Essays on Consumer Economy

In a general context, consumerism can be defined as a social and economic order that is geared towards encouraging the purchase of goods and services. There is no doubt that consumerism has huge impacts on various sectors of the economy. Particularly, the public health sector has come a long way in terms of advancement in the use of information technology in service delivery. This essay, besides outlining the role of information technology in public healthcare service, seeks to describe the impacts of consumerism in regard to I.T, claims management, and member services when dealing with healthcare providers.

Impacts of Consumerism

Health care ...

We each have a very important individual role and responsibility towards the natural world and preserving the resources that we have in this world. Each person needs to take responsibility for themselves and their own actions in trying to preserve this beautiful planet for future generations. Some people may believe that environmental protection is not their problem, so they may ignore the issue all together. These people may believe that they are only one person, and that because they are only one person they will have no major impact on the earth, and therefore they have no reason to ...

Modern consumerism is typically about the evolution of consumption behaviors in the society. Campbell (1987), devised the notion and sort reliably critical evidence to suggest that modern consumerism is based on a theoretical framework he describes a “Romantic consumerism”. Romantic consumerism according to Campbell revolves around the existing love relationship between a consumer and a product. While this sounds impractical, Campbell expounds on explaining that when the consumer develops a strong bond of attachment to the product, there is bound to be a close relationship just beyond loyalty to the product. In his works, Campbell dates back to the ...

Introduction

“Into the wild” (1996) by Jon Krakauer and “Lead us into temptation: the triumph of American materialism” (1999) by James B Twitchell are two books with similar themes – the only difference being that one is an antithesis of the other. Before beginning on the journey of the exploring these themes and understanding what each of the author sought to achieve in writing the respective books, let us take a brief look into the story of each of these aforementioned books.

Into the Wild by Jon Krakauer

“Into the Wild”, though seemingly a fiction, is essentially a non-fiction book, which was written as an extension of ...

A consumerist culture can be defined as one where the society is defined by consumerism. In economic terms a consumerist culture is one in which there are policies that place much emphasis on goods and the buying and selling of it. There are also people who claim that a consumerist culture is all about free choices where the consumers and producers can determine the economic course of a country. Consumerism, Consumerist culture and consumer society are all topics that have been under much scrutiny these days and about which there are heated debates around the world. Opponents of a ...

Introduction

In a formal definition, political consumerism can be said to be the choice of products and producers with the goal of changing politically or ethically objectionable market or institutional practices. These choices are informed by the attitudes as well as values regarding issues of fairness, justice, political or ethical assessment of favorable as well as unfavorable business and government practice, and non-economic issues that concern personal as well as family well being. Political consumerism is concerned with capturing various creative ways in which the citizens, political activists and consumers in general use the marketplace as an arena of consumer ...

Mid Term Integration Paper Mid Term Integration Paper

Question 1

The book of Robbins (2011) explored the most successful culture – capitalism. The author presented historical, anthropological, and economic framework of capitalism origins thus explaining problems caused by globalization. Robbins (2011) succeeded to attract attention to global problems caused by expansion of capitalism and explained why capitalism generated resistance. Robbins (2011) stated that embryo of capitalism as a distinctive culture emerged five to six centuries ago in Western Europe. Core concepts of capitalism culture are rooted in the statement that commodity consumption is the source of well-being. Further, this idea was developed ...

Consumerism is the bane of the modern society. We buy faster cars, bigger televisions, and sleeker phones and aspire for even more technological new editions. It seems like a constant chase proving ourselves smarter by these kinds of shopping sprees. In our day to day lives there is disconnect between what we need and what we crave. We are driven by brand names – Audi or Mercedes car, Iphone for cell phone, Nike or Adidas for shoes etc. In social circles there are discussions on the brands we use. Adults and children alike are influenced by advertisements which portray life ...

It is no secret that America is the most wasteful nation in the world, according to EPA an American discards approximately 7 pounds of trash a day which translates to 236 million tons of garbage a year, this is a shocking statistic. The throw away culture is characterized by; overconsumption, excessive wastage, no recycling and of course huge mountains of garbage. Just what is the cause and evidence of this culture of waste? Many commentators point to manufacturers who use the ‘planned obsolescence’ strategy, the ever growing culture of consumerism and the obsession with convenience which have led to ...

Introduction

Art and design discipline is struggling to bring together the role of design as a catalyst in a consumer driven economy and its position in planning and implementing lifestyle-sustaining businesses. Designers have a potential to produce products and offer services for social good. However, a gap exists between this potential and callous consumerism. , asserts that consumerist communities devote nearly all of their time, energy, and resources to ‘consuming’, which according to the business men and women is seen as something good. (Cross 2001, pp. 49-55) defined cconsumerism as a personal belief that one’s wellbeing and pleasure depends significantly ...

Affiliated School;

Food and consumption and what I'm particularly interested in is how our thinking of and about consumption is affected by, and affects economics. Consumption forms the foundation of economics because it leads to demand of goods and services. Production of goods is based on the taste and preference of the consumer; giving the client what he wishes to have the most. Consumers are known to be subjective when it comes to what they consume (Lusk, 2011). In this case change in consumption patterns should lead to change in the goods and services produced. Firms should be flexible enough to ...

Consumerism is the bane of the modern society. We buy faster cars, bigger televisions, and sleeker phones and aspire for even more technological new editions. It seems like a constant chase proving ourselves smarter by these kinds of shopping sprees. In our day to day lives there is disconnect between what we need and what we crave. We are driven by brand names – Audi or Mercedes car, Iphone for cell phone, Nike or Adidas for shoes etc. In social circles there are discussions on the brands we use. Adults and children alike are influenced by advertisements which portray life ...

According to Guy Debord, a spectacle is the main representation of our social life. It constitutes advertising, entertainment, etc. present in mass media, for the purposes of watching and listening to it. Because it is just a representation, meaning that the spectacle repeats itself many times and people get as much exposure to it as possible, the spectacle unavoidably becomes the reality. However, the spectacle naturally consists of many separate images that, in fact, are a worldview. Step by step, the worldview becomes, first, materialized and later - objective. I chose an excerpt from Society of the Spectacle due ...

Affiliated Institution

Abstract This study defines consumerism and the reasons for its growing trend globally. The objectives of the research are to establish the implications of growing consumerism on the economy and global business trends. This research focuses on the reasons why the poor are not necessarily the problem facing the economy, but rather the increasing consumption by the wealthy. They are encouraged by the government to want more and thus putting the environment at risk. The study then focuses on the issues arising due to this increased consumerism. Techniques used to gather information involve secondary sources involving interviews with various ...

Like the old adage says, money does not buy happiness, nor does materialism or consumerism. Consumerism/materialism is not only a personal problem, but an environmental one. In our contemporary society, we have countless shopping malls/centers where individuals use extra time spending their cash than ever before, explaining why the number of Americans filing for bankruptcy is ever increasing. The co-authors of Affluenza: The All Consuming Epidemic discuss in detail the concept of consumerism or materialism, taking an opposing stance on the subject of consumerism. This book is split into 30 chapters, categorized into 3 sections, placing consumerism in the ...

Introduction

First of all, your thesis statement is specific since it precisely indicates what the plan is about. It is direct to the point and this is fundamental because it gives you an opportunity to successfully verify your argument. Additionally, it is argumentative in nature. On the introduction part, I think you could have introduced the book, its authors and generally summarize what it discusses into details Moreover; you could have summarized about the concept of materialism/consumerism as it is discussed in the book. I like the way you have presented the first effect of materialism. Your introduction of this ...

Introduction

Following the standard medical practice where the symptoms are tested, the diagnosis is in essence made, and then the physician tries to get information concerning causes of a certain malady. Part 2 of Affluenza: The- All Consuming Epidemic explores the root causes of Affluenza. This part contains six chapters, but the last chapter that is; chapter 20 does not discuss these causes but starts to talk about the treatments. Deepening their diagnosis, authors in these six chapters explore the roots of Affluenza. For that reason, this paper focuses on chapters 15-23 where it discusses various historical causes of Affluenza ...

Consumerism has been one of the fastest growing cultures in America. Many Americans have found them purchasing for goods and services that are not necessary and which they can live without. Despite the knowledge of the idea that people do not need these goods and items, many Americans have found it difficult to separate themselves from the culture of consumerism. Many people for example continue to purchasing clothing yet their closets are full of clothes that still have price tags on them. This paper seeks to look at American values and behaviors using consumerism as the key focus. First ...

Effects of Consumerism

Consumerism in Healthcare Reform critics referred to consumerism as a disruptive force to effective and efficient healthcare delivery. Several issues are still left unaddressed in the healthcare sector such as full optimization of healthcare delivery, payment mechanisms, consumers acting as the reformers, and supply versus the shift in demand. These issues are driven by forces such as pervasiveness of technology, rise of transparency, globalization, and medical tourism, social media and inconvenient care models that in effect insinuate consumerism in the healthcare sector.

Care Received

Consumerism affects the quality of care received in terms of limiting the options available for the patients. ...

Consumerism in the western economies is a common phenomenon, but even developing economies are resorting to it. Consumerism is the consumption of goods and services at a higher rate. In healthcare, consumerism is neither a program nor a product, it is an introduction to new care delivery methods, which promote and facilitate bigger patient responsibility through the intelligent use of information technology (Magee, 2009). Experts have noticed that, due to reduced reimbursement on medical care, physicians allocate little time to each patient in order to maximize the number of patients they can attend to in a day. Patients have ...

Today, take time to think. What is it that you most want to have in this world, at this very moment? The movie The Story of Stuff by Annie Leonard and Amitai Etzioni’s literary work Spent published on The New Republic talk about the very things that would first pop into our heads when asked this question – things. Both narratives depict very similar themes mainly expressing society’s attitudes towards material goods. It is strange to think that out of the many possible aspects of our lives, material possession would define and center most of it In her ...

This essay will consider the way in which American consumerism defines us as an individual and a society. As such, the paper will using the key readings from the specified text address the issues of how and why we use the purchase of goods and services to help define ourselves as individuals.

The general thesis statement to be examined in this paper is the contention that the acquisition and consumption of goods and services is used by the American public not only to fulfil basic physiological needs to also to help define a person either as an individual or ...

Williams’ article, “Buying into the Green Movement,” discusses the alleged belief that purchasing environmentally green products will save the planet from disaster. While his argument is valid, his generalisation about the thoughts of the general public seem unreliable.

Williams’ main argument is that members of the public are, quite literally, buying into the idea of green consumerism. He points out that many people believe that they can combat the world’s environmental problems simply by purchasing green products instead of their usual ones. He goes on to explain that such purchases will make little or no difference to the ...

In James Twitchell's essay "Two Cheers for Materialism," he explores the diverse and often troubling relationship between success and materialism. In today's society, he argues, personal and emotional satisfaction, as well as societal satisfaction, comes from the accumulation of wealth and material goods. While many people seem to criticize this perspective as shallow and absent of emotional and character growth, Twitchell has a defense for materialism as an important and positive aspect of American culture. Consumerism and materialism are comforting and freeing for Americans, says Twitchell, as it offers us the direct incentive to make our own way in ...

There is often a trade-off for our society between consumption and the environment. The faster the economy grows the more resources it needs for further development and hence the more stress it puts on the environment. Consumerism in the contemporary society is often blamed for continuous pressure to produce and for the wasteful use of resources for manufacturing unnecessary material goods. However, there are always numerous sides of the issue to consider and it is impossible to find a unique solution to the dilemma between consumption and environment.

The article “The Consumer Culture. Are Americans becoming materialistic?” gives a ...

In Aldous Huxley's Brave New World, a dystopian future is described that is meant to directly comment on our own consumerist culture. The World State keeps the citizens of the world under control by enforcing social classes and brainwashing them to value consumption above all else. In today's society, our need for material goods, and our deeply held beliefs about the 'haves' and 'have-nots' match Huxley's world, but our world allows resistance to those ideas.

The World State is dependent heavily upon a world in which consumerism is king - products are revered, and Henry Ford's principle of the ...

ON ADULTS AND CHILDREN IN THE US

The Effects of Materialism & Consumerism on Adults & Children in the US

It is a common instance each year that different brand labels launch a brand new or updated product just in time for a special occasion. Whether it may be in time for the change of seasons or just for the holidays, there is something new. In some countries, particularly developed countries, can follow the trend and buy whenever there is a release. For other countries, they would only buy something new once they have the money to buy them. Why are companies bent on releasing new items almost ...

Primary source document: http://goo.gl/836rZ

In the history of the USA, during the 1920’s the relationship between the people and the material goods, also called consumer culture underwent developmental changes that modified the economy. This is a period when there emerged a consumer culture. Having followed a period of major economic changes, in and towards the end of the late 19th century, the period of 1920’s had no new developments or inventions that had not been made in the previous economic era. Thus, the emergence of a consumer culture in these years is ...

Introduction

A consumerism culture is one where the economical environment is defined by the patterns of purchases and spending culture of the consumers. In America, it began after the Second World War, and reached its highest levels in the early 2000s (Ali, 2009). This culture encourages the acquisition of commodities as a means to achieving happiness instead of the ideals of family religion or art. Proponents of a consumer culture argue that when people are able to meet their needs and wants, they are more productive; this helps to drive the American economy and that of other ...

Wendell Berry’s ideas on what should constitute a healthy society are overlooked by the major stakeholders in society today. Berry, in his book talks about the life that he values and what constitutes a healthy society altogether. According to Wendell Berry, a good life entails having the right technologies, sustainable agriculture, fidelity, the miracle of life, good food among others. In the art of common place, Berry creates an understanding of his philosophy and why he treasure land so much. The philosophy requires a wealth of responsible behavior. However, in the twentieth century it has proven difficult to ...

The way of life of a modern society is quite interesting, and far removed from the ways people lived in previous eras. In the industrial age, mass production has created a market where, provided you live in the right place, you can get virtually anything you want. In fact, the focus of a consumerist society is to gather as many things as possible; the determination of status in this type of world is based on how much you have, and how much those things cost. This is more true in America than it is in any other country, given ...

CAN THE PROBLEM OF OVERCONSUMPTION BE RESOLVED BY GREEN CONSUMERISM?

Green consumerism is noticeable all over the world today. Drawing from the numerous activities in the now vibrant green industry, it is evident that this process is great (Eriksson, 2004, p. 11). However, it is further true that this process is not the final solution. The greatest fear derived from this process regards the fact that the Green Campaign undertakings vibrant in the media currently and in products might be a simple fad. With reference to the Marxist capitalism theory, the effects of the same highly campaigned process might be seen here (Mansvelt, 2010, p. 6). After all, the ...

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INTRODUCTION

Kids of today are the future consumers of tomorrow. Marketers and consumer brands have understood and identified this fact and have targeted their marketing efforts towards this generation to emotionally attach with them and raise loyal customers for them. As stated by the VC of J. Walter Thompson a renowned advertising agency that marketing and advertising is not only about creating awareness of products but the bigger idea is to create a future consumer base who are eager to buy more and attach with the brand. Marketers and advertisers have targeted young adults ...

In the early twentieth century, the curiosity of a child, Frank Epperson, marked the commencement of a popular icy dessert course known as the Popsicle. This is a sugary treat that occurs in a variability of savours. It started with experimentation on a chilly night. Numerous years later, it was promoted. Since that time, it has become a staple in domestic freezers all over the world. Frank Epperson, In 1905, then 11-years-old, discovered a mixture that would function as the constituents for the ultimate Popsicle. He variegated soda water powder into water and left the concoction outside overnight. Frank ...

Consumerism can be said to be an economic and social order which promotes the buying of services and goods in intensively ever-greater quantity. Taking an economic perspective, it refers to the economic policies that hugely emphasises on consumption trends. In a conceptual sense, it can be the deliberation that consumers free choice should greatly adjust the choice of what’s produced and also how. It is undeniable that the economic-structure organization of our society is subconsciously propelled by an urge for domination, survival, and also expansion. The society that we have is faced with a myriad of challenges in ...

Introduction

In fact, money does not purchase happiness. Neither does materialism nor consumerism. New research indicates that consumerism or materialism is not only a personal problem but also an environmental problem. In our contemporary society we have countless shopping malls/centers where individuals use extra time spending their cash than ever before. This explains why the number of Americans filing for the bankruptcy is ever increasing. The co-authors in “Affluenza: The All Consuming Epidemic” have discussed into details the concept of consumerism or materialism. Generally, this is an anti-consumerist book that contains 30 chapters and it is divided into 3 sections, ...

In today’s consumerist culture, having the most things equates to social and cultural success – many people measure their self-worth and happiness by what they have instead of who they are (Cowen, 2009). At first, we seek to own things as a result of necessity – we primarily seek the things that we require in order to survive and thrive. Once those basic needs are met, however, we look toward amenities, and our major criteria for what we want to get is what the others around us have. When someone has something very expensive, and is clearly enjoying it, it ...

Bridging the Gap: Feminism, Fashion

And Consumption

Abstract This review analyses the relation between feminism, fashion and consumption as discussed by Angela McRobbie in her article ‘Bridging the Gap: Feminism, Fashion and Consumption’. The paper will evaluate the arguments that the author presents, focusing on women and consumption as well as the feminization of the fashion industry. McRobbie treats the issue of consumption as a problem that is not getting the degree of attention it deserves. The evidences she provides to prove her point will be noted. She also focuses on the predominance of women employees in the production of fashion products across the ...

Introduction/Thesis

The idea of ‘everyday’ is intriguing because no two people see this as a common phenomenon; they see it differently. It can be a time anytime of the day, be it morning, afternoon, evening, or even night, or it could be routines or habitual activities that are repeated by individuals. Whatever the act, the ‘everyday’ phenomenon is hard to define as everyone perceives this differently. When perceived from an artistic point of view, the concept of ‘everyday’ finds a whole new meaning; it harbors on alienation, interaction, space and place, as well as materiality and dirt. Artists Francis Alys ...

Abstract

Culture and personality are two ideologies that compliment and supplement each other. So several times, society has never failed to use culture in the process of convincing and influencing people to believe in the same beliefs as it have. This paper sought to justify the effect of each towards one another and to establish that several of these effects can be geared towards the positive or the negative side. Keywords:Culture, personality, globalization

Consumer: Culprit to the Disintegration of Culture

The image the public have about a particular gender is dictated by the society. In other words, in a male-dominated culture male will always have the upper-hand ...

Introduction

The Museum of Contemporary Art (MCA) located in Sydney, Australia. The museum is dedicated to the exhibition, collection and interpretation of contemporary art pieces from Australia and other continents. The museum was the brainchild of John Power, an Australian expatriate. John’s intention was to educate and inform the Australian public on contemporary visual forms of art (MCA 2013, 1). The Museum of Contemporary Art was officially opened in November 1991 (MCA 2013, 1). The exhibitions are housed in the former Maritime Service Board building at Circular Quay at the periphery of the Sydney Harbor. The state government decided ...

Introduction

The need of food has evolved into a love of food over time. Ancient history states on several occasions that people strived hard to get access to adequate food enough for the entire family, however with the passage of time the way food is acquired, how it is cooked and how much is consumed have all changed. A very famous quote “you are what you eat” is often used commonly to restrain people from eating unhealthy and too much but the roots of this quote suggest that the way our body and mind develop have strong impact ...

INTRODUCTION

In the film The Joneses, David Duchovny and Demi Moore play the heads of a household who move in to a very nice Stepford-y suburb. They bring with them their aesthetically perfect and perfectly pleasant children, as well as their house full of nice Ethan Allen furniture and amenities. They ingratiate themselves firmly with their neighbors and the rest of the community, but they have a secret – they are not a family at all, but a team of marketers sent to impersonate the perfect family. They are the quintessential Joneses - that perfect group of people ...

Introduction

History pages allow knowing a person from the past. However, there are different ways in which historians treat a subject from the past or a person who influenced the past, present or has the ability to influence the future. Such a person was Betty Friedan and this essay explores how she was perceived by two historians, respectively Daniel Horowitz and Stephanie Coontz, analyzing their account of her personal and activist life.

Body

First, there will be analyzed the work of Daniel Horowitz (“Rethinking Betty Friedan and The Feminine Mystique: Labor Union, Radicalism and Feminism in Cold War America”, published in ...

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What is Marketing?

The updated version of the definition of Marketing, as given by the American Marketing Association (2008, p.1) is: “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” However, this definition can be seen as a little vague. The primary purpose of marketing is to communicate and share information about a product or service that can help a consumer (or potential consumer) to determine the best possible choice between the options available to solve his or her requirements. Communication and ...

INTRODUCTION

China’s trade balance in 1978 was a deficit of US$1.1 billion. However, the country’s government entered a period of economic reforms in that same year and the country enjoyed an economic turnaround. In the first half of 2009, China gained a balance of trade surplus of $400 billion and the country’s foreign reserve increased significantly from $2 billion in 1978 to $2.4 trillion in 2009. Many economists identify that China’s economic boom is attributed to trade with the United States of America. And China’s accession to the World Trade Organization has played a ...

Introduction

An ‘armchair tourist’ is a term that refers to an individual that travels to different places and experiences people and culture in other countries in the comfort of his or her own home. The armchair tourist lives vicariously through the hosts that travel around the world for a living and share their experiences in the media. The travel series genre feature these kinds of shows where hosts travel and experience local culture to inform the audience but mostly to entertain viewers and communicate underlying messages to them. Often, the message of travel shows exemplifies the consumer culture, that is, ...

A Reflection by

Arguably, the consumer is one of the important factors to be considered in marketing, producing, or manufacturing a product. Actually, consumers come from various regions in the world, whose values, ethics, norms, and culture vary tremendously. Some consumers are more focused on issues of environmental and social ethics more than concentrating on the product or service. The primary message that the author is sending to the reader is based on the understanding of the consumer behavior. The author tries to draw a correlation between consumers’ values and product value. In fact, the author focuses more on the ethical issues ...

Introduction

As the process of migration continued to rise in America, it led to increased consumption of goods in the market. Ethnic groups expressed unique norms and values on the consumption behavior. Among the ethnic groups were the Jewish communities, which immersed themselves into cultural groups and portrayed great deal in their purchasing power, which put them in the upper socioeconomic class. The important thing about American Jewish is their connection between consumer decision making and ethnicity. It is believed that Jewish ethnicity exerted more effect on behavior of individuals as compared to other ethnic groups in America. Jewish consumers ...

The price that is paid for poverty does not just affect the poor, it affects are paid for by the society in which that poverty exists. In any society that has poverty, the most vulnerable victims of that poverty are children, who are subject to live in the situations that they were born into. On a micro level, children growing up in impoverished conditions will carry emotional scars, which limit them throughout their adult lives. On the macro level, society will be harmed at various levels due to the prevalence of poverty within their societies. As will be outlined ...

- Introduction Since Hong Kong was returned to China in 1997, there have been a plethora of changes in the country. However, in other ways, the country has remained much the same as it was under British rule. To this day, Hong Kong remains a special administrative region of China, which means that it is afforded special economic and political freedoms that the rest of the country is not afforded. Today, Hong Kong is one of the most densely populated places in the world, and has a GDP that is the 44th largest in the world. This is no ...

Consumption and Citizenship as it existed in the U.S. between 1930s and 1970s - Lizabeth Cohen

Introduction

Lizabeth Cohen’s monumental book clears any lingering doubt on the legitimacy of the consumer history. According to Cohen, Consumers’ Republic refers to an economy, politics and culture built on a strong belief that through mass consumption of goods, prosperity and a greater degree of democracy and equality will be achieved. Through her book, Cohen gives an account of the developments in the consumer and the marketplace since the 1930s. She describes the intersection between commercial lives and other various domains in surprising ...

The regular U.S. local, in a year, uses 635 pounds of paper, uses energy equivalent to 7.8 metric tons of oil and eats 275 pounds of meat. It was forty-five years ago, when the average American used only 366 pounds of paper, ate 197 pounds of meat, and used a minimum amount of energy equivalent to 5.5 metric tons of oil. The United States declares that there is about one car for each two people in a group. On the other hand, Europeans have about one passenger car for each three people. As also recorded, developing countries possess, on ...

International Media Policy

Abstract Aspects such as globalization, continuous technological breakthrough, the state of conflict, the visible separation between the West and the East, or Occidentalism and orientalism, which intensify the discussion about otherness and emphasize the racial hate speeches define the nowadays media context. Currently mass media negotiates its role in this environment, defined by the above-mentioned social coordinates. Because globalization entered the social normality, mass media followed the game imposed by this social movement and applied a globalized media discourse, sustained by the available technological innovations that allow for the rapid dissemination of media content throughout the world due to ...

Global Marketing

As a “born global” brand, Cochlear has an extensive experience in global biotechnology, designing, creating, manufacturing and delivering hearing devices for hearing impaired, since 1977 (Cochlear official website), entering each new market knowing that the market needs to be educated into using the multi-channeled cochlear implants (Liesch et al. 2007, p. 8). Among its overseas market, this original Australian brand also activates in Romania, a European country, and moreover, a member if the European Union. This paper discusses how the macro – environment of Romania affects the global marketing mix of Cochlear’s. Macro-environment refers to political, economic, social and ...

News Report 1: Pressure Builds On Merkel As Spain Calls For Bank Aid

(Donahue, 2012)

The article throws light on the existing debt crisis in Europe and efforts made by its member countries to sail through this difficult situation. The financial condition of Spain is the prime focus of this article. The unemployment and industrial outputs have been declining in Europe for the past two years. According to the United States President Barack Obama, the leaders of Europe have not made sufficient efforts to control the crisis situation. With deteriorating financial condition of Spain, its Prime Minister has resorted to calling for a ‘banking union’ to fight the worsening problem. A banking ...

"The Gentlemen from Cracow" - Analysis

The allegorical short story "The Gentlemen from Cracow" is a very well-known and important piece of Yiddish folklore; a short story in which the poor villagers of the Polish town of Frampol attempt to deal with their own poverty in very interesting ways. When a drought is followed by a hailstorm, then locusts and other supernatural happenstances, the titular gentlemen arrives to offer these villagers a solution. The story itself is a treatise on conspicuous consumption, especially as it befalls a society that is unused to it. Attempting to transform this simple village ...

It is fair to say that many of the citizens throughout the world, especially the developed nations, live as if there is an endless amount of natural resources to keep providing the world with everything we want. There is a very big desire for most people to want to buy more, have more, and do more. This happens even if the individual is unable to afford certain items; they still find a way to purchase what they want for the status quo part of it. Even if the citizens of planet Earth had the money to keep buying more ...

1.0 Introduction of the Book and Background Information Essentially, USA has become an increasingly capitalistic nation that concentrates on individuality rather than a community-based orientation. This condition is embedded in almost all aspects of the Americans’ lives that include social, environmental, and political activities. The alarming self-centeredness has raised a lot of concern from scientists, socialists, psychologists, and scholars in general. As a result, it has been investigated and researched widely in order to come up with ways of combating and reducing its levels in the social realms. In this line of thought, Twenge and Campbell (2009) addressed self- ...

English Literature

Introduction Charlotte Brontë, Edith Wharton, and Willa Cather created heroines who deal with issues of love and marriage. For the most part, men play a central part in all of their lives. The narratives are told from a variety of perspectives in the three novels. The endings differ substantively as well. Jane Eyre was first published in 1847 as a kind of autobiography. Jane is plain looking but filled with good sense and bravery. She triumphs over her cruel guardian and an inflexible social class order. When Jane becomes the governess in Edward Rochester’s house, she falls in ...