Essays on Toys

COMMUNICATION EVALUATION

The following is a commercial for kinder surprise, also known as kinder egg. It is a confection manufactured by the Italian brand Ferrero. The product is intended prominently for children, it has a form of chocolate egg containing a small toy. Kinder is a German word which means children. Each kinder surprise consists of a chocolate shell, a plastic capsule, and an external foil wrap. The following is a seasonal, promotional advertisement in which a special Smurfs toys are being presented as a surprise to its buyers, which are mainly children. Kinder surprise has always been a favorite among Continue reading...

1. What information do they NOT have that they would probably need?
First, the two needed the information about the capital of starting a business. This is because without capital, they cannot be able to realize their investment goal of launching a new toy. Additionally, they needed to establish whether there were people who were willing to invest in their idea so that they can know whether the business proposal is viable or not. Thirdly, although they were starting a company and launching a toy, they did not have a company name as they had not inquired with the Continue reading...

‘Instructor’s name’

‘Subject’
Literary analysis of A Doll’s House by Henrik Ibsen
As Meyer says, A Doll’s House is a play about, “the need of every individual to find out the kind of person he or she really is and to strive to become that person”. The play revolves around the life of the protagonist Nora, who breaks away from the shackles imposed on her by the gender roles devised by the patriarchal society, and sets out to discover her true potential as an individual. The play fits the genre of a social tragedy, whereby the protagonist falls prey Continue reading...

Once upon a time, a young girl called Florence Parr received a gift of a house from her parents for her fourth birthday. The dollhouse had been passed on through generations of children, and finally on to her. Her family had miracle kids who actually take care of their toys enough to pass them on when they are as good as new. This particular dollhouse had windows made of real glass, furniture and tins, none of which got lost throughout its journey through different children. She was smitten by the present and even assigned a family the house. The Continue reading...

What is the BIG idea?

Michael Collins founded Big Idea Group with the purpose of turning ideas into reality. This is because the company would provide resources, experience, and access significant in the development of the idea. He established the firm to enhance an intermediary between inventors and buyers of ideas. These interactions enabled him to network with them and earned money from the activity. Collins believed that the process of taking ideas as a resource and transforming them into worthwhile products was beneficial in the child’s industry and other sectors. He had several questions concerning the success of his company. He wondered Continue reading...

The topic ‘toys’ is one of the overlooked subjects in most people’s lives. Their significance, however, is of great concern to parents and guardians of children from their birth to adulthood. Psychologists are one of the personalities who best understand this topic. In their understanding, toys are not just toys in general. There are toys for boys and toys for girls. Some are unisex. Looking deeper into toys helps to determine which toys are appropriate for a certain gender and stages of growth. This in depth look at toys also helps in identifying the purpose of toys to Continue reading...

The image of Michael Jackson depicts his youth and exudes a sense of positivity that shows how he was revered in artistic circles. Jackson was an idol for all youth, but he appealed primarily to women who were completely taken by his sexy good looks as well as his voice that brought out his attractiveness and sex appeal.
However, there is the issue that Michael Jackson was a Negro so he was immediately conditioned and portrayed as being inferior. The same could be said for his appeal since nobody could look at Michael Jackson in a neutral light. The Continue reading...

Introduction

The Marketing department is one of those departments of a company that work by presenting the products or services of the company in front of the general public and it is known as an important department from the standpoint of an organization. Market analysis, trend analysis, potential analysis and forecasting analysis are some of the elements of Marketing Mix used specifically to market the products of the company effectively and accordingly, as well. Tools like Segmentation and 4ps are some of the major ones that used specifically for the purpose of increasing the market share (Sheehan, 2010, pp. 43-46). Continue reading...

Executive Summary

Mattel is one of the largest toy manufacturers in the world. It has business operations all across the world. Mattel sources most of its toys from Asian subcontractors. China is the main source of Mattel toys. In 2007, a retailer found lead paint in Mattel toys. This started a huge investigation on the part of US government and Mattel. Mattel recalled millions of toys from the market. The CEO of Mattel apologized to the customers. Mattel also employed huge changes in its safety and quality check policies. It also acted in a very transparent way in the investigation and Continue reading...

True happiness can come from the most unexpected directions and not always arise from situations or events that you might expect, (such as having a lovely time on vacation or getting promoted in your job). Mine came out of what I thought was simply an act of charity on my part. I was surfing the internet and came across one of those animal rescue websites.
Then I saw Kali! She’s a long-haired German Shepherd dog, about a year old then, and had been found wandering the city streets with a chain around her neck that had worn away Continue reading...

In the late 1800’s, Europe was experiencing rapid industrialization and women were beginning to work outside the home. This sociological development led to a public debate on the role and rights of women in society (Pinchbeck 11). At this time a woman was generally legally under the control of her husband or father due to societal norms which were based on antiquated ideas that women were physically and mentally inferior to men and needed to be “looked after” (Pinchbeck 12). However, this hierarchical view of gender roles in families and society were beginning to change around the time Continue reading...

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Introduction

The 60s are considered as one of the most renowned times when people gained awareness of fashion trends. As far as dressing fashion is concerned, there were a number of diverse fads and clothing staples that composed the trends in 60s. The women's fashion went through a complete transformation. In contrast to the previous times, the 60s surfaced up as a trendy time that introduced urbane and informal dressing sense. Women started wearing bold prints and bright colors, embracing the change with modish finesse and flamboyance. A lot of the trends were the result of the social Continue reading...

1.0 Introduction
It is important to critically scan the macro environment before producing a product or expanding into new market or region. Moreover, the detailed analysis of the marketing strategies helps to correctly identify and target potential customers (Cant, Strydom, Jooste and Plessis 2009). This report will briefly discuss the macro environmental scan and marketing strategies which will be followed by detailed recommendations.
2.0 Product Description
The product is the toy that will be especially launch for the occasion of Christmas and will be branded under the name of “Santa Christmas Spin”. The top will spin along with a Continue reading...

Executive Summary

Lego Corporation is one of the oldest toy companies in the world. Its history can be traced back to as early as 1916. It has been largely known for its Lego Bricks, one of the most popular and profitable toys that company has ever released. Recently, however, the company has started to show signs of deterioration, mainly because of laggard growth in the industry and poor sales from its frequently diversified toy products. The objective of this paper is to discuss the different points of analysis applicable to Lego Group’s toy division and some alternative options or steps Continue reading...

At the opening of A Doll’s House, Nora appears totally happy. She rejoins warmly to Torvald’s mocking, speaks with enthusiasm about the additional cash his new work will deliver, she takes liking in the presence of her kids and friends. Nora does not appear to mind her doll-like presence, in which she is mollycoddled, spoilt, and patronized.
As the play advances, Nora divulges that she is not just a “mindless girl,” as Torvald refers to her. We see that she is intelligent and she comprehends the business particulars associated to the debt she acquired taking out a Continue reading...

Report on Lego’s Strategic Risk Management

Lego is among the most reputable toy manufacturing companies globally. Ole Kirk Christiansen started Lego in the mid-20th century. It deals in wooden toys, plastic toys, board games, blocks and theme parks. Moreover, the company has a reputable risk management strategy.
Lego’s risk management director says to achieve a renowned risk management status; he enjoyed complete support from the company’s management in terms of tools and processes. Lego approaches to risk management employ a triple effort targeting three things. On definition, Lego has a process based on scenarios that they project risks and formulate counter-management processes based Continue reading...

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Introduction

The 60s are renowned as a decade that saw the first emergence and popular awareness of fashion and fashion trends. One of the main reasons this era was so unique was that it catalyzed a complete transformation of women’s fashion. In contrast with the previous, modest and symmetrical styles of the 40s and 50s, the 60s brought back some of the risk and emotion that the 1920s had begun. The 60s established themselves as a trendy era not to be forgotten with its urbane and informal dressing style. Women wore bold prints and bright colors, embracing Continue reading...

James Wan’s The Conjuring is often considered one of the best horror films of 2013, among the likes of Adam Wingard’s brutal home invasion thriller You’re Next, Fede Alvarez’s camp remake Evil Dead, and Jim Mickle’s slow-burn cannibal story We Are What We Are. Unlike the other horror films of the year, however, The Conjuring was a more conventional approach to the genre, with the heart of the narrative being paranormal investigators investigating a family haunted by a doll possessed by a demonic entity. Annabelle serves as both a prequel and spin-off of The Continue reading...

Introduction

Lego Group is a company that is well established in the tradition of and lengthy history of customer loyalty. This is a major consideration that in the last 10 years, the company has been faced with considerable difficulties including the ever present rise in prices of crude oil. From an analytical perspective, this is the major raw material for the manufacture of plastic bricks. This equally includes the persistent influx of low cost toys with the possible speculation in regard to the future forecasts of the company that are not all that optimistic. Therefore, the past strategy of the Continue reading...

Introduction

Mattel Toy Company was established in 1945 by Elliot Handler and Harold Matson and had its headquarters in El Segundo, California. Mattel Company is a distinguished global leader in the manufacture, design, and marketing of a variety of toy products. The Toy Company’s products are organized into three distinct business groups. Namely: the Mattel boys and girls brands, the Fisher- price brands and the American girl brands. The Mattel boys and girls brand comprises of Barbie dolls and accessories, Polly pocket, Batman, Superman and the hot wheels. In addition, the Fisher-price brand also consists of the little people, Continue reading...

I remember every time I used to go to my favorite toy shop, I used to stare at all the toys in the top shelf. My parents told me that I would get one of those toys once I grow up a little when in fact, they couldn’t afford them. Before my seventh birthday, my father took me to that shop to buy me a small toy. However, something else grabbed my attention. On the top shelf was a car, which was gleaming as if inviting me to play with it. My father, who saw my awestruck face, Continue reading...

(Submitted to: )

Introduction

The 60s are considered as one of the most renowned times when people gained awareness of fashion trends. As far as dressing fashion is concerned, there were a number of diverse fads and clothing staples that composed the trends in 60s. The women's fashion went through a complete transformation. In contrast to the previous times, the 60s surfaced up as a trendy time that introduced urbane and informal dressing sense. Women started wearing bold prints and bright colors, embracing the change with modish finesse and flamboyance. A lot of the trends were the result of the social Continue reading...

[Author]
[Institutional Affiliation/University]
Educators in the West always promote individuality in teaching youngsters in their early childhood. They always make sure that every child has one set of toys, books and art materials to be able to explore and study on their own. It is teaching children’s independence and competitiveness. In the context of mainland China however, there is an inspiring way of teaching that educators are implementing. In an observation done by Freeman (1998), it brings another good perspective on how to nurture children towards building a community that does not leave an individual behind. It promotes Continue reading...

Kids like to play with toys. They are fun, but they also play an important role in how children learn about themselves, the world, and what it means to be a man or a woman. This type of socialization starts at a young age and continues into adulthood. Many psychologists, sociologists and parents accuse the toy industry of programming children’s sexuality, exploiting gender politics and reinforcing negative and repressive sexual stereotypes. However, the toy industry is in the business of making toys and money. The toy company marketing strategies are not a diabolical conspiracy to brainwash children or Continue reading...

In the mid-1990s, one could use Ty Inc.’s Beanie Babies as cash in certain situations. That was how much in demand they are. Now they are a ho-hum toy brand everywhere from hobby shops to grocery stores. Back then, thieves of Beanie Babies even received their own name – Babysnatchers. Now people have trouble giving Beanie Babies away.
Let’s look at the 4 P’s of marketing (product, place, price and promotion) and compare them to the history of Beanie Babies and how they could be revived for the Beanie Babies: The Next Generation.
The product itself was Continue reading...

Abstract

Competition in the market is determined by various factors based on the dynamics in the market. Various marketing studies have been developed to analyze market conditions in line with the development of strategies to ensure competitiveness of business. This paper draws from the school of thought of the VRIO model and the PESTEL analysis model to develop an overview and evaluation of the prevailing conditions in the Lego business. Lego, a toy manufacturing company, has recently undergone market-based challenges that have resulted in tough decisions on the part of the management in ensuring sustainability of the competitiveness of the Continue reading...

“Living Dolls”: François Ier Dresses His Women
In the 16th century, fashion dolls were used as an international exchange of fashion trends. When François Ier asked Isabella d’Este to send him a doll dressed in her favorite fashions, he intended to copy them for his court and give it to the women in France. Fashion dolls practically played a role of the mannequins.
Whether given as a gift to a child or an adult, the fashion doll always performed the same educational function – the acquaintance with foreign dress styles. The appearance of the doll was Continue reading...

Role of Marketers and Parents

The KGOY (or kids getting old younger) phenomenon is a situation wherein a young children pretend to be much older than their age and try to look mature. Researchers have mixed findings about whether this phenomenon was brought about by marketers or not. However, research has shown that marketers actually have a market segment defined as KGOY. That means they develop advertising and marketing campaigns precisely to tap and develop this market. The segment is fairly detailed and even has sub-segments as age group. The Barbie doll is one example of a toy that encourages young girls to aspire Continue reading...

Recipients: All team members, Marketing Department, Store Managers

Dear Team Members,
You all may very well know that Walt Disney Company is a giant in entertainment industry. Disney’s businesses give a diversified look, but the company is devotedly focused on happy experience creation for the individual customers and families. All their business can be classified into three segments i.e. creation of entertainment, providing memorable travel experiences and distributing proprietary consumer products. They serve these segments with their products and services, which include theatrical films, TV broadcast programs, online entertainment materials, theme parks, electronic games, exotic hotels and resorts, tour packages, video games, and a range of Continue reading...

Despite great stress being laid on the significance of children nourishment regarding the concept of gender, little research is being conducted to create toys that could help children learn it effectively.
Vanessa Barford author of the article entitled, “Do Children’s Toys change their Career Choices?” stated in her article,” gender-specific toys risked branch girls off scholarship and maths.their daughters Lego to get them meddlesome in engineering”. It clearly marks that there is a critical issue when it comes to playing with the toys that are contributing in thinking i.e. gender biased roles. Similarly, Roland Barthes in his essay Continue reading...

I. Current Strategic Profile
LEGO is a well-known brand of construction toys that operates under the name of The Lego Group. LEGO’s flagship product includes brightly colored interlocking plastic bricks along with many mini figures, gears and other parts. The characteristics of LEGO toys include quality in every aspect, availability of extra sets, more LEGO toys gives the more value, creativity, imagination and development, long duration of play, quiet and healthy play, throughout the year play, fun for people belonging to all age groups, for boys and girls, and limitless play potential.

Mission

The mission of the company is “ Continue reading...

In his article “A Doll’s House,” Boyesenobserves the inner changes that happen to the main heroine Nora from the beginning to the end of the Ibsen’s play. Their relations withHelmerrejecther own independent power in making decisions and her life choices. She has to leave him to find her own individual. The writer concludes that not only Helmer's selfishness and conceit have led to break of the marriage, but the main reason is“Nora's undeveloped condition —her lack of character” (Boyesen, 213). Similarly in the chapter “An Illustration of Symbolism: A Doll’s House,” Lee researches the way Continue reading...

Introduction

In today’s competitive market arena, firms’ main aim is to surpass their competition by capitalizing on every emerging opportunity and gaining an edge over competitors. Personal selling is an activity undertaken by firms at large to ensure active engagement by their clientele and creating demand for their products. The paper explores some of the characteristics of personal selling that should be adopted by sales force in order to influence buyers in a crowded marketplace and direct them towards the firm’s products. The report discusses the selling process of the star projector lamp DIY (do it yourself) product; Continue reading...

Analysis on toy safety in regards to the recall of toys manufactured under Mattel Corporation in 2007

Introduction
The toy industry is a large industry which generates about $71 billion in the business market. The toy companies need to generate toys that are suitable for the children to play with and will not cause any hazards to the children. China and USA are in the worlds spotlight when it comes to the toy industry. About 60% of toy manufacturing happens in the China. A lot of companies manufacturing toys in the U.S. have established subsidiaries in China. Mattel Corporation is one of these companies. Mattel Inc. was started by Elliot Handler and Harold Matson at a Continue reading...

Parents and educators have raised and echoed their concerns for the roles of toys and toy stores in determining and designing gender roles for kids. Most of these parents have shown support for toy stores in which toys are arranged based on themes and not gender. Although several toy traditional toy stores have failed and died out due to the introduction of traditional toys, large toy stores like Toys’ R US have adapted the new trends to survive the flexible demands of the market. A visit to the Toys’ R US stores revealed that, today, they sell a range Continue reading...

The doll house is a play that was written by Henri Ibsen and played for the first time in December 1879 at the Royal theatre in Denmark. The play manifests the intuitions of Henri Ibsen about the dominance of the male society over the female gender.

Thesis statement

The choice of the production name as Doll house will be symbolic and, therefore, instill a sense of anxiety in the audience about the contextual nature of the doll as a puppet. Arguably, the play will consider the outreach of the audience through costume design element as an approach to entice the audience Continue reading...

Executive Summary

The research project is about investigating the best educative Toy for the Ages 1-3. It is sponsored by Martin Chuo. The committee under its implementation is Mississauga Education Committee. Mississauga day care is an institution that deals with children under the age of three years. However, the children must be more than one year. The head of the institution brought on board the position that, the best toys to be investigated. The reason behind his directive was the fact that he purposed to impact substantively on children that were brought to his institution. The drive behind the research followed Continue reading...

Essay

Educational institution
Introduction
The 4.06 minute astounding animation “Sebastian’s Voodoo”, released on 7th June 2008, is the second short film of a young brilliant mind animator Joaquin Baldwin, who was born on 21st February 1983 in Asuncion, Paraguay. For creating this exceptionally beautiful short animation movie, a second year college student received 107 Awards and Honors, winning as well a prize for the 5th place in NFB (National Film Board) Online Short Competition.

An analysis of good vs. evil via the prism of voodoo myth

For the main purpose of this essay I have chosen to evaluate this animation’s main idea, the everlasting opposition between good and evil via Continue reading...

Autism is a neural development disorder that is characterized by an impaired social interaction. It also affects the verbal and non-verbal communication. It affects information processing in the brain and it shows symptoms as early as before 3 years of age with 90 % of all showing sensory impairment (Geschwind DH, 2009). As everyone else, children with autism are entitled to leisure and recreation activities. Brewster and Coleyshaw (2011) noted that leisure is very important to all people and lack of it can lead to loneliness, dissatisfaction, boredom, depression, anxiety, and suicidal emotions. This is why I choose this topic.
Continue reading...

The mention of toys brings the idea of children to mind, boys playing with race cars and girls playing with dolls gives a concrete idea of toys and their several uses. All people grew up with toys regardless of culture, and sometimes they play with similar toys. Toys are products designed for use in playing, learning, challenging the imaginations and creating fun. Toys vary in their concept of use and their playing value. For the children below fourteen years virtually every object has a playing value but that does not make everything fall under the definition of toys. For Continue reading...