Essays on Public Relation

American Public University

Public relation is a service for creating a communication between an organization and its clients and manages it. For an efficient public relation service, responsible public relation team needs to understand their clients and the changing conditions in their environment. Economic conditions are important for clients. Economic conditions influence clients’ social behaviors, economic behaviors, and psychology. While forming a proper communication with clients, public relation professionals should consider how their clients’ social, economic and psychological state is determined. Economic conditions have a priority among other factors influencing individuals’ lives. For developing a relatively better understanding of how economic conditions ...

Executive Summary

Nutella’s has been very successful in the UK market with the brand becoming a leader in sweet spread market with a share of 36 percent. The success of the brand in this market could be attributed to the company’s long experience in the UK. However, the brand’s future in this market is threatened by the perception that Nutella has saturated fats and sugar. Hence, it is important for Ferrero to investigate this problem and come up with a communication strategy that will change the image of the brand in the eyes of the current and potential ...

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Noureldien Al Masri INTRODUCTION: There is no doubt that Riva is one of the famous brands that operate in a number of countries. The company has to develop and expand on its operations because there are a lot of competitors in the market and the company should keep up with the latest updates in the fashion market around the world. The collections that are presented by Riva allow a mix of Western and Eastern inspirations to present a unique look with a special appeal. The outstanding collections are out of extensive creativity. The collections allow every woman to express ...

Digital Marketing: Mixed Mode Relationship (Hilton Hotels and Resorts)

Introduction Hilton Hotels and Resorts is a Hotel company and business with a global reach in the hospitality sector and offers hotel and resort services under the Hilton Worldwide brand. Conrad Hilton founded the Hilton Company and restaurant business in 1919 in Texas. Currently, the brand has spread all over the world under the flagship of Hilton Worldwide as the parent organization. In the United Kingdom, the company has its headquarters in London in Hilton London Tower. Hilton Hotels and Resorts in the U.K carry out operations in services such as accommodation, entertainment, and gambling. Most of the revenue ...

Digital Marketing: Mixed Mode Relationship (Hilton Hotels and Resorts)

Introduction Hilton Hotels and Resorts is a Hotel company and business with a global reach in the hospitality sector and offers hotel and resort services under the Hilton Worldwide brand. The Hotel company and business were founded by Conrad Hilton in 1919 in Texas but has spread all over the world under the flagship of Hilton Worldwide as the parent organization. In the United Kingdom, the company has its headquarters in London in Hilton London Tower. Hilton Hotels and Resorts in the U.K carry out operations in services such as accommodation, entertainment, and gambling. Most of the revenue gained ...

Abstract

This paper presents the research study on a public relation campaign run for positive motivation and psychological perspective of the children with physical disabilities. The paper discusses the background of the campaign #ToyLikeMe and how public relation and other communication tools falling under the umbrella of public relation helped campaign reach to millions of people across the world. The paper utilizes the knowledge of internal and external markets, launch and openings, promotional materials, social media, visuals and images and other tools to understand the importance of communication as one of the most effective strategies for the success of a ...

Organizations need to interact and communicate with public or different audiences from their country and outside their country. For that, organizations focus on building strong public relations nationally or internationally. For trading, foreign direct investment, marketing, and political coalition good public relations are required. The matter of fact is that communication is the main key to build strong public relations. However, professional bodies and academics describe public relation in a different manner. In this paper with the help of vast literature, definitions, academic researches, and professional practices the difference between professional level practices and academic researches/studies or perspectives on ...

1. Research It is the initial step that is necessary to determine tasks that need to perform in the current year. It allows the students to get an idea regarding the courses and semesters they are required to attend. A list of social events should also be prepared by identifying the areas of interest of most of the students (Swann, 2014). 2. Planning Planning is the second step that involves the preparation of content for each course. The orientation needs planning for presenting and communicating important information related to a course. The projector is required to show visual presentation ...

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Introduction The given case study of Cracker Barrel Restaurant demonstrates an instance of prejudice and discrimination based on sexual orientation that has become a common occurrence within the workplaces all around the globe. Discriminatory practices such as prejudiced hiring/firing, promotions, and unfair work practices have often been observed in organizations. People are being discriminated every day on the basis of their religion, ethnicities, sexual orientation, races, and gender; however, it is rarely found explicitly written into an organizational policy. Nonetheless, Cracker Barrel Restaurant became the first American employer that clearly prohibited the employment of the ...

The first public relation strategy is universal consciousness, which entails the formation of groups within the society. For instance, a store that specializes in fashionable male clothes expresses their architecture through the authenticity of their goods (Edward and Miller 65). Besides, some bakeries employ the universal consciousness strategy to establish good public relations by wrapping their products in dust proof papers, making deliveries through clean and attractive wagons, and following all health standards. In most instances, businesses impinge on public consciousness by giving public relations a character that conforms to their objectives. Such an approach seeks to win the ...

Introduction

The aim of this paper is to understand the role of 4Ps in developing the marketing strategy of any product or brand. The 4Ps of marketing is known as the marketing mix which is defined as, “the set of actions, or tactics, that a company uses to promote its brand or product in the market” . In this paper the marketing mix of McDonalds and Burger King will be reviewed and compare. Both the companies are close competitors. McDonalds is one of the well-known fast food brand world -wide. McDonald’s face competition from various businesses in all the markets, ...

Introduction

Pacific World Singapore Pvt. Ltd, human resource function, continuous to be critical department and remains as the core staff in ensuring successful accomplishment of its mission. Operating in tourism and hospitality sector, Pacific World Singapore Pvt. Ltd has many employees from different regions and culture making its strongest team of tourism and catering attendants. The employees consist of 1800 travel agencies, and countless incoming agencies along other technical and other operations employees. Pacific World Singapore Pvt. Ltd deals with diverse culture and different category of clients from all over the world. The success of the company is highly depended ...

Companies thriving in the contemporary world need to create a standardized communication system to ensure efficient and suave communication flow among individuals, departments, managers and other contacts in the business. Every organization irrespective of its functions should ensure good information dissemination for both internal and external users. Internal users of the information may include employees, executives, and other stakeholders. External users, on the other hand, may comprise of suppliers, consumers of the company’s services rendered and prospective clients. A reliable communication system will enable all publics inside and outside the corporation to be on the same page. Further, ...

Introduction

An advertising campaign is a series of coordinated advertisements that are broadcasted through a series of print or digital media carrying the same theme. This campaign may focus on a specific product or service or target a particular section of the population. Successful advertising campaigns have been known to achieve better results as compared to sporadic advertising. An advertising campaign can run anywhere from a few weeks, months or even years. A public relations campaign on the other hand is a series of events that are planned beforehand aimed at achieving a specific goal. The aim of public relations ...

Proactive planning is defined as taking the initiative of coming up with a plan at an early stage, schedule crucial events and get prepared for success. In proactive planning, desired future is designed earlier enough. Ways through which the set goal can be achieved is then invented. Unlike in the reactive planning where crisis happen and then efforts are put to correct, proactive focuses more on action and result based activities (Eagle, Dahl, Czarnecka, & Lloyd, 2014). Identification of opportunities and looking for the best way to exploit that opportunity is what proactive plan is all about. It involves taking ...

Carlos is a global environmental policy director of BP, an organization that was facing negative publicity issue because of the oil disaster that happened in 2010 when the company was performing the drilling of offshore in golf of Mexico. Carlos has been asked by his vice president to attend a press conference with the aim of dealing with the local public response personally. In responding to the local community, Carlos has to prepare a press release for defending the company and presenting the facts that the company is environmentally friendly and making efforts to cope up with the disaster ...

A company’s culture according to Melisa Agnes is tangible in that outsiders, and customers can sense a real difference between one company’s employee and those of another organization. For instance, one company may have a culture that is characterized by innovation, excitement and collaboration, motivating employees to disregard the regular work hours and do anything necessary to get a job done regardless of the time of day. Conversely, another company may have a conservative culture with the clock –watching employees, doing only what is required and only if it is written in their job description. According to ...