The lack of interest in General Motors, Chrysler, and Ford (Big Three) in performing on the small cars market through innovative and competitive new products led them to losing market share, registering lower sales, losing their leading spots and facing bankruptcy (Bennett, 2013). Because of their lack of competitive edge in the small cars market, the Big Three were overpassed in North America sales by the Japanese competitors (Bennett, 2013). Another causes that produced the general effect of the decreasing sales figures in all three companies on the United States territory mostly was the advancement of the financial crisis ...
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