Chapter 1.
Section 1.1. Strategic management is regarded as the implementation of certain actions and conduction of the particular events that involve the participation of the leading management of the company, the related companies and rivals within the industry of the operation of the company causing the efficient performance of the business unit. The main question posed by the strategic management is why some companies have the better performance within one market or industry in comparison to the rivals. In order to plan the appropriate strategy for the company, it is vitally important to consider all possible options so that company ...