Below are presented the reviews of commercial of most popular over the counter drugs. The commercial were found on YouTube, but they have been produced for TV mainly.
2. Commercial reviews
Commercial 1 – Zyrtec (http://www.youtube.com/watch?v=kq3W6TvCB74)
Zyrtec is very popular allergy relief drug, which is sold at pharmacies without prescription. This is one of their newest commercials. It’s target is all potential allergy relief users, i.e. people who suffer from different kinds of allergies (food, animal, dust, etc.) and need the drug in order to get rid of allergy symptoms. So, there is no specific segmentation of