Essays on Consumerism

- In the essay, I will argue that art house movies are of higher quality that popular ones;
- Another point to show in the essay is that art house movies are worth watching;

Introduction

Consumerism is the way of life of modern society. Consumerism means not only consuming goods, but means of entertainment, as well. Hollywood makes movies that are focused on needs of unthinking society. On the other hand, art house movies make people think not only about the plot of a movie, but about the world around them, as well. I this essay, I will compare two Continue reading...

Introduction

The shopping and fashion culture is one of the factors that drive the American fashion industry, hence making it more dynamic. However, shopping culture, experience, and interests in the clothing industry differs from one gender to another. According to the NPD Group, 2010 annual report, women in the United States had higher total spending on fashion apparel compared to men (The NPD Group). This indicates that women are increasingly spending, higher in the fashion market than their male counterparts. Most women complain that advertisers do not identify with them since marketers conduct ads with many misconceptions about women’s Continue reading...

Introduction

Advertisers, graphic designers, and organizations in general that aim to advertise or promote follow principles, practices, and techniques in order to accomplish their objects. Often, the objective of advertisers, graphic designers, and organizations is to communicate a specific message to the audience (Barker, Valos, & Shimp, 2012; Shimp & Andrews, 2013). Similarly, the message often intends to stir a positive and productive response on the part of the audience. Within the context of consumerism, the objective of advertisers and graphic designers that work for business organizations would be to create images in advertisements that would appeal to the audience as consumers. Continue reading...

Introduction

Banking, financial, and even insurance-issuing institutions were badly hit by the global financial crisis that happened in 2007 to 2008. It created a serious domino effect that eventually took its toll on the U.S. Federal Government. The struggling dollar and U.S. economy—the world’s largest economy in terms of GDP, led to a serious wave of financial and stock market corrections that were felt globally, especially in countries whose economy is largely dependent on U.S. commodity and financial supply and consumption. The ultimate effect of the global financial crisis of 2009 was an increased uncertainty and negativity in Continue reading...

Introduction

History pages allow knowing a person from the past. However, there are different ways in which historians treat a subject from the past or a person who influenced the past, present or has the ability to influence the future. Such a person was Betty Friedan and this essay explores how she was perceived by two historians, respectively Daniel Horowitz and Stephanie Coontz, analyzing their account of her personal and activist life.

Body

First, there will be analyzed the work of Daniel Horowitz (“Rethinking Betty Friedan and The Feminine Mystique: Labor Union, Radicalism and Feminism in Cold War America”, published in Continue reading...

Modern consumerism is typically about the evolution of consumption behaviors in the society. Campbell (1987), devised the notion and sort reliably critical evidence to suggest that modern consumerism is based on a theoretical framework he describes a “Romantic consumerism”. Romantic consumerism according to Campbell revolves around the existing love relationship between a consumer and a product. While this sounds impractical, Campbell expounds on explaining that when the consumer develops a strong bond of attachment to the product, there is bound to be a close relationship just beyond loyalty to the product.
In his works, Campbell dates back to the Continue reading...

Introduction

As the process of migration continued to rise in America, it led to increased consumption of goods in the market. Ethnic groups expressed unique norms and values on the consumption behavior. Among the ethnic groups were the Jewish communities, which immersed themselves into cultural groups and portrayed great deal in their purchasing power, which put them in the upper socioeconomic class. The important thing about American Jewish is their connection between consumer decision making and ethnicity. It is believed that Jewish ethnicity exerted more effect on behavior of individuals as compared to other ethnic groups in America. Jewish consumers Continue reading...

Abstract

JC Penney is one of the largest retail stores in the world. It has a century long history of success. JC Penney has seen many big changes over the last 100 years in its product portfolio. However, the last effort to change it brand image went horribly wrong. It lost almost 33% of its customer base within a year, biggest in the history of retail industry. However, it has now realized that it needs to stick to its tried and tested brand image and also the operational tactics that have succeeded for the last 4 decades. Once those are Continue reading...

Technology acts paper

Adoption of technology has grown widely and most people worldwide use technology in their day to day lives. Technology has resulted to improvements in many aspects of live ranging from communication to the use of technology devices to perform operations. In the event of using technology, there are positive impacts and the negative impacts. The positive impacts are obvious that it has made life easier, while the negative impact includes lack of privacy and emergence of internet fraud. In the event of being absorbed to technology and its impacts, technology acts were implemented in order to protect the rights Continue reading...

The Miniskirt

The origin of the miniskirt lies in the heart of the so called Swinging London of the 1960s. Mary Quant, a dressmaker who sold her own fashionable, and desired, designs from a store in the London district of Chelsea can be regarded as the creator of the (twentieth- century) miniskirt. Because of her privileged spot within the London fashion district and her grasp of how to connect to a mass audience (instead of relying on the ‘old’ trickle-down effect), her creation – that started out as simple street fashion – turned out to be an international fasion style. It was picked Continue reading...

Susie Orbach gives a new introduction in explaining how the female folk generations are developing in absorbing the anxieties that eat them by squarely reflecting on the society that is obsessed by body and increased diet. In this age where women are struggling to be domestic goddesses, nurturing, confident at work, sexy and feminine as well, women today are not well equipped for survival.
Susie Orbach explores our relationships with food and gives a description of how at is more than just food. She says it is as a result of our response to the social situations which we Continue reading...

Central Financial Protection Bureau: Roles and Functions

Central Financial Protection Bureau is one of the new federal agency created during 2011 after its concept was included as part of Dodd-Frank Wall Street and Consumer Protection Act. In the wake of financial crisis of 2007-08, where many investors were left bankrupt after they invested in risky products without even understanding the nature of the investment, it was important for the federal government to establish an agency that could regulate financial products and also have supervisory powers to protect the consumers. CFPB has the responsibility to oversee financial products and services being offered to the consumers. Infact, CFPB Continue reading...

The price that is paid for poverty does not just affect the poor, it affects are paid for by the society in which that poverty exists. In any society that has poverty, the most vulnerable victims of that poverty are children, who are subject to live in the situations that they were born into. On a micro level, children growing up in impoverished conditions will carry emotional scars, which limit them throughout their adult lives. On the macro level, society will be harmed at various levels due to the prevalence of poverty within their societies. As will be outlined Continue reading...

Introduction

Globalization, also referred to as the process through which the world has become one single village has numerous effects (Gillespie & Hennessey, 2011, p. 16). The most notable effect of globalization is increased competition because all companies are in a position to access similar clientele. This poses a significant challenge many companies which are multinational in nature. This is because they have to devise new and better methods of attracting and retaining customers. The act of attracting and retaining customers is referred to as marketing (Chartier & Johnson, 2011, p. 211). Firms that operate globally engages in international strategic marketing, that Continue reading...

Credit unions can be said to be depository institutions that make loans as well as accept deposits. They are smaller than other depository institutions, for instance the bank. However, they have registered significant growth over the past few years. Although they are smaller than the banks, credit unions operate below the banking statutes and their laws and rules are identical to those of the bank shifts (Mishkin 45).
One of the reasons why credit unions are smaller could be because they are owned by the members. Therefore, each member would be entitled to vote while selecting their board members Continue reading...

- Introduction
Since Hong Kong was returned to China in 1997, there have been a plethora of changes in the country. However, in other ways, the country has remained much the same as it was under British rule. To this day, Hong Kong remains a special administrative region of China, which means that it is afforded special economic and political freedoms that the rest of the country is not afforded. Today, Hong Kong is one of the most densely populated places in the world, and has a GDP that is the 44th largest in the world. This is no Continue reading...

“For Marxism, literature does not exist in some timeless, aesthetic realm as an object to be passively contemplated. Rather, like all cultural manifestations, it is a product of the socioeconomic and hence ideological conditions of the time and the place in which it was written, whether or not the author intended it so. Because human beings are themselves products of their socioeconomic and ideological environment, it is assumed that authors cannot help but create works that embody ideology in some form.”
-Tyson, Critical Theory Today.
War of the Worlds, the novel about the Martian invasion on earth is such Continue reading...

The quip that, while man was born free but everywhere is in chains, attempts to trace and explain how the civilized man has evolved from the natural man. Accordingly, the natural man limitation and greatest asset is his body. The body serves both as an essential tool for surviving the day to day upheavals while also remaining a tool for safeguarding man’s life. Knowing neither good nor evil, the natural man is free from moral restrictions. As such, the natural man is as free as he wishes, constrained only by his ability.
In contrast, the civilized man is Continue reading...

Analysis of a Negligent Tort

Introduction
On December 13, 2014, the US Consumer Product Safety Commission (CPSC) posted information concerning a recall for UVEX bicycle helmets. According to the CPSC, the helmets, under the recall number 15-045, have been recalled by their German manufacturer UVEX Sports GmbH due to a risk of head injury. More specifically, the reason for the recall states that there is a problem with the helmets chinstrap which is used to secure the helmet to a riders head. The chinstrap can fail allowing the helmet to slip or fall off the rider’s head. The potential risks of this are Continue reading...

Consumption and Citizenship as it existed in the U.S. between 1930s and 1970s - Lizabeth Cohen

Introduction

Lizabeth Cohen’s monumental book clears any lingering doubt on the legitimacy of the consumer history. According to Cohen, Consumers’ Republic refers to an economy, politics and culture built on a strong belief that through mass consumption of goods, prosperity and a greater degree of democracy and equality will be achieved. Through her book, Cohen gives an account of the developments in the consumer and the marketplace since the 1930s. She describes the intersection between commercial lives and other various domains in surprising Continue reading...

MARKETING RESEARCH

HOMEWORK:DATA ANALYSIS(B)
Please use the results of R. N. Bank’s Credit Card Survey and respond to each of the research objectives specified below by using SPSS.
- Please state the hypotheses
It is assumed through the hypothess of the survey’s application for marketing research that individuals would take on the essence of utilizing a credit card and actually enrolling in a personal credit card account based on their perception towards their personal economic status. Making a determinable mark on their personal capacity to pay, individuals are expected to sign in for thteir own personal accounts when Continue reading...

A writer ventures into the writing business with the aim of entertaining the readers. These personalities write captivating stories that entertain the readers. However, in this case, Upton makes the above statement to try and bring out the fact that even though the book was written to entertain the readers, somewhat it tampered with their inner feeling. The book centers around a Lithuanian immigrant who comes to the USA with the hope of having a better life. However, the turnout of events does not impress both the writer and presumably the reader. The book describes the life of one Continue reading...

The article „World of Tomorrow“ by Stuart Davis is about a Davis's description of the 1939 New York World's Fair. He expressed his view on it in Harper's Bazaar. His gouache on paper called Impression of the New York World's Fair, 1939. was in the magazine in February 1939. The size of the gouache is 32,4 x 56 cm. It predicts the future, which was not known at the time.
America's world's fair was meant to show in which direction the nation was headed and how they would prosper. The whole nation was eager to see the economical Continue reading...

Social and ethical responsibilities in business

Social responsibility is an ethical theory, which requires individuals or corporations to be accountable and fulfill their civic duties. Individuals or corporations actions must be of benefit to the whole society. For social responsibility to take place, there must be a balance between the environment, welfare of the society, and economic growth (Davis, 1960). Once the maintenance of this equilibrium is achieved, social responsibility is achieved. Social responsibility is build on an ethics system whereby decisions and actions are required ethical approval before proceeding (Freeman, 2001). If a decision or action can result in harming the environment or society, Continue reading...

Introduction

“Into the wild” (1996) by Jon Krakauer and “Lead us into temptation: the triumph of American materialism” (1999) by James B Twitchell are two books with similar themes – the only difference being that one is an antithesis of the other. Before beginning on the journey of the exploring these themes and understanding what each of the author sought to achieve in writing the respective books, let us take a brief look into the story of each of these aforementioned books.

Into the Wild by Jon Krakauer

“Into the Wild”, though seemingly a fiction, is essentially a non-fiction book, which was written as an extension of Continue reading...

Thesis: Advertisement of unhealthy food products undermines the role of public health and the government in fighting obesity and is one of the major suspects for the apparent rise in obesity prevalence.
Introduction: This paper will reveal how childhood obesity is an epidemic and a serious public health issue that is incontrovertibly one of the health challenges of the 21st century. The modern lifestyles that are inclines to fast foods have made the problem even more severe. Obesity exposes children to a myriad of health problems both in short and long time. In the short term, obesity affects the Continue reading...

A consumerist culture can be defined as one where the society is defined by consumerism. In economic terms a consumerist culture is one in which there are policies that place much emphasis on goods and the buying and selling of it. There are also people who claim that a consumerist culture is all about free choices where the consumers and producers can determine the economic course of a country. Consumerism, Consumerist culture and consumer society are all topics that have been under much scrutiny these days and about which there are heated debates around the world. Opponents of a Continue reading...

American Life after the Cold War

American family life before and during the Cold War, as well as the changes commenced by the baby boomers have all been the subjects of numerous studies. One of the major acclaimed contributors in this regard is Elaine Tyler May, whose book Homeward Bound: American Families in the Cold War Era first published in 1988 contains a detailed analysis of the American family life, perception of gender roles and equality, as well as the results of the Kelly Longitudinal Study (KLS) that gradually reveal the realities of the nuclear families inside life. The central idea of the book is Continue reading...

(INSTITUTION NAME)

What is Marketing?

The updated version of the definition of Marketing, as given by the American Marketing Association (2008, p.1) is: “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”
However, this definition can be seen as a little vague. The primary purpose of marketing is to communicate and share information about a product or service that can help a consumer (or potential consumer) to determine the best possible choice between the options available to solve his or her requirements. Communication and Continue reading...

Introduction

In a formal definition, political consumerism can be said to be the choice of products and producers with the goal of changing politically or ethically objectionable market or institutional practices. These choices are informed by the attitudes as well as values regarding issues of fairness, justice, political or ethical assessment of favorable as well as unfavorable business and government practice, and non-economic issues that concern personal as well as family well being. Political consumerism is concerned with capturing various creative ways in which the citizens, political activists and consumers in general use the marketplace as an arena of consumer Continue reading...

Communication

Compare and contrast Graham Murdock's framework for understanding citizenship as a complex ideal of modernity with Anna McCarthy's framework for understanding citizenship as a Cold War discourse for governing. Identify the central conceptual framework for each. Compare how each is concerned with neoliberalism. Identify one strength and one weakness in both frameworks.
Graham Murdock’s purpose was to highlight how television fulfills the rights and representations of the citizens through his framework of modern citizenship (Murdock, 2010). Amongst the many rights that a citizen is entitled to, right to information, right to experience and right to participation should be Continue reading...

Environmental protection has become a major issue on a global level lately. Numerous conferences and negotiations aim to eliminate worldwide consequences of environmental pollution and preserve the biosphere. Leading scientific experts are developing technologies using alternative energy sources and renewable resources. Researchers investigate the possibilities to reduce the industrial and consumer-related environmental harm and improve energy efficiency. Ecosystems protection is also one of the priorities to legislative authorities on both international and national levels.
However, governmental initiatives cannot be fully efficient without support of a private sector. Various eco-initiatives are regularly held by civic organizations to raise environmental awareness Continue reading...

Abstract

With the rapid growth of e-commerce and changes in consumer behavior, the importance of efficient digital brand building has come into a sharper focus. Marketers are in constant search for effective methods of brand developing and promoting. This writing reviews the literature on brand marketing, analyzes the modern tendencies of brand building and proposes the best digital opportunity for leading brands relying on their effectiveness for digital marketing.
Key words: E-commerce, brand building, Internet, customer value proposition, operating model

Aim

Objectives
- Review the literature on brand marketing and analyze the modern tendencies of brand building.
- Study the evolution Continue reading...

Introduction/Thesis

The idea of ‘everyday’ is intriguing because no two people see this as a common phenomenon; they see it differently. It can be a time anytime of the day, be it morning, afternoon, evening, or even night, or it could be routines or habitual activities that are repeated by individuals. Whatever the act, the ‘everyday’ phenomenon is hard to define as everyone perceives this differently. When perceived from an artistic point of view, the concept of ‘everyday’ finds a whole new meaning; it harbors on alienation, interaction, space and place, as well as materiality and dirt. Artists Francis Alys Continue reading...

Corporate social responsibility is defined by the European Union as “the responsibility of enterprises for their impacts on society”. According to the European Union, organizations should strive to unite consumers, human rights, ethical, environmental and social concerns to their fundamental business strategy and operations. Firms should have an objective to optimize the development of shared value for diverse stakeholders and owners and the society as a whole. The next objective of organizations should lie in recognizing, mitigating and preventing perceived negative impacts and strive to optimize societal welfare (European Commission, 2011). This definition of corporate social responsibility is in Continue reading...

Even without globalization, modern production systems have rendered it difficult for individual consumers know where and how their food is produced and handled. Unlike in the past when people kept gardens or bought foods from their localities, consumers in the modern world consume foods that may have travelled thousands of miles and handled by tens of agents across the supply chain. In this case, optimal consumer decision-making is heavily hampered by information asymmetries. Individual consumers have neither the capacity nor the intention to fully ensure, or determine the safety of their food, which is why they not only need, Continue reading...

The regular U.S. local, in a year, uses 635 pounds of paper, uses energy equivalent to 7.8 metric tons of oil and eats 275 pounds of meat. It was forty-five years ago, when the average American used only 366 pounds of paper, ate 197 pounds of meat, and used a minimum amount of energy equivalent to 5.5 metric tons of oil. The United States declares that there is about one car for each two people in a group. On the other hand, Europeans have about one passenger car for each three people. As also recorded, developing countries possess, on Continue reading...

Cultural and linguistic diversity is slowly but surely being wiped out by the influence of the western culture. The western influence continues to break the social fabric of many societies in the world. This is especially true for minority communities which speak minority languages and have no capacity to subdue this emerging trend. There is distribution of literary works in the global arena essentially transcending the country where they originate. Today readers have unlimited access to an array of literary works from all corners of the world in outstanding translations and a lively debate has come up regarding both Continue reading...

Introduction

Mobile commerce emerged as a result of digital revolution or the continuous technological development or advancement during the 20th and 21st century (Rosenbloom, 2011). Essentially, mobile commerce refers to a contemporary model of conducting business through the conveyance of commercial activities or capabilities using a consumer’s mobile device (Ibrahim, 2006). Moreover, mobile commerce occurs electronically thus, requiring consumers’ access to wireless networks to enter online stores and make transactions. Due to the inimitable nature of mobile commerce or m-commerce, it has significantly changed the landscape of traditional commerce and consumerism (Holmstrom, Winquist, & Kamarainen, 2000). The succeeding report explores Continue reading...

Impact of Unhealthy Lifestyle in Developed and Developing Countries

Cardiovascular diseases, diabetes, cancer, and chronic respiratory diseases are the four chronic diseases (also known as NCDs or non-communicable diseases) that account for the majority of deaths worldwide (WHO, 2010). It is estimated that each year 7 million people die due to high blood pressure, 4.4 million die due to high cholesterol, 5.4 million die of tobacco, and 5.3 million die of physical inactivity and unhealthy diet (WHO, 2010). This rate of death due to NCDs has been widely regarded to be caused directly or indirectly by unhealthy lifestyle (Cecchini et al., 2010) and the traditional belief that it Continue reading...