Essays on Kruger

Executive Summary 3

Introduction 4 Theoretical Background 4 Brand Love Scales 4 Definition of Love 5 Personality of Brand 5 Image of the Brand 5 Brand Love’s Elements 6 Brand Romance 7 Brand Attitude 7 Brand Loyalty 7 Fashion Brands Love 8 Brand Love in Cell Phone Industry 8 Brand Love Creation by the Companies 8 Apple/Samsung/Huawei 8 PepsiCo 9 Benetton 9 Conclusion 9

BIBLIOGRAPHY 10

Executive Summary Brand love is a relatively new phenomenon actively discussed by the scholars and marketing professionals. Brand love is necessary for the modern companies to successfully attract and retain their customers. Moreover, it helps to convince ...

Imperial Oil, founded in 1880 is a giant petroleum producing company, with its headquarters located in Calgary, Canada. It is the second largest integrated petroleum company in Canada and has registered a phenomenal growth since its inception. Its operations consist of exploring and producing oil, manufacturing and distributing petroleum products for energy sources, producing chemicals for industrial and domestic use through innovative and sustainable technology. ( Annual report, 2016) reports a cash generation of $22 bn from operations only during 2010-2015. Its performance can be evaluated from the growing dividends paid to its shareholders in last 21 consecutive years. Imperial ...

Introduction

Pegasus Technologies is a technology solutions provider, with an extensive team of devoted professionals. It is looking forward to manufacturing 8-inch touch-screen color LCD panels, which they expect to be of exceptional quality and high resolution. The company has for several years been recognized as the leading company in the manufacture of various lines of palm pallet computers. The capability of being touch screen is intended to ease its use since the user does not need to carry the keyboard as well as the mouse. It thus enhances its portability level, making it less bulky. The company is not ...

Visual Art by artist Barbara Kruger

Abstract This paper is an introspection of the works of the visual artist Barbara Kruger. She is a conceptual artist and had access to art and advertising spaces that are public. Therefore she decided to the weapon of advertising against itself. Through her work, Kruger brings everyone’s attention to topics of consumerism, feminism. They are a depiction of revolt against a flawed culture, where one cannot feel they exist without purchasing loads of products that they might not need. To introspect the topic in more detail, we will go through three artworks of the artist and try to ...

“What the Church needs to know about the human mind”

Dear X, While science can explain religion, religion is not so well-equipped for the endeavor of explaining scientific facts. Science is well aware of the fact that the human mind evolved to believe in gods and that religion (main religions, that is) has not exactly updated its point of view when it comes to planetary history. It would be easy to explore Dawkins’ perspective and demonstrate religion’s detrimental role in the evolution of the human species in order to update religion regarding its limits. However, I would like to adopt a positive vision and focus on a different ...

Introduction

While the political avant-garde of modernist movement had a celebration of dissidence and proceeded to advocate a revolution of art and contemporary life, postmodern art delightfully exist in a world that shows the pluralism of atheistic manner and way of play. Art hardly ever functions on a critical level: the political prospect becomes separate from contemporary art functions. Postmodern art turns to represent not only the consumer society that we live but also a privileged commodity. In the 1960s, "committed" art had turned to be the pillar if artistic postmodernism. Gender issues, class, and race become central particularly following ...

The building industry is dynamic with each day new innovations coming up that make work easier and result in efficiency, cost effectiveness, and improve on durability. However, the most important aspect in roofing is to possess the skills and expertise to implement the various changes that are necessary for building. Steep slope roofing refers to a situation where a roof has a slope that has a slope of approximately 3.12 or greater. These roofs are mostly found in residential areas as they are commonly used to construct homes. This is as opposed to most commercial buildings that have maintained ...

Introduction

The make-up of the canon of the New Testament (NT) was influenced by numerous factors. People should understand that the formation of the NT canon did not take place abruptly. Instead, the development of the NT canon was a lengthy process, which comprises of hundreds of years towards its development. For a long period, there has been a misconception that a council come together and made decisions concerning the books that will be included in the Bible and those that will be left out. Contrariwise, the formation and development of the NT canon were an evolutionary process that constituted ...

I. Current Economic Picture

In 2008 and early 2009, the U.S economy fell into a huge recession that was merged with an acute financial crisis. The Consequence was a decline in employment in the period, and a rapid increase in jobless rates. The recession ended in June 2009 and from then on there was an economic growth through 2010—six quarters. During the fourth quarter of 2010, the GDP (Gross Domestic Product) had redeemed the economic advancement lost during the recession.

However, the recovery has not been uniform. In compairong the fourth quarter 2010 GDP with that of 2007 fourth quarter GDP, the recovery appears to ...