Product quality and the needs of consumers have increasingly become essential competitive factors. Woolworths prides itself of both, but a recent occurrence has brought to light several complaints that the company needs to address. This essay examines the appropriate response that Woolworths should take in their marketing dilemma.
Following the recent complaints regarding the quality of products and the poor responses to consumer reviews, the report seeks to develop measures for Woolworths to sustain, rebuild, grow, and revitalize its brand.
Woolworths is considered a prestigious brand in South Africa with most buyers striving to be associated with it. However, ...