growth and the success that the airline currently enjoys (Barrett 2004, p.90). However, despite its success the company is faced with various challenges including but not limited to volatile fuel prices, increased competition among others. The strategy employed by the company has worked well in the past. However, there is the need to analyze the current market and develop appropriate strategies that will further increase the airline ...

INTRODUCTION

Ryanair Ltd was founded in 1985 by the Ryan family with a share capital of £1 and a manpower of 25 staff (Nortilli and Wong, 2014, p. 74). In that same year on 8 July when its inaugural flight took off from Waterford to London Gatwick (Ryanair, 2015, p. 6). It was incorporated as a public limited company Ryanair Holdings PLC on 23 August 1996 as an ultralow fares airline business, initially serving short distances in Continental Europe (Ryanair, 2015, p. 11; Nortilli and Wong, 2014, p. 74). The unmistakable success of Ryanair in the air travel industry must ...

2016-04-09

References 12 Introduction As we know, the labor resources are the main resource of enterprises. The results of the company and its competitiveness depend largely on the quality and effectiveness of the above mentioned resources. The difference between the labor force and other types of resources lies in the fact that each employee may waive the conditions offered to him and can require changes in working conditions, retraining or even voluntary redundancy. The concept of “labor resources of the enterprise” characterizes its potential workforce. Employees can be organized in labor unions and to act as a separate subject of ...

Introduction

The business environment has become so competitive, and companies are attempting to lure the limited customers to their services. Due to this limitation in the market share, it is critical for companies to devise effective marketing strategies that will help build a strong customer base and also retain the customers and the market share

History of Budget Air Travel

The revolution of budget flights began following the deregulation of the European domestic markets thus allowing the rise of several airline companies. Such deregulations allowed airlines to take routes of their convenience thus creating a culture of liberalization in the domestic travel markets across Europe. ...

Abstract

With the increased competition in the airline industry, especially in the low fare segment, Ryanair, the initiator of this segment in Europe, is faced with various pressures, coming from its competitors, external environment or industry trends. While the company has the resources to manage the challenges of the 21st century, which tops with the necessity to become a global brand, it also requires a sound strategy. This report starts with analysing the internal and external environment of Ryanair, in order to identify the strategic directions that it can pursue in its globalization approach and it further proposes a global ...

JetBlue Airways is a new airline company in the United States that is noted for its low-fare and efficient service. The company was founded by David Neeleman in 1999 and is now one of the major airlines that operate in the United States (Gittell, & O'Reilly, 2001, p.1). One of the key factors of JetBlue Airway’s success is its aggressiveness towards expansion. The company, for instance, added 10 new planes every year as part of its expansion plan as well as adding new routes and domestic markets. Accordingly, the company wishes to achieve rapid growth “while building a value-based, ...

Abstract

With the increased competition in the airline industry, especially in the low fare segment, Ryanair, the initiator if this segment in Europe, is faced with various pressures, coming from its competitors, external environment or industry trends. While the company has the resources to manage the challenges of the 21st century, which tops with the necessity to become a global brand, it also requires a sound strategy. This report starts with analysing the internal and external environment of Ryanair, in order to identify the strategic directions that it can pursue in its globalization approach and it further proposes a global ...

Economics

<Student> It is not a secret that traditional air carriers have always been balancing on the brink of profitability. Airlines often receive governmental support so as just to stay even, let alone any profit for shareholders. Nevertheless, certain entities not only manage to survive, but also prosper in the time of economic turmoil. Even large companies start learning from them and implement measures that used to be typical for low-costers only. However, there are certain things that large companies simply cannot do. There are several ways to cut expenses for an air company – reduce the amount of personnel, ...

Vista Aerospace case

In most general terms, risk assessment can be defined as an examination of factors that can harm people in course of one’s activities. Most important issues to be considered in terms of choosing supplier include the suppliers’ capacity and their experience in producing electronic equipment in general and aviation equipment in particular. These factors can particularly influence supplier’s capacity to produce quality equipment and, in turn, passengers’ security and safety. In case of Essilor (Brazilian supplier), an important risk deals with the fact that an extent to which the company is experienced in producing electronic equipment. Furthermore, ...

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Introduction

Burnside and Machiraju (2013, p. 1) states that the European Commission initiated consultative meetings with regards to possibly widening the coverage of the “European Union Merger Regulations (EUMR) to “non-controlling minority shareholdings.” The conference was simultaneous to the decision of the United Kingdom’s Competition Commission ordering Ryanair to reduce its Aer Lingus shareholdings from close to 30 per cent to 5 per cent. The recent ruling of the UK commission is indicative of the position that rigid policies obstructing EU commerce and trade regulators from intervening in transactions engaging the sale of minority shareholdings ...

Synopsis

This paper discusses sustainable development and the leadership characteristics that initiate organizational change towards sustainability. In the increasingly competitive environment, leaders find themselves under constant challenges, which require them to embrace change and to steer their organization towards sustainability. Sustainable development, however, does not only pertain to economic sustainability, but it also pertains to environmental and social sustainability. Also known as the triple-bottom-line, this paper discusses the importance of achieving sustainable development through economic, environmental and social sustainability and the role of the leader in achieving this goal. Using real-life business scenarios, this paper provides contemporary examples of how ...

The Ryanair Company has adhered to all requirements in the institution of employee related organizations such as unions. In the event that one of the trusted employee had represented the company in a way contrary to the company ethical status. The company has an option of consulting the employee union with the understanding of its regulations. The unions have the amicable sequence of regulations to resolve company employee related conflicts that will impartially affect any of the parties involved. As a mediatory organization, the mess that was created by one of the parties in representing the company can be resolved. The ...

Undergraduate Dissertation

Consumer Decision Making, in Relation to Brand Image in Today’s Airline Industry Presented for (Business management) This dissertation is entirely the original work of student registration number 1210025. Where material is obtained from published or unpublished works, this has been fully acknowledged by citation

Abstract

Marketing research studies reveal that companies have gone beyond offering functional attributes of a product when considering their competitive advantages in the market. Rather, companies are developing corporate brands that are associated with their products and services in the marketplace. The rationale is that companies can create special image that consumers can associate ...

Integrated Marketing Communication: Easy Jet

Executive Summary UK airline industry is one of the most advanced in the global market with a number of the globally leading operators. The industry is highly competitive and marked by local and international airlines which accounts for the creation of more than 220,000 jobs. (BATA, 2014) However, the market is subject to several factors including technological advance, economic factors variation, social preferences and lifestyles changes, political factors, environmental regulations as well as legal requirements. Those factors set industry trends and determine the industry dynamics including increasing competition, operation’s efficiency and wider market reach as well as ...

Article Review

Article Review

being the lowest cost producer” presented the strengths, weaknesses, opportunities and threats (SWOT) of Ryanair . The air travel organization was pegged as the leading short haul carrier in Europe. The current discourse hereby summarized the SWOT of the organization through an in-depth analysis of the key elements of its internal and external environment.

Strengths

The strengths of Ryanair are identified through the following categories: (1) lowest cost per passenger; (2) lowest fare; (3) offering the largest short haul network; (4) maintaining the newest fleet which provides them with greater fuel efficiency, lowest maintenance costs, and exemplary perceptions from ...

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Introduction This paper would like to discuss Ryanair’s business strategy and how it is linked with the company’s financial accountability. As stated by Friedman, a business’s primary accountability is to increase its profit. Apparently, financial accountability does not only relate to providing accurate reports and financial statements to avoid fraud. An equally important concept of financial accountability is on how it relates to managing company resources, expanding on strengths and how it effectively uses accounting tools to develop strategies that would provide economic benefit for the company. However, economic forces can sometimes become confusing. ...

Introduction

Every forward-thinking organization should factor in all its stakeholders in its key strategies and processes of production. It is thus prudent for these organizations to effectively manage the resources involved in the production processes of goods and services. These processes are managed with the key stakeholders namely customers, suppliers, shareholders, employees and society in mind (Kamauff, 2010, p. 67). The processes and strategies incorporate performance objectives of the organization and its focus on achieving profitability and competitive edge in the industry it finds itself in. It is, therefore, important for an organization to aim to achieve a balance of all ...

What is Ryanair’s ethical stance?

Ryanair has formulated a code of ethics that sets principles for conducting business in the most ethical manner . The code of ethics is implemented by the top management and the middle management to ensure that the codes are adhered to by all the employees of Ryanair. Additionally Ryanair also has a code of conduct for the employees of the organization.

Is it agreed on? Criticized?

Ryanair has a poor reputation in relation to Corporate Social Responsibility issues. The company is ranked at bottom 10 of ethical ranking of 581 companies based on issues such as environmental performance, corporate social responsibility and information provided to the customers. The ...

Introduction

Every forward-thinking organization should factor in all its stakeholders in its key strategies and processes of production. It is thus prudent for these organizations to effectively manage the resources involved in the production processes of goods and services. These processes are managed with the key stakeholders namely customers, suppliers, shareholders, employees and society in mind (Kamauff, 2010, p. 67). The processes and strategies incorporate performance objectives of the organization and its focus on achieving profitability and competitive edge in the industry it finds itself in. It is, therefore, important for an organization to aim to achieve a balance of all ...

Four areas of SWOT analysis in which the marketing strategies can be defined include:

- Lowest Cost Base - Fast turnaround times - Innovation - Market Growth and Market Share Gains

Four Smart marketing objectives that Ryanair can pursue in the order of priority include:

Service Excellence: Service differentiation is a strong marketing strategy so as to improve the services of the airline and use it as a differentiating factor for developing a competitive edge over the other operating airlines. The airline should opt for being the best airline in terms of customer service. The customer service shall start from the first contact with the customers with the airline and shall last till the customer reaches his destination. This strategy shall increase the customer satisfaction and customer loyalty. ...

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Introduction Ryanair is considered to be one of the most lucrative low cost and fare airlines in the world. Even though in 1991, the company was near to bankrupting but till1999 with drastic changes in strategy and promotion, the airline was able to recover back and became successful.

Moving from Bankruptcy to Profitable Airlines

Ryanair underwent serious losses from the year 1986 to 1991. One of the major reason for this was the strategy it had implemented of providing its customers with all the basic services but at low fare. The airline focused towards ...

- PESTEL Strength and Weaknesses In the fast growing business environment the role of MNC’s has become more important and the target markets are considered to be the developing economies, which bring a great opportunity and motives for international corporations to expand and aggressively grow the market size in a short period of time. Although the incentives and growing needs of population implement the huge needs and more prospects in emerging markets, it is however, becoming more complicated for Multinationals or any other businesses to target the right sized market and make a segmentation of right population. These and more ...

Critically evaluate the macro and micro-competitive environments facing airline companies using module and framework?

For the micro-competitive environment, I will be analysing Ryanair against The Five Forces Framework. Under this framework, the competitive rivalry is linked to threats from potential entrants, bargaining power of buyers, threat from substitutes, and bargaining power of suppliers. The threat from potential entrants is relative less due to the nature of the aviation industry. The major reason being the capital required to start a new airlines. Any new entrant will have a well thought of strategy to take on Ryanair. From the case study it seems they have most of the things correct. Any new entrant, besides the capital requirement, ...

Business Ethics Assignment Ryanair

Introduction In today’s competitive environment, every organization wants to earn as much profit as they can by entering and exploiting not only resources from the domestic country but also from country across the globe. Ryanair was established with a share capital of only £1 as well as the staff of 25 by the Ryan family (Ryanair, 2014). Ryanair is recognized as being the only ULCC (ultra-low cost carrier) within Europe, operating over 1,600 flights every day (more than 500,000 every year) from 57 bases, all through 1,600 low cost routes, linking 180 different destinations within ...

Marketing Strategy

Easy Jet, a low cost airline, has shifted its marketing strategy from addressing the rational needs of its customers which is mainly cost to also focusing on their emotional needs through a vibrant and emotional campaign. Using taglines such as ‘Europe by Easy Jet’ and ‘Where are you going?’ the company integrates the pleasure and joy that its customers will get when travelling. E-mail marketing has also been used to reach out to customers and it has also launched the Easy Jet application for smartphones. (Smith, 2012; Taylor, 2013) Emirates is more expensive than Easy Jet, its marketing strategy has ...

Marketing

Introduction The recent years have witnessed a spurt in the entry of low cost airlines. This has brought about a revolutionary change in the passenger flight transport sector. The start of 1970s saw the introduction of low cost carrier by Southwest Airlines, in the United States of America. However the phenomenon gained popularity in the 1990s and diverse low cost carriers came to be launched at various parts of the world (Forgas et al. 2010). The main highlight of the business model of low cost carriers is cost saving. Such low cost carriers strike out services and comfort traditionally ...

Differences between the Low Fare/Low Cost Airlines models and the Full Service Airline models

There are many strategic approaches in their operations, which distinguish LFA/LCA business models from the traditional full service airline models. There are several main elements, illustrated below.

The service factor

LFA/LCA ́s lower prices for the customers are to some degree achieved by offering the customers significantly lower service levels. They do this for both in-flight and pre-flight services. In pre-flight services, the airline does not offer the choice of business lounges. They also do not pre-assign seats on flights as passengers are allowed to take the seats of their choice as they get on the aircraft. On the full service airlines, ...

How costly would it be for Aer Lingus and British Airways to retaliate against Ryanair’s launch rather than accommodate it?

How do you expect Aer Lingus and British Airways to respond? Why? Since the entry of a new competitor offering a comparable service with an entry price below the market’s price, Aer Lingus and British Airways have two different options: maintaining their current prices or lower their prices to match that offered by Ryanair (Bowman & Faulkner 132). Both the companies have a significant disadvantage because their cost structures are very difficult to cut. According to the case study, accommodation, ...

How costly would it be for Aer Lingus and British Airways to retaliate against Ryanair’s launch rather than accommodate it?

How do you expect Aer Lingus and British Airways to respond? Why? Since the entry of a new competitor offering a comparable service with an entry price below the market’s price, Aer Lingus and British Airways have two different options: maintaining their current prices or lower their prices to match that offered by Ryanair (Bowman & Faulkner 132). Both the companies have a significant disadvantage because their cost structures are very difficult to cut. According to the case study, accommodation, ...

Article 1

Business strategies can be of many natures including mergers and acquisition. Acquisitions assist in attaining total control of the market and cost of production which is the main objective of Delta Air Lines. The management decided to acquire the Trainer refinery located in Philadelphia. This would cost the company about $ 150 million as initial cost and $ 100 million to make an overhaul of the refinery thus increasing the fuel extracted. This cost would be incomparable to the benefit acquired, which would be reduced cost of the fuel prices spent by the company. The escalating cost of fuel has driven ...

Introduction

Global Warming, also called the greenhouse effect or – more correctly according to some – as climate change, has been given much recent media coverage, though is not a new phenomenon. What is new is that the rate of change is said to have increased, in line with a rise in global population, mainly due to greater consumption of fossil fuels. This research paper discusses the validity and causes of Global Warming, its effects, and how we can counter those effects to keep Earth habitable for future generations of the human race.

Is Global Warming a Reality?

There are those who insist that Climate Change is the correct ...