Essays on Air Canada

I agree with the assertions that Air Canada’s innovation team played a significant role in improving air travel experiences for customers. The “data –driven” team led the innovation efforts at Air Canada. Their focus has been on improving the customers’ experience. Data serves as a critical element that allows the innovation team to acquit themselves and comprehend the way customers are using the various Air Canada’s self-service channels. The innovation processes are involved in identifying the programs that work, the ones that do not, and the processes that can be improved. The innovative technology strategy has led ...

Abstract

The airline industry is, once, one of the most highly regulated industries in Canada. Initially a government owned company, Air Canada has enjoyed the monopoly and protection of the country’s legislation. However, the increased pressure to improve the country’s airline industry led to its privatization. In the modern era, the need to be more competitive has been more pressing than before as Canada’s airline industry became open for competition. In a bid to improve the company’s business processes and customer experience, in 2011, Air Canada employed IBM’s expertise in providing computing systems. This partnership ...

The Mars Climate Orbiter: A Multimillion Dollar Mistake

The Story Grossman (1999) addresses the incident of NASA’s Mars Climate Orbiter in her article named “Metric Math Mistake Muffed Mars Meteorology Mission”. She explains how a simple unit conversion mistake caused the Orbiter to burn up in the Martian atmosphere. The vessel costed NASA a whopping $125 million when it vanished into the Martian atmosphere. The problem, later identified by a NASA review board, owed to a software glitch. The software was used to calculate the thrust in “pounds of force” while the other software took the input in “newtons”. This happened due to the fact that ...

International Air Law

Air transport is currently considered the fastest and safest means of transport globally, Passengers want to feel secure when flying from one place to another and expect the airline to be responsible in the event where they experience any form of injury while under the airline’s care. However, the application of treaties and agreements in determining the liability of airlines in instances of accidents has triggered debates as to what extent the airlines are liable for the damages experienced while the plaintiff is onboard. A particular question arises regarding the extent of injuries that an airline can be ...

Geography in the Canadian North

My ideal career path would be me being employed as a flight attendant with Air Canada. Employment for my intended career as a flight attendant is available in the Canadian North, specifically in Calgary and Edmonton, Alberta, where there are positions available. In the north, a Canadian flight attendants salary would be approximately $24,451 to $73, 406 annually. Flight attendants in Canada are represented by the Canadian Union of Public Employees, or the Canadian Flight Attendants Union. An ideal airline to work for in the Canadian North would be one that shows up top in employee and customer ...

Operations management is concerned with designing, overseeing and controlling the production processes. It deals with designing and management of processes, products, services and chains of supply (Cornett, Saunders, 9). The acquisition, utilization and development of resources to be delivered by firms to their clients are considered here. Its purvey ranges from tactical to strategic and operational levels. Therefore, the responsibility of ensuring optimal efficiency of operations in a manner that utilizes minimum resources while effectively meeting customers' requirements lies here. Operations management thus directs and manages physical or technical organization functions. These functions relate to ...

Westjet Airlines was created based on the idea of low cost model that was already practiced by Southwest Airlines. During its startup, the company identified how attractive the opportunities in the air travel industry were. One of the attractive opportunities was the need for cheap air travel options. After a thorough research, the company realized that it could offer low cost air travel services, with a mission of providing extra-ordinary environment for flying. In this industry, the company’s critical success factors are the employees, the customers, and the logistics. Described hereunder is the industry analysis with specific consideration of Social ...

Why It Is Bad for Air Canada Monopoly in Air Business in Canada

Introduction Since the Canadian Airline was bankrupted in 2001, thus Air Canada became the only giant airline in Canada and monopoly in the air business for over a decade. According to the Air Canada’s Annual Information Form 2012 that Air Canada occupied approximately 55% market share of domestic air business and 37% for international flights (excludes flights to the US) departure from Canada (Air Canada’s Annual Information Form, 2012). However, throughSkytrax servers that the Air Canada show low satisfaction for its services due to incredible high price, poor staff services and maintenance and high frequently delay even ...

Valuation Method: FCFF Model

In this section, we will now compute the intrinsic valuation of Air Canada using Discounted Cash Flow Valuation using FCFF method. Referring to the annual report of the company for the latest years, 2011, 2012 and 2013, we found that the company had never paid dividend, hence, it was clear that we cannot go ahead with dividend payments to value the firm. Moreover, FCFF valuation is suitable for firm-wide valuation which is the very essence of our report. Here are some of the rations as why we selected FCFF for valuation of the firm: - As discussed above, ...

Air Canada is a full-service airline and is currently the largest airline in the whole of Canadian market. It provides scheduled services to its passengers in not only the Canadian market but also the Canada-United States trans-border market and the to and from international market of Canada. Air Canada works together with partners in the region to provide service to an approximate of thirty-five million passengers in a year. Air Canada has more than one hundred and seventy-five destinations across all the five continents. Over the years, Air Canada has been known to make a lot of losses until recently in the ...

Dr. A.B.C The purpose of this case study is to explore the reasons behind the growth and advancement, of a corporation in aviation industry that has successfully evolved, in spite of technological advancements and challenges since 1937. Air Canada is a case in example how a fully government owned company can go on to become the best airlines in North America, and a force to reckon with in the whole of the world. From humble beginning in 1937, with a fleet of Lockheed L-10A, it now has the most modern fleet in North America. I would like to stress, that their failures ...

Introduction

Air Canada is a big company offering air travel services to many local and international destinations, including 180 destinations across five continents. It is Canada’s biggest full-service airline, providing scheduled passenger air transport services in the local Canadian market. The firm is an important player in the international air travel industry. The company is not only the largest airline in Canada, but also the biggest in the Canada-US trans-border market. Considering Air Canada’s size and operations, the international business dynamics affect the firm’s operations and profitability, so in pursuit of its business goals and vision, the airline ...

Undoubtedly, business strategies have an impact on the successful penetration of companies into airlines` markets. They affect the amount of market share owned by a company and the airlines` marketplace is their bread and butter. With the market place being the core focus of the airlines` companies, they formulate business strategies that would give them a competitive advantage to the rest and these strategies have various implications towards them. The implications, whether long-term or short-term, have a direct impact to the growth and profitability of a company. This paper will focus on explaining the different business strategies employed by two airline companies, the ...