Food and consumption and what I’m particularly interested in is how our thinking of and about consumption is affected by, and affects economics.
Consumption forms the foundation of economics because it leads to demand of goods and services. Production of goods is based on the taste and preference of the consumer; giving the client what he wishes to have the most. Consumers are known to be subjective when it comes to what they consume (Lusk, 2011). In this case change in consumption patterns should lead to change in the goods and services produced. Firms should be flexible enough to